The Experts below are selected from a list of 1644 Experts worldwide ranked by ideXlab platform
Martin Voss - One of the best experts on this subject based on the ideXlab platform.
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Impact of Customer Integration on project portfolio management and its success—Developing a conceptual framework
International Journal of Project Management, 2012Co-Authors: Martin VossAbstract:The growing number of company projects requires comprehensive management, project portfolio management (PPM), for strategic alignment and efficient use of resources. In parallel, companies face Customers demanding higher value, and joint value creation with Customers is considered a key success factor in the future. Project portfolios delivering products and services for Customers implicate a link between PPM and an increased Customer focus. Combining the research fields of marketing and PPM for the first time, this study proposes Customer Integration into PPM. I develop a framework describing the impact of Customer Integration into PPM on project portfolio success mediated through relationship value. Furthermore, the study describes relevant aspects for Customer Integration on the project portfolio level and identifies interfaces for cross-functional Integration of a Customer portfolio representative within the PPM process. The findings and limitations of this study are discussed, and further research is suggested. © 2012 Elsevier Ltd. APM and IPMA. All rights reserved.
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impact of Customer Integration on project portfolio management and its success developing a conceptual framework
International Journal of Project Management, 2012Co-Authors: Martin VossAbstract:The growing number of company projects requires comprehensive management, project portfolio management (PPM), for strategic alignment and efficient use of resources. In parallel, companies face Customers demanding higher value, and joint value creation with Customers is considered a key success factor in the future. Project portfolios delivering products and services for Customers implicate a link between PPM and an increased Customer focus. Combining the research fields of marketing and PPM for the first time, this study proposes Customer Integration into PPM. I develop a framework describing the impact of Customer Integration into PPM on project portfolio success mediated through relationship value. Furthermore, the study describes relevant aspects for Customer Integration on the project portfolio level and identifies interfaces for cross-functional Integration of a Customer portfolio representative within the PPM process. The findings and limitations of this study are discussed, and further research is suggested. © 2012 Elsevier Ltd. APM and IPMA. All rights reserved.
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Impact of Customer Integration on project portfolio management and its success-Developing a conceptual framework
International Journal of Project Management, 2012Co-Authors: Martin VossAbstract:The growing number of company projects requires comprehensive management, project portfolio management (PPM), for strategic alignment and efficient use of resources. In parallel, companies face Customers demanding higher value, and joint value creation with Customers is considered a key success factor in the future. Project portfolios delivering products and services for Customers implicate a link between PPM and an increased Customer focus. Combining the research fields of marketing and PPM for the first time, this study proposes Customer Integration into PPM. I develop a framework describing the impact of Customer Integration into PPM on project portfolio success mediated through relationship value. Furthermore, the study describes relevant aspects for Customer Integration on the project portfolio level and identifies interfaces for cross-functional Integration of a Customer portfolio representative within the PPM process. The findings and limitations of this study are discussed, and further research is suggested. © 2012 Elsevier Ltd.
Yun Chen - One of the best experts on this subject based on the ideXlab platform.
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The impact of supplier Integration on Customer Integration and new product performance: The mediating role of manufacturing flexibility under trust theory
International Journal of Production Economics, 2014Co-Authors: Yuanqiong He, Kin Keung Lai, Hongyi Sun, Yun ChenAbstract:The impact of supply chain Integration on new product development has been very well studied in literature. However, little literature examines the relationship between supplier Integration and Customer Integration when they influence new product performance. This study aims to explore the complicated relationships among supplier Integration, Customer Integration and new product performance via the mediating roles of manufacturing flexibility and service capability under the trust theory. The research is based on the data from International Manufacturing Strategy Survey (IMSS). It is found that both supplier Integration and Customer Integration had positive direct effects on new product performance. It is also found that supplier Integration has a positive impact on Customer Integration through the mediating role of manufacturing flexibility. The study contributes to supply chain Integration by exploring the complicated relationship between supplier Integration and Customer Integration based on the trust theory. It bears implications for both practice and future research. © 2013 Elsevier B.V.
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the impact of supplier Integration on Customer Integration and new product performance the mediating role of manufacturing flexibility under trust theory
International Journal of Production Economics, 2014Co-Authors: Yuanqiong He, Yun ChenAbstract:The impact of supply chain Integration on new product development has been very well studied in literature. However, little literature examines the relationship between supplier Integration and Customer Integration when they influence new product performance. This study aims to explore the complicated relationships among supplier Integration, Customer Integration and new product performance via the mediating roles of manufacturing flexibility and service capability under the trust theory. The research is based on the data from International Manufacturing Strategy Survey (IMSS). It is found that both supplier Integration and Customer Integration had positive direct effects on new product performance. It is also found that supplier Integration has a positive impact on Customer Integration through the mediating role of manufacturing flexibility. The study contributes to supply chain Integration by exploring the complicated relationship between supplier Integration and Customer Integration based on the trust theory. It bears implications for both practice and future research.
