The Experts below are selected from a list of 321 Experts worldwide ranked by ideXlab platform
Monica T. Whitty - One of the best experts on this subject based on the ideXlab platform.
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ethical and social challenges with developing automated methods to detect and warn potential victims of Mass Marketing fraud mmf
The Web Conference, 2017Co-Authors: Monica T. Whitty, Matthew Edwards, Michael Levi, Claudia Peersman, Awais Rashid, Angela Sasse, Tom Sorell, Gianluca StringhiniAbstract:Mass-Marketing frauds (MMFs) are on the increase. Given the amount of monies lost and the psychological impact of MMFs there is an urgent need to develop new and effective methods to prevent more of these crimes. This paper reports the early planning of automated methods our interdisciplinary team are developing to prevent and detect MMF. Importantly, the paper presents the ethical and social constraints involved in such a model and suggests concerns others might also consider when developing automated systems.
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WWW (Companion Volume) - Ethical and Social Challenges with developing Automated Methods to Detect and Warn potential victims of Mass-Marketing Fraud (MMF)
Proceedings of the 26th International Conference on World Wide Web Companion - WWW '17 Companion, 2017Co-Authors: Monica T. Whitty, Matthew Edwards, Michael Levi, Claudia Peersman, Awais Rashid, Angela Sasse, Tom Sorell, Gianluca StringhiniAbstract:Mass-Marketing frauds (MMFs) are on the increase. Given the amount of monies lost and the psychological impact of MMFs there is an urgent need to develop new and effective methods to prevent more of these crimes. This paper reports the early planning of automated methods our interdisciplinary team are developing to prevent and detect MMF. Importantly, the paper presents the ethical and social constraints involved in such a model and suggests concerns others might also consider when developing automated systems.
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There's a scam out there for everyone : an examination of the scammers' tricks employed in two types of Mass-Marketing frauds - work at home and romance scams
2016Co-Authors: Monica T. WhittyAbstract:Mass-Marketing fraud (MMFs) is a serious, complex and organised crime. The Internet has opened up the floodgates to MMF given that criminals can use it to target many more potential victims with very limited marginal effort, to trick them into making electronic and even crypto-currency transfers for mistaken charity, investment or love. In the UK in 2016 the Crime Survey of England and Wales published by the Office of National Statistics revealed for the first time that fraud is the most prevalent crime committed against people in England and Wales. In 2015 the Australian Competition and Consumer Commission reported that Australians lost $45 million to scams. This paper reports work from our DAPM: Detecting and Preventing MMF project: https://www2.warwick.ac.uk/fac/sci/wmg/research/csc/research/dapm/ supported by an EPSRC grant in the UK (EP/N028112/1). This paper reports the findings from interviews conducted with work-at-home and romance scam victims. Comparisons are made between the anatomy of these scams, and the persuasive strategies employed by the criminals. It is argued here that ICTs (Internet Communication Technologies) play an important role in the success of these particular scams and are used to build trusting relationships to push victims into parting with their money. The findings have implications for crime-prevention as well as to provide appropriate support for these victims.
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Mass-Marketing Fraud: A Growing Concern
IEEE Security & Privacy, 2015Co-Authors: Monica T. WhittyAbstract:Mass-Marketing fraud is a growing international problem. Victims of this crime often experience a double hit, losing money as well as being psychologically affected. Understanding how criminals exploit online communication to develop trust and persuade individuals to give up their money is key to future work on the development of prevention programs.
Sohail Agha - One of the best experts on this subject based on the ideXlab platform.
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Patterns of use of the female condom after one year of Mass Marketing.
