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  • teaching Company Research step by step instructions for guiding students through a library assignment
    The Bulletin of the Association for Business Communication, 1994
    Co-Authors: Paula R Kaiser, Catherine K Levinson
    Abstract:

    The responsibility for teaching students to Research companies often falls to business communication instructors. While textbooks provide useful information related to Company Research, some instructors may need more detailed assistance in guiding their students' first efforts in Researching companies. This article provides a step-by-step guide for Researching public and private companies. A sample assignment provides a context for practicing the Research skills. Learning to Research a Company benefits business students in at least three ways. First, skills in Company Research help students prepare effectively for job interviews. Second, knowledge of Company Research continues to be important to many managers later in their careers. Managers in strategic planning, market Research, advertising, sales, public relations, and other fields need broad information about their competitors, clients, and the industries in which they work. Finally, individuals may use their knowledge of Company Research when deciding to make personal investments in a particular Company. Responsibility for teaching the skills students need for Company Research frequently falls to instructors of required business communication courses. While some business communication instructors have the assistance of their reference librarians in teaching these Research skills, others may need support in guiding students' first efforts in Company Research. Most comprehensive textbooks provide useful information related to Company Research, including suggestions of general and specialized Company directories. Textbooks, however, do not usually provide extensive discussion of steps students should follow in consulting available sources nor the types of information they may expect to find in each source. Textbooks also may not clarify for students the distinctions between public and private companies and parent companies and their subsidiaries. Therefore, many business communication instructors may find a more detailed plan for student Research to be useful. The purpose of this article is to provide a step-by-step guide for Researching public and private companies. We present the guide as a handout which instructors can duplicate for their students. When we provide the handout to our own students, we encourage them to file it permanently. They will use it for preparing reports in other business classes, for preparing to interview with specific companies, and for Researching companies as part of their management careers. The article suggests an engaging assignment to give students practice in library Research of companies. Instructors can easily adapt the assignment to fit available time and objectives. While we use an eight-minute oral presentation, an instructor could use the assignment with a different time limit. The same assignment can be adapted for a collaborative group project, or used as the basis for a formal written report. Alternatively, instructors may wish to use the handout for Researching a Company with an assignment of their own choosing. As this is an assignment designed to acquaint students with library sources, we ask our students to cite the source of specific Company information. Other instructors may allow students to use the information as background without citing a specific source. Regardless of the assignment used to Research a Company, the instructor will want to stress the wide applicability of learning the Research skills. DESCRIPTION OF THE ASSIGNMENT In the following assignment, we reinforce the students' knowledge of persuasive messages, teach the development and delivery of oral presentations, and teach students to Research a Company as part of our career development unit. Prior to or as part of this assignment, we cover the topics of audience analysis, persuasive messages, oral presentations, visual aids, and beginning a job search. We introduce the assignment approximately four weeks prior to the first student presentation. …

  • Teaching Company Research: Step-by-Step Instructions for Guiding Students through a Library Assignment
    The Bulletin of the Association for Business Communication, 1994
    Co-Authors: Paula R Kaiser, Catherine K Levinson
    Abstract:

