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Stephanie M Mcclure - One of the best experts on this subject based on the ideXlab platform.
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the role of culture in health Communication
Annual Review of Public Health, 2004Co-Authors: Matthew W Kreuter, Stephanie M McclureAbstract:This paper examines the role of culture as a factor in enhancing the effectiveness of health Communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health Communication Planning—McGuire's Communication/persuasion model—as a framework for considering the ways in which culture may influence health Communication effectiveness. For three components of the model (source, message, and channel factors), the paper reviews how each affects Communication and persuasion, and how each may be affected by culture. We conclude with recommendations for future research on culture and health Communication.
Matthew W Kreuter - One of the best experts on this subject based on the ideXlab platform.
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the role of culture in health Communication
Annual Review of Public Health, 2004Co-Authors: Matthew W Kreuter, Stephanie M McclureAbstract:This paper examines the role of culture as a factor in enhancing the effectiveness of health Communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health Communication Planning—McGuire's Communication/persuasion model—as a framework for considering the ways in which culture may influence health Communication effectiveness. For three components of the model (source, message, and channel factors), the paper reviews how each affects Communication and persuasion, and how each may be affected by culture. We conclude with recommendations for future research on culture and health Communication.
Hasni Nur . Fasiha - One of the best experts on this subject based on the ideXlab platform.
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PERENCANAAN KOMUNIKASI DIVISI CORPORATE Communication PT. KERETA COMMUTER INDONESIA (KCI) DALAM MENSOSIALISASIKAN PROGRAM PIN KHUSUS IBU HAMIL (Studi Deskriptif : Terkait Cara Pembuatan Pin Khusus Ibu Hamil)
2020Co-Authors: Hasni Nur . FasihaAbstract:ABSTRAK Dalam rangka merespon berbagai keluhan dan keresahan ibu hamil yang kesulitan mendapatkan kursi di dalam kereta commuter line, PT. Kereta Commuter Indonesia (KCI) merilis program pin khusus ibu hamil pada 4 September 2019 sebagai bentuk kepedulian terhadap penumpang kereta commuter line khususnya penumpang ibu hamil. Tujuan penelitian ini adalah untuk mengetahui bagaimana perencanaan komunikasi yang dilakukan PT. KCI dalam mensosialisasikan program pin khusus ibu hamil terkait dengan cara pembuatan pin khusus hamil tersebut. Penelitian ini menggunakan model perencanaan komunikasi yang dibuat oleh Assifi dan French mengenai langkah-langkah dalam perencanaan komunikasi yang terdiri dari menganalisis masalah, menganalisis khalayak, menetapkan tujuan, memilih media, mengembangkan pesan, memproduksi media, melaksanakan program, serta melakukan monitoring dan evaluasi. Penelitian ini menggunakan pendekatan kualitatif dengan jenis metode deskriptif, dilakukan dengan wawancara mendalam dengan 2 Key Informan dan 6 informan. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi, serta menggunakan trianggulasi sumber dalam menguji keabsahan data. Hasil dari penelitian ini diketahui dalam menganalisis masalah PT. KCI melihat dari keluhan pelanggan di media sosial PT. KCI dan mendiskusikan permasalahan tersebut dengan komunitas kereta api Jabodetabek, khalayak sasaran program ini adalah ibu hamil yang rutin dan loyal menggunakan kereta commuter line, tujuan program ini adalah meningkatkan pelayanan terhadap pelanggan, pin digunakan sebagai media penyampaian informasi, media komunikasi lainnya yang digunakan yaitu pemberitahuan di dalam kereta, website kereta commuter line, dan media sosial instagram dan twitter, pesan yang disampaikan bersifat informatif, sejak di rilis hingga saat ini program pin khus ibu hamil masih tetap berjalan, saran, kritik serta keluhan menjadi bahan evaluasi PT.KCI demi tercapainya pelayanan yang maksimal Kesimpulan penelitian ini yaitu untuk menjalankan suatu program yang sesuai dengan tujuan yang ingin dicapai harus mengukur perencanaan komunikasi terlebih dahulu, apakah sudah sesuai dengan perencanaan awal. Kata kunci: Perencanaan Komunikasi, Program Pin Khusus Ibu Hamil, Assifi dan French ABSTRACT In order to respond to various complaints and concerns of pregnant women who have difficulty getting a seat on the commuter line train, PT. Indonesian Commuter Train (KCI) released a special pin program for pregnant women on September 4, 2019 as a form of concern for commuter line train passengers, especially pregnant women passengers. The purpose of this study was to find out how the Communication Planning carried out by PT. KCI in socializing the program for special pins for pregnant women is related to the way of making these special pins for pregnant women. In this research uses a Communication Planning model created by Assifi and French regarding the steps or stages in Communication Planning consisting of analyzing problems, analyzing audiences, setting goals, choosing media, developing messages, producing media, implementing programs, and monitoring and evaluation. This research uses a qualitative approach with the type of descriptive method, conducted in-depth interviews with 2 Key Informants and 6 informants. Data collection techniques through interviews, observation, and documentation, as well as using source triangulation in testing the validity of the data. The results of this study are known in analyzing the problem of PT. KCI saw from customer complaints on PT.KCI social media and discussed the problem with the Jabodetabek railroad community, the target audience for this program was pregnant women who routinely and loyally used the commuter line train, the aim of the program was to improve service to customers, pins were used as media delivery of information, other Communication media used, namely notifications on the train, the commuter line train website, and social media instagram and twitter, the message delivered is informative, since it was released until now the program pin khus pregnant women is still running, suggestions, criticism and complaints become PT.KCI's evaluation material for the achievement of maximum service The conclusion of this research is to run a program in accordance with the objectives to be achieved must first measure Communication Planning. Keywords: Communication Planning, Special Pin Program for Pregnant Women, Assifi and Frenc
Renata Schiavo - One of the best experts on this subject based on the ideXlab platform.
