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Andrew J Mcmichael - One of the best experts on this subject based on the ideXlab platform.
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localist movements in a global economy sustainability justice and urban development in the united states
Environmental Health Perspectives, 2009Co-Authors: Andrew J McmichaelAbstract:The title of this book clearly echoes the well-known exhortation of microbiologist Rene Dubos: “Think global, act local.” We live today under the broad and darkening shadow of large-scale disruptions by human societies to the natural environment and its life-support systems. We also face an increasingly urban future as the still-expanding human population gravitates into cities in most countries around the world. This book examines the reawakened hopes being pinned on the rise of local stewardship of environmental resources, particularly within the urban context, and the associated localization of economic relations and activities. Further impetus and credibility will presumably accrue to localist movements from the awarding of the 2009 Nobel Prize for Economics to Elinor Ostrom. Her work has shown that, when communities are given the opportunity to work together and share equitably in the management of local environmental resources, then Garrett Hardin’s notion of the “tragedy of the commons” is not inevitable. Indeed, free-riding “theft” of an extra personal share of environmental resources becomes unlikely. Ostrom has concluded from wide-ranging evidence that the productivity and sustainability of that collectivist approach work better than when government or the private sector controls the process (which, further, is usually done on a larger scale). The recent growth of localist movements, in both high- and low-income countries, has occurred against the background of an increasingly globalized economy, an economy that is widely experienced as distant, “corporate,” depersonalized, inequitable, and beyond local influence. During the past decade or so in the United States, dozens of local business organizations with local, Community-based roots have arisen. Typically, these initiatives have sought to build local ownership into key industries such as retail, food, energy, transportation, and Media. The underlying stimulus and challenge is the emerging felt need to restore the architecture of economic and political ownership for rural, urban, and other subna-tional regions. This, therefore, is a welcome book that both describes and evaluates this localist phenomenon within the U.S. context—and pays particular attention to the overwhelming contemporary challenges of achieving both social justice and environmental sustainability. David Hess is realistic about the globalized economy, which (notwithstanding its many adverse, often inequitable, outcomes for humans and environments) is with us for the foreseeable future. That global economy can, he argues, be leavened, supplemented, and humanized via the growth of localism. However, the benefits of localism are not assured. Via his analysis of various case studies, conducted within a broad interdisciplinary frame, Hess teases out the features of localism that best accord with the achievement of sustainability, social justice, and, thus, enhanced urban development. Chapter 3, “Can Localism be Just and Sustainable?” provides revealing examples of where the answer is sometimes yes, sometimes no. This includes an engaging discussion of the well-known formulations about “food-miles”: Importing seasonally grown vegetables may be less environmentally damaging than the unseasonal, energy-subsidized, local production of those same foods. Other chapters explore the politics of local retailing, the challenges of urban agriculture, the relationship of local energy production to the public sector, and the infusion of localism into the Media industry. Hess brings these analyses together in a final chapter, “Policies for an Alternative Economy,” wherein he echoes the first chapter by examining the possibilities of localist solutions to global problems. The localist movement faces, of course, formidable inertia in and opposition from the established corporatist economy. This issue has been touched on elsewhere in David Owen’s related book Green Metropolis: Why Living Smaller, Living Closer, and Driving Less are the Keys to Sustainability (Riverhead, 2009). Owen focuses particularly on life in Manhattan, and his tract is strong in describing the manifestations of the general environmental crisis of today, and underlining the enormity and urgency of the resultant challenge to our ways of living in cities. Hess, though, provides a more scholarly analysis of the forms of that challenge, and whether and how we can find a better (more democratic, just, and sustainable) way of living in cities. His book provides insights into the workings and consequences of several particular domains of localism: “buy local” campaigns, urban agriculture, local ownership of electricity and transportation, and alternative and Community Media. This is a thoughtful and well-researched book—as is evident from the end notes for each chapter and from the very extensive bibliography. The writing is clear, and the arguments are well presented. Hess is supportive of but not starry-eyed about the role and prospects for localism. It is not, he judges, the solution; rather, it is an important part of the solution. He concludes with these measured words: “As the collapse scenarios of the twenty-first century unfold, the world will need all the partial solutions and all the resilience it can muster.”
Deniarni Leni - One of the best experts on this subject based on the ideXlab platform.
