The Experts below are selected from a list of 312516 Experts worldwide ranked by ideXlab platform
Douglas W. Vorhies - One of the best experts on this subject based on the ideXlab platform.
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The impact of product Market Strategy-organizational culture fit on business performance
2011Co-Authors: Larry Yarbrough, Neil A Morgan, Douglas W. VorhiesAbstract:Drawing on the organization theory literature concerning configuration theory, competing values theory, and fit assessment methodologies, we examine the existence and performance impact of product Market Strategy–organization culture fit. Specifically, we assess the relationship among three important elements of a firm’s product Market Strategy and the four cultural orientations that comprise the competing values theory of organizational culture using primary and secondary data from the US trucking industry. Using two different conceptualizations and operationalizations of fit, our results provide the first empirical support for the existence of interrelationships among product Market Strategy decisions and organizational culture orientations consistent with configuration theory conceptualizations of product Market Strategy–organizational culture fit. We also find support for theorized but previously untested relationships between product Market Strategy–organizational culture fit and firms’ customer satisfaction and cash-flow return on assets (CFROA) performance. Since product Market Strategy is heavily reliant on the input of Marketers, and organizational culture has long been recognized as having an important impact on Marketing-related decision making, these findings have important implications for Marketing Strategy research and practice.
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product Market Strategy and the Marketing capabilities of the firm impact on Market effectiveness and cash flow performance
2009Co-Authors: Douglas W. Vorhies, Robert E Morgan, Chad W AutryAbstract:We report on two studies (a single and a multi-industry) that empirically investigate a nomological network of relationships between strategic business unit product-Market Strategy (differentiation, cost-focus, and product-Market scope), Marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (Market effectiveness and subsequent one-year objective cash flow), along with a series of controls. Addressing important lacunae in the resource-based view our main research objective is to augment understanding of how critical firm-level Marketing capabilities enable the realization of Strategy, thus, further advancing both the resource-based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized Marketing capabilities, and their integration, positively mediate the product-Market Strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource-level (input) data and subsequent one-year financial data, a higher level of confidence may be attributable to our findings.
Giancarlo Frosio - One of the best experts on this subject based on the ideXlab platform.
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reforming intermediary liability in the platform economy a european digital single Market Strategy
2017Co-Authors: Giancarlo FrosioAbstract:Since the enactment of the first safe harbours and liability exemptions for online intermediaries, Market conditions have radically changed. Originally, intermediary liability exemptions were introduced to promote an emerging Internet Market. Do safe harbours for online intermediaries still serve innovation? Should they be limited or expanded? These critical questions—often tainted by protectionist concerns—define the present intermediary liability conundrum. Apparently, safe harbours still hold, although secondary liability is on the rise. As part of its Digital Single Market Strategy, the European Commission would like to introduce sectorial legislation that would de facto erode liability exemptions for online intermediaries, especially platforms. Under the assumption of closing a “value gap” between rightholders and online platforms allegedly exploiting protected content, the proposal would implement filtering obligations for intermediaries and introduce neighbouring rights for online uses of press publications. Meanwhile, an upcoming revision of the Audio-visual Media Services Directive would ask platforms to put in place measures to protect minors from harmful content and to protect everyone from incitement to hatred. Finally, the EU Digital Single Market Strategy has endorsed voluntary measures as a privileged tool to curb illicit and infringing activities online. This paper would like to contextualize the recent EU reform proposal within a broader move towards turning online intermediaries into Internet police. This narrative builds exclusively upon governmental or content industry assumptions, rather than empirical evidence. Also, the intermediary liability discourse is shifting towards an intermediary responsibility discourse. Apparently, the European Commission aligns its Strategy for online platforms to a globalized, ongoing move towards privatization of enforcement online through algorithmic tools. This process might be pushing an amorphous notion of responsibility that incentivizes intermediaries’ self-intervention to police allegedly infringing activities in the Internet.
William Oxenham - One of the best experts on this subject based on the ideXlab platform.
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niche Market Strategy in the textile and apparel industry
2006Co-Authors: Erin Parrish, Nancy L Cassill, William OxenhamAbstract:Purpose – The purpose of this study is to examine how the textile and apparel industry can utilize a niche Market Strategy in order to compete with lower priced imports.Design/methodology/approach – The research design used for this study was an in‐depth case study method. The sample consisted of selected companies from the fiber, textile, apparel, and auxiliary sectors who are considered leaders in the US textile and apparel industry.Findings – Results indicated that firms can approach a niche Strategy from either a Market or a product perspective. Findings also indicated variables that are used by firms for both approaches. The most important factor in which a firm needs to focus is understanding the consumer.Research limitations/implications – Because of the limited sample size of US textile and apparel firms, the results can only be generalized to those companies that participated in the study and not the entire textile and apparel industry.Practical implications – This research study showed that a ni...
David Watako - One of the best experts on this subject based on the ideXlab platform.
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building entrepreneurship for water liquid and solid waste management in temeke municipal council of dar es salaam tanzania a social return on investment analysis
2018Co-Authors: Reginald Kwizela, Ibrahim Kabole, Abel Dugange, Ronnie James K Murungu, David WatakoAbstract:Social return on investment (SROI) of water sanitation and hygiene projects has not received the attention that projects in other sectors have received primarily because of perceived difficulties in quantifying benefits yet it is an approach that should be mandatory to all projects as it assesses contributions of an investment beyond economic benefits. SROI denotes a methodology that measures return on a project or investment based on experiences or appreciations of stakeholders and the people affected by a particular investment or project. This paper is an expose of benefits created by liquid and solid waste project in Temeke Municipal council of Tanzania. The project building entrepreneurship capacity for liquid and solid waste businesses is primarily focusing on building entrepreneurship skills for liquid and solid waste businesses using a soft loan facility. Core initiatives include but not exclusively limited to constructing a decentralized waste treatment (DEWAT) facility, supporting small scale entrepreneurs (SSE) in the development of Market Strategy and creating awareness on liquid and solid waste management.
Andreas Pollak - One of the best experts on this subject based on the ideXlab platform.
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strategic disclosure of demand information by duopolists theory and experiment
2015Co-Authors: Jos Jansen, Andreas PollakAbstract:We study the strategic disclosure of demand information and product-Market strategies of duopolists. In a setting where firms may fail to receive information, we show that firms selectively disclose information in equilibrium in order to influence their competitors product-Market Strategy. Subsequently, we analyze the firms behavior in a laboratory experiment. We find that subjects often use selective disclosure strategies, and this finding appears to be robust to changes in the information structure, the mode of competition, and the degree of product differentiation. Moreover, subjects in our experiment display product-Market conduct that is largely consistent with theoretical predictions.
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strategic disclosure of demand information by duopolists theory and experiment
2015Co-Authors: Jos Jansen, Andreas PollakAbstract:We study the strategic disclosure of demand information and product-Market strategies of duopolists. In a setting where both firms receive information with some probability, we show that firms selectively disclose information in equilibrium in order to influence their competitor’s product-Market Strategy. Subsequently, we analyze the firms’ behavior in a laboratory experiment. We find that subjects often use selective disclosure strategies, and this finding appears to be robust to changes in the information structure, the mode of competition, and the degree of product differentiation. Moreover, in our experiment, subjects’ product-Market conduct is largely consistent with theoretical predictions.