The Experts below are selected from a list of 2262 Experts worldwide ranked by ideXlab platform
Christopher M. Moore - One of the best experts on this subject based on the ideXlab platform.
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Competitive Value Chain Activity for Fashion Retailer
2015Co-Authors: Julie Mccoll, Christopher M. MooreAbstract:It is recognised within the literature that strategic and operational activities associated with the development and portrayal of the Fashion Retailer brand, are essential to creating value and maintaining competitiveness. The literature, however, is fragmented and brand building activities are rarely considered as a coherent process. This research empirically tests a conceptual model of value chain activity for Fashion Retailers which was developed from the literature and was based on Porter’s Value Chain. The research involved in depth interviews with fifteen of the largest and most successful high street Fashion Retailers. An updated model of value chain activity for Fashion Retailers is proposed which takes account of recent changes and developments in the market. The results of this study provide a basis for value chain activity and added value in the Fashion retailing sector.
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Developing a Value Chain for Fashion Retailers: Activities for Competitiveness
European Retail Research, 2013Co-Authors: Julie Mccoll, Christopher M. MooreAbstract:It is recognised within the branding literature that strategic and operational activities associated with the development and portrayal of the Fashion Retailer brand are essential to creating value and maintaining its competitiveness. The literature, however, is fragmented and brand building activities are rarely considered as a coherent process. These activities are proposed within this paper to be essential to the creation of value for Fashion retailing companies. A model of value chain activity for Fashion Retailers, based upon Porter’s value chain, has been developed. The model is theoretical and the concepts drawn from the literature. For future research, empirical studies may consider its application in the Fashion retailing sector.
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Creating, developing and managing the dimensions of the own brand: A study of UK Fashion retailing
European Retail Research, 2012Co-Authors: Julie Mccoll, Christopher M. MooreAbstract:This paper seeks to consider the creation and development of the Fashion Retailer own brand and the management processes necessary to the effective implementation of Fashion Retailer own brand strategies. Interviews were carried out with forty two of the largest UK based Fashion Retailers. The participants identified a number of dimensions and sub-dimensions of the Fashion Retailer own brand which are implicit to its effective creation and development in a highly competitive environment. Participants also identified cyclical processes necessary to the effective management and implementation of own brand strategy within the Fashion retail sector. The results of the paper highlight the interconnectivity between the brand dimensions and the need for management control over own brand strategy, providing guidance for Fashion Retailers on the implementation of their own brand strategy.
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An exploration of Fashion Retailer own brand strategies
Journal of Fashion Marketing and Management: An International Journal, 2011Co-Authors: Julie Mccoll, Christopher M. MooreAbstract:Purpose – It has been proposed within the branding literature that the theory of the brand be extended within a variety of industries. The purpose of this paper is to offer a deeper understanding of the centrality of the own brand to Fashion Retailer brand strategy.Design/methodology/approach – The research involved six in‐depth interviews with large‐scale Fashion Retailers from a sample of the 20 largest and most successful Fashion Retailers in the UK.Findings – Participants identified the motivations, dimensions, success factors and problems associated with the creation, development and management of the own brandResearch limitations/implications – This is an exploratory study and as such is limited to the experiences of six Fashion Retailers. It is, however, part of a larger empirical study.Practical implications – The results of this study provide key areas for future research development to be applied within the Fashion retail sector or to be expanded within alternative retail sectors.Originality/val...
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The operationalisation of international Fashion Retailer success
Journal of Fashion Marketing and Management: An International Journal, 2007Co-Authors: Stephen M. Wigley, Christopher M. MooreAbstract:Purpose – The paper aims to define the components crucial to international Fashion Retailer success and to establish how these components may be practically managed by a firm in order to achieve success.Design/methodology/approach – The paper employs a case study approach.Findings – The paper proposes that there are three components crucial to international Fashion Retailer success – coherent international brand management, disciplined distribution control, and retail presentation consistent with the marketing image. This may be achieved via centralised control structures or via effective management of relationships with foreign agents.Research limitations/implications – This is an exploratory study requiring further quantitative investigation.Originality/value – The paper applies theoretical approaches to practical issues, and offers a practical account of how overseas Fashion Retailer success may be affected by firm management decisions and competencies.
