The Experts below are selected from a list of 21426 Experts worldwide ranked by ideXlab platform
Gary L Lilien - One of the best experts on this subject based on the ideXlab platform.
-
medical innovation revisited social contagion versus Marketing Effort
American Journal of Sociology, 2001Co-Authors: Christophe Van Den Bulte, Gary L LilienAbstract:This article shows that Medical Innovation—the landmark study by Coleman, Katz, and Menzel—and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with Marketing effects. The article describes the medical community’s understanding of tetracycline and how the drug was marketed. This situational analysis finds no reasons to expect social contagion; instead, aggressive Marketing Efforts may have played an important role. The Medical Innovation data set is reanalyzed and supplemented with newly collected advertising data. When Marketing Efforts are controlled for, contagion effects disappear. The article underscores the importance of controlling for potential confounds when studying the role of social contagion in innovation diffusion.
R. Darmawan Setijanto - One of the best experts on this subject based on the ideXlab platform.
-
Marketing Effort to Minimize the Count of“Loss” Prescriptions at the Surabaya HajjGeneral Hospital Pharmacy
2005Co-Authors: Riyanto, R. Darmawan SetijantoAbstract:The pharmacy of the Surabaya Hajj General Hospital (SHGH) is a revenue center for the hospital. The background of this research was the high count of loss prescriptions for general patients at SHGH polyclinic, accounting that the pharmacy should minimize the count of “loss” prescriptions (prescriptions purchased at outside SHGH pharmacy). The objective of this research is to perform a Marketing Effort to minimize the count of loss prescriptions at SHGH which ultimately culminates into revenue increasing contributions. This was a cross-sectional research conducted from July to August 2004. Data was collected from general patients of the polyclinic and those who were given prescriptions by physicians. Interviews was conducted to 110 respondents with questionnaire tools previously prepared. The research results showed that 50.9% of the respondents preferred generic drugs; 64.5% chose drugs that were of average quality at a low price; 51.8% chose services with cash payment systems and were willing to stand in a queue; 52.7% chose waiting rooms that were tranquil with complete facilities; 57.3% agreed that the admission and the release booth was to be separated; 63.6% were at the lower socialclass with an income of below Rp1,200,000.00; 44.5% chose pharmacies that were near to the physician and the polyclinic, 54.6% chose to purchase drugs at the pharmacy if the diagnoses were light, 74.5% did not agree that expensive drugs were more effective than cheap drugs and 54.6% agreed if there were to be a home delivery system for drugs. In pertaining to motivation, 90.9% of the respondents agreed that the drug inventory can influence the purchasing decision process, 51.8% agreed that the price influences the purchasing decision process and 67.3% agreed that comfortable waiting rooms influence the purchasing decision process. In pertaining to respondents perception 58.2% did not agree that drugs prescribed by physicians were more effective than traditional medication, 47.3% had perceptions of low prices of drugs at the pharmacy, 61.8% had the assumption that the services at the pharmacy was prompt, and 72.8% assessed that the waiting room at the pharmacy was clean and comfortable. It was concluded that respondents were more from the lower and middle social-class and they preferred generic drugs. Thus it was suggested to prescribe more generic drugs, to provide comfortable waiting rooms, to speed–up the pharmacy service, to improve the queuing system and to revise drug prices.
-
Marketing Effort to Minimize the Count of “Loss†Prescriptions at the Surabaya Hajj General Hospital Pharmacy Upaya Pemasaran untuk Memperkecil Jumlah Resep Lolos di Apotek Rumah
2005Co-Authors: Sakit Umum Haji Surabaya, R. Darmawan SetijantoAbstract:The pharmacy of the Surabaya Hajj General Hospital (SHGH) is a revenue center for the hospital. The background of this research was the high count of "loss" prescriptions for general patients at SHGH polyclinic, accounting that the pharmacy should minimize the count of “loss†prescriptions (prescriptions purchased at outside SHGH pharmacy). The objective of this research is to perform a Marketing Effort to minimize the count of loss prescriptions at SHGH which ultimately culminates into revenue increasing contributions. This was a cross-sectional research conducted from July to August 2004. Data was collected from general patients of the polyclinic and those who were given prescriptions by physicians. Interviews was conducted to 110 respondents with questionnaire tools previously prepared. The research results showed that 50.9% of the respondents preferred generic drugs; 64.5% chose drugs that were of average quality at a low price; 51.8% chose services with cash payment systems and were willing to stand in a queue; 52.7% chose waiting rooms that were tranquil with complete facilities; 57.3% agreed that the admission and the release booth was to be separated; 63.6% were at the lower socialclass with an income of below Rp1,200,000.00; 44.5% chose pharmacies that were near to the physician and the polyclinic, 54.6% chose to purchase drugs at the pharmacy if the diagnoses were light, 74.5% did not agree that expensive drugs were more effective than cheap drugs and 54.6% agreed if there were to be a home delivery system for drugs. In pertaining to motivation, 90.9% of the respondents agreed that the drug inventory can influence the purchasing decision process, 51.8% agreed that the price influences the purchasing decision process and 67.3% agreed that comfortable waiting rooms influence the purchasing decision process. In pertaining to respondents perception 58.2% did not agree that drugs prescribed by physicians were more effective than traditional medication, 47.3% had perceptions of low prices of drugs at the pharmacy, 61.8% had the assumption that the services at the pharmacy was prompt, and 72.8% assessed that the waiting room at the pharmacy was clean and comfortable. It was concluded that respondents were more from the lower and middle social-class and they preferred generic drugs. Thus it was suggested to prescribe more generic drugs, to provide comfortable waiting rooms, to speedâ€"up the pharmacy service, to improve the queuing system and to revise drug prices.
