The Experts below are selected from a list of 90921 Experts worldwide ranked by ideXlab platform
Gian M Fulgoni - One of the best experts on this subject based on the ideXlab platform.
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uses and misuses of online survey panels in digital research
Journal of Advertising Research, 2014Co-Authors: Gian M FulgoniAbstract:The author offers opinions on the use of Internet surveys in marketing research. A threat to the accuracy of such surveys is said to exist in that persons who participate in online survey panels tend to be much heavier users of the Internet than other consumers, meaning that their answers to questions on mass Media use or shopping behavior can skew survey results. It is stated that that can lead to poor decisions in Advertising Media planning based on a perception that consumers on average spend more time on the Internet than they actually do.
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big data friend or foe of digital Advertising five ways marketers should use digital big data to their advantage
Journal of Advertising Research, 2013Co-Authors: Gian M FulgoniAbstract:The author offers opinions on Big Data, the information generated by consumers by their Internet use and automated point-of-sale systems, in Internet Advertising Media planning and marketing management. While acknowledging that Big Data has provided benefits to consumers in creating pricing transparency, the author states this poses the danger to marketers of focusing on lower pricing at the expense of brand equity. Targeting of Internet Advertising based on data analysis is said to offer a means to maintaining or improving brand equity.
Irini Katsirea - One of the best experts on this subject based on the ideXlab platform.
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public broadcasting and european law a comparative examination of public service obligations in six member states
2008Co-Authors: Irini KatsireaAbstract:Although EU Member States share a tradition of regulating public broadcasting for the public interest, such regulation has been in decline in recent years. It has been challenged by the emergence of commercial television sworn to the market logic, as well as by satellite services and the Internet. EU law and policy has, under pressure from powerful global forces, abetted that decline. The question thus arises: Do cultural values still matter in European national broadcasting? This important book examines the challenges posed to public service obligations by European Union Media law and policy. An in-depth analysis of the extent to which six countries (France, Germany, Greece, Italy, the Netherlands, and the United Kingdom) regulate broadcasting for the public interest reveals a range of vulnerability to national political pressures or, alternatively, to the ideology of market sovereignty.The author examines the country of origin principle and the European quota rule of the Television without Frontiers Directive, revealing the influence of European law on the definition and enforcement of programme requirements, and shows how the case law of the European Court of Justice encourages deregulation at the national level without offering adequate safeguards at the supranational level in exchange. She asks the question whether the alleged European audiovisual model actually persists; that is, whether broadcasting is still committed to protecting such values as cultural diversity, the safety of minors, the susceptibility of consumers to Advertising, Media pluralism, and the fight against racial and religious hatred.The book concludes with an evaluation of the impact of the EU state aid regime on the licence fee based financing of public broadcasting. Despite the increasing importance of the subject, its study in a comparative context has been heretofore underdeveloped. This book fully provides that context and more, and will be of great value and interest to all parties concerned with the key role of communications in the development of European integration.
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public broadcasting and european law a comparative examination of public service obligations in six member states
2008Co-Authors: Irini KatsireaAbstract:Although EU Member States share a tradition of regulating public broadcasting for the public interest, such regulation has been in decline in recent years. It has been challenged by the emergence of commercial television sworn to the market logic, as well as by satellite services and the Internet. EU law and policy has, under pressure from powerful global forces, abetted that decline. The question thus arises: Do cultural values still matter in European national broadcasting? This important book examines the challenges posed to public service obligations by European Union Media law and policy. An in-depth analysis of the extent to which six countries (France, Germany, Greece, Italy, the Netherlands, and the United Kingdom) regulate broadcasting for the public interest reveals a range of vulnerability to national political pressures or, alternatively, to the ideology of market sovereignty.The author examines the country of origin principle and the European quota rule of the Television without Frontiers Directive, revealing the influence of European law on the definition and enforcement of programme requirements, and shows how the case law of the European Court of Justice encourages deregulation at the national level without offering adequate safeguards at the supranational level in exchange. She asks the question whether the alleged European audiovisual model actually persists; that is, whether broadcasting is still committed to protecting such values as cultural diversity, the safety of minors, the susceptibility of consumers to Advertising, Media pluralism, and the fight against racial and religious hatred.The book concludes with an evaluation of the impact of the EU state aid regime on the licence fee based financing of public broadcasting. Despite the increasing importance of the subject, its study in a comparative context has been heretofore underdeveloped. This book fully provides that context and more, and will be of great value and interest to all parties concerned with the key role of communications in the development of European integration.
Hazel Rose Markus - One of the best experts on this subject based on the ideXlab platform.
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health in the united states are appeals to choice and personal responsibility making americans sick
Perspectives on Psychological Science, 2020Co-Authors: Cayce J Hook, Hazel Rose MarkusAbstract:The United States suffers high rates of preventable lifestyle disease despite widespread calls for people to take responsibility for their health. The United States also stands out in its rejection of government action to guide industry practices and consumer choices. Why? We examine how deeply rooted cultural narratives about "free choice" and "personal responsibility" infuse policymaking, Advertising, Media, social norms, and individual attitudes about health in the United States. We argue that these narratives contribute to ill health in the United States: They encourage stress and worry over health, blame and stigmatization of the unhealthy, widened health disparities, and the failure to adopt policies that could save lives. Psychologists can play a major role in expanding narratives about health so that they include the role of personal choice and responsibility but also reflect current science about the physical, social, and cultural drivers of health. These broader narratives can be used to promote a more comprehensive understanding of health and to better inform the design, communication, and implementation of effective health-supportive policies.
Cayce J Hook - One of the best experts on this subject based on the ideXlab platform.
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health in the united states are appeals to choice and personal responsibility making americans sick
Perspectives on Psychological Science, 2020Co-Authors: Cayce J Hook, Hazel Rose MarkusAbstract:The United States suffers high rates of preventable lifestyle disease despite widespread calls for people to take responsibility for their health. The United States also stands out in its rejection of government action to guide industry practices and consumer choices. Why? We examine how deeply rooted cultural narratives about "free choice" and "personal responsibility" infuse policymaking, Advertising, Media, social norms, and individual attitudes about health in the United States. We argue that these narratives contribute to ill health in the United States: They encourage stress and worry over health, blame and stigmatization of the unhealthy, widened health disparities, and the failure to adopt policies that could save lives. Psychologists can play a major role in expanding narratives about health so that they include the role of personal choice and responsibility but also reflect current science about the physical, social, and cultural drivers of health. These broader narratives can be used to promote a more comprehensive understanding of health and to better inform the design, communication, and implementation of effective health-supportive policies.
Dennis R Maki - One of the best experts on this subject based on the ideXlab platform.
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the united states export and foreign direct investment linkage in canadian manufacturing industries
Journal of Business Research, 1992Co-Authors: Lindsay Meredith, Dennis R MakiAbstract:Abstract The objectives of this article are to: 1) explore the linkage between export penetration of a host country's markets and foreign direct investment activity in those markets, and 2) provide a possible rationale for the direct investment-cum-export penetration linkage. Results indicate that the U.S. originating foreign direct investment market share and U.S. export market share in Canada are mutually good “predictors” of each other. Results also support the arguments that the direct investment-export profile may be dependent to some degree upon: the amount of processing intensity that characterizes a particular industry's production systems; the occupational orientation of its research and development staff; the Advertising Media usage profile that characterizes the industry; and the size of the firms that typify the given industry.