The Experts below are selected from a list of 16233 Experts worldwide ranked by ideXlab platform
Owen Dyer - One of the best experts on this subject based on the ideXlab platform.
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New Fund-Raising scheme fuses profit with philanthropy
Bulletin of the World Health Organization, 2006Co-Authors: Owen DyerAbstract:A new approach to Fund-Raising in the battle against AIDS in Africa has appeared in the consumer marketplace. Product RED launched by U2 lead singer Bono went on sale this spring. Unlike traditional Fund-Raising vehicles such as philanthropic foundations RED blurs altruism profit motive and consumer appeal. But can it overcome the ethical and practical pitfalls of fusing commerce with charity? (excerpt)
Lettica Hustinx - One of the best experts on this subject based on the ideXlab platform.
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The Impact of Exemplars on Responsibility Stereotypes in Fund-Raising Letters
Communication Research, 2007Co-Authors: Hans Hoeken, Lettica HustinxAbstract:Exemplars are capable of influencing perceptions of reality in newspaper contexts. Can exemplars in Fund-Raising letters also influence the responsibility stereotype of the group Funds are raised for and the effectiveness of these letters? In three experiments, 679 participants received a Fund-Raising letter containing an exemplar that was or was not held responsible for the trouble he or she was in. In all experiments, the responsibility perception of the group as a whole was influenced by the exemplar manipulation. If the group members were held responsible for the trouble they were in, participants were less inclined to donate money unless the trouble was considered very severe. The study shows how exemplars influence responsibility stereotypes and the persuasiveness of Fund-Raising letters.
Davide Saletti - One of the best experts on this subject based on the ideXlab platform.
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Modelling decision making in Fund Raising management by a fuzzy knowledge system
Expert Systems with Applications, 2009Co-Authors: Luca Barzanti, Mauro Gaspari, Davide SalettiAbstract:In Fund Raising management the employment of a decision support system is crucial for optimising the results of Fund Raising campaigns. However, the current tools based on database technology are not able to suggest suitable Fund Raising strategies and the support to the Fund raiser is limited to giving general indications in relation to specific claims. In this paper, we present a fuzzy knowledge based decision support system, which is able to individuate promising Fund Raising strategies for a given campaign. The system uses a knowledge based description of the campaign features and of the donors profiles and integrates these data with two models for strategies and historical information evaluation, rules of thumb suggested by experts in the field, and recent econometric studies. The system provides a ranking of suitable strategies using fuzzy evaluations. Experimental results confirm the applicability of the proposed approach in real contexts, providing significant insight into the improvement of campaigns performances.
Kathleen S. Kelly - One of the best experts on this subject based on the ideXlab platform.
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Effective Fund-Raising Management
1997Co-Authors: Kathleen S. KellyAbstract:Contents: The Function of Fund Raising: Introduction and Overview of the Book. Part I: The Practice. Parameters of Fund Raising. Fund-Raising Practitioners. Professionalism of Fund Raising. Part II: The Principles. Organizational Context of Fund Raising. Legal Context of Fund Raising. Ethical Context of Fund Raising. Theoretical Context of Fund Raising. Part III: The Process, Programs, and Publics. The Fund-Raising Process. Fund-Raising Programs: Annual Giving. Fund-Raising Programs: Major Gifts. Fund-Raising Programs: Planned Giving. Fund-Raising Programs: Capital Campaigns. Donor Publics: Individuals, Corporations, and Foundations.
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utilizing public relations theory to conceptualize and test models of Fund Raising
Journalism & Mass Communication Quarterly, 1995Co-Authors: Kathleen S. KellyAbstract:Four models of Fund Raising, conceptualized from public relations theory, were tested in a national survey of 296 Fund-Raising practitioners. Results show that the models do describe the typical wa...
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Losing Control in the Nonprofit Sector: An Examination of Fund-Raising Encroachment.
1992Co-Authors: Kathleen S. KellyAbstract:To build theory, a study (the third stage in a program of research) examined encroachment by Fund Raising on public relations in the nonprofit sector. Two sets of in-depth interviews were conducted with 19 public relations managers in nonprofit organizations in Maryland and Louisiana. The organizations represented in the purposive sample fell into four of the six major categories of recipient organizations (arts, culture and humanities; education; health; and human services). Results indicated that whereas only seven of the organizations represented in the study were in a Fund-Raising encroachment state, three more practice public relations under encroachment from a function other than Fund Raising, and of the remaining nine public relations departments reporting a structurally separate relationship with Fund Raising, seven appear to be vulnerable to future encroachment. Results also indicated that: (1) the role as technician, perception of public relations as a secondary function, organizational turbulence, and dependency on private gifts lead to the takeover of the public relations department; and (2) although titles were found to be weak indicators of organizational power, higher salaries paid to Fund raisers and the participation of the public relations function in the decision-making process were found to be strong predictor of vulnerability, or antecedents, to Fund-Raising encroachment. A model of Fund-Raising encroachment was developed from the findings. (Two tables of data and a figure presenting the model are included; 21 references are
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Fund Raising and Public Relations: A Critical Analysis
1991Co-Authors: Kathleen S. KellyAbstract:Contents: Preface. A Critical Analysis of Fund Raising: An Overview of the Book. The Problem Prompting the Book: A New Function Taking on Increased Importance. Part I: Current Perspectives of Fund Raising: Confusing Definitions, Sporadic Research, and Myths. A Critical Analysis of Definitions Related to Fund Raising. An Analysis of the Body of Knowledge: A Need for Research. Myths and Misinterpretation of the Fund Raising Function. Part II: Systems Theory and Autonomy: Approaching Fund Raising From a Macroperspective. Systems Theory: Charitable Organizations and Their Environments. Institutional Autonomy. Autonomy and the Three Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the Public Relations Paradigm: Approaching Fund Raising From a Different Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a Specialization of Public Relations. Corporate Public Relations: A Precedent. Part IV: Using Public Relations Theories as Analytical Tools for Explaining Fund Raising. Four Models of Fund Raising. Measuring the Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V: A Theory of Donor Relations: Conclusions and Directions for Future Research. Conclusions and Directions for Future Research.
Hans Hoeken - One of the best experts on this subject based on the ideXlab platform.
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The Impact of Exemplars on Responsibility Stereotypes in Fund-Raising Letters
Communication Research, 2007Co-Authors: Hans Hoeken, Lettica HustinxAbstract:Exemplars are capable of influencing perceptions of reality in newspaper contexts. Can exemplars in Fund-Raising letters also influence the responsibility stereotype of the group Funds are raised for and the effectiveness of these letters? In three experiments, 679 participants received a Fund-Raising letter containing an exemplar that was or was not held responsible for the trouble he or she was in. In all experiments, the responsibility perception of the group as a whole was influenced by the exemplar manipulation. If the group members were held responsible for the trouble they were in, participants were less inclined to donate money unless the trouble was considered very severe. The study shows how exemplars influence responsibility stereotypes and the persuasiveness of Fund-Raising letters.