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ANALISIS PERSEPSI VIRTUAL BRAND Community TERHADAP KINERJA EKUITAS MEREK DISPOSABLE DIAPER MEREK SWEETY
2015Co-Authors: Deniarni LeniAbstract:Leni Deniarni (0907459), “Analisis Persepsi Virtual Brand Community terhadap Kinerja Ekuitas Merek Disposable Diaper Merek Sweety (Survei pada Anggota Fan Page Facebook Bunda Cermat)”. Di bawah bimbingan Lisnawati, S.Pd., M.M. Persaingan yang kompetitif dalam industri fast moving consumer good (FMCG) ditandai dengan turun naiknya ekuitas merek suatu produk, khususnya pada lini disposable diaper yang berasal dari perusahaan PT. Softex Indonesia dengan merek Sweety. Untuk dapat bertahan di tengah persaingan, perusahaan dituntut untuk menciptakan strategi yang dapat memperkuat ekuitas merek karena hanya produk yang memiliki ekuitas merek yang kuat yang mampu bersaing untuk merebut dan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan strategi virtual brand Community. Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai virtual brand Community diaper Sweety, 2) memperoleh temuan mengenai ekuitas merek diaper Sweety dan 3) memperoleh temuan mengenai seberapa besar virtual brand Community dapat mempengaruhi ekuitas merek diaper Sweety. Dimensi virtual brand Community antara lain consciousness of kind, ritual and tradition dan sense of moral responsibility. Sedangkan dimensi ekuitas merek adalah brand saliance, brand performance, brand imagery, brand judgment, brand feeling dan brand resonance. Objek penelitian ini adalah anggota komunitas Sweety di fan page Facebook Bunda Cermat. Variabel bebas (X) dalam penelitian ini adalah virtual brand Community dan ekuitas merek (Y) sebagai variabel tidak bebas. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel 100 responden di fan page Facebook Bunda Cermat. Teknik analisa data yang digunakan adalah analisis regresi linier sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yang diperoleh dalam penelitian menyatakan bahwa virtual brand Community berpengaruh terhadap ekuitas merek pada diaper Sweety sebesar 81,3%. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa virtual brand Community memiliki pengaruh yang positif terhadap ekuitas merek. Berdasarkan hasil penelitian melalui analisis regresi linier sederhana terdapat pengaruh dari virtual brand Community terhadap ekuitas merek diaper Sweety. Penulis merekomendasikan agar perusahaan lebih selektif dalam memilih Media komunikasi virtual brand Community sebagai salah satu strategi untuk meningkatkan ekuitas merek diaper Sweety. Leni Deniarni (0907459), "Analysis of Perceived Virtual Brand Community Through the Performance of Brand Equity (A Survey to Fan Page Members on Facebook Bunda Cermat )". Guidance of Lisnawati, S.Pd., M.M. Competitive rivalry in the industry fast moving consumer good (FMCG) marked by ups and downs of equity saatu brand products, especially in the line of disposable diaper from the company, PT. Sweety Softex Indonesia brand. In order to survive in the competition, companies are required to create a strategy to strengthen the brand equity because only products that have strong brand equity that can compete to win and dominate the market. One strategy that can be done is with the strategy virtual brand Community. The purpose of research are 1) to obtain findings on virtual brand Community of diaper Sweety, 2) to obtain findings on Sweety diaper brand equity, and 3) to obtain discovery regarding its virtual brand Community can affect brand equity Sweety diaper. The dimension of virtual brand Community consist: consciousness of kind, ritual and tradition and sense of moral responsibility. While the dimension of brand equity is brand saliance, brand performance, brand imagery, brand judgment,brand feeling and brand resonance. Object of this study is members of Sweety Community on Facebook Bunda Cermat. The independent variable in this study is virtual brand Community of the brand equity as the dependent variable. This type of research is descriptive, verification, and the method used is explanatory survey with random sampling techniques, with samples 100 respondents on fan page Facebook Bunda Cermat. Data analysis technique used simple linear regression with the computer software SPSS 21.0. The results obtained in this study stated that the virtual brand Community effect on the brand equity of Sweety diaper 81,3%. From the results of the study to test the hypothesis that the performance can be seen virtual brand Community have a positive influence on brand equity. Based on the results of research through simple linear regression found an effect of virtual brand Community of the Sweety diaper. The author recommends that companies be more selective in choosing communication virtual brand Community Media as a strategy to enhance brand equity Sweety diaper
Ai Faridah - One of the best experts on this subject based on the ideXlab platform.
