Uncertainty Avoidance

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Jeffrey Pfeffer - One of the best experts on this subject based on the ideXlab platform.

  • intertemporal Uncertainty Avoidance when the future is uncertain people prefer the present and when the present is uncertain people prefer the future
    Management Science, 2017
    Co-Authors: David J Hardisty, Jeffrey Pfeffer
    Abstract:

    Three studies explored the effects of Uncertainty on people’s time preferences for financial gains and losses. In general, individuals seek to avoid Uncertainty in situations of intertemporal choice. While holding the expected value of payouts constant, participants preferred immediate gains and losses if the future was uncertain, and preferred future gains and losses if the present was uncertain. This pattern of preferences is incompatible with current models of intertemporal choice, in which people should consistently prefer to have gains now and losses later. This pattern of Uncertainty Avoidance is also not explained by prospect theory models, which predict risk seeking for losses. We discuss these findings in relation to previous literature. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2015.2349. This paper was accepted by Yuval Rottenstreich, judgment and decision making.

  • intertemporal Uncertainty Avoidance when the future is uncertain people prefer the present and when the present is uncertain people prefer the future
    Social Science Research Network, 2015
    Co-Authors: David J Hardisty, Jeffrey Pfeffer
    Abstract:

    Three studies explored the effects of Uncertainty on people’s time preferences for financial gains and losses. In general, individuals seek to avoid Uncertainty in situations of intertemporal choice. While holding the expected value of payouts constant, participants preferred immediate gains and losses if the future was uncertain, and preferred future gains and losses if the present was uncertain. This pattern of preferences is incompatible with current models of intertemporal choice, in which people should consistently prefer to have gains now and losses later. This pattern of Uncertainty Avoidance is also not explained by Prospect Theory models, which predict risk seeking for losses. We discuss these findings in relation to previous literature.

Randall Shannon - One of the best experts on this subject based on the ideXlab platform.

  • cross cultural differences in the effect of received word of mouth referral in relational service exchange
    Journal of International Marketing, 2010
    Co-Authors: Jan H Schumann, Florian Von Wangenheim, Anne Stringfellow, Zhilin Yang, V Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Randall Shannon
    Abstract:

    Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs as well as programs aimed at fostering positive communication among their existing customers. The question of cross-cultural differences in the effectiveness of WOM has recently gained increased prominence. The authors contribute to research on this topic by proposing a positive effect of received WOM on service quality perceptions among existing customers. Moreover, they predict that cultural values moderate this effect. They test the model on 1910 bank customers in 11 countries. The results show that received WOM has a positive effect on customer service quality perceptions. Furthermore, received WOM has a stronger effect on the evaluation of customers in high-Uncertainty-Avoidance than in low-Uncertainty-Avoidance cultures. No other cultural value is a significant moderator. The results imply that received WOM is also important to existing customers and that managers should adjust their strategy of referral marketing to match their target group’s Uncertainty-Avoidance level.

  • cross cultural differences in the effect of received word of mouth referral in relational service exchange
    Journal of International Marketing, 2010
    Co-Authors: Jan H Schumann, Anne Stringfellow, Zhilin Yang, V Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Florian Von Wangenheim, Randall Shannon
    Abstract:

    Abstract Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs as well as programs aimed at fostering positive communication among their existing customers. The question of cross-cultural differences in the effectiveness of WOM has recently gained increased prominence. The authors contribute to research on this topic by proposing a positive effect of received WOM on service quality perceptions among existing customers. Moreover, they predict that cultural values moderate this effect. They test the model on 1910 bank customers in 11 countries. The results show that received WOM has a positive effect on customer service quality perceptions. Furthermore, received WOM has a stronger effect on the evaluation of customers in high-Uncertainty-Avoidance than in low-Uncertainty-Avoidance cultures. No other cultural value is a significant moderator. The results imply that received WOM is also important to existin...

V Blazevic - One of the best experts on this subject based on the ideXlab platform.

