The Experts below are selected from a list of 114918 Experts worldwide ranked by ideXlab platform

Wahsheh Heider - One of the best experts on this subject based on the ideXlab platform.

  • Usable Cryptographic QR Codes
    IEEE, 2018
    Co-Authors: Focardi Riccardo, Luccio Flaminia, Wahsheh Heider
    Abstract:

    QR codes are widely used in various settings such as consumer advertising, commercial tracking, ticketing and Marketing. People tend to scan QR codes and trust their content, but there exists no standard mechanism for providing authenticity and confidentiality of the code content. Attacks such as the redirection to a malicious website or the infection of a smartphone with a malware are realistic and feasible in practice. In this paper, we present the first systematic study of usable state-of-the-art cryptographic primitives inside QR codes. We select standard, popular signature schemes and we compare them based on performance, size and security. We conduct tests that show how different usability factors impact on the QR code scanning performance and we evaluate the usability/security trade-off of the considered signature schemes. Interestingly, we find out that in some cases security breaks usability and we provide recommendations for the choice of secure and usable signature schemes

Jochen Wirtz - One of the best experts on this subject based on the ideXlab platform.

  • Services Marketing: People, Technology, Strategy, 8th Edition
    2016
    Co-Authors: Jochen Wirtz, Christopher Lovelock
    Abstract:

    Creating and Marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of ‘intangible’ benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance.

  • services Marketing People technology strategy
    2010
    Co-Authors: Christopher Lovelock, Jochen Wirtz
    Abstract:

    I. UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS. 1. Introduction to Services Marketing. 2. Consumer Behavior and Service Encounters. 3. Positioning Services in Competitive Markets. How We Built a Strong Company in a Weak Industry, Roger Brown. Service Theater: An Analytical Framework for Services Marketing, Stephen J. Grove and Raymond P. Fisk. II. KEY ELEMENTS OF SERVICES Marketing. 4. Creating the Service Product. 5. Designing the Communications Mix for Services. 6. Pricing and Revenue Management. 7. Distributing Services. The Strategic Levers of Yield Management, Sheryl E. Kimes and Richard B. Chase. Cultivating Service Brand Equity, Leonard L. Berry. III. MANAGING THE SERVICE DELIVERY PROCESS. 8. Designing and Managing Service Processes. 9. Balancing Demand and Capacity. 10. Planning the Service Environment. 11. Managing People for Service Advantage. How to Lead the Customer, Stephan H. Haeckel, Lewis P. Carbone, and Leonard L. Berry. The High Cost of Lost Trust, Tony Simons. IV. IMPLEMENTING SERVICES Marketing. 12. Managing Relationships and Building Loyalty. 13. Customer Feedback and Service Recovery. 14. Improving Service Quality and Service Productivity. 15. Organizing for Service Leadership. Why Service Stinks, Diane Brady. Where Should the Next Marketing Dollar Go? Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml. Linking Action to Profits in Strategic Decision Making, Marc Epstein and Robert Westbrook. CASES. Sullivan Ford Auto World. Four Customers in Search of Solutions. Commerce Bank. Giordano: International Expansion. Aussie Pooch Mobile. Visiting Nurse Associations of America. Accra Beach Hotel: Block Booking of Capacity during a Peak Period. Coyote Loco: Evaluating Opportunities for Revenue Management. Menton Bank. Vicks Pizza Corporation. Hilton HHonors Worldwide: Loyalty Wars. Massachusetts Audubon Society. Accellion Service Guarantee. Progressive Insurance (A): Pay-As-You-Go Insurance. Progressive Insurance (B): Homeowners Insurance. Progressive Insurance (C): Auto Repair TLContact.com. Index.

Christopher Lovelock - One of the best experts on this subject based on the ideXlab platform.

  • Services Marketing: People, Technology, Strategy, 8th Edition
    2016
    Co-Authors: Jochen Wirtz, Christopher Lovelock
    Abstract:

    Creating and Marketing value in today’s increasingly service and knowledge-intensive economy requires an understanding of the powerful design and packaging of ‘intangible’ benefits and products, high-quality service operations and customer information management processes, motivated and competent front-line employees, a loyal and profitable customer base, and the development and implementation of a coherent service strategy to transform these assets into improved business performance.