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LENI DENIARNI, 2015 ANALISIS PERSEPSI VIRTUAL BRAND Community TERHADAP KINERJA EKUITAS MEREK DISPOSABLE DIAPER MEREK SWEETY
2015Co-Authors: Ai FaridahAbstract:Leni Deniarni (0907459), “Analisis Persepsi Virtual Brand Community terhadap Kinerja Ekuitas Merek Disposable Diaper Merek Sweety (Survei pada Anggota Fan Page Facebook Bunda Cermat)”. Di bawah bimbingan Lisnawati, S.Pd., M.M. Persaingan yang kompetitif dalam industri fast moving consumer good (FMCG) ditandai dengan turun naiknya ekuitas merek suatu produk, khususnya pada lini disposable diaper yang berasal dari perusahaan PT. Softex Indonesia dengan merek Sweety. Untuk dapat bertahan di tengah persaingan, perusahaan dituntut untuk menciptakan strategi yang dapat memperkuat ekuitas merek karena hanya produk yang memiliki ekuitas merek yang kuat yang mampu bersaing untuk merebut dan menguasai pasar. Salah satu strategi yang dapat dilakukan adalah dengan strategi virtual brand Community. Penelitian ini bertujuan untuk 1) memperoleh temuan mengenai virtual brand Community diaper Sweety, 2) memperoleh temuan mengenai ekuitas merek diaper Sweety dan 3) memperoleh temuan mengenai seberapa besar virtual brand Community dapat mempengaruhi ekuitas merek diaper Sweety. Dimensi virtual brand Community antara lain consciousness of kind, ritual and tradition dan sense of moral responsibility. Sedangkan dimensi ekuitas merek adalah brand saliance, brand performance, brand imagery, brand judgment, brand feeling dan brand resonance. Objek penelitian ini adalah anggota komunitas Sweety di fan page Facebook Bunda Cermat. Variabel bebas (X) dalam penelitian ini adalah virtual brand Community dan ekuitas merek (Y) sebagai variabel tidak bebas. Jenis penelitian yang digunakan adalah deskriptif, verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik simple random sampling, dengan jumlah sampel 100 responden di fan page Facebook Bunda Cermat. Teknik analisa data yang digunakan adalah analisis regresi linier sederhana dengan alat bantu software komputer SPSS 21.0. Hasil yang diperoleh dalam penelitian menyatakan bahwa virtual brand Community berpengaruh terhadap ekuitas merek pada diaper Sweety sebesar 81,3%. Dari hasil penelitian terhadap pengujian hipotesis dapat diketahui bahwa virtual brand Community memiliki pengaruh yang positif terhadap ekuitas merek. Berdasarkan hasil penelitian melalui analisis regresi linier sederhana terdapat pengaruh dari virtual brand Community terhadap ekuitas merek diaper Sweety. Penulis merekomendasikan agar perusahaan lebih selektif dalam memilih Media komunikasi virtual brand Community sebagai salah satu strategi untuk meningkatkan ekuitas merek diaper Sweety. Leni Deniarni (0907459), "Analysis of Perceived Virtual Brand Community Through the Performance of Brand Equity (A Survey to Fan Page Members on Facebook Bunda Cermat )". Guidance of Lisnawati, S.Pd., M.M. Competitive rivalry in the industry fast moving consumer good (FMCG) marked by ups and downs of equity saatu brand products, especially in the line of disposable diaper from the company, PT. Sweety Softex Indonesia brand. In order to survive in the competition, companies are required to create a strategy to strengthen the brand equity because only products that have strong brand equity that can compete to win and dominate the market. One strategy that can be done is with the strategy virtual brand Community. The purpose of research are 1) to obtain findings on virtual brand Community of diaper Sweety, 2) to obtain findings on Sweety diaper brand equity, and 3) to obtain discovery regarding its virtual brand Community can affect brand equity Sweety diaper. The dimension of virtual brand Community consist: consciousness of kind, ritual and tradition and sense of moral responsibility. While the dimension of brand equity is brand saliance, brand performance, brand imagery, brand judgment,brand feeling and brand resonance. Object of this study is members of Sweety Community on Facebook Bunda Cermat. The independent variable in this study is virtual brand Community of the brand equity as the dependent variable. This type of research is descriptive, verification, and the method used is explanatory survey with random sampling techniques, with samples 100 respondents on fan page Facebook Bunda Cermat. Data analysis technique used simple linear regression with the computer software SPSS 21.0. The results obtained in this study stated that the virtual brand Community effect on the brand equity of Sweety diaper 81,3%. From the results of the study to test the hypothesis that the performance can be seen virtual brand Community have a positive influence on brand equity. Based on the results of research through simple linear regression found an effect of virtual brand Community of the Sweety diaper. The author recommends that companies be more selective in choosing communication virtual brand Community Media as a strategy to enhance brand equity Sweety diape
David J Hess - One of the best experts on this subject based on the ideXlab platform.