  • cross cultural differences in the effect of received word of mouth referral in relational service exchange
    Journal of International Marketing, 2010
    Co-Authors: Jan H Schumann, Florian Von Wangenheim, Anne Stringfellow, Zhilin Yang, V Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Randall Shannon
    Abstract:

    Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs as well as programs aimed at fostering positive communication among their existing customers. The question of cross-cultural differences in the effectiveness of WOM has recently gained increased prominence. The authors contribute to research on this topic by proposing a positive effect of received WOM on service quality perceptions among existing customers. Moreover, they predict that cultural values moderate this effect. They test the model on 1910 bank customers in 11 countries. The results show that received WOM has a positive effect on customer service quality perceptions. Furthermore, received WOM has a stronger effect on the evaluation of customers in high-Uncertainty-Avoidance than in low-Uncertainty-Avoidance cultures. No other cultural value is a significant moderator. The results imply that received WOM is also important to existing customers and that managers should adjust their strategy of referral marketing to match their target group’s Uncertainty-Avoidance level.

  • cross cultural differences in the effect of received word of mouth referral in relational service exchange
    Journal of International Marketing, 2010
    Co-Authors: Jan H Schumann, Anne Stringfellow, Zhilin Yang, V Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Florian Von Wangenheim, Randall Shannon
    Abstract:

    Abstract Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs as well as programs aimed at fostering positive communication among their existing customers. The question of cross-cultural differences in the effectiveness of WOM has recently gained increased prominence. The authors contribute to research on this topic by proposing a positive effect of received WOM on service quality perceptions among existing customers. Moreover, they predict that cultural values moderate this effect. They test the model on 1910 bank customers in 11 countries. The results show that received WOM has a positive effect on customer service quality perceptions. Furthermore, received WOM has a stronger effect on the evaluation of customers in high-Uncertainty-Avoidance than in low-Uncertainty-Avoidance cultures. No other cultural value is a significant moderator. The results imply that received WOM is also important to existin...

David J Hardisty - One of the best experts on this subject based on the ideXlab platform.

  • intertemporal Uncertainty Avoidance when the future is uncertain people prefer the present and when the present is uncertain people prefer the future
    Management Science, 2017
    Co-Authors: David J Hardisty, Jeffrey Pfeffer
    Abstract:

    Three studies explored the effects of Uncertainty on people’s time preferences for financial gains and losses. In general, individuals seek to avoid Uncertainty in situations of intertemporal choice. While holding the expected value of payouts constant, participants preferred immediate gains and losses if the future was uncertain, and preferred future gains and losses if the present was uncertain. This pattern of preferences is incompatible with current models of intertemporal choice, in which people should consistently prefer to have gains now and losses later. This pattern of Uncertainty Avoidance is also not explained by prospect theory models, which predict risk seeking for losses. We discuss these findings in relation to previous literature. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2015.2349. This paper was accepted by Yuval Rottenstreich, judgment and decision making.

  • intertemporal Uncertainty Avoidance when the future is uncertain people prefer the present and when the present is uncertain people prefer the future
    Social Science Research Network, 2015
    Co-Authors: David J Hardisty, Jeffrey Pfeffer
    Abstract:

    Three studies explored the effects of Uncertainty on people’s time preferences for financial gains and losses. In general, individuals seek to avoid Uncertainty in situations of intertemporal choice. While holding the expected value of payouts constant, participants preferred immediate gains and losses if the future was uncertain, and preferred future gains and losses if the present was uncertain. This pattern of preferences is incompatible with current models of intertemporal choice, in which people should consistently prefer to have gains now and losses later. This pattern of Uncertainty Avoidance is also not explained by Prospect Theory models, which predict risk seeking for losses. We discuss these findings in relation to previous literature.

Richard B Chase - One of the best experts on this subject based on the ideXlab platform.

  • Uncertainty Avoidance as a moderator of the relationship between perceived service quality and customer satisfaction
    Journal of Service Research, 2008
    Co-Authors: Martin Reimann, Ulrich F Lunemann, Richard B Chase
    Abstract:

    The extent to which members of different cultures vary in their reactions to Uncertainty can have a major impact on how perceived service quality affects customer satisfaction. This article addresses the issue of cultural differences in the context of business-to-business relationships. A study involving 303 Spanish, German, and Swedish business-to-business customers reveals that clients from cultures with a high degree of Uncertainty Avoidance were less satisfied than low-Uncertainty avoidant clients when, as a result of a service defect, their service expectations were not met. In light of the tolerance zone concept, the finding suggests a narrower range of acceptable outcomes for high-Uncertainty Avoidance cultures. Important management implications of this study relate to service quality efforts, which should be explicitly designed to reflect intercultural differences in operations planning and training of service personnel.