AIDS education and prevention : official publication of the International Society for AIDS Education, 2001Co-Authors: Sohail AghaAbstract:The female condom is an effective new contraceptive method that can reduce HIV transmission. This study examines use of the female condom after 1 year of its Mass Marketing and compares this with use of the male condom. It is based on exit interviews conducted among a random sample of male and female customers visiting outlets that sell the female condom. Compared with reported use of the male condom, which was five to eight times as high in nonmarital as in marital partnerships, reported use of the female condom varied less by partnership type (it was twice as high in nonmarital compared with marital partnerships). In marital and regular partnerships, use of the female and the male condom increased with socioeconomic status (SES). In casual partnerships, use of the male condom increased with SES, but use of the female condom was higher for those with lower SES. Men reported higher levels of male condom use than women, but there were no gender differences in use of the female condom. These findings suggest that the largest contribution to HIV protection through use of the female condom may be within marital partnerships and among low SES men and women who engage in casual sex. The absence of gender differentials in use of the female condom suggests that women are able to exert greater control over the use of the female condom than they are over the use of the male condom. However, the overall low levels of female condom use among relatively affluent persons at outlets that sell the female condom indicate that the introduction of the female condom will be resource intensive.
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Intention to use the female condom following a Mass-Marketing campaign in Lusaka, Zambia.
American journal of public health, 2001Co-Authors: Sohail AghaAbstract:This report examines intention to use the female condom among men and women in Lusaka Zambia who were exposed to Mass Marketing of the female condom. The study used data from a representative sample of consumers at outlets that sell or distribute the female condom and the male condom. In spite of a high level of awareness of the female condom use of this method in the last year was considerably lower than use of the male condom. Intention to use the female condom in the future was highest among respondents who had used only the female condom in the last year. The female condom is likely to be the most important for persons who are unable or unwilling to use the male condom. (authors)
Keith Brown - One of the best experts on this subject based on the ideXlab platform.
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safeguarding adults and Mass Marketing fraud perspectives from the police trading standards and the voluntary sector
Journal of Social Welfare and Family Law, 2016Co-Authors: Sean Olivier, Trish Burls, Lee-ann Fenge, Keith BrownAbstract:AbstractDespite the growing awareness of Mass Marketing fraud (MMF) in the financial abuse of vulnerable older people, little empirical research has been undertaken in this area. This paper is one of the first to consider the perspectives of a range of professionals who work with victims of Mass Marketing fraud and financial crime. MMF is a growing threat in the financial abuse of older people, and is increasingly recognised as a concern for professionals involved in supporting and safeguarding vulnerable older people. This paper considers the themes emerging from a small exploratory qualitative study into the perspectives of professionals working to safeguard those at risk of MMF and considers some of the complexities involved in tackling MMF. This involves consideration of the techniques used to groom and lure victims in plausible looking frauds, and the factors that serve to reinforce their sustained involvement in such activity.
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Safeguarding adults and Mass Marketing fraud – Perspectives from the police, trading standards and the voluntary sector
Journal of Social Welfare and Family Law, 2016Co-Authors: Sean Olivier, Trish Burls, Lee-ann Fenge, Keith BrownAbstract:AbstractDespite the growing awareness of Mass Marketing fraud (MMF) in the financial abuse of vulnerable older people, little empirical research has been undertaken in this area. This paper is one of the first to consider the perspectives of a range of professionals who work with victims of Mass Marketing fraud and financial crime. MMF is a growing threat in the financial abuse of older people, and is increasingly recognised as a concern for professionals involved in supporting and safeguarding vulnerable older people. This paper considers the themes emerging from a small exploratory qualitative study into the perspectives of professionals working to safeguard those at risk of MMF and considers some of the complexities involved in tackling MMF. This involves consideration of the techniques used to groom and lure victims in plausible looking frauds, and the factors that serve to reinforce their sustained involvement in such activity.
