Service Design

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Amy J.c. Trappey - One of the best experts on this subject based on the ideXlab platform.

  • Conceptual thinking for collaborative Service Design engineering framework
    2016 IEEE 20th International Conference on Computer Supported Cooperative Work in Design (CSCWD), 2016
    Co-Authors: Yu-hui Wang, Amy J.c. Trappey
    Abstract:

    The effective Service Design can be achieved by implementing collaboration work from domain experts and customers. This research depicts a conceptual Service Design framework: Design-oriented systematic inventive thinking (DSIT) which can be applied in different problem contexts. It divides the real world Design scenarios into four dimensions, and then provides the fitting integrated Service Design approach based on TRIZ. Four types of Service Design approaches have been suggested, conceptualized as “Human-independent Service engineering”, “Problem-clarified Service engineering”, “Solution-converged Service engineering” and “Designing for Services”. Regardless of any industries or companies, we can use this procedure to analyze and develop the suitable customized Service Design strategy for them.

  • CSCWD - Conceptual thinking for collaborative Service Design engineering framework
    2016 IEEE 20th International Conference on Computer Supported Cooperative Work in Design (CSCWD), 2016
    Co-Authors: Yu-hui Wang, Amy J.c. Trappey
    Abstract:

    The effective Service Design can be achieved by implementing collaboration work from domain experts and customers. This research depicts a conceptual Service Design framework: Design-oriented systematic inventive thinking (DSIT) which can be applied in different problem contexts. It divides the real world Design scenarios into four dimensions, and then provides the fitting integrated Service Design approach based on TRIZ. Four types of Service Design approaches have been suggested, conceptualized as “Human-independent Service engineering”, “Problem-clarified Service engineering”, “Solution-converged Service engineering” and “Designing for Services”. Regardless of any industries or companies, we can use this procedure to analyze and develop the suitable customized Service Design strategy for them.

Yu-hui Wang - One of the best experts on this subject based on the ideXlab platform.

  • Conceptual thinking for collaborative Service Design engineering framework
    2016 IEEE 20th International Conference on Computer Supported Cooperative Work in Design (CSCWD), 2016
    Co-Authors: Yu-hui Wang, Amy J.c. Trappey
    Abstract:

    The effective Service Design can be achieved by implementing collaboration work from domain experts and customers. This research depicts a conceptual Service Design framework: Design-oriented systematic inventive thinking (DSIT) which can be applied in different problem contexts. It divides the real world Design scenarios into four dimensions, and then provides the fitting integrated Service Design approach based on TRIZ. Four types of Service Design approaches have been suggested, conceptualized as “Human-independent Service engineering”, “Problem-clarified Service engineering”, “Solution-converged Service engineering” and “Designing for Services”. Regardless of any industries or companies, we can use this procedure to analyze and develop the suitable customized Service Design strategy for them.

  • CSCWD - Conceptual thinking for collaborative Service Design engineering framework
    2016 IEEE 20th International Conference on Computer Supported Cooperative Work in Design (CSCWD), 2016
    Co-Authors: Yu-hui Wang, Amy J.c. Trappey
    Abstract:

    The effective Service Design can be achieved by implementing collaboration work from domain experts and customers. This research depicts a conceptual Service Design framework: Design-oriented systematic inventive thinking (DSIT) which can be applied in different problem contexts. It divides the real world Design scenarios into four dimensions, and then provides the fitting integrated Service Design approach based on TRIZ. Four types of Service Design approaches have been suggested, conceptualized as “Human-independent Service engineering”, “Problem-clarified Service engineering”, “Solution-converged Service engineering” and “Designing for Services”. Regardless of any industries or companies, we can use this procedure to analyze and develop the suitable customized Service Design strategy for them.

Stefan Holmlid - One of the best experts on this subject based on the ideXlab platform.

  • Service Design Ways to Value-In-Use
    2016
    Co-Authors: Mattias Arvola, Stefan Holmlid
    Abstract:

    What do we mean if we say that a Service Design work is an example of good Design? This paper presents a provisional typology for the ways in which a Service Design proposal can contribute to value ...

  • Service Prototyping According to Service Design Practitioners
    2015
    Co-Authors: Johan Blomkvist, Stefan Holmlid
    Abstract:

    Current trends in Service Design research include case studies and similar approaches that aspire to reveal what the practice of Service Design looks like. The understanding of how Service Design i ...

  • Exemplars in Service Design
    2012
    Co-Authors: Johan Blomkvist, Stefan Holmlid
    Abstract:

    Exemplars play an important role in applied Service Design but are largely overlooked in academic literature. So far, most Design research in other fields has concerned how surface properties of exemplars are incorporated in the current Design, but Services are different from most other Design disciplines in regard to material. To expand the understanding of how exemplars matter to Service Design, material from recordings and observations of Design meetings have been analysed. We observed a pattern that exemplars, in this case, were introduced in communication in the format of micro-narratives that express emotional impact of Service elements. This study shows that exemplars in the form of micro-narratives are retrieved in Design discourse primarily from gathered data, common reference points, and personal experiences. They contribute to the collective understanding of the Service concept and support the alignment of the Service offering with customer expectations.