Thomas Kilian - One of the best experts on this subject based on the ideXlab platform.
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impediments to Customer Integration into the innovation process a case study in the telecommunications industry
European Management Journal, 2014Co-Authors: Mario Schaarschmidt, Thomas KilianAbstract:Customer Integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from Customer Integration. Research attributes this failure to restricted absorptive capacity, intellectual property concerns, or the “not-invented-here” syndrome but has not yet shown in which different phases of NPD which barriers dominate. To contribute to the discussion on impediments and barriers to Customer Integration, this authors presents a case study that examines Customer Integration into different stages of the NPD on the basis on three complementary learning strategies, namely explorative learning, transformative learning, and exploitative learning. The results of the case study can help to sensitise managers for impediments to Customer Integration throughout their NPD and innovation processes and to overcome typical various types of barriers.
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Impediments to Customer Integration into the innovation process: A case study in the telecommunications industry
European Management Journal, 2014Co-Authors: Mario Schaarschmidt, Thomas KilianAbstract:Customer Integration is an integral element of the innovation process today. Yet, despite the potential for integrating external knowledge into new product development (NPD) processes, companies often fail to benefit sufficiently from Customer Integration. Research attributes this failure to restricted absorptive capacity, intellectual property concerns, or the "not-invented-here" syndrome but has not yet shown in which different phases of NPD which barriers dominate. To contribute to the discussion on impediments and barriers to Customer Integration, this authors presents a case study that examines Customer Integration into different stages of the NPD on the basis on three complementary learning strategies, namely explorative learning, transformative learning, and exploitative learning. The results of the case study can help to sensitise managers for impediments to Customer Integration throughout their NPD and innovation processes and to overcome typical various types of barriers. © 2013 Elsevier Ltd.
Helmut Krcmar - One of the best experts on this subject based on the ideXlab platform.
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Enhancing the Selection of Methods for Customer Integration
2020Co-Authors: Jens Fähling, Helmut Krcmar, Stefan Langer, Michael Jan Schölkopf, Marco Jan Leimeister, Udo LindemannAbstract:Basic aim of innovating is to provide products and solutions meeting the expectations and needs of their Customers and stakeholders.Therefore, Customer Integration methods provide means to integrate these actors into the innovation process for gathering information, supporting in decisionmaking or creating and elaborating ideas or solutions. One central aspect in this regard is the selection of themost appropriate method for a specific task in the innovation process. This is due to, on the one hand, the variety of objectives and potentials for information generation of these methods, and, on the other hand, the diversity of influence factors, restrictions as well as issues for preparation and post-processing of these methods. Therefore we propose a Framework with relevant criteria and parameters for describing methods of Customer Integration from a process-oriented point of view. This framework supports designers and process owners with the selection, preparation and post-processing of appropriate methods..
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Knowledge Management in Customer Integration: A Customer Input Ontology
2020Co-Authors: Kathrin Fueller, Markus Boehm, Helmut KrcmarAbstract:Exchanging and analyzing Customer input across different departments and software tools in a company is a prerequisite to successfully implement the co-creation of innovations with Customers. Ontologies pose helpful tools to support knowledge representation and retrieval in a company. Prior research has developed ontology based frameworks to manage idea generation and assessment in the early phases of the innovation process. However, these approaches do not address the holistic management of Customer input across all phases of the innovation process. Based on a review of existing ontologies as well as types and characteristics of Customer input, we develop the Customer input ontology. With competency questions we show how the ontology might be used to generate knowledge and value of generated Customer input in form of ideas, concepts, or feedback. The Customer input ontology supports knowledge management in Customer Integration since it provides a common language and format to collect and save Customer input in a structured manner. Further, the Customer input ontology allows the tracking and reuse of Customer input throughout different departments and innovation cycles.
