The Experts below are selected from a list of 9 Experts worldwide ranked by ideXlab platform
Piller F.t. - One of the best experts on this subject based on the ideXlab platform.
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Mass customization: Von Businessmodellen zu erfolgreichen Anwendungen: Kundenindividuelle Massenproduktion. Die Dritte Deutsche Tagung zur Mass Customization
Fraunhofer IRB Verlag Stuttgart, 2001Co-Authors: Schenk M., Seelmann-eggebert R., Piller F.t.Abstract:Mass Customization bedeutet häufig Veränderungen in allen Teilsystemen eines einsatzfähigen Unternehmens, wobei Unternehmensprozesse, Marketingkonzepte, Organisationsstrukturen, Informationssysteme, Produktionsstrategien, Logistik, Produktionsstrategien etc. überdacht werden müssen. Mass Customization "Von Businessmodellen zu erfolgreichen Anwendungen" ist im Zusammenhang mit der dritten Deutschen Mass Customization Tagung im November 2001 erschienen. Der Focus umfasst nicht nur Potentiale, Prinzipien und Umsetzungsmöglichkeiten, sondern auch Grenzen und Bedingungen der MAss Customization Strategie. Hier stellen unter anderem Unternehmen wie die adidas-Salomon AG, Lectra Systems (D) und die Schott Desag AG ihre Umsetzungsstrategien, sowie Problemfelder und deren Lösungsansätze vor
Schenk M. - One of the best experts on this subject based on the ideXlab platform.
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Mass customization: Von Businessmodellen zu erfolgreichen Anwendungen: Kundenindividuelle Massenproduktion. Die Dritte Deutsche Tagung zur Mass Customization
Fraunhofer IRB Verlag Stuttgart, 2001Co-Authors: Schenk M., Seelmann-eggebert R., Piller F.t.Abstract:Mass Customization bedeutet häufig Veränderungen in allen Teilsystemen eines einsatzfähigen Unternehmens, wobei Unternehmensprozesse, Marketingkonzepte, Organisationsstrukturen, Informationssysteme, Produktionsstrategien, Logistik, Produktionsstrategien etc. überdacht werden müssen. Mass Customization "Von Businessmodellen zu erfolgreichen Anwendungen" ist im Zusammenhang mit der dritten Deutschen Mass Customization Tagung im November 2001 erschienen. Der Focus umfasst nicht nur Potentiale, Prinzipien und Umsetzungsmöglichkeiten, sondern auch Grenzen und Bedingungen der MAss Customization Strategie. Hier stellen unter anderem Unternehmen wie die adidas-Salomon AG, Lectra Systems (D) und die Schott Desag AG ihre Umsetzungsstrategien, sowie Problemfelder und deren Lösungsansätze vor
Seelmann-eggebert R. - One of the best experts on this subject based on the ideXlab platform.
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Mass customization: Von Businessmodellen zu erfolgreichen Anwendungen: Kundenindividuelle Massenproduktion. Die Dritte Deutsche Tagung zur Mass Customization
Fraunhofer IRB Verlag Stuttgart, 2001Co-Authors: Schenk M., Seelmann-eggebert R., Piller F.t.Abstract:Mass Customization bedeutet häufig Veränderungen in allen Teilsystemen eines einsatzfähigen Unternehmens, wobei Unternehmensprozesse, Marketingkonzepte, Organisationsstrukturen, Informationssysteme, Produktionsstrategien, Logistik, Produktionsstrategien etc. überdacht werden müssen. Mass Customization "Von Businessmodellen zu erfolgreichen Anwendungen" ist im Zusammenhang mit der dritten Deutschen Mass Customization Tagung im November 2001 erschienen. Der Focus umfasst nicht nur Potentiale, Prinzipien und Umsetzungsmöglichkeiten, sondern auch Grenzen und Bedingungen der MAss Customization Strategie. Hier stellen unter anderem Unternehmen wie die adidas-Salomon AG, Lectra Systems (D) und die Schott Desag AG ihre Umsetzungsstrategien, sowie Problemfelder und deren Lösungsansätze vor
Didari Aslı - One of the best experts on this subject based on the ideXlab platform.