  • What is Service Design
    2012
    Co-Authors: Frederic Dimanche, Fabian Segelström, Mady Keup, Girish Prayag, Stefan Holmlid
    Abstract:

    Tourism becomes more and more transparent through social media and tourism review websites. Nowadays, it’s the individual guest’s experience that makes or breaks the success of a tourism product. Thus, the focus in tourism shifts from mere marketing communications to meaningful experiences. Service Design thinking can provide an in-depth and holistic understanding of customers required to co-create meaningful experiences with guests.The book provides an introduction into Service Design and tourism and presents seven case studies of European tourism destinations, which used the app myServiceFellow as a mobile ethnography research tool to gain genuine customer insights. The book reports lessons learned of these case studies, gives managerial implications and an outlook on future research fields for Service Design in tourism.

Melvin M. Webber - One of the best experts on this subject based on the ideXlab platform.

  • This is Service Design Thinking
    This is service design thinking, 2011
    Co-Authors: Marc Stickdorn, Horst W J Rittel, Jakob Schneider, Melvin M. Webber
    Abstract:

    This book aims to be a textbook on Service Design thinking – an interdisciplinary approach that offers great value for entrepreneurs and innovators in the field of Services. No matter whether Service Design thinking already made it into your everyday vocabulary or you just hear about this the very first time, no matter whether you’re a student, teacher, researcher, manager or company owner, and no matter whether your background is in Design, management, engineering or any other profession, this book will serve you as an introduction, reference and case study book. Moreover, it is supposed to be a source of inspiration and motivation for your future work. The

Lia Patrício - One of the best experts on this subject based on the ideXlab platform.

  • Leveraging Service Design as a multidisciplinary approach to Service innovation
    Journal of Service Management, 2019
    Co-Authors: Maíra Prestes Joly, Lia Patrício, Jorge Grenha Teixeira, Daniela Sangiorgi
    Abstract:

    Service Design is a multidisciplinary approach that plays a key role in fostering Service innovation. However, the lack of a comprehensive understanding of its multiple perspectives hampers this potential to be realized. Through an activity theory lens, the purpose of this paper is to examine core areas that inform Service Design, identifying shared concerns and complementary contributions.,The study involved a literature review in two stages, followed by a qualitative study based on selected focus groups. The first literature review identified core areas that contribute to Service Design. Based on this identification, the second literature review examined 135 references suggested by 13 world-leading researchers in this field. These references were qualitatively analyzed using the NVivo software. Results were validated and complemented by six multidisciplinary focus groups with Service research centers in five countries.,Six core areas were identified and characterized as contributing to Service Design: Service research, Design, marketing, operations management, information systems and interaction Design. Data analysis shows the various goals, objects, approaches and outcomes that multidisciplinary perspectives bring to Service Design, supporting them to enable Service innovation.,This paper supports Service Design teams to better communicate and collaborate by providing an in-depth understanding of the multiple contributions they can integrate to create the conditions for new Service.,This paper identifies and examines the core areas that inform Service Design, their shared concerns, complementarities and how they contribute to foster new forms of value co-creation, building a common ground to advance this approach and leverage its impact on Service innovation.

  • Advancing Service Design research with Design science research
    Journal of Service Management, 2019
    Co-Authors: Jorge Grenha Teixeira, Lia Patrício, Tuure Tuunanen
    Abstract:

    Service Design is a multidisciplinary approach that is key to Service innovation, as it brings new Service ideas to life. In this context, the development of new Service Design methods and models for creating new Service futures is an important stream of Service Design research. Such developments can benefit from a systematized research methodology that builds on existing knowledge and robustly evaluates the suitability of research contributions. To address this challenge, the purpose of this paper is to present Design science research (DSR), an established methodology from the information systems field, and examine how it can be useful for Service Design research by supporting the development of new artifacts, such as Service Design constructs, methods and models.,This paper presents DSR and related literature and shows how DSR can support Service Design research through a step-by-step approach. A methodology to develop prescriptive-driven solutions for classes of problems, DSR can support Service Design research in developing rigorous and relevant research. One illustrative example of a Service Design research effort using the DSR approach is presented.,Building on DSR’s robust methodological background, this paper discusses how DSR can support Service Design research, namely, through the development of new methods and models, and how DSR can be adapted to leverage Service Design research participatory, iterative, human-centric and creative approach.,This paper provides an overview of DSR and proposes it as a methodology to conduct Service Design research, offering step-by-step guidance on the application of DSR in Service Design research and discussing how it can be adapted according to the specific characteristics of Service Design research and drive future research.