    The responsibility for teaching students to Research companies often falls to business communication instructors. While textbooks provide useful information related to Company Research, some instructors may need more detailed assistance in guiding their students' first efforts in Researching companies. This article provides a step-by-step guide for Researching public and private companies. A sample assignment provides a context for practicing the Research skills. Learning to Research a Company benefits business students in at least three ways. First, skills in Company Research help students prepare effectively for job interviews. Second, knowledge of Company Research continues to be important to many managers later in their careers. Managers in strategic planning, market Research, advertising, sales, public relations, and other fields need broad information about their competitors, clients, and the industries in which they work. Finally, individuals may use their knowledge of Company Research when deciding to make personal investments in a particular Company. Responsibility for teaching the skills students need for Company Research frequently falls to instructors of required business communication courses. While some business communication instructors have the assistance of their reference librarians in teaching these Research skills, others may need support in guiding students' first efforts in Company Research. Most comprehensive textbooks provide useful information related to Company Research, including suggestions of general and specialized Company directories. Textbooks, however, do not usually provide extensive discussion of steps students should follow in consulting available sources nor the types of information they may expect to find in each source. Textbooks also may not clarify for students the distinctions between public and private companies and parent companies and their subsidiaries. Therefore, many business communication instructors may find a more detailed plan for student Research to be useful. The purpose of this article is to provide a step-by-step guide for Researching public and private companies. We present the guide as a handout which instructors can duplicate for their students. When we provide the handout to our own students, we encourage them to file it permanently. They will use it for preparing reports in other business classes, for preparing to interview with specific companies, and for Researching companies as part of their management careers. The article suggests an engaging assignment to give students practice in library Research of companies. Instructors can easily adapt the assignment to fit available time and objectives. While we use an eight-minute oral presentation, an instructor could use the assignment with a different time limit. The same assignment can be adapted for a collaborative group project, or used as the basis for a formal written report. Alternatively, instructors may wish to use the handout for Researching a Company with an assignment of their own choosing. As this is an assignment designed to acquaint students with library sources, we ask our students to cite the source of specific Company information. Other instructors may allow students to use the information as background without citing a specific source. Regardless of the assignment used to Research a Company, the instructor will want to stress the wide applicability of learning the Research skills. DESCRIPTION OF THE ASSIGNMENT In the following assignment, we reinforce the students' knowledge of persuasive messages, teach the development and delivery of oral presentations, and teach students to Research a Company as part of our career development unit. Prior to or as part of this assignment, we cover the topics of audience analysis, persuasive messages, oral presentations, visual aids, and beginning a job search. We introduce the assignment approximately four weeks prior to the first student presentation. …

Kaitlin Springmier - One of the best experts on this subject based on the ideXlab platform.

Paula R Kaiser - One of the best experts on this subject based on the ideXlab platform.

  • teaching Company Research step by step instructions for guiding students through a library assignment
    The Bulletin of the Association for Business Communication, 1994
    Co-Authors: Paula R Kaiser, Catherine K Levinson
    Abstract:

    The responsibility for teaching students to Research companies often falls to business communication instructors. While textbooks provide useful information related to Company Research, some instructors may need more detailed assistance in guiding their students' first efforts in Researching companies. This article provides a step-by-step guide for Researching public and private companies. A sample assignment provides a context for practicing the Research skills. Learning to Research a Company benefits business students in at least three ways. First, skills in Company Research help students prepare effectively for job interviews. Second, knowledge of Company Research continues to be important to many managers later in their careers. Managers in strategic planning, market Research, advertising, sales, public relations, and other fields need broad information about their competitors, clients, and the industries in which they work. Finally, individuals may use their knowledge of Company Research when deciding to make personal investments in a particular Company. Responsibility for teaching the skills students need for Company Research frequently falls to instructors of required business communication courses. While some business communication instructors have the assistance of their reference librarians in teaching these Research skills, others may need support in guiding students' first efforts in Company Research. Most comprehensive textbooks provide useful information related to Company Research, including suggestions of general and specialized Company directories. Textbooks, however, do not usually provide extensive discussion of steps students should follow in consulting available sources nor the types of information they may expect to find in each source. Textbooks also may not clarify for students the distinctions between public and private companies and parent companies and their subsidiaries. Therefore, many business communication instructors may find a more detailed plan for student Research to be useful. The purpose of this article is to provide a step-by-step guide for Researching public and private companies. We present the guide as a handout which instructors can duplicate for their students. When we provide the handout to our own students, we encourage them to file it permanently. They will use it for preparing reports in other business classes, for preparing to interview with specific companies, and for Researching companies as part of their management careers. The article suggests an engaging assignment to give students practice in library Research of companies. Instructors can easily adapt the assignment to fit available time and objectives. While we use an eight-minute oral presentation, an instructor could use the assignment with a different time limit. The same assignment can be adapted for a collaborative group project, or used as the basis for a formal written report. Alternatively, instructors may wish to use the handout for Researching a Company with an assignment of their own choosing. As this is an assignment designed to acquaint students with library sources, we ask our students to cite the source of specific Company information. Other instructors may allow students to use the information as background without citing a specific source. Regardless of the assignment used to Research a Company, the instructor will want to stress the wide applicability of learning the Research skills. DESCRIPTION OF THE ASSIGNMENT In the following assignment, we reinforce the students' knowledge of persuasive messages, teach the development and delivery of oral presentations, and teach students to Research a Company as part of our career development unit. Prior to or as part of this assignment, we cover the topics of audience analysis, persuasive messages, oral presentations, visual aids, and beginning a job search. We introduce the assignment approximately four weeks prior to the first student presentation. …

