The Experts below are selected from a list of 228 Experts worldwide ranked by ideXlab platform

Elliot Aronson - One of the best experts on this subject based on the ideXlab platform.

  • The Return of the Repressed: Dissonance Theory Makes a Comeback
    Psychological Inquiry, 1992
    Co-Authors: Elliot Aronson
    Abstract:

    In 1957, Leon Festinger's theory of cognitive dissonance burst on the scene and revitalized social psychology with its deft blend of cognition and motivation. For the next two decades, the theory inspired an extraordinary amount of exciting research leading to a burgeoning of knowledge about human social behavior. The theory has been referred to as "the most important single development in social psychology to date" (Jones, 1976, p. x). But, by the mid-1970s the allure of the theory began to wane as interest in the entire topic of motivation faded and the journals were all but overwhelmed by the incredible popularity of purely cognitive approaches to social psychology. Recently, social psychologists seem to have rediscovered motivation and several mini- theories have emerged blending cognition with motivation-in much the same way that Festinger did some 35 years ago. This article traces the history of these developments and attempts a synthesis of some of the newer theories with the dissonance research of...

  • Leon Festinger and the Art of Audacity
    Psychological Science, 1991
    Co-Authors: Elliot Aronson
    Abstract:

    PS takes notice of the collected works of Leon Festinger and Donald T. Campbell—preeminent innovators of the methods and theory of modern social psychology

Kimberly K Asnerself - One of the best experts on this subject based on the ideXlab platform.

Lora A. Smitham - One of the best experts on this subject based on the ideXlab platform.

Stephen M Wigley - One of the best experts on this subject based on the ideXlab platform.

  • understanding self advertising on social networking cites an application of Festinger s social comparison theory
    2011
    Co-Authors: Jennifer A Thomson, Stephen M Wigley
    Abstract:

    The emergence and increasing popularity of social networking sites introduces a new vehicle for individual self presentation. This research examines the role of social networking as a self advertising tool and mechanism for enhancing self esteem through social comparison. Social comparison theory (Festinger, 1954) asserts that individuals aspire to an ideal self which is attained through a process of comparison with others. Researchers are often critical of unattainable ideals of beauty portrayed in the media which provide a source of social comparison for individuals affecting levels of self esteem. Traditionally media images and peer group provided the main comparative platform for this process to occur with self esteem often protected due to the ‘unattainable’ nature of celebrity beauty. Social networking sites are a source of social comparison and the environment is recognized as a potentially narcissistic one which positively encourages self advertising. This research examines the way women use social networking as a means of self evaluation, self improvement and self enhancement. The findings show that individuals struggle to protect their self esteem in the social networking environment. Furthermore, a lack of control over protecting the self concept is present due to the image sharing nature of the media platform.

  • Understanding Self Advertising on Social Networking Cites: An Application of Festinger’s Social Comparison Theory
    2011
    Co-Authors: Jennifer A Thomson, Stephen M Wigley
    Abstract:

    The emergence and increasing popularity of social networking sites introduces a new vehicle for individual self presentation. This research examines the role of social networking as a self advertising tool and mechanism for enhancing self esteem through social comparison. Social comparison theory (Festinger, 1954) asserts that individuals aspire to an ideal self which is attained through a process of comparison with others. Researchers are often critical of unattainable ideals of beauty portrayed in the media which provide a source of social comparison for individuals affecting levels of self esteem. Traditionally media images and peer group provided the main comparative platform for this process to occur with self esteem often protected due to the ‘unattainable’ nature of celebrity beauty. Social networking sites are a source of social comparison and the environment is recognized as a potentially narcissistic one which positively encourages self advertising. This research examines the way women use social networking as a means of self evaluation, self improvement and self enhancement. The findings show that individuals struggle to protect their self esteem in the social networking environment. Furthermore, a lack of control over protecting the self concept is present due to the image sharing nature of the media platform.

Céline Gallen - One of the best experts on this subject based on the ideXlab platform.

  • La dissonance cognitive : un processus cognitif et affectif ante et post décisionnel
    2015
    Co-Authors: Olivier Brunel, Céline Gallen
    Abstract:

    La theorie de la dissonance cognitive (Festinger, 1957) a essentiellement ete mobilisee pour etudier les comportements post-achat. Une etude empirique sur trois produits aupres 681 repondants montre que cet inconfort psychologique peut aussi survenir suite a l’exposition a une information inconsistante avant l’achat et qu’il impacte les reactions affectives, l’attitude et l’intention d’achat. Ces resultats visent a mieux comprendre les consequences cognitives et affectives de l’inconsistance en tant que strategie de differenciation.

  • La dissonance cognitive : un processus cognitif et affectif ante et post décisionnel
    2015
    Co-Authors: Olivier Brunel, Céline Gallen
    Abstract:

    La théorie de la dissonance cognitive (Festinger, 1957) a essentiellement été mobilisée pour étudier les comportements post-achat. Une étude empirique sur trois produits auprès 681 répondants montre que cet inconfort psychologique peut aussi survenir suite à l’exposition à une information inconsistante avant l’achat et qu’il impacte les réactions affectives, l’attitude et l’intention d’achat. Ces résultats visent à mieux comprendre les conséquences cognitives et affectives de l’inconsistance en tant que stratégie de différenciation.

  • Et si c'était de la dissonance cognitive ?
    2010
    Co-Authors: Olivier Brunel, Céline Gallen
    Abstract:

    Festinger propose en 1957 la theorie qui permet de comprendre comment l'individu percoit et gere une inconsistance entre deux cognitions : la " dissonance cognitive ". Consideree comme revolutionnaire en psychologie sociale, cette theorie est cependant peu mobilisee dans les travaux en marketing sur l'incongruence qui rencontrent plus souvent les theories de la disconfirmation des attentes ou de l'assimilation / contraste. L'article montre que ces theories constituent en fait des pans de la theorie de la dissonance cognitive et discute de l'interet de les re-ancrer dans la theorie de Festinger.

  • Et si c'était de la dissonance cognitive ?
    2010
    Co-Authors: Olivier Brunel, Céline Gallen
    Abstract:

    Festinger propose en 1957 la théorie qui permet de comprendre comment l'individu perçoit et gère une inconsistance entre deux cognitions : la « dissonance cognitive ». Considérée comme révolutionnaire en psychologie sociale, cette théorie est cependant peu mobilisée dans les travaux en marketing sur l'incongruence qui rencontrent plus souvent les théories de la disconfirmation des attentes ou de l'assimilation / contraste. L'article montre que ces théories constituent en fait des pans de la théorie de la dissonance cognitive et discute de l'intérêt de les ré-ancrer dans la théorie de Festinger.