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localist movements in a global economy sustainability justice and urban development in the united states
2009Co-Authors: David J HessAbstract:The internationalization of economies and other changes that accompany globalization have brought about a paradoxical reemergence of the local. A significant but largely unstudied aspect of new local-global relationships is the growth of "localist movements," efforts to reclaim economic and political sovereignty for metropolitan and other subnational regions. In Localist Movements in a Global Economy, David Hess offers an overview of localism in the United States and assesses its potential to address pressing global problems of social justice and environmental sustainability. Since the 1990s, more than 100 local business organizations have formed in the United States, and there are growing efforts to build local ownership in the retail, food, energy, transportation, and Media industries. In this first social science study of localism, Hess adopts an interdisciplinary approach that combines theoretical reflection, empirical research, and policy analysis. His perspective is not that of the uncritical localist advocate; he draws on his new empirical research to assess the extent to which localist policies can address sustainability and justice issues. After a theoretical discussion of sustainability, the global corporate economy, and economic development, Hess looks at four specific forms of localism: "buy local" campaigns; urban agriculture; local ownership of electricity and transportation; and alternative and Community Media. Hess examines "global localism"—transnational local-to-local supply chains—and other economic policies and financial instruments that would create an alternative economic structure. Localism is not a panacea for globalization, he concludes, but a crucial ingredient in projects to build more democratic, just, and sustainable politics. Urban and Industrial Environments series
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localist movements in a global economy sustainability justice and urban development in the united states
2009Co-Authors: David J HessAbstract:The internationalization of economies and other changes that accompany globalization have brought about a paradoxical reemergence of the local. A significant but largely unstudied aspect of new local-global relationships is the growth of "localist movements," efforts to reclaim economic and political sovereignty for metropolitan and other subnational regions. In Localist Movements in a Global Economy, David Hess offers an overview of localism in the United States and assesses its potential to address pressing global problems of social justice and environmental sustainability. Since the 1990s, more than 100 local business organizations have formed in the United States, and there are growing efforts to build local ownership in the retail, food, energy, transportation, and Media industries. In this first social science study of localism, Hess adopts an interdisciplinary approach that combines theoretical reflection, empirical research, and policy analysis. His perspective is not that of the uncritical localist advocate; he draws on his new empirical research to assess the extent to which localist policies can address sustainability and justice issues. After a theoretical discussion of sustainability, the global corporate economy, and economic development, Hess looks at four specific forms of localism: "buy local" campaigns; urban agriculture; local ownership of electricity and transportation; and alternative and Community Media. Hess examines "global localism"--transnational local-to-local supply chains--and other economic policies and financial instruments that would create an alternative economic structure. Localism is not a panacea for globalization, he concludes, but a crucial ingredient in projects to build more democratic, just, and sustainable politics.
Kevin Howley - One of the best experts on this subject based on the ideXlab platform.
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Community Media people places and communication technologies
2005Co-Authors: Kevin HowleyAbstract:Introduction 1. Locating Community Media 2. Tracing the global through the local: perspectives on Community Media 3. Finding a spot on the dial: Firehouse Broadcasting from Bloomington, Indiana 4. Downtown Community Television: cultural politics and technological form 5. A poor people's press: Street Feat 6. Victoria's Network: (re) imagining Community in the information age Conclusion References.
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Community Media people places and communication technologies
2005Co-Authors: Kevin HowleyAbstract:While transnational conglomerates consolidate their control of the global Mediascape, local communities struggle to create democratic Media systems. This groundbreaking study of Community Media, first published in 2005, combines original research with comparative and theoretical analysis in an engaging and accessible style. Kevin Howley explores the different ways in which local communities come to make use of various technologies such as radio, television, print and computer networks for purposes of Community communication and considers the ways these technologies shape, and are shaped by, the everyday lived experience of local populations. He also addresses broader theoretical and philosophical issues surrounding the relationship between communication and Community, Media systems and the public sphere. Case studies illustrate the pivotal role Community Media play in promoting cultural production and communicative democracy within and between local communities. This book will make a significant contribution to existing scholarship in Media and cultural studies on alternative, participatory and Community-based Media.