The Experts below are selected from a list of 7186707 Experts worldwide ranked by ideXlab platform
Daniel Stieger - One of the best experts on this subject based on the ideXlab platform.
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Co-Creation in virtual worlds: The design of the user experience
MIS Quarterly: Management Information Systems, 2011Co-Authors: Thomas Köhler, Johann Fueller, Kurt Matzler, Daniel StiegerAbstract:Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate Co-Creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the Co-Creation system is the key to making virtual places a vibrant source of great connections, creativity, and Co-Creation. While prior research on Co-Creation serves as a foundation for this work, it does not provide adequate guidance on how to design Co-Creation systems in virtual worlds. To address this shortcoming, a 20-month action research project was conducted to study the user's experience and to identify design principles for virtual Co-Creation systems. In two action research cycles, a virtual Co-Creation system called Ideation Quest was created, deployed, evaluated, and improved. The study reveals how to design Co-Creation systems and enriches research on Co-Creation to fit the virtual world context. Practitioners receive a helpful framework to leverage virtual worlds for Co-Creation.
Katrie Verleye - One of the best experts on this subject based on the ideXlab platform.
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the co creation experience from the customer perspective its measurement and determinants
Journal of Service Management, 2015Co-Authors: Katrie VerleyeAbstract:– Companies increasingly opt for Co-Creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in Co-Creation situations and its determinants. , – The conceptual framework addresses the customer experience in Co-Creation situations, and its individual and environmental determinants. To examine the degree to which these determinants affect the customer experience in Co-Creation situations, the author starts by proposing and testing a multidimensional Co-Creation experience scale (n=66). Next, the author employs an experiment to test the hypotheses (n=180). , – Higher levels of customer role readiness, technologization, and connectivity positively affect different Co-Creation experience dimensions. The impact of these dimensions on the overall Co-Creation experience, however, differs according to customers’ expectations in terms of Co-Creation benefits. Therefore, the author concludes that the expected Co-Creation benefits determine the importance of the level of customer role readiness, technologization, and connectivity for the Co-Creation experience. , – This research generates a better understanding of the Co-Creation experience by providing insight into the Co-Creation experience dimensions and their relative importance for customers with different expectations in terms of Co-Creation benefits. Additionally, this research addresses the implications of customer heterogeneity in terms of expected Co-Creation benefits for designing Co-Creation environments, thereby helping managers to generate more rewarding Co-Creation experiences for their customers.
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the co creation experience from the customer perspective its measurement and determinants
Journal of Service Management, 2015Co-Authors: Katrie VerleyeAbstract:Purpose – Companies increasingly opt for Co-Creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in Co-Creation situations and its determinants. Design/methodology/approach – The conceptual framework addresses the customer experience in Co-Creation situations, and its individual and environmental determinants. To examine the degree to which these determinants affect the customer experience in Co-Creation situations, the author starts by proposing and testing a multidimensional Co-Creation experience scale (n=66). Next, the author employs an experiment to test the hypotheses (n=180). Findings – Higher levels of customer role readiness, technologization, and connectivity positively affect different Co-Creation experience dimensions. The impact of these dimensions on the overall Co-Creation experience, however, differs according to customers’ expectations in terms of Co-Creation benefits. Therefore, the a...
Kaj Storbacka - One of the best experts on this subject based on the ideXlab platform.
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Managing Co‐Creation Design: A Strategic Approach to Innovation
British Journal of Management, 2015Co-Authors: Pennie Frow, Adrian Payne, Sanna Nenonen, Kaj StorbackaAbstract:Co‐creation offers firms and their network of actors significant opportunities for innovation, as each actor offers access to new resources through a process of resource integration. However, despite the significant advantages that co‐creation can offer, there is surprisingly little research providing a strategic approach for identifying the most advantageous co‐creation opportunities, especially when many possible options are available. Recently, scholars have called for research that develops tools and processes related to co‐creation. This study addresses these priorities, making two contributions. First, in contrast to previous work considering co‐creation more generally, or focusing on one specific form only, e.g. co‐production, this paper offers a detailed and granular approach to co‐creation design. A co‐creation design framework is developed, which incorporates multiple design dimensions and categories that can reveal new co‐creation opportunities. Second, the research extends the application of a design approach, specifically within the context of co‐creative activities. The authors use field‐based research with senior executives to develop a framework that includes key co‐creation design elements. A morphological approach is used to explore how a lead firm can identify attractive co‐creation opportunities. An innovation solution in one organization provides an illustration of how the co‐creation design framework can be applied.
Thomas Köhler - One of the best experts on this subject based on the ideXlab platform.
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Co-Creation in virtual worlds: The design of the user experience
MIS Quarterly: Management Information Systems, 2011Co-Authors: Thomas Köhler, Johann Fueller, Kurt Matzler, Daniel StiegerAbstract:Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate Co-Creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the Co-Creation system is the key to making virtual places a vibrant source of great connections, creativity, and Co-Creation. While prior research on Co-Creation serves as a foundation for this work, it does not provide adequate guidance on how to design Co-Creation systems in virtual worlds. To address this shortcoming, a 20-month action research project was conducted to study the user's experience and to identify design principles for virtual Co-Creation systems. In two action research cycles, a virtual Co-Creation system called Ideation Quest was created, deployed, evaluated, and improved. The study reveals how to design Co-Creation systems and enriches research on Co-Creation to fit the virtual world context. Practitioners receive a helpful framework to leverage virtual worlds for Co-Creation.
Pennie Frow - One of the best experts on this subject based on the ideXlab platform.
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Managing Co‐Creation Design: A Strategic Approach to Innovation
British Journal of Management, 2015Co-Authors: Pennie Frow, Adrian Payne, Sanna Nenonen, Kaj StorbackaAbstract:Co‐creation offers firms and their network of actors significant opportunities for innovation, as each actor offers access to new resources through a process of resource integration. However, despite the significant advantages that co‐creation can offer, there is surprisingly little research providing a strategic approach for identifying the most advantageous co‐creation opportunities, especially when many possible options are available. Recently, scholars have called for research that develops tools and processes related to co‐creation. This study addresses these priorities, making two contributions. First, in contrast to previous work considering co‐creation more generally, or focusing on one specific form only, e.g. co‐production, this paper offers a detailed and granular approach to co‐creation design. A co‐creation design framework is developed, which incorporates multiple design dimensions and categories that can reveal new co‐creation opportunities. Second, the research extends the application of a design approach, specifically within the context of co‐creative activities. The authors use field‐based research with senior executives to develop a framework that includes key co‐creation design elements. A morphological approach is used to explore how a lead firm can identify attractive co‐creation opportunities. An innovation solution in one organization provides an illustration of how the co‐creation design framework can be applied.