Tsanming Choi - One of the best experts on this subject based on the ideXlab platform.
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Launching the right new product among multiple product candidates in Fashion: Optimal choice and coordination with risk consideration
International Journal of Production Economics, 2018Co-Authors: Tsanming ChoiAbstract:Abstract In the Fashion industry, Fashion Retailers face a common problem of selecting the right new product for the upcoming season. This problem is, unfortunately, a very difficult one because demand for the new product is largely unknown and highly volatile. As a result, Fashion Retailers face a high level of risk in making the new product selection decision. Motivated by this industrial challenge, we investigate the new product selection and coordination problem in a Fashion supply chain with a risk averse Fashion Retailer. To be specific, we explore a two-period problem in which the Fashion Retailer has to select one Fashion product among multiple product candidates at Period 1 when demand forecast is highly unknown. After that, the Fashion Retailer decides the optimal ordering quantity for the selected new product at Period 2 when demand forecast is better known. In the basic model, when there is no fixed cost for product acquisition, we prove that the optimal new product selection depends highly on the forecasted mean of product demand, and the optimal choice made by the Fashion Retailer is also optimal for the Fashion supply chain system. However, owing to the Fashion Retailer’s risk averse attitude and the double marginalization effect, the Fashion Retailer’s ordering decision is not the best for the Fashion supply chain. As a result, we propose a novel markdown sponsor tariff (MST) contract to achieve the two-level supply chain coordination. In the extended model, when we consider the presence of a fixed cost (e.g., licensing fee), the situation is more complex. In general, the MST contract will fail to achieve the two-level supply chain coordination under the extended model. We hence develop an alternative measure, based on the sales rebates tariff (SRT) contract, to coordinate the new product selection and order quantity decisions in the Fashion supply chain.
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local sourcing and Fashion quick response system the impacts of carbon footprint tax
Transportation Research Part E-logistics and Transportation Review, 2013Co-Authors: Tsanming ChoiAbstract:Quick response (QR) system is a well-established industrial practice in Fashion apparel. It aims at enhancing inventory management by reducing lead time. In addition to employing a faster delivery mode, QR can be achieved by local sourcing (instead of offshore sourcing). This paper analytically studies how a properly designed carbon footprint taxation scheme can be imposed on a QR system to enhance environmental sustainability via employing a local manufacturer by offsetting the probable higher total logistics and production costs. By examining both the single-ordering and the dual-ordering QR systems, we illustrate how the carbon footprint taxation scheme affects the optimal choice of sourcing decision. Our analytical findings reveal that a properly designed carbon footprint taxation scheme by governing body not only can successfully entice the Fashion Retailer to source from a local manufacturer, but it can also lead to a lower level of risk for the Fashion Retailer. A mean-risk improving scenario hence results and it provides a significant incentive to convince the Fashion Retailer to support the idea of joining QR when the carbon footprint tax is in place.
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Sales forecasting using extreme learning machine with applications in Fashion retailing
Decision Support Systems, 2008Co-Authors: Zhan-li Sun, Tsanming Choi, Kin-fan Au, Yong YuAbstract:Sales forecasting is a challenging problem owing to the volatility of demand which depends on many factors. This is especially prominent in Fashion retailing where a versatile sales forecasting system is crucial. This study applies a novel neural network technique called extreme learning machine (ELM) to investigate the relationship between sales amount and some significant factors which affect demand (such as design factors). Performances of our models are evaluated by using real data from a Fashion Retailer in Hong Kong. The experimental results demonstrate that our proposed methods outperform several sales forecasting methods which are based on backpropagation neural networks.
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Optimal Pricing and Inventory Decisions for Fashion Retailers under Value-At-Risk Objective: Applications and Review
Fashion Supply Chain Management, 1Co-Authors: Chun-hung Chiu, Jin-hui Zheng, Tsanming ChoiAbstract:Motivated by the popularity of Value-at-Risk (VaR) objective in finance, this chapter reviews and studies its application in Fashion retail operations management. First, a formal optimization model is reviewed in which the Fashion Retailer aims at optimizing a VaR objective with both pricing and inventory decisions. Second, the detailed solution schemes are explored. Third, numerical examples are included to illustrate applications of the proposed models. Fourth, the performance of pure buyback contract and pure wholesale pricing contract in enhancing supply chain efficiency is examined. Insights are generated and future research directions are outlined.
