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Birud Sindhav - One of the best experts on this subject based on the ideXlab platform.
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institutional theory and the evolution of Marketing Channels in emerging economies setting a research agenda
The International Journal of Management, 2018Co-Authors: Birud SindhavAbstract:Abstract The story of the growth of emerging economies is about the growth of their Marketing institutions. Marketing Channels are the key Marketing institution in enabling the flow of goods and services. However, Marketing scholars typically rely on models and theories devised in the developed economies to study the Marketing Channels in emerging economies, and these include theories based on political economy-based frameworks that emphasize power and dependence. We argue that often the institutional drives to gain legitimacy provide a powerful lens to understand the evolution of Marketing Channels. In this conceptual paper, we illustrate our arguments through a few examples, and provide an agenda for future research. Keywords: Marketing Channels, Emerging Economies, Institutional Theory Introduction Emerging economies are often characterized by their relatively higher and sustainable growth rates. The attendant economic conditions usually include increase in productivity and GDP at rates higher than those in the developed economies. These developments affect many facets of economy. For example, the increased variety and flow of goods and services result in the development and evolution of Marketing Channels. This is an expected outcome because growing economy and the increase in consumption go hand in hand and the Marketing Channels are made of interdependent organizations (channel members) that link the marketer with the end consumer. Wholesalers, agents, brokers, insurers, retailers, warehouses, transporters, specialized delivery vehicles, road, rail, ports, waterways, and the electronic data network – these all are vital ingredients of a Marketing channel system that keeps the economy humming. Despite the central role of Marketing Channels (or simply Channels) in connecting the marketers and consumers, surprisingly little attention is paid to understanding how Marketing Channels evolve in emerging economies and if the dominant frameworks and model used to understand the Channels in developed economies are appropriate in understanding the evolution of Channels in emerging economies. Usually, the models from the mature economies are deemed relevant for the emerging economies as well (e.g., Dong, Tse, and Hung 2010; Kale 1986). It is our thesis that the neoclassical theory based efficiency centered framework or the political economy-based models, the dominant theoretical frameworks through which the functioning of Channels is examined in developed markets,
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institutional theory and the evolution of Marketing Channels in emerging economies setting a research agenda
Social Science Research Network, 2013Co-Authors: Birud SindhavAbstract:The story of the growth of emerging economies is about the growth of their Marketing institutions. Marketing Channels are the key Marketing institution in enabling the flow of goods and services. However, Marketing scholars typically rely on models and theories devised in the developed economies to study the Marketing Channels in emerging economies, and these include theories based on political economy-based frameworks that emphasize power and dependence. We argue that often the institutional drives to gain legitimacy provide a powerful lens to understand the evolution of Marketing Channels. In this conceptual paper, we illustrate our arguments through a few examples, and provide an agenda for future research.
Alzarliani Waode - One of the best experts on this subject based on the ideXlab platform.
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ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH
'Universitas Muhammadiyah Buton', 2019Co-Authors: Alzarliani WaodeAbstract:This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra Marketing so that it affects the Marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra Marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra Marketing Channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each Marketing institution involved in copra Marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of Marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of Marketing Channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in Marketing copra produced through 2 patterns of Marketing Channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the Marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the Marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 Marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the Marketing Channels I patterns is 53% and the Marketing channel pattern 2 is 53. Thus, the copra Marketing system of the 2 Marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers. Keywords: Copra, Marketing margins, Marketing channel
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ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH
Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Buton, 2018Co-Authors: Alzarliani WaodeAbstract:This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra Marketing so that it affects the Marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra Marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra Marketing Channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each Marketing institution involved in copra Marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of Marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of Marketing Channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in Marketing copra produced through 2 patterns of Marketing Channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the Marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the Marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 Marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the Marketing Channels I patterns is 53% and the Marketing channel pattern 2 is 53. Thus, the copra Marketing system of the 2 Marketing channel patterns formed in Balobone Village is efficient. Farmers Desa Trader Village Collectors Besar Big Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers. Keywords: Copra, Marketing margins, Marketing channel
Guido Van Huylenbroeck - One of the best experts on this subject based on the ideXlab platform.
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costs and benefits for farmers participating in innovative Marketing Channels for quality food products
Journal of Rural Studies, 2001Co-Authors: Ingrid Verhaegen, Guido Van HuylenbroeckAbstract:Abstract The extra benefits and costs for farmers participating in six innovative Marketing Channels for quality products in Belgium are analysed. A theoretical model serves as an analytical device to structure the qualitative comparisons with the common Marketing channel and with direct sale. The analysis is mainly qualitative, because many benefits and costs cannot be quantified exactly. In the analysis, transaction costs are explicitly taken into account because they constitute a real cost when switching from a common to an innovative Marketing channel. In all six Marketing Channels, higher costs are compensated for by higher revenues due to higher prices and a higher turnover and by reduced uncertainty. These factors encourage farmers to enter quality food projects. In addition, we found that co-operation decreases transaction costs and that collective initiatives enable farmers to enter the pathway of quality food production without investing excessive labour or capital.
