The Experts below are selected from a list of 6 Experts worldwide ranked by ideXlab platform

Fan Yuji - One of the best experts on this subject based on the ideXlab platform.

  • the deficiency and hysteresis of Communication Legislation in building a harmonious society
    Journal of Hunan Mass Media Vocational Technical College, 2008
    Co-Authors: Fan Yuji
    Abstract:

    The present mass Communication Legislation in China is insufficient when it comes to the protection of the right of supervision,right to learn the truth,right of expression and the cleaning of the cultural environment of Communication for teenagers;however,these rights are the fundamental bases for the democracy construction,and they are the basic human rights vested by the Constitution as well;furthermore,the fulfillment of the protection of these rights is of great significance to the construction of the harmonious society.

Tur-viñes Victoria - One of the best experts on this subject based on the ideXlab platform.

  • A high-risk combination: obesity, food brands, minors and challenges on YouTube
    'Elsevier BV', 2020
    Co-Authors: Castello-martinez Araceli, Tur-viñes Victoria
    Abstract:

    Objetivo: Identificar contenidos de alto riesgo en la comunicación de alimentos que combinen rasgos obesogénicos con un formato de alta activación emocional. Método: Se comparan 304 vídeos (47h 41’) de 13 canales de marcas de alimentación (publicidad tradicional) y de 15 canales de menores YouTuber (prescripción e influencia) publicados en 2019. Análisis de contenido exploratorio de variables descriptivas del estilo comunicativo del formato “retos”. Resultado: Los retos son el contenido más frecuente (53,3%; n=162), especialmente en canales de menores YouTuber (59%; n=131) frente a canales de marcas (37,8%; n=31). Conclusiones: Los contenidos creados por los consumidores no se rigen por la actual Ley de Comunicación Audiovisual. Resulta inaplazable incrementar el control de estas prácticas en el ámbito legal, autorregulatorio y deontológico. La creatividad, la diversión o el mero entretenimiento no son argumentos suficientes para promover de forma persuasiva comportamientos que ponen en riesgo la salud física de la infancia.Objective: To identify high-risk content in food advertising that combines obesogenic features with a highly emotionally engaging format. Method: Comparison of 304 videos (47 hours and 41 minutes) from 13 food brand channels (traditional advertising) and from 15 child YouTuber channels (endorsement and influence) posted in 2019. Exploratory content analysis of variables describing the Communication style of the “challenges” format. Results: Challenges are the most common type of content (53.3%; n = 162), with a greater prevalence on child YouTuber channels (59%; n = 131) than on brand channels (41%; n = 31). Conclusions: Content created by consumers is not covered by current audiovisual Communication Legislation. Increased control of these practices is urgently needed, in terms of Legislation, self-regulation and codes of ethics. Creativity, enjoyment or mere entertainment is not a sufficient argument for the persuasive promotion of behaviors that endanger the physical health of children.Ministerio de Ciencia, Innovación y Universidades, CSO2016-74980-C2-2-R

Castello-martinez Araceli - One of the best experts on this subject based on the ideXlab platform.

  • A high-risk combination: obesity, food brands, minors and challenges on YouTube
    'Elsevier BV', 2020
    Co-Authors: Castello-martinez Araceli, Tur-viñes Victoria
    Abstract:

    Objetivo: Identificar contenidos de alto riesgo en la comunicación de alimentos que combinen rasgos obesogénicos con un formato de alta activación emocional. Método: Se comparan 304 vídeos (47h 41’) de 13 canales de marcas de alimentación (publicidad tradicional) y de 15 canales de menores YouTuber (prescripción e influencia) publicados en 2019. Análisis de contenido exploratorio de variables descriptivas del estilo comunicativo del formato “retos”. Resultado: Los retos son el contenido más frecuente (53,3%; n=162), especialmente en canales de menores YouTuber (59%; n=131) frente a canales de marcas (37,8%; n=31). Conclusiones: Los contenidos creados por los consumidores no se rigen por la actual Ley de Comunicación Audiovisual. Resulta inaplazable incrementar el control de estas prácticas en el ámbito legal, autorregulatorio y deontológico. La creatividad, la diversión o el mero entretenimiento no son argumentos suficientes para promover de forma persuasiva comportamientos que ponen en riesgo la salud física de la infancia.Objective: To identify high-risk content in food advertising that combines obesogenic features with a highly emotionally engaging format. Method: Comparison of 304 videos (47 hours and 41 minutes) from 13 food brand channels (traditional advertising) and from 15 child YouTuber channels (endorsement and influence) posted in 2019. Exploratory content analysis of variables describing the Communication style of the “challenges” format. Results: Challenges are the most common type of content (53.3%; n = 162), with a greater prevalence on child YouTuber channels (59%; n = 131) than on brand channels (41%; n = 31). Conclusions: Content created by consumers is not covered by current audiovisual Communication Legislation. Increased control of these practices is urgently needed, in terms of Legislation, self-regulation and codes of ethics. Creativity, enjoyment or mere entertainment is not a sufficient argument for the persuasive promotion of behaviors that endanger the physical health of children.Ministerio de Ciencia, Innovación y Universidades, CSO2016-74980-C2-2-R