The Experts below are selected from a list of 22329 Experts worldwide ranked by ideXlab platform

Stefano Ponte - One of the best experts on this subject based on the ideXlab platform.

  • Deracializing Exploitation?'Black Economic Empowerment'in the South African Wine Industry
    Journal of Agrarian Change, 2008
    Co-Authors: Andries Du U Du Toit, Sebastian Krüger, Stefano Ponte
    Abstract:

    This paper considers the discourse and practice of ‘Black Economic Empower- ment’ (BEE) in the South African Wine Industry. It argues that far from representing a decisive break with an inequitable past, BEE allows the South African Wine Industry to avoid potentially more uncomfortable options to redress current and past race-based imbalances – such as land redistribution, import boycotts and better working conditions for grape pickers. An essentialist racial discourse, pivoting on ahistorical and dislocated notions of ‘blackness’, has been used to displace the transformation agenda away from addressing the conditions faced by workers, and to an ameliorism that allows a small cohort of black entrepreneurs to become the preferred beneficiaries of ‘transformation’ in the Wine Industry. The new terrain is characterized by branding, adver- tising and image building on the one side: and by codes of conduct, a sectoral BEE charter, scorecards and auditing on the other. These allow the standardi- zation, legitimation and ostensible deracialization of exploitative labour and social relations in the South African Wine Industry.

Andries Du U Du Toit - One of the best experts on this subject based on the ideXlab platform.

  • Deracializing Exploitation?'Black Economic Empowerment'in the South African Wine Industry
    Journal of Agrarian Change, 2008
    Co-Authors: Andries Du U Du Toit, Sebastian Krüger, Stefano Ponte
    Abstract:

    This paper considers the discourse and practice of ‘Black Economic Empower- ment’ (BEE) in the South African Wine Industry. It argues that far from representing a decisive break with an inequitable past, BEE allows the South African Wine Industry to avoid potentially more uncomfortable options to redress current and past race-based imbalances – such as land redistribution, import boycotts and better working conditions for grape pickers. An essentialist racial discourse, pivoting on ahistorical and dislocated notions of ‘blackness’, has been used to displace the transformation agenda away from addressing the conditions faced by workers, and to an ameliorism that allows a small cohort of black entrepreneurs to become the preferred beneficiaries of ‘transformation’ in the Wine Industry. The new terrain is characterized by branding, adver- tising and image building on the one side: and by codes of conduct, a sectoral BEE charter, scorecards and auditing on the other. These allow the standardi- zation, legitimation and ostensible deracialization of exploitative labour and social relations in the South African Wine Industry.

Sebastian Krüger - One of the best experts on this subject based on the ideXlab platform.

  • Deracializing Exploitation?'Black Economic Empowerment'in the South African Wine Industry
    Journal of Agrarian Change, 2008
    Co-Authors: Andries Du U Du Toit, Sebastian Krüger, Stefano Ponte
    Abstract:

    This paper considers the discourse and practice of ‘Black Economic Empower- ment’ (BEE) in the South African Wine Industry. It argues that far from representing a decisive break with an inequitable past, BEE allows the South African Wine Industry to avoid potentially more uncomfortable options to redress current and past race-based imbalances – such as land redistribution, import boycotts and better working conditions for grape pickers. An essentialist racial discourse, pivoting on ahistorical and dislocated notions of ‘blackness’, has been used to displace the transformation agenda away from addressing the conditions faced by workers, and to an ameliorism that allows a small cohort of black entrepreneurs to become the preferred beneficiaries of ‘transformation’ in the Wine Industry. The new terrain is characterized by branding, adver- tising and image building on the one side: and by codes of conduct, a sectoral BEE charter, scorecards and auditing on the other. These allow the standardi- zation, legitimation and ostensible deracialization of exploitative labour and social relations in the South African Wine Industry.

Greig Tor Guthey - One of the best experts on this subject based on the ideXlab platform.

  • agro industrial conventions some evidence from northern california s Wine Industry
    The Geographical Journal, 2008
    Co-Authors: Greig Tor Guthey
    Abstract:

    Research into learning, innovation, and clustering suggests that local socioeconomic practices, or conventions, are critical to economic growth and regional development. Yet when it comes to the Wine Industry, explanations of economic success often focus on natural advantages. This article seeks to address this issue, presenting findings on the local practices of Wine producers in northern California. The argument is that there are important local social and industrial linkages that bolster the competitiveness of California's Wine Industry and serve to upgrade production practices. This article highlights the career histories and perceptions of several key informants who are offered as exemplars of more commonly shared industrial experience and practice.

Christian Felzensztein - One of the best experts on this subject based on the ideXlab platform.

  • the chilean Wine Industry new international strategies for 2020
    Emerald Emerging Markets Case Studies, 2014
    Co-Authors: Christian Felzensztein
    Abstract:

    Subject area – International marketing, strategic marketing, international strategy, strategic decision making. Study level/applicability – MBA and masters (international business, marketing, international marketing). Case overview – The Chilean Wine Industry has undergone numerous and profound transformations over the past 30 years. This transformation has allowed a new generation of talented viticulturists and Winemakers to capitalize on Chile's viticultural paradise and to produce World Class Wines. Chile exports 70 per cent of its Wine production; making it the world's most globalized Wine Industry. Despite these undeniable successes, Chilean Wines face very high levels of competition in the different world markets and its average prices are substantially lower than those of its competitors. As a consequence, the Industry's present profitability levels are low, and there is an urgent need to elevate the premium positioning and average prices to achieve a sustainable return in the long term. The Chilea...

  • approaches to global branding the chilean Wine Industry and the uk market
    International Journal of Wine Marketing, 2002
    Co-Authors: Christian Felzensztein
    Abstract:

    This paper will consider global branding in international markets and specifically global marketing strategies as applied to the Chilean Wine Industry. This will be completed mainly by secondary data research and a comprehensive literature review. In the first part, the central arguments of selected writers about global brands, their standardisation, adaptation and customisation processes will be analysed. The second part of this paper will illustrate the changes in the global Wine Industry, the general situation of Chile in this sector, as well as the situation of the Chilean Wine Industry in the UK analysing the main characteristics of this market. Additionally, the paper will exemplify what individual Wineries are doing in the UK marketplace and examine the factors affecting the possible creation of global brands for Chilean Wine. Finally, the conclusion will suggest that brand recognition as well as the country of origin effect could be strong marketing tools for Chilean Wines.