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Optimal Pricing and Inventory Decisions for Fashion Retailers under Value-At-Risk Objective
Industrial Engineering, 1Co-Authors: Chun-hung Chiu, Jin-hui Zheng, Tsanming ChoiAbstract:Motivated by the popularity of Value-at-Risk (VaR) objective in finance, this chapter reviews and studies its application in Fashion retail operations management. First, a formal optimization model is reviewed in which the Fashion Retailer aims at optimizing a VaR objective with both pricing and inventory decisions. Second, the detailed solution schemes are explored. Third, numerical examples are included to illustrate applications of the proposed models. Fourth, the performance of pure buyback contract and pure wholesale pricing contract in enhancing supply chain efficiency is examined. Insights are generated and future research directions are outlined.
Stephen M. Wigley - One of the best experts on this subject based on the ideXlab platform.
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The Chronological Development of a Fashion Retailer Own-Brand.
2012Co-Authors: Stephen M. Wigley, Eilidh O'connorAbstract:In common with other retail sectors, the rise of the Retailer ‘own-brand’ within the Fashion market represents a shift in power from manufacturers to Retailers and is indicative of market participants’ desire to gain competitive advantage over, and differentiation from, their competitors. Branding and the associated lifestyle affiliations are recognised as key components of success for participants within the Fashion sector internationally; this is especially the case in the UK mid-market where historic price deflation, consumer interest in transient trends and poorly-observed copyright laws result in differentiation being difficult to sustain in tangible ways. Drawing on literature relevant to brand modeling in general and Fashion branding in particular, this paper explores the dimensions of the mid-market Fashion Retailer own brand. The application of industry and consumer-focused primary research to this base allows the conceptualisation of the most significant dimensions – these are characterised according to their focus within the corporate and customer relationship. The expression of these brand dimensions at corporate and store levels as well as their intangible outcomes will be explored. Finally a model illustrating the chronological development of a Fashion Retailer’s own-brand will be proposed at the conference.
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Dimensions of Fashion Retailer Internationalisation “A UK snapshot”
2009Co-Authors: Stephen M. WigleyAbstract:This paper represents the early stages of a major research project investigating the contemporary context and practice of retail internationalisation. While the topic of retail internationalisation is fairly well researched, established paradigms and models may be considered outmoded in context of recent commercial, technical and market developments. As Fashion businesses are historically regarded as among the most prevalent and successful of international Retailers, this market sector is used to identify innovative applications within the topic. The aim of this paper is to present a paradigm of conventional and emergent internationalisation options available to a Fashion Retailer. The longer term aim is to broaden research to develop a model representing the contemporary nature of retail internationalisation.
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Retail internationalisation in practice: per una in the UK and Taiwan
International Journal of Retail & Distribution Management, 2009Co-Authors: Stephen M. Wigley, Chu-ling Rachel ChiangAbstract:Purpose – The purpose of this paper is to investigate the retail marketing strategies of one Fashion Retailer as they are applied in two national markets, and to identify means by which international Retailer success may be assured.Design/methodology/approach – The paper is a qualitative case study.Findings – To be a successful international Fashion Retailer, the ability to apply and adjust the retail marketing mix elements according to specific target‐market conditions and a wider global strategy is very important.Practical implications – The paper indicates how an international Fashion Retailer may manipulate components of its marketing mix to be successful in diverse national markets.Originality/value – The paper combines international retailing literature with retail marketing concepts to present findings of interest to commercial practitioners and offer opportunities for further research.
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The operationalisation of international Fashion Retailer success
Journal of Fashion Marketing and Management: An International Journal, 2007Co-Authors: Stephen M. Wigley, Christopher M. MooreAbstract:Purpose – The paper aims to define the components crucial to international Fashion Retailer success and to establish how these components may be practically managed by a firm in order to achieve success.Design/methodology/approach – The paper employs a case study approach.Findings – The paper proposes that there are three components crucial to international Fashion Retailer success – coherent international brand management, disciplined distribution control, and retail presentation consistent with the marketing image. This may be achieved via centralised control structures or via effective management of relationships with foreign agents.Research limitations/implications – This is an exploratory study requiring further quantitative investigation.Originality/value – The paper applies theoretical approaches to practical issues, and offers a practical account of how overseas Fashion Retailer success may be affected by firm management decisions and competencies.
