The Experts below are selected from a list of 11052 Experts worldwide ranked by ideXlab platform
Gladson N Nwokah - One of the best experts on this subject based on the ideXlab platform.
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Customer Focus competitor Focus and marketing performance
Measuring Business Excellence, 2009Co-Authors: Gladson N NwokahAbstract:Purpose – The purpose of this paper is to assess the influence of Customer Focus and competitor Focus on marketing performance of food and beverages organizations in Nigeria.Design/methodology/approach – The paper adopted an exploratory design‐ six measures of marketing performance is used to capture the Customer‐Focus and competitive‐Focus of food and beverages organizations in Nigeria. Data were collected from key informants using a research instrument. Returned instruments were analyzed using regression analysis through the use of statistical package for social sciences (SPSS) version 16.Findings – The paper validated the existing instruments for measuring Customer Focus, competitor Focus and marketing performance. The paper also finds a strong positive relationship between the three constructs.Practical implications – Two major implications are identified in this paper, one to scholars on the investigation of the link between Customer Focus, competitor Focus and marketing performance in two different ...
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Customer Focus and business performance the study of food and beverages organizations in nigeria
Measuring Business Excellence, 2006Co-Authors: Gladson N Nwokah, Darego W MaclaytonAbstract:Purpose – The purpose of this paper is to assess the impact of Customer‐Focus on the performance of the organisation. While many empirical works have centered on Customer‐Focus, the generalisability of its impact on performance of the food and beverages organisations in the Nigeria context has been under‐researched.Design/methodology/approach – The paper adopted a triangulation methodology (quantitative and qualitative approach). Data were collected from key informants using a research instrument. Returned instruments were analyzed using non‐parametric correlation through the use of the Statistical Package for Social Sciences (SPSS) version 10.Findings – The paper validated the earlier instruments but did not find any strong association between Customer‐Focus and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between Customer‐Focus and business performance of the food and beverages organizations are govern...
Darego W Maclayton - One of the best experts on this subject based on the ideXlab platform.
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Customer Focus and business performance the study of food and beverages organizations in nigeria
Measuring Business Excellence, 2006Co-Authors: Gladson N Nwokah, Darego W MaclaytonAbstract:Purpose – The purpose of this paper is to assess the impact of Customer‐Focus on the performance of the organisation. While many empirical works have centered on Customer‐Focus, the generalisability of its impact on performance of the food and beverages organisations in the Nigeria context has been under‐researched.Design/methodology/approach – The paper adopted a triangulation methodology (quantitative and qualitative approach). Data were collected from key informants using a research instrument. Returned instruments were analyzed using non‐parametric correlation through the use of the Statistical Package for Social Sciences (SPSS) version 10.Findings – The paper validated the earlier instruments but did not find any strong association between Customer‐Focus and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between Customer‐Focus and business performance of the food and beverages organizations are govern...
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Customer‐Focus and business performance: the study of food and beverages organizations in Nigeria
Measuring Business Excellence, 2006Co-Authors: N. Gladson Nwokah, Darego W MaclaytonAbstract:Purpose – The purpose of this paper is to assess the impact of Customer‐Focus on the performance of the organisation. While many empirical works have centered on Customer‐Focus, the generalisability of its impact on performance of the food and beverages organisations in the Nigeria context has been under‐researched.Design/methodology/approach – The paper adopted a triangulation methodology (quantitative and qualitative approach). Data were collected from key informants using a research instrument. Returned instruments were analyzed using non‐parametric correlation through the use of the Statistical Package for Social Sciences (SPSS) version 10.Findings – The paper validated the earlier instruments but did not find any strong association between Customer‐Focus and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between Customer‐Focus and business performance of the food and beverages organizations are govern...
Eddie Mark - One of the best experts on this subject based on the ideXlab platform.
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student satisfaction and the Customer Focus in higher education
Journal of Higher Education Policy and Management, 2013Co-Authors: Eddie MarkAbstract:Advocating a Customer Focus, the Total Quality Management model of leadership has led to success in raising performance levels throughout various manufacturing and service industries. Many education stakeholders, however, are resistant to the notion that postsecondary students benefit from being treated like Customers. While many critics oppose the traditional business philosophy that ‘the Customer is always right' and maintain that pandering to students' short-term demands is damaging to the learning process few studies explore alternative notions of what it means to ensure student satisfaction. This paper promotes a conceptual interpretation that is not governed by the philosophy that ‘the Customer is always right’.
Kieran Conboy - One of the best experts on this subject based on the ideXlab platform.