  • services Marketing People technology strategy
    2010
    Co-Authors: Christopher Lovelock, Jochen Wirtz
    Abstract:

    I. UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS. 1. Introduction to Services Marketing. 2. Consumer Behavior and Service Encounters. 3. Positioning Services in Competitive Markets. How We Built a Strong Company in a Weak Industry, Roger Brown. Service Theater: An Analytical Framework for Services Marketing, Stephen J. Grove and Raymond P. Fisk. II. KEY ELEMENTS OF SERVICES Marketing. 4. Creating the Service Product. 5. Designing the Communications Mix for Services. 6. Pricing and Revenue Management. 7. Distributing Services. The Strategic Levers of Yield Management, Sheryl E. Kimes and Richard B. Chase. Cultivating Service Brand Equity, Leonard L. Berry. III. MANAGING THE SERVICE DELIVERY PROCESS. 8. Designing and Managing Service Processes. 9. Balancing Demand and Capacity. 10. Planning the Service Environment. 11. Managing People for Service Advantage. How to Lead the Customer, Stephan H. Haeckel, Lewis P. Carbone, and Leonard L. Berry. The High Cost of Lost Trust, Tony Simons. IV. IMPLEMENTING SERVICES Marketing. 12. Managing Relationships and Building Loyalty. 13. Customer Feedback and Service Recovery. 14. Improving Service Quality and Service Productivity. 15. Organizing for Service Leadership. Why Service Stinks, Diane Brady. Where Should the Next Marketing Dollar Go? Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml. Linking Action to Profits in Strategic Decision Making, Marc Epstein and Robert Westbrook. CASES. Sullivan Ford Auto World. Four Customers in Search of Solutions. Commerce Bank. Giordano: International Expansion. Aussie Pooch Mobile. Visiting Nurse Associations of America. Accra Beach Hotel: Block Booking of Capacity during a Peak Period. Coyote Loco: Evaluating Opportunities for Revenue Management. Menton Bank. Vicks Pizza Corporation. Hilton HHonors Worldwide: Loyalty Wars. Massachusetts Audubon Society. Accellion Service Guarantee. Progressive Insurance (A): Pay-As-You-Go Insurance. Progressive Insurance (B): Homeowners Insurance. Progressive Insurance (C): Auto Repair TLContact.com. Index.

Focardi Riccardo - One of the best experts on this subject based on the ideXlab platform.

  • Usable Cryptographic QR Codes
    IEEE, 2018
    Co-Authors: Focardi Riccardo, Luccio Flaminia, Wahsheh Heider
    Abstract:

    QR codes are widely used in various settings such as consumer advertising, commercial tracking, ticketing and Marketing. People tend to scan QR codes and trust their content, but there exists no standard mechanism for providing authenticity and confidentiality of the code content. Attacks such as the redirection to a malicious website or the infection of a smartphone with a malware are realistic and feasible in practice. In this paper, we present the first systematic study of usable state-of-the-art cryptographic primitives inside QR codes. We select standard, popular signature schemes and we compare them based on performance, size and security. We conduct tests that show how different usability factors impact on the QR code scanning performance and we evaluate the usability/security trade-off of the considered signature schemes. Interestingly, we find out that in some cases security breaks usability and we provide recommendations for the choice of secure and usable signature schemes

Luccio Flaminia - One of the best experts on this subject based on the ideXlab platform.

  • Usable Cryptographic QR Codes
    IEEE, 2018
    Co-Authors: Focardi Riccardo, Luccio Flaminia, Wahsheh Heider
    Abstract:

    QR codes are widely used in various settings such as consumer advertising, commercial tracking, ticketing and Marketing. People tend to scan QR codes and trust their content, but there exists no standard mechanism for providing authenticity and confidentiality of the code content. Attacks such as the redirection to a malicious website or the infection of a smartphone with a malware are realistic and feasible in practice. In this paper, we present the first systematic study of usable state-of-the-art cryptographic primitives inside QR codes. We select standard, popular signature schemes and we compare them based on performance, size and security. We conduct tests that show how different usability factors impact on the QR code scanning performance and we evaluate the usability/security trade-off of the considered signature schemes. Interestingly, we find out that in some cases security breaks usability and we provide recommendations for the choice of secure and usable signature schemes