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"Winning and losing": vulnerability to Mass Marketing fraud
The Journal of Adult Protection, 2015Co-Authors: Sean Olivier, Trish Burls, Lee-ann Fenge, Keith BrownAbstract:Purpose – The purpose of this paper is to report the findings from a small qualitative study of victims of Mass Marketing fraud (MMF), exploring how they become involved in such activity and then sustain their involvement. The paper concludes with recommendations for practitioners involved in supporting vulnerable older people. Design/methodology/approach – The paper considers a small qualitative case study into the vulnerability of older people (n=3) to MMF from the perspectives of the “victims” of such fraud. Findings – This paper highlights a range of predisposing risk factors to MMF which emerged as key themes including the psycho-social background of the victim, emotional vulnerability, the need for meaningful activity and opportunities engagement in meaningful social activity. Research limitations/implications – The small scale of this research is a limitation, but as there is currently a dearth of research in this area it makes a valuable contribution to the developing knowledge base. Practical imp...
Won Jun Choe - One of the best experts on this subject based on the ideXlab platform.
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The Performance of Supply-Push Versus Demand-Pull Technology Transfer and the Role of Technology Marketing Strategies: The Case of a Korean Public Research Institute
Sustainability, 2019Co-Authors: Won Jun ChoeAbstract:Technology transfer is one of important strategies in sustainable economic growth. There are supply-push and demand-pull directions of technology transfer, and recently Korean research institutes have paid increasing attention to demand-pull technology transfer in an attempt to improve public research institutes’ technology transfer performance (TTP). However, our view is that simply adopting a demand-pull or a supply-push model does not always guarantee improved TTP. We argue that technology Marketing strategies, such as Mass Marketing and target Marketing, should also be considered. This study aims to investigate the relationship between technology transfer directions and TTP, and the role of technology Marketing strategies. We collected a Korean research institute’s technology transfer data from 2014 to 2015, and then employed a two-way ANOVA to analyze the data. The result of the analysis shows that TTPs differ by technology transfer directions and technology Marketing strategies. More importantly, we found that the demand-pull model yields higher TTP, especially when the model is associated with target Marketing strategies rather than Mass-Marketing strategies. This result implies that Marketing strategies, such as market segmentation and customer targeting, are needed if an organization wants to improve TTP by implementing the demand-pull technology transfer model.
Victor Shi - One of the best experts on this subject based on the ideXlab platform.
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The impact of development cost on product line design and its environmental performance
International Journal of Production Economics, 2017Co-Authors: Yibin Zhang, Maryam Hafezi, Xuan Zhao, Victor ShiAbstract:Abstract To address environmental problems such as pollution and climate change, many firms have endeavoured to develop green products with higher environmental quality, which includes dimensions like energy efficiency and recyclability. However, environmental quality is oftentimes associated with significant development cost. In this paper, we build and analyse mathematical models to understand how development cost affects a firm’s product line design when there are two consumer segments with different willingness to pay for environmental quality. The firm can employ the Mass Marketing strategy and develop one standard product for all consumers, or employ the market segmentation strategy and develop two differentiated products for the two consumer segments separately. We show how various parameters, especially the development cost, affect the firm’s choice on the product line length, or equivalently, between the Mass Marketing and market segmentation strategies, and the consequent profit and environmental performance. Furthermore, we identify different scenarios where the objective of maximizing profit may or may not lead to better environmental performance.
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Reprint of “The impact of development cost on product line design and its environmental performance”
International Journal of Production Economics, 2017Co-Authors: Yibin Zhang, Maryam Hafezi, Xuan Zhao, Victor ShiAbstract:Abstract To address environmental problems such as pollution and climate change, many firms have endeavoured to develop green products with higher environmental quality, which includes dimensions like energy efficiency and recyclability. However, environmental quality is oftentimes associated with significant development cost. In this paper, we build and analyse mathematical models to understand how development cost affects a firm’s product line design when there are two consumer segments with different willingness to pay for environmental quality. The firm can employ the Mass Marketing strategy and develop one standard product for all consumers, or employ the market segmentation strategy and develop two differentiated products for the two consumer segments separately. We show how various parameters, especially the development cost, affect the firm’s choice on the product line length, or equivalently, between the Mass Marketing and market segmentation strategies, and the consequent profit and environmental performance. Furthermore, we identify different scenarios where the objective of maximizing profit may or may not lead to better environmental performance.