  • IESS - Bringing Design Science Research to Service Design
    Exploring Service Science, 2018
    Co-Authors: Jorge Grenha Teixeira, Lia Patrício, Tuure Tuunanen
    Abstract:

    Service Design is a multidisciplinary field dedicated to create new and innovative Services. To accomplish this goal, Service Design resorts to contributions from other disciplines such as Service management, marketing, information systems and interaction Design. However, Service Design lacks dedicated methods and models that integrate the contributions from these disciplines. Design science research (DSR) offers a solid methodology to develop such artifacts and is already starting to be used in Service research. To show how DSR can support Service Design, this article presents two new Service Design methods that have been developed using DSR and examines the process followed for developing them. Building on these methods, the article discusses how DSR can leverage Service Design characteristics of multidisciplinarity, human-centeredness and creativity, to develop further knowledge contributions for Service Design. Finally, the challenges posed by using DSR in Service Design and Service research are also discussed, as well as ways to address those challenges.

  • Upframing Service Design and Innovation for Research Impact
    Journal of Service Research, 2018
    Co-Authors: Lia Patrício, Anders Gustafsson, Raymond Fisk
    Abstract:

    Service Design and innovation are receiving greater attention from the Service research community because they play crucial roles in creating new forms of value cocreation with customers, organizations, and societal actors in general. Service innovation involves a new process or Service offering that creates value for one or more actors in a Service network. Service Design brings new Service ideas to life through a human-centered and holistic Design thinking approach. However, Service Design and innovation build on dispersed multidisciplinary contributions that are still poorly understood. The special issue that follows offers important contributions through the examination of Service Design and innovation literature, the links between Service Design and innova-tion, the role of customers in Service Design and innovation, and Service Design and innovation for well-being. Building on these contributions, this article develops a future research agenda in three areas: (1) reinforcing and expanding the foundations of Service Design and innovation by integrating multiple perspectives and methods; (2) advancing Service Design and innovation by improving the connection between the two areas, deepening actor involvement, and leveraging the role of technology; and (3) upframing Service Design and innovation to strengthen research impact by innovating complex value networks and Service ecosystems and by building a cornerstone for transformative Service research. Service innovation is a priority for both Service research and practice (Ostrom et al. 2015). With the growing share of Service in the manufacturing sector, the increased employment gener-ated by the Service sector, and the strong competitive pressures from technology and globalization, Service innovation becomes key to economic and social development. In Service sectors such as health care, education, and public Service, innovation is crucial to improving human well-being. Service innovation can be defined as a new process or Service offering that is put into practice by an organization, and is adopted by, and creates value for one or more actors in a Service network (Snyder et al. 2016; Witell et al. 2016). The innovative Service offering is often a new combination of resources (Gallouj and Weinstein 1997). The term " actors " refers to entities among which inter-actions can occur. Actors can be customers, organizations, and other elements such as technology that participate in the value creation process. Service Design plays a key role in Service innovation because it brings innovative ideas to life through a Design thinking process (Ostrom et al. 2010) by understanding cus-tomers and their context, envisioning future Service solutions, and prototyping them (Brown 2008; Stickdorn and Schneider 2010). The idea of Designing Services is not new and was first introduced to the Service marketing literature by Shostack (1982). More recently, Service Design has emerged as a creative, human-centered, and iterative approach to Service innovation (Blomkvist, Holmlid, and Segelströ m 2010; Meroni and Sangiorgi 2011). This holistic approach combines multiple areas of expertise, such as Service marketing, Service operations, and interaction Design, which are all integrated through Design based approaches, methods, and tools (Patrí-cio and Fisk 2013). Service Design and Service innovation should play key roles in advancing Service research and practice. However, several challenges hamper this advancement. First, Service Design and innovation are still poorly understood concepts. They are each built on multiple approaches and methods, with different epistemological origins that are yet to be integrated, which makes it difficult to unite and leverage these different research streams. Second, technological changes also create new opportunities, but little is known on how to leverage technology to innovate Service through Service Design. More specifically, research needs to focus on how to involve

  • Bringing Service Design to manufacturing companies: Integrating PSS and Service Design approaches
    Design Studies, 2017
    Co-Authors: Nina Costa, Lia Patrício, Nicola Morelli, Christopher L. Magee
    Abstract:

    Manufacturing companies increasingly try to innovate in their offers to consumers by creating more complete solutions that combine product and Service components. However, shifting from a product-centric perspective to a solution-oriented perspective is challenging. The present study adopted a Design research methodology and built on Service-Dominant logic, integrating the human-oriented perspective of Service Design with an organizational network-oriented perspective of Product–Service System. It creates a new Integrative PSS approach, evolves Design models, and provides an application in a manufacturing industry. This paper details how the application supports the Design of product–Service system solutions from the exploration to the implementation stages, highlighting the physical evidence of Service, and contributes to advance Design research at the intersection of PSS and Service Design.