  • Teaching Company Research: Step-by-Step Instructions for Guiding Students through a Library Assignment
    The Bulletin of the Association for Business Communication, 1994
    Co-Authors: Paula R Kaiser, Catherine K Levinson
    Abstract:

    The responsibility for teaching students to Research companies often falls to business communication instructors. While textbooks provide useful information related to Company Research, some instructors may need more detailed assistance in guiding their students' first efforts in Researching companies. This article provides a step-by-step guide for Researching public and private companies. A sample assignment provides a context for practicing the Research skills. Learning to Research a Company benefits business students in at least three ways. First, skills in Company Research help students prepare effectively for job interviews. Second, knowledge of Company Research continues to be important to many managers later in their careers. Managers in strategic planning, market Research, advertising, sales, public relations, and other fields need broad information about their competitors, clients, and the industries in which they work. Finally, individuals may use their knowledge of Company Research when deciding to make personal investments in a particular Company. Responsibility for teaching the skills students need for Company Research frequently falls to instructors of required business communication courses. While some business communication instructors have the assistance of their reference librarians in teaching these Research skills, others may need support in guiding students' first efforts in Company Research. Most comprehensive textbooks provide useful information related to Company Research, including suggestions of general and specialized Company directories. Textbooks, however, do not usually provide extensive discussion of steps students should follow in consulting available sources nor the types of information they may expect to find in each source. Textbooks also may not clarify for students the distinctions between public and private companies and parent companies and their subsidiaries. Therefore, many business communication instructors may find a more detailed plan for student Research to be useful. The purpose of this article is to provide a step-by-step guide for Researching public and private companies. We present the guide as a handout which instructors can duplicate for their students. When we provide the handout to our own students, we encourage them to file it permanently. They will use it for preparing reports in other business classes, for preparing to interview with specific companies, and for Researching companies as part of their management careers. The article suggests an engaging assignment to give students practice in library Research of companies. Instructors can easily adapt the assignment to fit available time and objectives. While we use an eight-minute oral presentation, an instructor could use the assignment with a different time limit. The same assignment can be adapted for a collaborative group project, or used as the basis for a formal written report. Alternatively, instructors may wish to use the handout for Researching a Company with an assignment of their own choosing. As this is an assignment designed to acquaint students with library sources, we ask our students to cite the source of specific Company information. Other instructors may allow students to use the information as background without citing a specific source. Regardless of the assignment used to Research a Company, the instructor will want to stress the wide applicability of learning the Research skills. DESCRIPTION OF THE ASSIGNMENT In the following assignment, we reinforce the students' knowledge of persuasive messages, teach the development and delivery of oral presentations, and teach students to Research a Company as part of our career development unit. Prior to or as part of this assignment, we cover the topics of audience analysis, persuasive messages, oral presentations, visual aids, and beginning a job search. We introduce the assignment approximately four weeks prior to the first student presentation. …