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Lise Gauvin - One of the best experts on this subject based on the ideXlab platform.
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A theory of planned behaviour perspective on practitioners' beliefs toward the integration of the WIXX Communication Campaign messages and activities into daily practice.
Public health, 2017Co-Authors: Ariane Bélanger-gravel, Marilie Laferté, S. Lottinville, D. Beaurivage, F. Therrien, Lise GauvinAbstract:Abstract Objectives To favour the dissemination and the implementation of the WIXX multimedia Communication Campaign, the aim of this study was to examine practitioners' beliefs towards the integration of the WIXX Campaign activities into daily practice. Study design An exploratory qualitative study. Methods Overall, 58 community-based practitioners completed an online questionnaire based on the theory of planned behaviour guidelines pertaining to perceived advantages/disadvantages and perceived barriers/facilitators toward the Campaign. A content analysis was performed by two independent coders to extract modal beliefs. Results were validated by a third coder. Results Local partners had a positive attitude toward the WIXX Campaign, but significant barriers remained and needed to be addressed to ensure full implementation of this Campaign (e.g. lack of time or resources, additional workload, complexity of the registration process and so forth). Beliefs were fragmented and diversified, indicating that they were highly context dependent. Conclusions To conclude, some remaining challenges regarding the full implementation of the WIXX Communication Campaign were identified, suggesting that additional efforts might be needed to ensure the full adoption of the Campaign by local practitioners.
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short term impact of a multimedia Communication Campaign on children s physical activity beliefs and behavior
Journal of Health Communication, 2017Co-Authors: Ariane Belangergravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children’s physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducte...
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Short-Term Impact of a Multimedia Communication Campaign on Children's Physical Activity Beliefs and Behavior.
Journal of Health Communication, 2017Co-Authors: Ariane Bélanger-gravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children's physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducted before, 9 months after, and 21 months after the launch of the Campaign. A random-digit dialing procedure was used to recruit children ages 9 to 13 years. Children's PA beliefs, behaviors, and recall of the WIXX ads were self-reported. Logistic regression models showed that girls exposed to the WIXX ads were more likely to believe that PA would help to make new friends (odds ratio [OR] = 1.4, 95% confidence interval [CI] [1.0, 1.9]) and that they can be active even if too busy (OR = 1.4, 95% CI [1.0, 1.8]) compared to girls not exposed. Boys exposed were more likely to believe that PA would help to spend time with friends (OR = 1.4, 95% CI [1.1, 1.9]). Boys (OR = 1.5, 95% CI [1.1, 2.0.]) and girls (OR = 1.4, 95% CI [1.1, 1.8]) exposed were more likely to report having tried new PAs. No significant impact of the Campaign was observed on overall PA after we controlled for confounders. Recall of the WIXX ads was associated with a significant, albeit modest, impact on some PA beliefs and intermediate PA behaviors.
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correlates of initial recall of a multimedia Communication Campaign to promote physical activity among tweens the wixx Campaign
Health Communication, 2017Co-Authors: Ariane Belangergravel, Nicoleta Cutumisu, François Lagarde, Lise Gauvin, Marilie LafertéAbstract:This study examined factors associated with children's and parents' recall of a Communication Campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the Campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the Campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for Communication inequalities was observed.
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Short-Term Impact of a Multimedia Communication Campaign on Children’s Physical Activity Beliefs and Behavior
Journal of health communication, 2016Co-Authors: Ariane Bélanger-gravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children’s physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducte...
Marilie Laferté - One of the best experts on this subject based on the ideXlab platform.
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A theory of planned behaviour perspective on practitioners' beliefs toward the integration of the WIXX Communication Campaign messages and activities into daily practice.
Public health, 2017Co-Authors: Ariane Bélanger-gravel, Marilie Laferté, S. Lottinville, D. Beaurivage, F. Therrien, Lise GauvinAbstract:Abstract Objectives To favour the dissemination and the implementation of the WIXX multimedia Communication Campaign, the aim of this study was to examine practitioners' beliefs towards the integration of the WIXX Campaign activities into daily practice. Study design An exploratory qualitative study. Methods Overall, 58 community-based practitioners completed an online questionnaire based on the theory of planned behaviour guidelines pertaining to perceived advantages/disadvantages and perceived barriers/facilitators toward the Campaign. A content analysis was performed by two independent coders to extract modal beliefs. Results were validated by a third coder. Results Local partners had a positive attitude toward the WIXX Campaign, but significant barriers remained and needed to be addressed to ensure full implementation of this Campaign (e.g. lack of time or resources, additional workload, complexity of the registration process and so forth). Beliefs were fragmented and diversified, indicating that they were highly context dependent. Conclusions To conclude, some remaining challenges regarding the full implementation of the WIXX Communication Campaign were identified, suggesting that additional efforts might be needed to ensure the full adoption of the Campaign by local practitioners.
