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O. C. Ferrell - One of the best experts on this subject based on the ideXlab platform.
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Corporate Citizenship as a marketing instrument ‐ Concepts, evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Corporate Citizenship as a marketing instrument concepts evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Corporate Citizenship as a marketing instrument ‐ Concepts, evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.; Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Antecedents and benefits of Corporate Citizenship: An investigation of French businesses
Journal of Business Research, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:The authors first propose a conceptualization and operationalization of Corporate Citizenship. Then, they present an empirical study conducted among French businesses aimed at: (1) understanding whether an organization's culture affects its likelihood of engaging in Corporate Citizenship and (2) whether Corporate Citizenship is associated with specific business benefits. The results suggest that a market-oriented culture is conducive of Corporate Citizenship, which in turn is associated with greater employee commitment and business performance. The results point to Corporate Citizenship as a potentially fruitful practice not only for society as a whole but also for businesses themselves. © 2000 Elsevier Science Inc.
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antecedents and benefits of Corporate Citizenship an investigation of french businesses
Journal of Business Research, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:The authors first propose a conceptualization and operationalization of Corporate Citizenship. Then, they present an empirical study conducted among French businesses aimed at: (1) understanding whether an organization's culture affects its likelihood of engaging in Corporate Citizenship and (2) whether Corporate Citizenship is associated with specific business benefits. The results suggest that a market-oriented culture is conducive of Corporate Citizenship, which in turn is associated with greater employee commitment and business performance. The results point to Corporate Citizenship as a potentially fruitful practice not only for society as a whole but also for businesses themselves. (C) 2000 Elsevier Science Inc. All rights reserved.
Isabelle Maignan - One of the best experts on this subject based on the ideXlab platform.
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Corporate Citizenship as a marketing instrument ‐ Concepts, evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Corporate Citizenship as a marketing instrument concepts evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Corporate Citizenship as a marketing instrument ‐ Concepts, evidence and research directions
European Journal of Marketing, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.; Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as Corporate Citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of Corporate Citizenship as a marketing tool. Specifically, after examining the nature of Corporate Citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of Corporate Citizenship in terms of external and internal marketing respectively.
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Antecedents and benefits of Corporate Citizenship: An investigation of French businesses
Journal of Business Research, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:The authors first propose a conceptualization and operationalization of Corporate Citizenship. Then, they present an empirical study conducted among French businesses aimed at: (1) understanding whether an organization's culture affects its likelihood of engaging in Corporate Citizenship and (2) whether Corporate Citizenship is associated with specific business benefits. The results suggest that a market-oriented culture is conducive of Corporate Citizenship, which in turn is associated with greater employee commitment and business performance. The results point to Corporate Citizenship as a potentially fruitful practice not only for society as a whole but also for businesses themselves. © 2000 Elsevier Science Inc.
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antecedents and benefits of Corporate Citizenship an investigation of french businesses
Journal of Business Research, 2001Co-Authors: Isabelle Maignan, O. C. FerrellAbstract:The authors first propose a conceptualization and operationalization of Corporate Citizenship. Then, they present an empirical study conducted among French businesses aimed at: (1) understanding whether an organization's culture affects its likelihood of engaging in Corporate Citizenship and (2) whether Corporate Citizenship is associated with specific business benefits. The results suggest that a market-oriented culture is conducive of Corporate Citizenship, which in turn is associated with greater employee commitment and business performance. The results point to Corporate Citizenship as a potentially fruitful practice not only for society as a whole but also for businesses themselves. (C) 2000 Elsevier Science Inc. All rights reserved.
Wang Xiquan - One of the best experts on this subject based on the ideXlab platform.
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An Empirical Analysis of Corporate Citizenship Conduct Based on Nonmarket Strategy
Soft science, 2020Co-Authors: Wang XiquanAbstract:Based on previous research,this paper constructs the theoretical framework about Corporate Citizenship behavior on competitive advantage and organizational performance impact.Using structural equation modeling(SEM) method,it investigates 455 enterprises in eastern China Yangtze River Delta and samples an effective sample of empirical investigation on Chinese Corporate Citizenship behavior construct exploratory development.Through spss 15.0 and amos 6.0 analysis of data obtained,it tests the existence of acts of Corporate Citizenship Buffer and bridge-type two-factor structure of China's local enterprises in the non-market environment.Corporate Citizenship behavior will achieve competitive advantage and provide a new interpretation of long-term stability.