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ISD - Having a Customer Focus in Agile Software Development
Information Systems Development, 2011Co-Authors: Garry Lohan, Michael Lang, Kieran ConboyAbstract:This research looks at the Customer Focus of agile software development teams. The study is part of a larger study examining how the twelve principles of Beyond Budgeting are operationalised in the context of an agile development environment. Using two case study sites and a semi-structured interview approach the Customer Focus of agile teams operating within two large organisations is examined. In these organisations the direct Customer is not the end user of the product; rather they are another group within the organisation downstream of the agile development team. The results suggest that while organisations may espouse to have a Customer Focus the structures may not be in place to enable sufficient sharing of Customer knowledge and utilisation of Customer feedback. Emergent themes from the study suggest that Customer identification, Customer characteristics, Customer location and the teams’ experience of the Customer and their domain may have an impact on the Customer Focus of an agile team.
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examining Customer Focus in it project management findings from irish and norwegian case studies
Scandinavian Journal of Information Systems, 2011Co-Authors: Garry Lohan, Kieran Conboy, Michael LangAbstract:While an acute, continuous Focus on Customer needs is often cited as a key ben - efit of agile approaches, very little research has examined the Customer Focus construct in an agile project environment, or looked at the implications or recommendations for project managers. We draw on contemporary theories on Customer Focus to develop a framework for understanding Customer Focus in an agile project management context. This framework is applied to cases in Ireland and Norway and the results suggest that while agile approaches appear to increase Customer Focus, this is by no means guaran- teed. In fact there may be significant challenges and problems for project managers to overcome. For example, new communication issues with Customer proxies may impair understanding of Customer needs and requirements. The project manager needs to con- sider the identity, location, perceived personality of the Customer, and the team's prior experience with the Customer, all of which this research shows can affect the Customer Focus of the agile team. From this research, a new, empirically validated agile develop- ment Customer Focus framework is presented, providing project managers with a set of factors to be considered in becoming a truly Customer Focused agile IT project team.
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having a Customer Focus in agile software development
ISD, 2010Co-Authors: Garry Lohan, Michael Lang, Kieran ConboyAbstract:This research looks at the Customer Focus of agile software development teams. The study is part of a larger study examining how the twelve principles of Beyond Budgeting are operationalised in the context of an agile development environment. Using two case study sites and a semi-structured interview approach the Customer Focus of agile teams operating within two large organisations is examined. In these organisations the direct Customer is not the end user of the product; rather they are another group within the organisation downstream of the agile development team. The results suggest that while organisations may espouse to have a Customer Focus the structures may not be in place to enable sufficient sharing of Customer knowledge and utilisation of Customer feedback. Emergent themes from the study suggest that Customer identification, Customer characteristics, Customer location and the teams’ experience of the Customer and their domain may have an impact on the Customer Focus of an agile team.
Ali F. Emdad - One of the best experts on this subject based on the ideXlab platform.
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an empirical examination of the relationship between information technology it infrastructure Customer Focus and business advantages
Journal of Systems and Information Technology, 2010Co-Authors: Ganesh D. Bhatt, Ali F. EmdadAbstract:Purpose – The purpose of this paper is to present a model that tests the relationship between information technology (IT) infrastructure, Customer Focus, and business advantages.Design/methodology/approach – Customer Focus is categorized into: Customer responsiveness and product/service innovation. The data for the study are obtained from 116 executives from a number of business organizations.Findings – IT infrastructure is found to have a significant effect on Customer responsiveness, but does not show any significant relationship with product/service innovation. IT infrastructure, Customer responsiveness, and product/service innovation are found to be significantly related business advantages.Research limitations/implications – The research is useful for academic scholars and managers as the results of the study show the value of firm‐specific resources such as IT infrastructure in business advantages. The research is also useful as it finds support for the resource‐based view (RBV) of the firm.Original...
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An empirical examination of the relationship between information technology (IT) infrastructure, Customer Focus, and business advantages
Journal of Systems and Information Technology, 2010Co-Authors: Ganesh D. Bhatt, Ali F. EmdadAbstract:Purpose – The purpose of this paper is to present a model that tests the relationship between information technology (IT) infrastructure, Customer Focus, and business advantages. Design/methodology/approach – Customer Focus is categorized into: Customer responsiveness and product/service innovation. The data for the study are obtained from 116 executives from a number of business organizations. Findings – IT infrastructure is found to have a significant effect on Customer responsiveness, but does not show any significant relationship with product/service innovation. IT infrastructure, Customer responsiveness, and product/service innovation are found to be significantly related business advantages. Research limitations/implications – The research is useful for academic scholars and managers as the results of the study show the value of firm-specific resources such as IT infrastructure in business advantages. The research is also useful as it finds support for the resource-based view (RBV) of the firm. Originality/value – The paper exemplifies how IT infrastructure can influence Customer Focus and thus affects directly and indirectly business advantages.
