User Research Method

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Clarissa Gotz - One of the best experts on this subject based on the ideXlab platform.

Ivy Eisenberg - One of the best experts on this subject based on the ideXlab platform.

  • Lead-User Research for Breakthrough Innovation
    Research-Technology Management, 2011
    Co-Authors: Ivy Eisenberg
    Abstract:

    The best companies often work closely with their customers to uncover needs and wants that can be translated into new or improved product or service offerings. The lead-User Research Method goes a ...

  • LEAD-User Research FOR BREAKTHROUGH INNOVATION Lead-User Research can help companies uncover both unmet customer needs and the innovative solutions that leading-edge Users are developing to meet those needs.
    Research-technology Management, 2011
    Co-Authors: Ivy Eisenberg
    Abstract:

    Most companies want the same thing--a healthy pipeline of breakthrough products and services that will provide robust and steady profits. To achieve this, companies often reach out to their customers directly in order to tap into what matters most to the people who will purchase their products and services. There is much to be learned from one's current and potential customers. The lead-User Research Method goes beyond other customer-centered approaches, seeking insights not only from customers but from "lead Users," Users who are so far ahead of the industry that they see no choice but to invent solutions to meet their needs. Lead Users are tapped for their understanding of future needs, but even more, these visionaries provide solutions--or keys to potential solutions--for the companies that can discover these Users and connect with them. As Eric von Hippel, who coined the term "lead User," remarked, "This is not traditional market Research--asking customers what they want. This is identifying what your most advanced Users are already doing and understanding what their innovations mean for the future of your business" (quoted in Taylor 2006). In the fifteen years since von Hippel partnered with 3M to create a repeatable process to leverage lead-User innovations, various companies have used and adapted the lead-User Research Method to fill their innovation pipelines. Von Hippel's Research work and his popular book Democratizing Innovation (2005) have kept the notion of User innovations at the forefront of business thinking. Recent trends in User-centered innovation, open innovation, the open-source movement, and collaborative communities all have roots in yon Hippel's groundbreaking work on lead Users and lead-User Research. Lead-User Research enjoyed a surge of popularity across companies and business schools in the late 1990s and early 2000s. In addition to 3M, many major U.S. companies ran lead-User Research projects between 1997 and 2002, among these Bell Atlantic (now Verizon), Nortel, Kellogg, Pitney Bowes, Philips, Nestle, Gillette, and Cabot (Table 1). Processes and tools have changed in the years since the initial development of the lead-User Research Method. Yet it remains a powerful tool for fresh, new thinking. The Method can be used to achieve different types of business outcomes beyond developing new products and services; new business models, new product platforms, new technologies, and new markets have all been generated through lead-User Research projects. I have worked directly on four lead-User projects, as project leader and lead-User consultant, each of which had a different goal: A joint project between Bell Atlantic (now Verizon) and 3M was intended to develop concepts for products and services for the telecommunications field technician of the future (see "My Lead User Story"). A Pitney Bowes project involved developing a new business model for the company's entry into the package shipping space. The Gillette team used the lead-User Research Method to spur technology innovation. The fourth company (confidential) was looking to leverage their core technology expertise to create new growth platforms for both near-term and longer-term opportunities. The practice of lead-User Research has evolved to accommodate the emergence of the Internet as a tool for identifying and communicating with lead Users, among other developments, and to incorporate lessons learned over the past decade. A History of Lead-User Research Lead Users are individuals or firms who have product or service needs beyond what is currently available in the general market. They have a strong enough need to significantly modify existing offerings or to create new products that do not even exist yet. A lead User is motivated to innovate in order to solve his or her own problems rather than to sell a product or service (von Hippel 2005). The identification of lead Users emerged from von Hippel's observation that, in certain industrial fields, innovations most often come from Users; for example, 100% of "first of type" innovations in scientific instruments and semiconductor process equipment come from Users (von Hippel 1986). …

Alexandra Matz - One of the best experts on this subject based on the ideXlab platform.

Zhijian Liu - One of the best experts on this subject based on the ideXlab platform.

  • on the User Research Method based on omuke and uppa
    International Symposium on Computational Intelligence and Design, 2009
    Co-Authors: Kun Zhou, Zhijian Liu
    Abstract:

    User Research is a User-centered elicitation of experience and Research of life. Now User Research Methods commonly used are focused on Users, processes and backgrounds of usage. This paper analyzes the Methods of Object-Mediated User Knowledge Elicitation (OMUKE) and Use Process Based Product Architecture (UPPA). Comparing the advantages, disadvantages and practical feasibility between OMUKE and UPPA, it proposes the Method that integrates UPPA with OMUKE based on Personas, to meet the various requirements of individual based on the systemic platform of mass production, which contributes to Researchers to effectively obtain customers' knowledge and convert it to a successful design.

  • ISCID (1) - On the User Research Method Based on OMUKE and UPPA
    2009 Second International Symposium on Computational Intelligence and Design, 2009
    Co-Authors: Kun Zhou, Zhijian Liu
    Abstract:

    User Research is a User-centered elicitation of experience and Research of life. Now User Research Methods commonly used are focused on Users, processes and backgrounds of usage. This paper analyzes the Methods of Object-Mediated User Knowledge Elicitation (OMUKE) and Use Process Based Product Architecture (UPPA). Comparing the advantages, disadvantages and practical feasibility between OMUKE and UPPA, it proposes the Method that integrates UPPA with OMUKE based on Personas, to meet the various requirements of individual based on the systemic platform of mass production, which contributes to Researchers to effectively obtain customers' knowledge and convert it to a successful design.

Kunpyo Lee - One of the best experts on this subject based on the ideXlab platform.

  • attention to effects of different cross cultural levels in User Research Method s interface discipline or nationality which has stronger force
    International Conference on Internationalization Design and Global Development, 2009
    Co-Authors: Trang Thu Tran, Kunpyo Lee
    Abstract:

    In the recent years, design Research have developed a long way in investigating about the Users and their contexts. It was aimed to challenge the way `cross-culture influence' has been considered in design Research field: should there be better way than profiling Users solely based on nationality in multinational Research project for product specification. Major findings through this Research included (1) Nationality factor influenced remarkably on User performance but not much on User attitude. In contrast, discipline factor influenced significantly on every elements of User participation. (2) The gaps of User attitude and performance with nationality as the function maintained same levels while the effects from discipline factor intensified upon the increase of task complexity and change of ask characteristic. Overall, Discipline factor dominated Nationality factor, insisting on the importance of considering different levels of participants' cultures in designing the interface of User experience Research Methods.

  • Facilitating Dynamics of Focus Group Interviews in East Asia: Evidence and Tools by Cross-Cultural Study
    2009
    Co-Authors: Jung-joo Lee, Kunpyo Lee
    Abstract:

    Relevance to Design Practice – This study offers implications as to how a specific User Research Method in design should be localized in different cultural contexts. Specifically, cross-cultural experiments on focus group interviews in the Netherlands and South Korea showed differences in participants’ behaviours and attitudes. The findings from theoretical reviews and experiments in this study provide practical guidelines to conducting focus group interviews in East Asia.