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strategic health Communication in urban settings a template for training modules
2014Co-Authors: Renata SchiavoAbstract:Strategic health Communication interventions in urban settings present many similarities with health Communication Planning, implementation, and evaluation in other settings. In fact, interventions in all settings should be firmly grounded in Communication theory and rely on strategic and research-based Planning frameworks that aim at behavioral, social behavior, and organizational change/results (Schiavo, Health Communication: From Theory to Practice, 2007). “However, a specific set of issues, trends and challenges may influence interventions in urban settings and should be addressed as part of training modules and sessions intended for public health professionals and non-profit organizations” (Schiavo and Ramesh, http://www.renataschiavo.com/surveyresultsnew.html, 2010). This chapter focuses on an overview of distinguishing features of urban settings and their implications for Communication training efforts in such context.
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health Communication from theory to practice
2007Co-Authors: Renata SchiavoAbstract:Figures, Tables, Exhibits, and Numbered Boxes. Preface. Acknowledgments. About the Author. Introduction.PART ONE. INTRODUCTION TO HEALTH Communication. 1. What Is Health Communication? 2. Current Health Communication Theories and Issues. 3. Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness. PART TWO. HEALTH Communication APPROACHES AND ACTION AREAS. 4. Interpersonal Communications. 5. Public Relations and Public Advocacy. 6. Community Mobilization. 7. Professional Medical Communications. 8. Constituency Relations in Health Communication. PART THREE. Planning, IMPLEMENTING, AND EVALUATING A HEALTH Communication PROGRAM. 9. Overview of the Health Communication Planning Process. 10. Situation Analysis and Audience Profile. 11. Identifying Program Objectives and Strategies. 12. Developing Tactical and Evaluation Plans. 13. Implementing, Monitoring, and Evaluating a Health Communication Program. Appendix A: Examples of Worksheets and Resources on Health Communication Planning. Appendix B: Selected Online Resources on Health Communication. Glossary. References. Index.
Timothy L Sellnow - One of the best experts on this subject based on the ideXlab platform.
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post crisis Communication and renewal expanding the parameters of post crisis discourse
Public Relations Review, 2007Co-Authors: Robert R Ulmer, Matthew W Seeger, Timothy L SellnowAbstract:Abstract Crisis Communication is growing as a field of study due in part to the frequency and high profile nature of recent crises such as 9/11, Anthrax and bioterrorism in the mail supply, the Tsunami in the Southeast Asia, and Hurricanes Katrina and Rita. In each of these crises, the role of Communication has been highlighted. Communication is particularly challenging during crises because an immediate response is necessary, because of the looming threat, and because these situations are inherently uncertain. Much of the present literature suggests that managing image during a crisis is critical to an effective response [Benoit, W. L. (1995). Accounts, excuses and apologies. Albany, NY: State University of New York Press; Coombs, W. T. (1999). Ongoing crisis Communication: Planning, managing, and responding. Thousand Oaks, CA: Sage; Hearit, K. M. (1995). “Mistakes were made”: Organizations, apologia and crises of social legitimacy. Communication Studies, 46, 1–17]. Although image is important and embedded within the threat, uncertainty, and chaos of crisis so too is the opportunity for growth and renewal. In this case, depending upon the crisis, either issues of image restoration or renewal may emerge as more of a central theme in the post-crisis discourse. This paper argues that renewal, along with image restoration, is an important genre of post-crisis discourse. As a result, efforts to understand post-crisis Communication should be expanded to include both image restoration and the discourse of renewal.