The Experts below are selected from a list of 37761 Experts worldwide ranked by ideXlab platform
Wansheng Tang - One of the best experts on this subject based on the ideXlab platform.
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strategic transfer pricing in a Marketing operations interface with quality level and advertising dependent goodwill
Omega-international Journal of Management Science, 2015Co-Authors: Jianxiong Zhang, Wansheng TangAbstract:Determining an appropriate transfer price is of importance to a firm composed of divisional profit centers since it significantly affects decision-makings of each profit center and then the firm׳s profit. In this paper, we investigate the effects of negotiated and administered transfer pricing on the profits of each center and the firm based on a differential game involving an operations Department and a Marketing Department within a firm. The operations Department is responsible for the quality improvement of a particular product and sells this product to end customers through the Marketing Department who controls the retail price and advertising effort. Our results suggest that compared with the administered transfer price, the negotiation between the operations Department and the Marketing Department leads to a higher transfer price, and then a higher retail price, lower advertising effort and higher quality improvement effort. What׳s more, the decentralized Departments can be coordinated by a committed dynamic transfer price of the operations Department, and both Departments and the firm can benefit from this coordination.
Georg Herzwurm - One of the best experts on this subject based on the ideXlab platform.
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product management for software product lines an unsolved problem
Communications of The ACM, 2006Co-Authors: Andreas Helferich, Klaus Schmid, Georg HerzwurmAbstract:The goal of this article is to call attention to an area that is yet not sufficiently researched: product management for software product lines (SPLs). Many companies developing standardized software products have adopted product management as a function that coordinates research and development, Marketing, sales, and software development. Even though this function coordinates all of these areas, it is traditionally mainly a Marketing function and often organized as part of the Marketing Department. This may be sufficient for "normal" software products, but not in a SPL context, as we will discuss here.
Utomo, Endhar Priyo - One of the best experts on this subject based on the ideXlab platform.
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Identifikasi Faktor-Faktor yang Mempengaruhi Sales performance pada Perusahaan Media Periklanan : Studi Empirik pada Tenaga Penjual di RCTI
'Tanjungpura University', 2019Co-Authors: Utomo, Endhar PriyoAbstract:This research was conducted because of the gap from the results of previous research (research gap) regarding the level of sales experience can affect sales performance and empirically examine the factors that influence sales performance such as salesperson skills, sales interaction quality and effectiveness of sales activities.The purpose of this study is to build a conceptual model to describe and provide answers to the gap between sales experience variables on sales performance, and empirically examine the factors that influence Sales performance. This study uses a population of all RCTI's Marketing Department workforce. This study uses the Judgment Sampling method of respondents which was determined as a study sample of 120 people. The analysis technique used in interpreting and analyzing research data is the Structural Equation Model (SEM) technique from the AMOS 20 software package. The results of hypothesis testing proved that the sales experience factor, salesperson skill, sales interaction quality and effectiveness of sales activities had a positive effect on significant sales performance. The research model can be accepted, from the results calculated by the suitability index where the chi-square value is 200,633, probability value 0.027, TLI value 0,974, CFI value 0,977, CMIN / DF 1,223 and RMSEA 0,043 all of which meet the requirements even though the GFI value is 0,880 and AGFI 0,846 can marginal accepted
Ferdinand, Agusty Tae - One of the best experts on this subject based on the ideXlab platform.
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IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI SALES PERFORMANCE PADA PERUSAHAAN MEDIA PERIKLANAN (Studi Empirik Pada Tenaga Penjual di RCTI)
2018Co-Authors: Sitompul Agatha Marline Ochtreeani, Ferdinand, Agusty TaeAbstract:ABSTRACT The research was conducted based on the gap before the results of the study on the level of sales experience can affect sales performance .In an empirical manner and factors influencing the sales performance as salesperson skill, sales interaction quality and effectiveness of sales activities. Because, the success of a Marketing performance is not only measured by good product development and affordable prices but the success of the communication strategy through salespeople who have a great contribution to success. The purpose of this study is to build a conceptual model to describe and provide answers to the gap between the variable sales experience and sales performance, and empirically examine the factors that affect sales performance.This research was conducted by taking the object of research at PT. Rajawali Citra Televisi which is located in West Jakarta. This study uses a population of the entire workforce of the RCTI Marketing Department. This study uses the Judgment Sampling method. The number of respondents determined as research samples was 120 people. The analysis technique used to interpret and analyze data in this study is the Structural Equation Model (SEM) technique of the AMOS software package. The results of testing the hypothesis proved that the factors of sales experience, salesperson skills, sales interaction quality and effectiveness of sales activities have a positive effect on significant sales performance. The model proposed in this study is acceptable which is shown by the suitability index where the value of chi-square value is 200.633, probability value is 0.027, TLI value is 0.974, CFI value is 0.977, CMIN/ DF is 1.233 and RMSEA 0.043 which all qualify even though the GFI value is 0.880 and AGFI 0.846 is marginally accepted. Keywords: Sales experience, salesperson skill, sales interaction quality, effectiveness of sales activities, sales performanc
Jianxiong Zhang - One of the best experts on this subject based on the ideXlab platform.
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strategic transfer pricing in a Marketing operations interface with quality level and advertising dependent goodwill
Omega-international Journal of Management Science, 2015Co-Authors: Jianxiong Zhang, Wansheng TangAbstract:Determining an appropriate transfer price is of importance to a firm composed of divisional profit centers since it significantly affects decision-makings of each profit center and then the firm׳s profit. In this paper, we investigate the effects of negotiated and administered transfer pricing on the profits of each center and the firm based on a differential game involving an operations Department and a Marketing Department within a firm. The operations Department is responsible for the quality improvement of a particular product and sells this product to end customers through the Marketing Department who controls the retail price and advertising effort. Our results suggest that compared with the administered transfer price, the negotiation between the operations Department and the Marketing Department leads to a higher transfer price, and then a higher retail price, lower advertising effort and higher quality improvement effort. What׳s more, the decentralized Departments can be coordinated by a committed dynamic transfer price of the operations Department, and both Departments and the firm can benefit from this coordination.