The Experts below are selected from a list of 6531 Experts worldwide ranked by ideXlab platform

Wu Zume - One of the best experts on this subject based on the ideXlab platform.

  • To Create Persona in the Method of Bottle Gourd
    Art and design, 2010
    Co-Authors: Wu Zume
    Abstract:

    This paper focuses on the establishment of a effective way of setting Persona.Taking "the website project of Hunan Provincial Science and Technology Museum" as an example,the author probe into a four-step method of creating trustful and workable Persona,namely the divergence,convergence,enrichment and condensation of Persona on the basis of early investigation.The method features the use of liberal brainstorm in the early stage of creating Persona to broaden intellectual horizons and expand thoroughness.

Yue Qiu - One of the best experts on this subject based on the ideXlab platform.

  • based on censydiam model and characters in contemporary tv series to Create Persona
    Computer Systems: Science & Engineering, 2020
    Co-Authors: Yue Qiu
    Abstract:

    Persona has been widely applied in software interaction design, product design and service design. It is a huge challenge to Create Persona accurately in design projects. The Censydiam model is often applied in creating Personas for its own knack in analyzing the Personalities and pursuits of users. This paper found that roles with their Personalities, emotional expression and behavior patterns built in TV series have practical value in creating Personas. To improve the accuracy of Personas, some roles in TV series are analyzed and classified based on the Censydiam model. The result is a diagram which is a new Censydiam model with rich labels of roles. This method as an innovative application of the Censydiam model can improve accuracy and efficiency of creating Personas and enhance practicality of application after the experiment and practice of the new diagram in design project of electronic products. This paper reports the basic framework of model (Censydiam Model), the principle of this method and the process of applying this method to build Personas and proposes the selection principles of TV series.

Yang Xiang - One of the best experts on this subject based on the ideXlab platform.

  • Combine Qualitative and Quantitative Methods to Create Persona
    2010 3rd International Conference on Information Management Innovation Management and Industrial Engineering, 2010
    Co-Authors: Tian Zhang, Haofeng Zhang, Yang Xiang
    Abstract:

    Persona as a user archetype is widely used in interactive design process. Persona is Created with qualitative methods such as user observation and interview. This approach has met some criticisms for its reliability. We propose to combine the qualitative approach with quantitative methods. We use cluster analysis to group the users into subgroups. We select subgroups of users that have similar goals. We abstract Persona with information obtained from user observations and interview. We illustrate the steps of this approach through a case study. Finally, we discuss a few key points in Persona creation and outline some future research directions.

Tian Zhang - One of the best experts on this subject based on the ideXlab platform.

  • Combine Qualitative and Quantitative Methods to Create Persona
    2010 3rd International Conference on Information Management Innovation Management and Industrial Engineering, 2010
    Co-Authors: Tian Zhang, Haofeng Zhang, Yang Xiang
    Abstract:

    Persona as a user archetype is widely used in interactive design process. Persona is Created with qualitative methods such as user observation and interview. This approach has met some criticisms for its reliability. We propose to combine the qualitative approach with quantitative methods. We use cluster analysis to group the users into subgroups. We select subgroups of users that have similar goals. We abstract Persona with information obtained from user observations and interview. We illustrate the steps of this approach through a case study. Finally, we discuss a few key points in Persona creation and outline some future research directions.

Dirk De Grooff - One of the best experts on this subject based on the ideXlab platform.

  • using correspondence analysis to monitor the Persona segmentation process
    Nordic Conference on Human-Computer Interaction, 2012
    Co-Authors: Lieve Laporte, Karin Slegers, Dirk De Grooff
    Abstract:

    Persona segmentation is the first phase of the Persona method. It can be defined as the process of creating representative groups of similar users. Since the origin of the Persona technique, both qualitative and quantitative methods have been used to Create Persona segments. While the qualitative approach has been criticized because of its lack of accuracy in creating Persona segments, application of quantitative methods seems to be suffering from the same problem, due to inconsiderate application of statistical techniques. In this paper, we present Correspondence Analysis, an exploratory data technique, as an alternative quantitative Persona segmentation method. We demonstrate that this method is appropriate to Create useful Persona profiles, and, additionally, it can aid in carefully monitoring the segmentation process.