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short term impact of a multimedia Communication Campaign on children s physical activity beliefs and behavior
Journal of Health Communication, 2017Co-Authors: Ariane Belangergravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children’s physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducte...
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Short-Term Impact of a Multimedia Communication Campaign on Children's Physical Activity Beliefs and Behavior.
Journal of Health Communication, 2017Co-Authors: Ariane Bélanger-gravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children's physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducted before, 9 months after, and 21 months after the launch of the Campaign. A random-digit dialing procedure was used to recruit children ages 9 to 13 years. Children's PA beliefs, behaviors, and recall of the WIXX ads were self-reported. Logistic regression models showed that girls exposed to the WIXX ads were more likely to believe that PA would help to make new friends (odds ratio [OR] = 1.4, 95% confidence interval [CI] [1.0, 1.9]) and that they can be active even if too busy (OR = 1.4, 95% CI [1.0, 1.8]) compared to girls not exposed. Boys exposed were more likely to believe that PA would help to spend time with friends (OR = 1.4, 95% CI [1.1, 1.9]). Boys (OR = 1.5, 95% CI [1.1, 2.0.]) and girls (OR = 1.4, 95% CI [1.1, 1.8]) exposed were more likely to report having tried new PAs. No significant impact of the Campaign was observed on overall PA after we controlled for confounders. Recall of the WIXX ads was associated with a significant, albeit modest, impact on some PA beliefs and intermediate PA behaviors.
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correlates of initial recall of a multimedia Communication Campaign to promote physical activity among tweens the wixx Campaign
Health Communication, 2017Co-Authors: Ariane Belangergravel, Nicoleta Cutumisu, François Lagarde, Lise Gauvin, Marilie LafertéAbstract:This study examined factors associated with children's and parents' recall of a Communication Campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the Campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the Campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for Communication inequalities was observed.
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Short-Term Impact of a Multimedia Communication Campaign on Children’s Physical Activity Beliefs and Behavior
Journal of health communication, 2016Co-Authors: Ariane Bélanger-gravel, Nicoleta Cutumisu, François Lagarde, Marilie Laferté, Lise GauvinAbstract:To examine the short-term impact of the WIXX multimedia Communication Campaign on children’s physical activity (PA) beliefs and behaviors, 3 repeated cross-sectional telephone surveys were conducte...
Paraskevi Kapetanopoulou - One of the best experts on this subject based on the ideXlab platform.
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Do road safety Communication Campaigns work? How to assess the impact of a national fatigue Campaign on driving behavior
Transportation Research Record, 2013Co-Authors: Giannis Adamos, Eftihia Nathanail, Paraskevi KapetanopoulouAbstract:Road safety Communication Campaigns are considered an efficient strategy for reaching a wide audience. They aim at reducing the number and severity of road crashes by influencing road user behavior. Despite the large number of Campaigns that have been designed and implemented in recent years, few have been formally evaluated. This paper presents the evaluation design and the implementation of a national road safety Communication Campaign on the effects of fatigue on driving behavior. The Campaign targeted primarily professional drivers and, secondarily, all other drivers The definition of the objectives of the Campaign was addressed through the health belief model. Objectives included increasing awareness of the severity of driving while fatigued and of effective countermeasures. The measurement variables of the evaluation design, also addressed by the health belief model, were knowledge, behavioral beliefs, risk comprehension, behavioral intentions, past behavior, and self-reported behavior. The evaluati...
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Does the Theme of a Road Safety Communication Campaign Affect its Success
Transport and Telecommunication Journal, 2012Co-Authors: Giannis Adamos, Eftihia Nathanail, Paraskevi KapetanopoulouAbstract:Road safety Communication Campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a Campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the Campaign evaluation should be carefully organized, following a feasible scientific design. Towards this direction, three road safety Campaigns, two local Campaigns addressing drink driving and seat belt usage, and one national Campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three Campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety Communication Campaigns on driving behavior.
Mark Dignan - One of the best experts on this subject based on the ideXlab platform.