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Product and brand: Critical success factors in the internationalisation of a Fashion Retailer
International Journal of Retail & Distribution Management, 2005Co-Authors: Stephen M. Wigley, Christopher M. Moore, Grete BirtwistleAbstract:Purpose – To explore the factors crucial to international Fashion Retailer success and evaluate how internationalisation could be controlled efficiently by a firm.Design/methodology/approach – The study adopts a qualitative approach in the form of case studies of two international Fashion Retailers. This involved structured interviews with management to explore their knowledge and experiences supported by secondary research such as company and media reports.Findings – Defines the critical success factors especially contingent to their businesses, emphasising the importance of brand management, product development and differentiation to international Fashion Retailers.Research limitations – An exploratory study which model needs testing using quantitative methods.Originality/value – Understanding of how Fashion Retailers successfully internationalise will increase company efficiency.
Rosy Boardman - One of the best experts on this subject based on the ideXlab platform.
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Investigating How A Fashion Retailer?s Website Design Affects Users? Responses Across A Fifty Year Age Span Through The Use Of Eye Tracking Technology
2016Co-Authors: Rosy BoardmanAbstract:As online Fashion retailing has grown immensely over the last fifteen years, Retailers? website designs have had to evolve to meet customers? increasing demands, needs and expectations in order to attract and retain them. The purpose of this thesis is to provide a greater understanding of how different ages of consumers respond to Retailers? holistic website designs through the use of eye tracking technology. Insights gained from this research will enable Retailers to enhance their website design in accordance with their target market?s behaviour, habits and expectations. Eye tracking is a key tool for analysing and understanding human-computer interaction and can be used alongside qualitative in-depth interviews to provide a detailed understanding of users? responses to the website design. This study uses the Stimulus?Organism?Response (S-O-R) paradigm to investigate how the Fashion Retailer?s holistic website design influences users? visual, cognitive and behavioural responses, which leads to their approach or avoidance behaviour. The study also examines whether the shopper?s motivation or age will have an influence on their responses to the website design. It is important to analyse the differences in behaviour between age groups because more mature consumers are now shopping online, and academic research on this topic is limited. A sample of 50 participants, spanning ages 20 to 70 and consisting of regular users of the website, participated in the study. The study was conducted on the Fashion Retailer?s live website and results were recorded in real time, making the findings more valid. The study found that users were very focused on looking for products when shopping online and that the product listings page is arguably the most important page on the website as users visit it the most and spend the most time on it. Furthermore, the study found that navigation and customisation design stimuli were the most important to users and that they did not to pay much attention to the lower sections of the web pages. The study also found that users? responses to the website can change according to their motivation as users spent less time on the website if they were goal-directed shopping and had more focused viewing patterns than if they were browsing. Moreover, the study also found that different age groups had different responses to the website design, as older users took longer to navigate the website and had slower viewing times than younger users, and also looked at the thumbnail images that were further down the page a lot less. This research has filled a gap in the academic literature and provided a detailed understanding of eye fixations, and how they can be interpreted in website design studies. Future academic studies on Retailers? website design can assume that long fixation durations indicate positive attention. Also, the findings enable Retailers to understand how the design stimuli affect different ages of users? shopping experiences and, as a result, can design their website according to their target markets? behaviour. Furthermore, this study highlights the areas that are not capturing users? attention on the website, and that need to be improved by Retailers. Overall, the findings suggest that Retailers should focus on providing an easy, efficient and quick shopping experience for users when designing their website.