Thi Lan Anh Nguyen - One of the best experts on this subject based on the ideXlab platform.
-
Coordinating contracts for VMI systems under manufacturer-CSR and retailer-Marketing Efforts
International Journal of Production Economics, 2019Co-Authors: Dinh Anh Phan, Thi Le Hoa Vo, Thi Lan Anh NguyenAbstract:This paper studies the coordination of a two-echelon consignment channel in vendor managed inventory systems. The market demand is affected by retailer's Marketing Effort, retail price, manufacturer's CSR (Corporate Social Responsibility) Effort and the changes in economic and business conditions. We propose four contracts that combine revenue and cost sharing to effectively coordinate the channel members which are referred to as “revenue and production cost sharing”; “revenue, production cost and Marketing cost sharing”; “revenue, production cost and CSR cost sharing” and “revenue, production cost, Marketing cost and CSR cost sharing”. Each contract is represented by a fraction of sharing (α). In the deterministic demand, our analysis show that these sharing contracts lead to Pareto improvements in comparison with the wholesale price contract for some ranges of α values. Furthermore, we found that the first three contracts cannot coordinate the channel while the last contract leads to a perfect coordination of the channel. In the stochastic demand, numerical examples show that the sharing contracts where retailer shares the production cost of all consigned stocks always lead to Pareto improvements and the channel can be perfectly coordinated if the channel members share all of the costs. In contrast, the Pareto improvements may not always be achieved with sharing contracts where retailer shares the production cost of sold stocks and none of them can coordinate the channel. From managerial insights, our research could help channel managers to improve the CSR implementation as well as the channel performance in the short and long term.
Sakit Umum Haji Surabaya - One of the best experts on this subject based on the ideXlab platform.
-
Marketing Effort to Minimize the Count of “Loss†Prescriptions at the Surabaya Hajj General Hospital Pharmacy Upaya Pemasaran untuk Memperkecil Jumlah Resep Lolos di Apotek Rumah
2005Co-Authors: Sakit Umum Haji Surabaya, R. Darmawan SetijantoAbstract:The pharmacy of the Surabaya Hajj General Hospital (SHGH) is a revenue center for the hospital. The background of this research was the high count of "loss" prescriptions for general patients at SHGH polyclinic, accounting that the pharmacy should minimize the count of “loss†prescriptions (prescriptions purchased at outside SHGH pharmacy). The objective of this research is to perform a Marketing Effort to minimize the count of loss prescriptions at SHGH which ultimately culminates into revenue increasing contributions. This was a cross-sectional research conducted from July to August 2004. Data was collected from general patients of the polyclinic and those who were given prescriptions by physicians. Interviews was conducted to 110 respondents with questionnaire tools previously prepared. The research results showed that 50.9% of the respondents preferred generic drugs; 64.5% chose drugs that were of average quality at a low price; 51.8% chose services with cash payment systems and were willing to stand in a queue; 52.7% chose waiting rooms that were tranquil with complete facilities; 57.3% agreed that the admission and the release booth was to be separated; 63.6% were at the lower socialclass with an income of below Rp1,200,000.00; 44.5% chose pharmacies that were near to the physician and the polyclinic, 54.6% chose to purchase drugs at the pharmacy if the diagnoses were light, 74.5% did not agree that expensive drugs were more effective than cheap drugs and 54.6% agreed if there were to be a home delivery system for drugs. In pertaining to motivation, 90.9% of the respondents agreed that the drug inventory can influence the purchasing decision process, 51.8% agreed that the price influences the purchasing decision process and 67.3% agreed that comfortable waiting rooms influence the purchasing decision process. In pertaining to respondents perception 58.2% did not agree that drugs prescribed by physicians were more effective than traditional medication, 47.3% had perceptions of low prices of drugs at the pharmacy, 61.8% had the assumption that the services at the pharmacy was prompt, and 72.8% assessed that the waiting room at the pharmacy was clean and comfortable. It was concluded that respondents were more from the lower and middle social-class and they preferred generic drugs. Thus it was suggested to prescribe more generic drugs, to provide comfortable waiting rooms, to speedâ€"up the pharmacy service, to improve the queuing system and to revise drug prices.
