The Experts below are selected from a list of 16512 Experts worldwide ranked by ideXlab platform

Toshiro Minami - One of the best experts on this subject based on the ideXlab platform.

  • investigation of interest range and earnestness of Library patrons from circulation records
    International Conference on Advanced Applied Informatics, 2012
    Co-Authors: Toshiro Minami, Kensuke Baba
    Abstract:

    The social role of Library to assist patrons learn becomes more important toward the future. As our society is changing rapidly and our lives are getting longer, we will keep wishing to learn while we live. So it becomes hard to catch up with the changes of patrons' needs and requirements to libraries if librarians keep working based on the traditional role model. A recommendable idea is to utilize the objective data libraries can get useful knowledge and tips for services and management. Such knowledge backed by data could be very helpful in capturing the patrons' needs for libraries. In this paper, we focus on data analysis for Library's learning assisting feature, especially on patron profiling from circulation records of Kyushu University Library. First, we review the measure for expertise level of a book and a patron, which we call p-rank. Then we propose two concepts for measuring interest range size and earnestness in learning. We compare faculties in their features by applying these measures. It is expectable that such an approach of Library Marketing with data analysis will eventually reaches to the level in the future so that the measures and tools developed in this approach will become essential for libraries in order to catch up with the environmental changes of patrons and social needs to them.

  • seat usage data analysis and its application for Library Marketing
    Asian Conference on Intelligent Information and Database Systems, 2011
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Due to the progress of information and communication technology, our society is changing very quickly. Along with this, people's requirements to information are not only changing vigorously but also have a huge variety in their forms. As a result it becomes more and more difficult for the libraries to provide their patrons with appropriate information services. In this paper, we demonstrate the usefulness of the concept of Library Marketing through some examples; especially with some analysis methods for seat-usage, or seat-occupation, data in Library. We investigate what seats are more preferred than others and try to deduce tips for better seat arrangement, combination of different types of seats, etc. Even though our research is in a very early stage so that we could not infer that good suggestions to better seat arrangements, we believe in its importance and it would propose the best solution in seat design in the future.

  • potentials of circulation data analysis for Library Marketing a case study in a university Library
    FGIT-DTA BSBT, 2011
    Co-Authors: Toshiro Minami
    Abstract:

    Marketing is an essential tool for customer relation management of companies. Contrastingly, non-profit organizations like libraries have not been considered it very useful. However, due to the progress of the information society, our society becomes too complex to capture the patrons’s needs for them in the way they have been using so far. The aim of this paper is to demonstrate the importance and usefulness of Marketing by presenting some analysis methods of circulation data of a university Library and showing what can get about the patrons’ behavior. The analysis methods presented in this paper are not only some statistical ones but also non-statistical ones, such as the one for analyzing patron’s borrow-return behavior pattern; in other words patron profile. Even though Library Marketing is in its very early stage, it has a big potential for aiding Library management. We have to accumulate the case studies and establish useful Marketing methodologies.

  • data analysis methods for Library Marketing in order to provide advanced patron services
    2010
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Our society is rapidly changing into information society, where the needs and requests of the people on information access vary vigorously depending who they are. Library's mission has been and still is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of Library Marketing is to develop methods based on the Library data, such as circulation records, book catalogs, book-usage data, and so on. In this paper we discuss the methodology and importance of Library Marketing at the beginning. Then we demonstrate its usefulness through some examples of analysis methods applied to the circulation records in Kyushu University and Gwacheon Library, and some implication that obtained as the results of these methods. Our research is a big beginning toward the future when Library Marketing is an unavoidable tool.

  • data analysis methods for Library Marketing
    International Conference on Future Generation Information Technology, 2009
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Our society is rapidly changing to information society, where the needs and requests of the people on information access are different widely from person to person. Library's mission is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of Library Marketing is to develop methods based on the Library data, such as circulation records, book catalogs, book-usage data, and others. In this paper we discuss the methodology and imporatnce of Library Marketing at the beginning. Then we demonstrate its usefulness through some examples of analysis methods applied to the circulation records in Kyushu University and Guacheon Library, and some implication that obtained as the results of these methods. Our research is a big beginning towards the future when Library Marketing is an unavoidable tool.