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a transaction cost analysis of a small innovative Marketing channel for beef in belgium
Journal of International Food & Agribusiness Marketing, 1999Co-Authors: Ingrid Verhaegen, Guido Van HuylenbroeckAbstract:Abstract Innovative Marketing Channels involve either new transactions or a new organisation of the transactions. Therefore the transaction cost theory offers the best framework to analyse these Marketing Channels. This paper tries to show the benefits of the use of the transaction cost theory by setting out the theoretical framework and applying it to one case study: a labelled beef cooperative and its Marketing channel in the south of Belgium that is representative for other similar initiatives. The profitability of the innovative chains can be analysed with the help of the described theoretical model which takes into account possible trade-offs between revenues, production costs and transaction costs. The case study shows that the inclusion of transaction costs is necessary to evaluate the net benefits for the actors involved and thus to understand their motives. The transaction cost theory also offers a good framework to analyse the organisational form of the innovative Marketing channel and to unders...
Ingrid Verhaegen - One of the best experts on this subject based on the ideXlab platform.
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costs and benefits for farmers participating in innovative Marketing Channels for quality food products
Journal of Rural Studies, 2001Co-Authors: Ingrid Verhaegen, Guido Van HuylenbroeckAbstract:Abstract The extra benefits and costs for farmers participating in six innovative Marketing Channels for quality products in Belgium are analysed. A theoretical model serves as an analytical device to structure the qualitative comparisons with the common Marketing channel and with direct sale. The analysis is mainly qualitative, because many benefits and costs cannot be quantified exactly. In the analysis, transaction costs are explicitly taken into account because they constitute a real cost when switching from a common to an innovative Marketing channel. In all six Marketing Channels, higher costs are compensated for by higher revenues due to higher prices and a higher turnover and by reduced uncertainty. These factors encourage farmers to enter quality food projects. In addition, we found that co-operation decreases transaction costs and that collective initiatives enable farmers to enter the pathway of quality food production without investing excessive labour or capital.
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a transaction cost analysis of a small innovative Marketing channel for beef in belgium
Journal of International Food & Agribusiness Marketing, 1999Co-Authors: Ingrid Verhaegen, Guido Van HuylenbroeckAbstract:Abstract Innovative Marketing Channels involve either new transactions or a new organisation of the transactions. Therefore the transaction cost theory offers the best framework to analyse these Marketing Channels. This paper tries to show the benefits of the use of the transaction cost theory by setting out the theoretical framework and applying it to one case study: a labelled beef cooperative and its Marketing channel in the south of Belgium that is representative for other similar initiatives. The profitability of the innovative chains can be analysed with the help of the described theoretical model which takes into account possible trade-offs between revenues, production costs and transaction costs. The case study shows that the inclusion of transaction costs is necessary to evaluate the net benefits for the actors involved and thus to understand their motives. The transaction cost theory also offers a good framework to analyse the organisational form of the innovative Marketing channel and to unders...
Heikki Karjaluoto - One of the best experts on this subject based on the ideXlab platform.
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The usage of digital Marketing Channels in SMEs
Journal of Small Business and Enterprise Development, 2015Co-Authors: Heini Taiminen, Heikki KarjaluotoAbstract:– The purpose of this paper is to provide insights into the utilization and goals of digital Marketing, and examines factors that influence the adoption and use of digital Marketing Channels in SMEs. , – The data comprises semi-structured theme interviews in SMEs among 16 managers and 421 survey respondents in Central Finland. , – The results of this study reveal that SMEs seem not use the full potential of the new digital tools, and so are not deriving benefit from the opportunities they provide. Furthermore, the results also raise the question of whether SMEs have understood the fundamental change in the nature of communication brought about by digitization. , – The data comes from one region and thus the research context limits the generalizability of the results. , – SMEs seem not to be keeping pace with digital developments, mostly due to the lack of knowledge of digital Marketing. Most of the studied SMEs do not apply the full potential of the new digital tools and hence are not benefitting fully from them. , – Discussions on the future regional development of SMEs have called for training programmes to help SMEs exploit digitization. This is something that the government should take note of. , – Whereas the adoption process of new technologies such as IT in general and the internet in particular have been examined in the SME literature, this is among the first studies examining adoption and usage of digital tools from the Marketing perspective.