The Experts below are selected from a list of 34449 Experts worldwide ranked by ideXlab platform
Jonatan Svanlund - One of the best experts on this subject based on the ideXlab platform.
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mad women gendered divisions in the swedish Advertising Industry 1930 2012
Business History, 2017Co-Authors: Klara Arnberg, Jonatan SvanlundAbstract:This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish Advertising Industry since 1930. The overarching aim of the study is to analyse ...
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Mad women: gendered divisions in the Swedish Advertising Industry, 1930–2012
Business History, 2016Co-Authors: Klara Arnberg, Jonatan SvanlundAbstract:This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish Advertising Industry since 1930. The overarching aim of the study is to analyse ...
Klara Arnberg - One of the best experts on this subject based on the ideXlab platform.
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mad women gendered divisions in the swedish Advertising Industry 1930 2012
Business History, 2017Co-Authors: Klara Arnberg, Jonatan SvanlundAbstract:This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish Advertising Industry since 1930. The overarching aim of the study is to analyse ...
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Mad women: gendered divisions in the Swedish Advertising Industry, 1930–2012
Business History, 2016Co-Authors: Klara Arnberg, Jonatan SvanlundAbstract:This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish Advertising Industry since 1930. The overarching aim of the study is to analyse ...
Ria Hugo-burrows - One of the best experts on this subject based on the ideXlab platform.
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Current Trends and Future Challenges in the South African Advertising Industry—An Introductory Review
Journal of African Business, 2004Co-Authors: Ria Hugo-burrowsAbstract:ABSTRACT The purpose of this article is to provide an introductory review of the structure of the South African Advertising Industry, to identify and discuss the main issues and future challenges in the South African Advertising Industry, and to recommend applicable managerial strategies to the main role players. The South African society has been involved in a process of transformation, a search for identification, and a conscious effort towards non-discriminatory practices, direct or indirect, for the past eight years. This is apparent in current marketing and Advertising practices, which remain firmly focussed on the new breeds of consumers-including the growing young black market. This new challenge to marketers includes a paradigm shift from established practices to an embracing of new research methods, which could address the complexities of reaching, communicating, and meeting the demands of a multicultural consumer society in South Africa. The marketing challenge also indicates the necessity of re...
Erik Lakomaa - One of the best experts on this subject based on the ideXlab platform.
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Customer of last resort? The Swedish Advertising Industry and the government from World War II to the end of the Cold War
Business History, 2019Co-Authors: Erik LakomaaAbstract:In connection with World War II, the Advertising Industry in neutral Sweden began cooperating with the government. This proved beneficial for the Industry since blockades and rationing caused the c...
David S. Evans - One of the best experts on this subject based on the ideXlab platform.
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The Economics of the Online Advertising Industry
2008Co-Authors: David S. EvansAbstract:Online Advertising has grown rapidly and accounts for about 7% of US Advertising spending. It is projected to increase sharply as more consumers spend time online on their personal computers and as additional devices such as mobile phones and televisions are connected to the web. This article describes how the online Advertising Industry works. The Industry is populated by a number of multisided platforms that singly or in combination facilitate connecting advertisers to viewers. Search-based Advertising platforms, the most well developed of these, has several interesting economic features that result from the combination of keyword bidding by advertisers and single-homing.
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The Economics of the Online Advertising Industry
Review of Network Economics, 2008Co-Authors: David S. EvansAbstract:Internet-based technologies are revolutionizing the stodgy $625 billion global Advertising Industry. There are a number of public policy issues to consider. Will a single ad platform emerge or will several remain viable? What are the consequences of alternative market structures for a web economy that is increasingly based on selling eyeballs to advertisers? This article describes the online Advertising Industry. The Industry is populated by a number of multi-sided platforms that facilitate connecting advertisers to viewers. Search-based Advertising platforms, the most developed of these, have interesting economic features that result from the combination of keyword bidding by advertisers and single-homing.
