The Experts below are selected from a list of 25359 Experts worldwide ranked by ideXlab platform
Shaista Kamal Khan - One of the best experts on this subject based on the ideXlab platform.
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impact of labeling and packaging on consumer Buying Behavior
Journal of Marketing and Consumer Research, 2016Co-Authors: Shaista Kamal KhanAbstract:The purpose of this research is to know the impact of packaging and labeling on consumer Buying Behavior and how such factors are behind the success of brand recognition. The research is based in Karachi (Pakistan). The packaging is the most important tool to attract the customer towards the brand. The dependent variable is consumer Buying Behavior. Packaging elements like color, material, design and font style, and printed information is as predictors or independent variable. Due to increasing self-service and bring change in consumer life style the interest in package as a tool of sales promotion and stimulator of impulsive Buying Behavior is growing increasingly. So package performs an important role in marketing aspects, especially in the point of sale and could be treated as one of the most important tool influencing consumer’s purchase decision. A sample of 120 was taken to assess the relationship between consumer Buying Behavior and packaging color, material, design and font style and printed information. Result of the study shows that the impact of labeling and packaging influence on packaging color, material, design and font style and printed information Keywords: Consumer Behavior, Packaging color, material, design and font style and printed information.
Wai Mun Lim - One of the best experts on this subject based on the ideXlab platform.
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exploring the online Buying Behavior of specialty food shoppers
International Journal of Hospitality Management, 2011Co-Authors: Austin Rongda Liang, Wai Mun LimAbstract:Abstract Food producers are experiencing a fast-growing need to use the Internet to enhance competitive advantage. Past researchers have urged the need to understand market segmentation mechanisms as applied to different consumer Behavior models to better understand the online Buying Behavior of consumers. This study integrates the Theory of Planned Behavior and food-related lifestyle to explore consumer's characteristics of online specialty food Buying Behavior, and the differences in the online Buying process among consumers with different FRL. 569 undergraduate students who purchased specialty food online were surveyed. Findings indicated that consumers have positive attitudes toward purchasing specialty food online; more are inclined to heed the suggestions of others, perceive higher levels of control when using a website, and experienced a higher intention to purchase online. The study then classified consumers into ‘traditionalists’ or ‘adventurous and healthy-conscious’ groups based on their FRL via a two-step cluster analysis. These two groups of consumers had significant differences in terms of (a) attitudes toward online specialty food Buying, (b) subjective norms, (c) perceived control, (d) Behavioral intention, (e) demographics and (f) online specialty food-Buying Behavior. This investigation explored whether there is a correlation between consumer FRL and online specialty food-Buying Behavior. Findings reveal relevant ways for managers to enhance their website marketing strategies.
Austin Rongda Liang - One of the best experts on this subject based on the ideXlab platform.
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exploring the online Buying Behavior of specialty food shoppers
International Journal of Hospitality Management, 2011Co-Authors: Austin Rongda Liang, Wai Mun LimAbstract:Abstract Food producers are experiencing a fast-growing need to use the Internet to enhance competitive advantage. Past researchers have urged the need to understand market segmentation mechanisms as applied to different consumer Behavior models to better understand the online Buying Behavior of consumers. This study integrates the Theory of Planned Behavior and food-related lifestyle to explore consumer's characteristics of online specialty food Buying Behavior, and the differences in the online Buying process among consumers with different FRL. 569 undergraduate students who purchased specialty food online were surveyed. Findings indicated that consumers have positive attitudes toward purchasing specialty food online; more are inclined to heed the suggestions of others, perceive higher levels of control when using a website, and experienced a higher intention to purchase online. The study then classified consumers into ‘traditionalists’ or ‘adventurous and healthy-conscious’ groups based on their FRL via a two-step cluster analysis. These two groups of consumers had significant differences in terms of (a) attitudes toward online specialty food Buying, (b) subjective norms, (c) perceived control, (d) Behavioral intention, (e) demographics and (f) online specialty food-Buying Behavior. This investigation explored whether there is a correlation between consumer FRL and online specialty food-Buying Behavior. Findings reveal relevant ways for managers to enhance their website marketing strategies.
Bhavesh Parmar - One of the best experts on this subject based on the ideXlab platform.
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Role of Packaging on Consumer Buying Behavior – Patan District
Global Journal of Management and Business Research, 2012Co-Authors: Mitul Deliya, Bhavesh ParmarAbstract:The aim of this article is to get the A study to point towards role of packaging on consumer Buying Behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer Buying Behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers' lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive Buying Behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer's purchase decision. I. Introduc tion
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role of packaging on consumer Buying Behavior patan district
Global Journal of Management and Business Research, 2012Co-Authors: Mitul Deliya, Bhavesh ParmarAbstract:The aim of this article is to get the A study to point towards role of packaging on consumer Buying Behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer Buying Behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers' lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive Buying Behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer's purchase decision. I. Introduc tion
Kamran Ali - One of the best experts on this subject based on the ideXlab platform.
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Impact of Visual Packaging Elements of Packaged Milk on Consumers Buying Behavior
2014Co-Authors: Muhammad Amir Adam, Kamran AliAbstract:This research paper examines the impact of packaging elements on consumer Buying Behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers Buying Behavior. In order to know the impact of visual elements packaging on consumers the study was carried out to find the relationship between packaging elements and consumer Buying Behavior. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. In this study visual elements of packaging are independent variables and consumer Buying Behavior is the dependent variable. The findings of the research have revealed that there is a positive correlation between packaging cap (r = .104), rectangular packaging design (r = .062), and convenience in handling (r = .057) with consumer Buying Behavior in packaging design. However, there is a negative correlation between easy-to-tear pouch packaging (r = -.046) and consumer Buying Behavior. In packaging material, Tetrapak (r = .137) has a positive correlation with consumer Buying Behavior, which is significant. On the other hand, glass bottles (r = -.032) and plastic bottles (r = -.039) are negatively correlated with consumer Buying Behavior. In packaging color brand recognition through color (r = .020), association of green color with packaged milk (r = .019), association of blue color with packaged milk (r = .011) and association of red color with packaged milk (r = .062) are positively correlated with consumer Buying Behavior. Packaging size of 1.5 liters (r = .044), packaging size of 1 liters (r = .100) packaging size of 500 ml (r = .006) and availability of packaged milk in all sizes (r = .026) are positively correlated with consumer Buying Behavior. However, packaging size of 250 ml (r = -.044) is negatively correlated with consumer Buying Behavior. In packaging graphics font style (r = .263) and good packaging graphics (r = .219) shows a positive correlation with consumer Buying Behavior, which is significant.
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Impact of Verbal Elements of Packaging of Packaged Milk on Consumer Buying Behavior
2014Co-Authors: Muhammad Amir Adam, Kamran AliAbstract:This research paper examines the impact of packaging elements on consumer Buying Behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers Buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find the relationship between verbal elements of packaging and consumer Buying Behavior. Verbal elements included nutritional information, product information and country-of-origin. In this study verbal elements of packaging are independent variables and consumer Buying Behavior is the dependent variable. The findings of the research have revealed that varieties of milk (r=-.070) has a negative correlation with consumer Buying Behavior in product information, however, expiry date mentioned on the product (r=.033) and manufacturer’s name (r=.061) are positively correlated. Nutritional information (r=.655) is highly and positively correlated with consumer Buying Behavior, which is significant. Country of origin (r=.619), is also highly and positively correlated with consumer Buying Behavior, which is significant.