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Sektörel dergi reklamcılığı: tekstil işletmelerinin 2000 yılında yaptıkları dergi reklamlarının hedef kitle uyumunun saptanması
Marmara Üniversitesi Sosyal Bilimler Enstitüsü, 2002Co-Authors: Didari AslıAbstract:Tekstil sektöründe faaliyet gösteren işletmeler, sahip oldukları ürün ve hizmet kalitelerini, kurum tanıtımlarını ve diğer markalardan farklılıklarını hedef kitlelerine duyurabilmek için kitle iletişim araçlarından yararlanmaktadırlar. Böylelikle sundukları ürün ve hizmete uygun bir kitle iletişim aracını seçebilmek ve hedef kitleye tekstil firmaları için vermesi gereken önemli bir karar alanını oluşturmaktadır.Bu araştırmanın konusu, bir reklamın başarısı için gereken iki önemli unsur olan, hedef kitle ve kitle iletişim araçları arasındaki bağlantı ve uygunluk ilişkisini belirlemek, tekstil işletmelerinin ve medya kararlarını hangi reklam ajanslarının ne tür faktörlerle verdiklerini saptamaya çalışmaktır.Reklam mesajlarını hedef kitleye ulaştıran medyalar çeşitli olmakla beraber, araştırmada esas alarak 'Sektörel dergiler' ve bu dergiler içinden, 'Tekstil sektörüne yönelik yayınlanan sektörel dergiler' incelenmiştir.2000 yılında tekstil sektörüne ait dergilerde yayınlanan reklamların satış ve mesaj etkenliği açısından hedef kitle ile uyuşması araştırılmaya çalışılmıştır. Araştırmada örnek olarak seçilen dergilerin okuyucu profili ile bu dergilere reklam veren işletmelerin hedef kitlelerinin, reklam hedeflerine ulaşması açısından uygun olup, olmadığı incelenmiştir.Araştırmada 2000 yılında, tekstil sektörüne yönelik yayın yapan toplam 25 adet dergi içinden belirlenen Fashion News, Tekstil İşverenler Dergisi, Türkiye Giyim Sanayicileri Derneği Dergisi, Tekstil ve Konfeksiyonda Görünüm Dergisi, TAD Tekstil Araştırmaları Dergisi'nin hedef kitlesi ile dergilere en çok reklam veren 14 firma arasından Astaş A.Ş., Cihan Makine A.Ş., Itochu Tekstil Kimya, Lectra Systemes, Emelda Deri Ltd. Şti., Sentez Yazılım, Coats Türkiye adlı tekstil işletmeleri ile onların reklam kararını veren birimleri ve reklam ajansı konumunda olan Komet Reklam Hizmetleri Ltd. Şti., ile Çağdaş Film Ltd. Şti., Itochu Tekstil Halkla İlişkiler Bölümü ile hedef kitlelerinin, reklam, satış ve mesaj etkenliği açısından birbirleri ile ne derecede uyumlu oldukları incelenmiştir. Araştırmada 25 adet derginin toplam 65 adet örnek sayısı kullanılmıştır.Bu araştırmada tekstil işletmelerinin ve reklam ajanlarının bu kararları hangi faktörlerle verdikleri saptanmaya çalışılmıştır.Araştırmada dergilere, firmalara ve reklam medya planı yapan birimlere uygulanmak üzere üç farklı anket hazırlanmıştır.The companics that activate in tekstile sector are using mass media in order to inform the product and service quality that they have, their company introduction and their differences from other trade marks to the target social groups. Consequently it is an important area of decision for the textile companies to choose the appropriate mass media according the product and service that they provide.The subject of this recarch is to determine the connection and appropriateness relation between target social group and mass media which are the two important elements necessarrry for the success of an advertisement and to try to determine the the kind of factors that the textile companies and advertising agencies use while having a media decision.Altopught there are different kinds of media to present the advertisement messages to the target social group, the 'Sectoral magazines' and especially the 'Sectoral magazines for the textile sector' are examined mainly in this research.The conformity of the advertisements published in the magazines for the textile sector in the year 2000 with the target social group regarding the sales and massage efficiency is tried to be researched. The reader profiles of the magazines which are selected as sample in the research and the approprialteness of the target social groups of the companies which advertise in this magazines in regard of hitting the target are axamined.In the research, the interralation between the target social group of the Fashion News, Tekstil İşverenler Dergisi, Türkiye Giyim Sanayicileri Derneği Dergisi, Tekstil ve Konfeksiyonda Görünüm Dergisi, TAD Tekstil Araştırmaları Dergisi which are determined from within the twenty five magazines which are publihed for the textile sector in the year 2000 and the textile companies named Astaş A.Ş., Cihan Makine A.Ş., Itochu Tekstil Kimya, Lectra Systems, Emelda Deri Ltd. Şti., Sentez Yazılım, Coats Türkiye which are selected from within the fourteen company which are the companies that mostly advertise in this magazines and their units that decide about the advertisements and Komet Reklam Hizmetleri Ltd. Şti., Çağdaş Film Ltd. Şti., the publicrelations department of Itochu Tekstil which are in the situation of the advertisement agencies and their target social groups are examined carefully. In the rescarch sixtyfive sample issues of this twenty five magazines are used in the rescarch.The factors that efect the decisions of the textile companies and the advertisement agencies are tried to be determined in this research.In the rescarch, thrce different questionairre are prepared to apply on the magazines, companies and the units that make advertisement and media plans
Kakštienė Jurgita - One of the best experts on this subject based on the ideXlab platform.
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Constructional and technological development of Lithuanian army battle dress uniform trousers
Institutional Repository of Kaunas University of Technology, 2015Co-Authors: Kakštienė JurgitaAbstract:The aim of bachelor's work is to improve the Lithuanian - military field uniforms pants construction and technology. In this bachelor thesis is designed and constructed male uniform pants for Lithuanian militaty field. Pants designed for all four seasons. Trousers model are developed according to product analogies. Inovative technological and constructional solutions of models analogues are adapted to the designed pants, for the purpose that model will be comfortable and durable. Construction is made in size 188-88-100 using the method of Russian constructor Coršl (Цошл). Construction of the model is made according to account of the respondents submitted the questionnaire data. Patterns are formed by APS system AutoCAD and then they are converted to \"Lectra Systems\", programming package \"Modara\"and are prepared for production. Size groop is 84-132. These modification are selected: new fabric, which has good air permeability, side pocket with new more comfortable additional convenient hole. Trousers knee are constructed by the inner pocket of several guards. Elastic band are sewed in back waist part. According to the trouser material, design, are selected requirements of quality, lebeling and packaging. Establishes technological processing consistensy. Also are selected equipment, which can ensured more efficient and higher quality product. At the end are estimated costs of production