Sultan M Aldaihani - One of the best experts on this subject based on the ideXlab platform.

  • Marketing academic Library information services using social media
    Library Management, 2019
    Co-Authors: Suha Alawadhi, Sultan M Aldaihani
    Abstract:

    The purpose of this paper is to examine the use of social media in the Marketing of academic Library resources and services in Kuwait and identifies the factors related to the use of social media applications in Marketing academic libraries.,A quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).,The study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for Marketing Library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for Library Marketing is poor.,This study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.,This research contributes to the field of information studies as it highlights the importance of using social media platforms in Marketing academic Library information resources and services. Library administrators could use the results to develop social media Marketing plans to effectively promote their Library resources.

Suha Alawadhi - One of the best experts on this subject based on the ideXlab platform.

  • Marketing academic Library information services using social media
    Library Management, 2019
    Co-Authors: Suha Alawadhi, Sultan M Aldaihani
    Abstract:

    The purpose of this paper is to examine the use of social media in the Marketing of academic Library resources and services in Kuwait and identifies the factors related to the use of social media applications in Marketing academic libraries.,A quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).,The study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for Marketing Library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for Library Marketing is poor.,This study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.,This research contributes to the field of information studies as it highlights the importance of using social media platforms in Marketing academic Library information resources and services. Library administrators could use the results to develop social media Marketing plans to effectively promote their Library resources.

Eunja Kim - One of the best experts on this subject based on the ideXlab platform.

  • seat usage data analysis and its application for Library Marketing
    Asian Conference on Intelligent Information and Database Systems, 2011
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Due to the progress of information and communication technology, our society is changing very quickly. Along with this, people's requirements to information are not only changing vigorously but also have a huge variety in their forms. As a result it becomes more and more difficult for the libraries to provide their patrons with appropriate information services. In this paper, we demonstrate the usefulness of the concept of Library Marketing through some examples; especially with some analysis methods for seat-usage, or seat-occupation, data in Library. We investigate what seats are more preferred than others and try to deduce tips for better seat arrangement, combination of different types of seats, etc. Even though our research is in a very early stage so that we could not infer that good suggestions to better seat arrangements, we believe in its importance and it would propose the best solution in seat design in the future.

  • data analysis methods for Library Marketing in order to provide advanced patron services
    2010
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Our society is rapidly changing into information society, where the needs and requests of the people on information access vary vigorously depending who they are. Library's mission has been and still is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of Library Marketing is to develop methods based on the Library data, such as circulation records, book catalogs, book-usage data, and so on. In this paper we discuss the methodology and importance of Library Marketing at the beginning. Then we demonstrate its usefulness through some examples of analysis methods applied to the circulation records in Kyushu University and Gwacheon Library, and some implication that obtained as the results of these methods. Our research is a big beginning toward the future when Library Marketing is an unavoidable tool.

  • data analysis methods for Library Marketing
    International Conference on Future Generation Information Technology, 2009
    Co-Authors: Toshiro Minami, Eunja Kim
    Abstract:

    Our society is rapidly changing to information society, where the needs and requests of the people on information access are different widely from person to person. Library's mission is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of Library Marketing is to develop methods based on the Library data, such as circulation records, book catalogs, book-usage data, and others. In this paper we discuss the methodology and imporatnce of Library Marketing at the beginning. Then we demonstrate its usefulness through some examples of analysis methods applied to the circulation records in Kyushu University and Guacheon Library, and some implication that obtained as the results of these methods. Our research is a big beginning towards the future when Library Marketing is an unavoidable tool.

Christos H Skiadas - One of the best experts on this subject based on the ideXlab platform.