The Experts below are selected from a list of 27969 Experts worldwide ranked by ideXlab platform
Donna Handford - One of the best experts on this subject based on the ideXlab platform.
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relationship marketing customer commitment and trust as a strategy for the smaller hong kong Corporate Banking sector
International Journal of Bank Marketing, 2003Co-Authors: Ivana Adamson, Kokmun Chan, Donna HandfordAbstract:After the Chinese takeover of Hong Kong its smaller banks carved out a niche for themselves in the Corporate market by embracing relationship marketing as a way of doing business. Examines the commitment‐trust dimension of the relationship marketing paradigm in the Hong Kong’s Corporate Banking sector. The findings show that the Hong Kong banks’ marketing strategy and a long‐term orientation were positively correlated with customer commitment and trust; communications and relational norms were positively correlated with trust; relationship benefits were positively correlated with customer commitment; and the banks’ reputation was negatively correlated with trust and commitment. To continue to be successful in the Corporate sector, smaller banks must invest in the long‐term relationship marketing infrastructures to support a customer‐oriented approach. To enhance the Corporate customers’ confidence further, the banks must develop parallel communication channels with their customers, show flexibility in their dealings and maximize mutual relationship benefits by minimising drastic recovery actions.
Ivana Adamson - One of the best experts on this subject based on the ideXlab platform.
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relationship marketing customer commitment and trust as a strategy for the smaller hong kong Corporate Banking sector
International Journal of Bank Marketing, 2003Co-Authors: Ivana Adamson, Kokmun Chan, Donna HandfordAbstract:After the Chinese takeover of Hong Kong its smaller banks carved out a niche for themselves in the Corporate market by embracing relationship marketing as a way of doing business. Examines the commitment‐trust dimension of the relationship marketing paradigm in the Hong Kong’s Corporate Banking sector. The findings show that the Hong Kong banks’ marketing strategy and a long‐term orientation were positively correlated with customer commitment and trust; communications and relational norms were positively correlated with trust; relationship benefits were positively correlated with customer commitment; and the banks’ reputation was negatively correlated with trust and commitment. To continue to be successful in the Corporate sector, smaller banks must invest in the long‐term relationship marketing infrastructures to support a customer‐oriented approach. To enhance the Corporate customers’ confidence further, the banks must develop parallel communication channels with their customers, show flexibility in their dealings and maximize mutual relationship benefits by minimising drastic recovery actions.
Kokmun Chan - One of the best experts on this subject based on the ideXlab platform.
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relationship marketing customer commitment and trust as a strategy for the smaller hong kong Corporate Banking sector
International Journal of Bank Marketing, 2003Co-Authors: Ivana Adamson, Kokmun Chan, Donna HandfordAbstract:After the Chinese takeover of Hong Kong its smaller banks carved out a niche for themselves in the Corporate market by embracing relationship marketing as a way of doing business. Examines the commitment‐trust dimension of the relationship marketing paradigm in the Hong Kong’s Corporate Banking sector. The findings show that the Hong Kong banks’ marketing strategy and a long‐term orientation were positively correlated with customer commitment and trust; communications and relational norms were positively correlated with trust; relationship benefits were positively correlated with customer commitment; and the banks’ reputation was negatively correlated with trust and commitment. To continue to be successful in the Corporate sector, smaller banks must invest in the long‐term relationship marketing infrastructures to support a customer‐oriented approach. To enhance the Corporate customers’ confidence further, the banks must develop parallel communication channels with their customers, show flexibility in their dealings and maximize mutual relationship benefits by minimising drastic recovery actions.
Eva, Tahjinara Taj - One of the best experts on this subject based on the ideXlab platform.
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SME division of BRAC Bank Limited
BARC University, 2017Co-Authors: Eva, Tahjinara TajAbstract:This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.Cataloged from PDF version of internship report.Includes bibliographical references (page 40).Business banks have a vital impact in the financial advancement of a nation. As a completely operational business bank BRAC Bank Limited has developed as a market pioneer in the private Banking sector, changing the example of SME financing by achieving unexplored market specialties. This report is prepared as a requirement for the successful completion of my internship program at BRAC Bank Limited (Head Office). This report has been divided into two broad segments: First chapter consists of a brief description about the organization, Corporate Mission, Vision, Values and CSR Activities. This part also includes a brief detail about the day-to-day duties and responsibilities that I was required to perform as an intern. The second chapter is based on the topic of this report “SME Division of BRAC Bank Limited. As a part of the internship program I got the chance to work for a period of three months in the Archive Operation under Central operation department BRAC Bank Limited. During this period, I have learned about this organization and the operations that are conducted by the SME Banking division. As this department have three segments, retail Banking, Corporate Banking and SME baking. I work with the part of SME in this department. SME Banking Division is a business division of BRAC Bank Limited that deals with Small and Medium Sized Entrepreneurs involved in different types of business. SME Banking division primarily provides loans to small and medium sized trading, manufacturing, service, agriculture, non-farm activities and agro-based industries located across the country. SME loan have several products but mostly they provide three products and those are APURBO, ANNONO, TARA. They have other loan products but in rural areas they didn’t provide those loans such as new launching product is BAHON. Any rural part of BRAC bank will not provide loan for that. Only city areas will be included for this loan product.Tahjinara Taj EvaB. Business Administratio
Lund Kia - One of the best experts on this subject based on the ideXlab platform.
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Facilitating Corporate entrepreneurial behavior: A study of Corporate entrepreneurial behavior in Corporate Banking
fi=Turun yliopisto. Turun kauppakorkeakoulu|en=University of Turku. Turku School of Economics|, 2016Co-Authors: Lund KiaAbstract:This study discusses the pronounced importance of Corporate entrepreneurial behavior, CEB, facilitation and enablement as a key dimension in the rapidly changing business environment within companies. The research target is a large finance company in Finland, where regulations, compliance and processes restrict and refine extensively business approach. The purpose of this study is to foster the understanding of Corporate entrepreneurial behavior and requirements and identify the supporters and inhibitors of facilitation of it. Furthermore, this study examines who should be driving the implementation and offer concrete outcome for the company to get the facilitation started and berth it as part of the organizational culture and values. The theoretical background is constructed from literature related to concept of Corporate entrepreneurial behavior, factors supporting and hindering the facilitation based on previous studies and innovation management. Furthermore theoretical framework of middle managers entrepreneurial behavior in facilitation process was researched. Additionally top down and bottom up approach of conversational space building within the organization in order to foster innovation and involving mindset and behavior was in the core literature. The empirical research conducted for the study consists three parts; innovation audit questionnaire, semi-structured interviews and secondary data from previously made research within the case company. Questionnaire and interviews were targeted to eight middle managers within the company, the head of branch regions in Corporate segment. The secondary data was collected from over 300 employees in the case company by an external company. Research results were analyzed mainly by themes and source division in adaption with the theoretical framework. The study finds that facilitation of CEB should be a strategic choice and requires strong management support and examples. Behavior should be involved with organizational culture, values, structures and processes. The companies´ willingness to take risks and encourage employees at all levels to participate and be involved by taking ownership and responsibility is in the core. CEB is found to be a key dimension in increasing employee satisfaction and engagement, competitive advantages and economic growth of companies. There is increased interest towards CEB in the case company but there is lack in the mutual consensus of it. CEB is not in the strategy although the mindset and support from management is in place. There is no concrete enablement and space for innovation and CEB although the platform would be receptive. Further research is needed to build shared vision of CEB and how to make it a part of the organizational culture and values in addition to building the conversational space.siirretty Doriast