-
Marketing Effort to minimize the count of â œlossâ prescriptions at the surabaya hajj general hospital pharmacy upaya pemasaran untuk memperkecil jumlah resep lolos di apotek rumah
2005Co-Authors: Sakit Umum Haji Surabaya, Darmawan R SetijantoAbstract:The pharmacy of the Surabaya Hajj General Hospital (SHGH) is a revenue center for the hospital. The background of this research was the high count of "loss" prescriptions for general patients at SHGH polyclinic, accounting that the pharmacy should minimize the count of “loss†prescriptions (prescriptions purchased at outside SHGH pharmacy). The objective of this research is to perform a Marketing Effort to minimize the count of loss prescriptions at SHGH which ultimately culminates into revenue increasing contributions. This was a cross-sectional research conducted from July to August 2004. Data was collected from general patients of the polyclinic and those who were given prescriptions by physicians. Interviews was conducted to 110 respondents with questionnaire tools previously prepared. The research results showed that 50.9% of the respondents preferred generic drugs; 64.5% chose drugs that were of average quality at a low price; 51.8% chose services with cash payment systems and were willing to stand in a queue; 52.7% chose waiting rooms that were tranquil with complete facilities; 57.3% agreed that the admission and the release booth was to be separated; 63.6% were at the lower socialclass with an income of below Rp1,200,000.00; 44.5% chose pharmacies that were near to the physician and the polyclinic, 54.6% chose to purchase drugs at the pharmacy if the diagnoses were light, 74.5% did not agree that expensive drugs were more effective than cheap drugs and 54.6% agreed if there were to be a home delivery system for drugs. In pertaining to motivation, 90.9% of the respondents agreed that the drug inventory can influence the purchasing decision process, 51.8% agreed that the price influences the purchasing decision process and 67.3% agreed that comfortable waiting rooms influence the purchasing decision process. In pertaining to respondents perception 58.2% did not agree that drugs prescribed by physicians were more effective than traditional medication, 47.3% had perceptions of low prices of drugs at the pharmacy, 61.8% had the assumption that the services at the pharmacy was prompt, and 72.8% assessed that the waiting room at the pharmacy was clean and comfortable. It was concluded that respondents were more from the lower and middle social-class and they preferred generic drugs. Thus it was suggested to prescribe more generic drugs, to provide comfortable waiting rooms, to speedâ€"up the pharmacy service, to improve the queuing system and to revise drug prices.
Minkyung Choy - One of the best experts on this subject based on the ideXlab platform.
-
New brands diluting the personality of existing brands
Journal of Brand Management, 2013Co-Authors: Minkyung ChoyAbstract:Marketing literature emphasizes the threats copycats pose to market leading brands and demonstrates that copycats that are more identical to the leader brand are evaluated more positively. This research examines whether a new brand with varying degrees of brand element similarity changes consumer perception of the personality of an existing brand. The associative network theory is used to explain how a new brand affects an existing brand. A total of 160 participants were randomly assigned to the condition of a 2(similarity: high, low) × 2(familiarity: high, low) between-subject design and completed questionnaires. When consumers are unfamiliar with a senior brand (that is, an existing pioneer brand in a specific product category), a junior brand (that is, a new entrant brand to the same product category) with similar brand elements reinforces personality of the senior brand, whereas a low-similarity junior brand dilutes them. When consumers are familiar with the senior brand, the emergence of a junior brand reinforces senior brand personality, regardless of whether the junior brand is similar or dissimilar to the senior brand. The dilution of senior brand personality attributed to the emergence of a dissimilar or unique new brand lowers consumers’ attitude toward the senior brand and consequently decrease their purchase intention. Our findings contradict what is often brand management's gut reaction. The results indicate that when a new brand in the same product category enters the market with a differentiation strategy (that is, unique brand name and package design), the new brand can dilute the personality of an existing brand and affect consumer's subsequent behaviors. Also, the results suggest that Marketing Effort to increase consumers’ familiarity with brands is critical to the first comer brands.