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investigating how a Fashion Retailer s website design affects users responses across a fifty year age span through the use of eye tracking technology
[Thesis]. Manchester UK: The University of Manchester; 2016., 2016Co-Authors: Rosy BoardmanAbstract:As online Fashion retailing has grown immensely over the last fifteen years, Retailers? website designs have had to evolve to meet customers? increasing demands, needs and expectations in order to attract and retain them. The purpose of this thesis is to provide a greater understanding of how different ages of consumers respond to Retailers? holistic website designs through the use of eye tracking technology. Insights gained from this research will enable Retailers to enhance their website design in accordance with their target market?s behaviour, habits and expectations. Eye tracking is a key tool for analysing and understanding human-computer interaction and can be used alongside qualitative in-depth interviews to provide a detailed understanding of users? responses to the website design. This study uses the Stimulus?Organism?Response (S-O-R) paradigm to investigate how the Fashion Retailer?s holistic website design influences users? visual, cognitive and behavioural responses, which leads to their approach or avoidance behaviour. The study also examines whether the shopper?s motivation or age will have an influence on their responses to the website design. It is important to analyse the differences in behaviour between age groups because more mature consumers are now shopping online, and academic research on this topic is limited. A sample of 50 participants, spanning ages 20 to 70 and consisting of regular users of the website, participated in the study. The study was conducted on the Fashion Retailer?s live website and results were recorded in real time, making the findings more valid. The study found that users were very focused on looking for products when shopping online and that the product listings page is arguably the most important page on the website as users visit it the most and spend the most time on it. Furthermore, the study found that navigation and customisation design stimuli were the most important to users and that they did not to pay much attention to the lower sections of the web pages. The study also found that users? responses to the website can change according to their motivation as users spent less time on the website if they were goal-directed shopping and had more focused viewing patterns than if they were browsing. Moreover, the study also found that different age groups had different responses to the website design, as older users took longer to navigate the website and had slower viewing times than younger users, and also looked at the thumbnail images that were further down the page a lot less. This research has filled a gap in the academic literature and provided a detailed understanding of eye fixations, and how they can be interpreted in website design studies. Future academic studies on Retailers? website design can assume that long fixation durations indicate positive attention. Also, the findings enable Retailers to understand how the design stimuli affect different ages of users? shopping experiences and, as a result, can design their website according to their target markets? behaviour. Furthermore, this study highlights the areas that are not capturing users? attention on the website, and that need to be improved by Retailers. Overall, the findings suggest that Retailers should focus on providing an easy, efficient and quick shopping experience for users when designing their website.
Frederic Thiesse - One of the best experts on this subject based on the ideXlab platform.
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ICMB - The Performance and Reliability of a RFID Cycle-Count – A Quantitative Approach from Fashion Retail
2013Co-Authors: Thomas Buckel, Frederic ThiesseAbstract:In recent years, several Retailers gained experience with the implementation and use of radiofrequency identification (RFID). Although extensive benefits through the use of RFID have been discussed in academia and practice for many years, strategic approaches to reach the promised targets still are largely unexplored. To support practitioners with using RFID in retailing, the reliability of data generated by RFID in-store processes has to be investigated. As a starting point, we compare in the present study the quality of a RFID cycle-count to a physically conducted count. We collected data from a real-world implementation and completed parallel counts in 9 RFID pilot stores at a global Fashion Retailer. Our results based on an item-level error investigation show, that the error rate of a RFID cycle-count nearly is as low as the error rate of a physical conducted count. As a consequence for further research, more reliable data collected in a cycle-count lead to a better stock accuracy, more effective in-store replenishment processes and less stock-out situations.
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the performance and reliability of a rfid cycle count a quantitative approach from Fashion retail
ICMB, 2013Co-Authors: Thomas Buckel, Frederic ThiesseAbstract:In recent years, several Retailers gained experience with the implementation and use of radiofrequency identification (RFID). Although extensive benefits through the use of RFID have been discussed in academia and practice for many years, strategic approaches to reach the promised targets still are largely unexplored. To support practitioners with using RFID in retailing, the reliability of data generated by RFID in-store processes has to be investigated. As a starting point, we compare in the present study the quality of a RFID cycle-count to a physically conducted count. We collected data from a real-world implementation and completed parallel counts in 9 RFID pilot stores at a global Fashion Retailer. Our results based on an item-level error investigation show, that the error rate of a RFID cycle-count nearly is as low as the error rate of a physical conducted count. As a consequence for further research, more reliable data collected in a cycle-count lead to a better stock accuracy, more effective in-store replenishment processes and less stock-out situations.