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Testing a Theory-Based Health Communication Program: A Replication of Go Sun Smart in Outdoor Winter Recreation
Journal of Health Communication, 2009Co-Authors: Peter A. Andersen, Julie A. Maloy, Michael D. Scott, Gary Cutter, Barbara J. Walkosz, David B Buller, Mark DignanAbstract:The epidemic of preventable skin cancer in the United States creates an urgent need for health Communication Campaigns to improve sun protection. Go Sun Smart (GSS), a theory-driven multichannel health Communication Campaign showed positive effects on sun safety behaviors of employees and guests in a randomized trial at high-altitude ski areas. In this article we report findings from the North American GSS Campaign for guests at ski areas that comprosed the original control-group resorts, replicating the results of the original guest intervention. Results showed that after GSS was deployed, guests at the original control group ski areas increased sun protection and reported greater recall of sun safety messages. Conversely, GSS had no effect on sunburning attitudes or self-efficacy beliefs. Like the original GSS guest intervention, the present study found that greater exposure to GSS messages was associated with greater use of sunscreen, sunscreen lip balm, and face covering, but not gloves or overall sun protection. There was no evidence that GSS decreased sunburning or attitudes and self-efficacy beliefs regarding sun safety.
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testing the long term effects of the go sun smart worksite health Communication Campaign a group randomized experimental study
Journal of Communication, 2008Co-Authors: Peter A. Andersen, Michael D. Scott, Gary Cutter, Barbara J. Walkosz, David B Buller, Jenifer H Voeks, Mark DignanAbstract:This study examined the long-term effects of the Go Sun Smart (GSS) Campaign, a large-scale health Communication intervention designed to promote sun safety to employees at 26 ski areas in western North America. Employees were enrolled in a pair-matched group-randomized pretest-posttest controlled design with 2 follow-up surveys. Half of the ski areas were randomly assigned to implement GSS in the winter. This article reports analyses of a hierarchical linear design with responses from 1,463 employees who completed the second follow-up survey at the end of the following summer (69% of those who completed the first posttest). GSS continued to have positive effects on employees who worked at intervention ski areas into the summer. Employees exposed to GSS reported less sunburning, engaged in more sun safety behaviors, were more aware of the program, and had more discussions of sun safety at home than employees at matched control group resorts. The long-term effects of GSS support recommending that sun protection programs be implemented at workplaces, but such programs should be implemented with high fidelity to achieve maximum benefits. Despite limitations due to nonresponse, geography, measurement, and ethnicity, the hierarchical clustered design improved the internal validity and generalizability of the findings.
Giannis Adamos - One of the best experts on this subject based on the ideXlab platform.
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Do road safety Communication Campaigns work? How to assess the impact of a national fatigue Campaign on driving behavior
Transportation Research Record, 2013Co-Authors: Giannis Adamos, Eftihia Nathanail, Paraskevi KapetanopoulouAbstract:Road safety Communication Campaigns are considered an efficient strategy for reaching a wide audience. They aim at reducing the number and severity of road crashes by influencing road user behavior. Despite the large number of Campaigns that have been designed and implemented in recent years, few have been formally evaluated. This paper presents the evaluation design and the implementation of a national road safety Communication Campaign on the effects of fatigue on driving behavior. The Campaign targeted primarily professional drivers and, secondarily, all other drivers The definition of the objectives of the Campaign was addressed through the health belief model. Objectives included increasing awareness of the severity of driving while fatigued and of effective countermeasures. The measurement variables of the evaluation design, also addressed by the health belief model, were knowledge, behavioral beliefs, risk comprehension, behavioral intentions, past behavior, and self-reported behavior. The evaluati...
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Does the Theme of a Road Safety Communication Campaign Affect its Success
Transport and Telecommunication Journal, 2012Co-Authors: Giannis Adamos, Eftihia Nathanail, Paraskevi KapetanopoulouAbstract:Road safety Communication Campaigns are considered as an efficient strategy to approach the wide audience and influence road users towards a safe behavior, with main aim to lead to the reduction of the number and the severity of road accidents. When designing the implementation of a Campaign, it is important to plan at the same time its evaluation, so that to enable the assessment of its effectiveness. For the achievement of high reliability and the development of “clear” conclusions, the Campaign evaluation should be carefully organized, following a feasible scientific design. Towards this direction, three road safety Campaigns, two local Campaigns addressing drink driving and seat belt usage, and one national Campaign addressing driving fatigue, were implemented and evaluated. Presenting the design components of the three Campaigns and the evaluation results, this paper aims at revealing the similarities and differences of the effectiveness of road safety Communication Campaigns on driving behavior.