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The Empirical Study on the Corporate Citizenship Behavior in Service Enterprises: Based on Non-Market Strategy
2009 IITA International Conference on Services Science Management and Engineering, 2009Co-Authors: Wang Xiquan, Zhou HaiweiAbstract:Found on reviewing correlative literatures, this article constructed the theoretical framework of the influence of Corporate Citizenship behavior on competitive advantage and organizational performance. The article outlined the Corporate Citizenship behavior clearly and completely though the empirical study on the 7 coastal provinces and municipalities by the structural equation model (SEM) method. The research team carried on the exploring development of the construction of Corporate Citizenship behavior though the empirical investigation of 455 effective enterprise samples on the east coast of our country. We obtained the dual-factor structure of transactional Corporate Citizenship behavior and relational Corporate Citizenship behavior through data analysis by spss15.0 and the amos6.0, which provided one kind of new explanation of the realization of competitive advantage and the lasting political stability of Corporate Citizenship behavior operation in the non-market environment for Chinese localized enterprises.
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SSME - The Empirical Study on the Corporate Citizenship Behavior in Service Enterprises: Based on Non-Market Strategy
2009 IITA International Conference on Services Science Management and Engineering, 2009Co-Authors: Wang Xiquan, Zhou HaiweiAbstract:Found on reviewing correlative literatures, this article constructed the theoretical framework of the influence of Corporate Citizenship behavior on competitive advantage and organizational performance. The article outlined the Corporate Citizenship behavior clearly and completely though the empirical study on the 7 coastal provinces and municipalities by the structural equation model (SEM) method. The research team carried on the exploring development of the construction of Corporate Citizenship behavior though the empirical investigation of 455 effective enterprise samples on the east coast of our country. We obtained the dual-factor structure of transactional Corporate Citizenship behavior and relational Corporate Citizenship behavior through data analysis by spss15.0 and the amos6.0, which provided one kind of new explanation of the realization of competitive advantage and the lasting political stability of Corporate Citizenship behavior operation in the non-market environment for Chinese localized enterprises.
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Relationship Between Corporate Citizenship Behavior and Competitive Advantage
2009 International Conference on Management of e-Commerce and e-Government, 2009Co-Authors: Zhou Haiwei, Wang XiquanAbstract:With the managing transitions and social transformation, enterprises concern about the nonmarket environment and take active steps to adapt to external political and social environment. As a nonmarket act, Corporate Citizenship behavior refers to the empirical analysis in this paper. On the other hand, based on to explain "Corporate Citizenship behavior - strategic adaptation - competitive advantage", we can see that strategic adaptation is the intermediary of both mechanisms. The bridge Corporate Citizenship behavior has the different intermediary role from the buffer Corporate Citizenship behavior, which provides a theoretical and empirical support for the rational use ofCorporate Citizenship.
G. Tomas M. Hult - One of the best experts on this subject based on the ideXlab platform.
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Corporate Citizenship: Cultural antecedents and business benefits
Journal of the Academy of Marketing Science, 1999Co-Authors: Isabelle Maignan, O. C. Ferrell, G. Tomas M. HultAbstract:Explores the nature of Corporate Citizenship and its relevance for marketing practitioners and academic researchers. Specifically, a conceptualization and operationalization of Corporate Citizenship are proposed. Then, an empirical investigation conducted in two independent samples examines whether components of an organization's culture affect the level of commitment to Corporate Citizenship and whether Corporate Citizenship is conducive to business benefits. Ss were 210 marketing executives and 154 executive MBA students who returned a questionnaire by mail. Survey results suggest that market-oriented cultures as well as humanistic cultures lead to proactive Corporate Citizenship, which in turn is associated with improved levels of employee commitment, customer loyalty, and business performance. Results point to Corporate Citizenship as a potentially fruitful business practice both in terms of internal and external marketing.
Tomas G M Hult - One of the best experts on this subject based on the ideXlab platform.
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Corporate Citizenship cultural antecedents and business benefits
Journal of the Academy of Marketing Science, 1999Co-Authors: Isabelle Maignan, O. C. Ferrell, Tomas G M HultAbstract:The article explores the nature of Corporate Citizenship and its relevance for marketing practitioners and academic researchers. Specifically, a conceptualization and operationalization of Corporate Citizenship are first proposed. Then, an empirical investigation conducted in two independent samples examines whether components of an organization’s culture affect the level of commitment to Corporate Citizenship and whether Corporate Citizenship is conducive to business benefits. Survey results suggest that market-oriented cultures as well as humanistic cultures lead to proactive Corporate Citizenship, which in turn is associated with improved levels of employee commitment, customer loyalty, and business performance. The results point to Corporate Citizenship as a potentially fruitful business practice both in terms of internal and external marketing.