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Leveraging Customer-Integration Experience: A Review of Influencing Factors and Implications
Communications of The Ais, 2019Co-Authors: Kathrin Fuller, Jörg Weking, Markus Böhm, Helmut KrcmarAbstract:Organizations have increasingly begun to co-create innovations, conduct idea competitions, or conduct crowdsourcing initiatives with Customers in online communities. Yet, many Customer-Integration methods fail to attract sufficient Customer participation and engagement. We draw on previous research to identify Customers’ experience as an important determinant of whether Customer-Integration initiatives succeed. However, research has rarely applied the notion of experience in the context of Customer Integration. We conduct a cross-disciplinary literature review to identify the factors that constitute a positive Customer-Integration experience and the implications of the Customer-Integration experience. Based on 141 papers from marketing, technology and innovation management, information systems, human-computer interaction, and psychology research, we derive a framework for Customer-Integration experience that integrates 22 conceptually different influencing factors, 15 implications, and their interrelatedness based on motivation-hygiene theory. The framework sheds light on the current state of research on Customer-Integration experience and identifies possibilities for future research
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Wirtschaftsinformatik - Decision Support for the Selection of Appropriate Customer Integration Methods
Wirtschaftsinformatik und Angewandte Informatik, 2015Co-Authors: Kathrin Fuller, Markus Böhm, Ranjitha Ramanath, Helmut KrcmarAbstract:Co-creating innovations with external stakeholders, such as custom- ers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a no- table number of Customer Integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research providing decision support for practitioners in terms of when to use which Customer Integration method. Using the design science ap- proach, our research addresses this research gap by implementing a decision support system to assist practitioners in the selection of appropriate Customer Integration methods. We elicit requirements from literature and expert inter- views, and subsequently design, implement, and evaluate a prototype of the sys- tem. Based on identified requirements, the prototype is implemented as a web- based tool (HTML5). The DSS tool aims to acquaint practitioners with use cas- es and experiences with different Customer Integration methods.
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ECIS - WEB-BASED Customer Integration FOR PRODUCT DESIGN: THE ROLE OF HEDONIC VS UTILITARIAN Customer EXPERIENCE
2014Co-Authors: Kathrin Fuller, Suparna Goswami, Helmut KrcmarAbstract:Integrating Customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate Customer Integration methods to sustain Customers? engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify Customer experience as an important determinant of Customers? overall participation in the design phase of the innovation process. Based on the compatibility principle, we propose a research model which examines the effect of a match between the type of product that Customers are required to design, and the nature of Customer experience (hedonic vs. utilitarian) they are provided with on their overall engagement with the Customer Integration process. A brief outline of the experimental study in which the proposed research model will be subsequently tested is presented. The aim of this research is to select and design appropriate web-based Customer Integration methods depending on the task that Customers have to perform.
Oliver Gassmann - One of the best experts on this subject based on the ideXlab platform.
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A study of negative side effects of Customer Integration
2020Co-Authors: Oliver Gassmann, Christoph Kausch, Ellen EnkelAbstract:Customer Integration has many recognized advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared to existing models in order to meet the investigation subject, has different activities and aims and therefore requires special Integration methods and Customer types. Based on extensive research and empirical studies, the paper illustrates different Integration methods, negative effects of Customer Integration, and measures to avoid them.
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Minimizing the Market Risks through Customer Integration in NPD. Learnings from a bad practice
2020Co-Authors: Ellen Enkel, Javier Perez-freije, Oliver GassmannAbstract:Customer Integration into the innovation process is about to become a best practice. The lead user approach has proven to be especially valuable when reducing discontinuous innovation's market risk. Since the theory of Customer Integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement Customer Integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl's (2004) explorative model of Customers' contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies.
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negative side effects of Customer Integration
International Journal of Technology Management, 2010Co-Authors: Oliver Gassmann, Christoph Kausch, Ellen EnkelAbstract:Customer Integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with existing models to meet the investigation subject, has different activities and aims, and therefore requires special Integration methods and Customer types. On the basis of extensive research and empirical studies, the paper illustrates different Integration methods, negative effects of Customer Integration, and measures to avoid them.
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minimizing market risks through Customer Integration in new product development learning from bad practice
Creativity and Innovation Management, 2005Co-Authors: Ellen Enkel, Javier Perezfreije, Oliver GassmannAbstract:Customer Integration into the innovation process is about to become a best practice. The leaduser approach has proven to be especially valuable when reducing discontinuous innovation’s market risk. Since the theory of Customer Integration still lacks a concept and processes, this article illustrates how companies can be helped from a practice perspective to implement Customer Integration and maximize market safety. Triggered by the results of an in-depth case study, we adapted Lettl’s explorative model of Customers’ contribution to the new product development (NPD) process, which was originally developed for the medical technology industry, to engineering companies.
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A Strategic View on Early Customer Integration into the Innovation Process
2005Co-Authors: Oliver Gassmann, Christoph Wecht, Patricia SandmeierAbstract:This study shows that besides the Lead User approach there are other relevant modes of Customer Integration into the innovation front-end. From a strategic perspective, manufacturers' goals and objectives and their influence on the management of a specific mode are described. We therefore look at roles Customers can be assigned to and - closely connected - to contributions they will deliver. Our findings lead to a typology and corresponding managerial implications for Customer Integration, based on manufacturer's goals and Customer's contributions.
