The Experts below are selected from a list of 306 Experts worldwide ranked by ideXlab platform
Jon White - One of the best experts on this subject based on the ideXlab platform.
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Public Relations – Developments
Marketing Intelligence & Planning, 1992Co-Authors: Philip J. Kitchen, Jon WhiteAbstract:Describes changes and developments taking place in Public Relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and Public Relations activities, and teaching developments in this innovative management field. But the main causatory factors are fuzzy market boundaries, changing Publics, and short‐lived competitive advantages. A hypothetical company example is used to illustrate how Public Relations might be used to build Relations with key target audiences.
Philip J. Kitchen - One of the best experts on this subject based on the ideXlab platform.
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Marketing and Public Relations: the Relationship revisited
Journal of Marketing Communications, 1995Co-Authors: Philip J. Kitchen, Danny A. MossAbstract:This paper reviews the debate within both the marketing and Public Relations literatures concerning the Relationship between the disciplines of marketing and Public Relations. The paper considers the arguments advanced in the marketing literature, in particular, for a growing convergence between these two disciplines and examines the recent emergence of the concept of'marketing Public Relations'. Here the paper takes as one starting point an article which identified a number of possible schematic representations of the Relationship between the marketing and Public Relations functions and argues the case for a model of increasing convergence between them.The paper goes on to consider the more recent development of ‘marketing Public Relations', examining the arguments advanced. The paper argues that from a Public Relations perspective, the concept of marketing Public Relations can be seen as an attempt by marketers to ‘hijack’ Public Relations, incorporating it as an extra element within the promotional mix...
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Public Relations – Developments
Marketing Intelligence & Planning, 1992Co-Authors: Philip J. Kitchen, Jon WhiteAbstract:Describes changes and developments taking place in Public Relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and Public Relations activities, and teaching developments in this innovative management field. But the main causatory factors are fuzzy market boundaries, changing Publics, and short‐lived competitive advantages. A hypothetical company example is used to illustrate how Public Relations might be used to build Relations with key target audiences.
Maureen Taylor - One of the best experts on this subject based on the ideXlab platform.
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Public Relations state of the field
Journal of Communication, 2004Co-Authors: Carl H. Botan, Maureen TaylorAbstract:Public Relations is both a professional practice and a subfield of communication with its own research and theory base. Public Relations is relatively young as an academic field, however, having developed identifiable theory in only about the last 50 years. The field of Public Relations is developing into a theoretically based area of applied communication that has the potential to inform several areas of communication/mass communication and to offer theoretic and conceptual tools useful in health, risk, and political communication, among others. Because many readers are unfamiliar with Public Relations theory and research, this article first reviews and summarizes theory-related scholarship in Public Relations, then categorizes and explains the theoretic trends in the field. The article concludes by demonstrating how one of Public Relations' theoretic/conceptual tools, issues management, can apply across all areas of applied communication.
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Internationalizing the Public Relations Curriculum.
Public Relations Review, 2001Co-Authors: Maureen TaylorAbstract:Abstract This article offers Public Relations educators guidance on the multiple ways that they can internationalize the Public Relations curriculum at their schools. Public Relations education currently includes classes that focus on writing and management. However, with the increasing importance of international communication, many educators now see the need to create a course dedicated to international Public Relations. This article provides three proven options that will allow educators to incorporate the topics of culture, international practices, and culturally sensitive theory development into their Public Relations programs.
Danny A. Moss - One of the best experts on this subject based on the ideXlab platform.
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Public Relations Cases : International Perspectives
2010Co-Authors: Danny A. Moss, Melanie Powell, Barbara DesantoAbstract:This unique collection of contemporary international Public Relations case studies gives the reader in-depth insight into effective Public Relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern Public Relations practice and the increasing importance and sophistication of this function both in Public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary Public Relations and the development of PR and communication strategies.
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Re‐examining the manager’s role in Public Relations: What management and Public Relations research teaches us
Journal of Communication Management, 2002Co-Authors: Danny A. Moss, Robert C. GreenAbstract:This paper examines critically how the manager’s role in Public Relations has been conceptualised, comparing how the work of managers has been defined from a Public Relations and management perspective. Here the paper provides a critical review of the relevant Public Relations and management literatures, pointing to the relative weaknesses in the Public Relations literature. The paper concludes by examining a particular case study to illustrate some of the weaknesses in current practitioner role models to conceptualise the weaknesses in the Public Relations manager’s role.
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Perspectives on Public Relations Research
1999Co-Authors: Danny A. Moss, Dejan Verčič, Gary WarnabyAbstract:Introduction Part 1 Public Relations and Management Theory: 1 The Origins of Public Relations Theory in Economis and Strategic Management: 2 Strategy and Public Relations Part 2 Contemporary Perspectives of Public Relations 3 A Feminist Phase Analysis of Research on Women in Postmodern Public Relations 4 Public Relations and Rhetoric History, Concepts, Contribution: 5 Psychology and Public Relations Part 3 International Perspectives of Public Relations 6 Public Relations: The Cultural Dimension 7 Towards a Theory in International Public Relations: Initial Delphi Research Supports Generic / Specific Theory Part 4 Historical-German Perspectives of Public Relations 8 Public Relations in German Speaking Countries: Histories and Contemporary Concepts 9 Public Relations and the Development of the Principle of Separation of Advertising and Journalistic Media Programmes in Germany
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Marketing and Public Relations: the Relationship revisited
Journal of Marketing Communications, 1995Co-Authors: Philip J. Kitchen, Danny A. MossAbstract:This paper reviews the debate within both the marketing and Public Relations literatures concerning the Relationship between the disciplines of marketing and Public Relations. The paper considers the arguments advanced in the marketing literature, in particular, for a growing convergence between these two disciplines and examines the recent emergence of the concept of'marketing Public Relations'. Here the paper takes as one starting point an article which identified a number of possible schematic representations of the Relationship between the marketing and Public Relations functions and argues the case for a model of increasing convergence between them.The paper goes on to consider the more recent development of ‘marketing Public Relations', examining the arguments advanced. The paper argues that from a Public Relations perspective, the concept of marketing Public Relations can be seen as an attempt by marketers to ‘hijack’ Public Relations, incorporating it as an extra element within the promotional mix...
Lee Edwards - One of the best experts on this subject based on the ideXlab platform.
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The Role of Public Relations in Deliberative Systems
Journal of Communication, 2015Co-Authors: Lee EdwardsAbstract:This article reframes Public Relations' contribution to democracy in light of the recent turn to deliberative systems in democratic theory. I consider the problematic that Public Relations poses to normative models of deliberative democracy, and how that problematic has been addressed in Public Relations theory thus far. I suggest that deliberative systems provide a more robust basis for theorizing Public Relations' role in deliberation and propose an analytical approach for understanding the complex and sometimes contradictory role of Public Relations in deliberative democracy. The framework provides a starting point for locating Public Relations' engagement in deliberative systems and evaluating its effects.
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Rethinking power in Public Relations
Public Relations Review, 2006Co-Authors: Lee EdwardsAbstract:In the United Kingdom, popular sceptism about the merits of Public Relations has prompted self-reflection among practitioners and industry bodies. At the root of the Public debate is the assumption that Public Relations wields unjustified social influence on behalf of already privileged organizational interests. The core concern of this discussion, therefore, is the power that a Public Relations has in democratic societies.\ud This paper proposes that adopting a relational view of Public Relations as a profession defined by its Relationships will help explicate the nature of power more effectively. Using Pierre Bourdieu's framework of fields, structures, habitus and capital, a more comprehensive picture of how power operates in Public Relations can be developed, which will give us a new starting point for addressing Public concerns
