Measurement Approach

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Klaus-peter Wiedmann - One of the best experts on this subject based on the ideXlab platform.

  • The implicit sensory association test (ISAT): A Measurement Approach for sensory perception
    Journal of Business Research, 2020
    Co-Authors: Janina Haase, Klaus-peter Wiedmann
    Abstract:

    Abstract In the field of sensory marketing, implicit consumer information processing plays an important role because a large proportion of sensory stimuli is perceived unconsciously. Current consumer research calls for integrative models that consider both unconscious and conscious processes. This paper introduces the implicit sensory association test (ISAT)—a novel response latency Measurement Approach for implicit sensory perception. The ISAT provides a counterpart to the recently developed Measurement Approach for explicit sensory perception based on the sensory perception item set. Thus, the ISAT enables the Measurement of all five sensory dimensions (i.e., implicit visual, acoustic, haptic, olfactory, and gustatory perception). In three studies, we provide empirical evidence that the ISAT measures (1) are valid and reliable, (2) show highly significant relationships with essential marketing-related outcome variables, and (3) can give valuable insights in addition to explicit measures, finding both positive and negative relationships between implicit and explicit sensory perception.

Tage Koed Madsen - One of the best experts on this subject based on the ideXlab platform.

  • EXPRESS: Perceived Export Performance: A Contingent Measurement Approach
    Journal of International Marketing, 2020
    Co-Authors: Arash Sadeghi, Elizabeth L. Rose, Tage Koed Madsen
    Abstract:

    Despite considerable research on export performance, relatively little scholarly attention has been devoted to incorporating managers’ perspectives into operationalizing this concept. This study proposes a new Approach for measuring SMEs’ export performance in the presence of multiple goals that are potentially conflicting, while accounting for different Approaches to assessing export performance. Adopting a contingency Approach, we develop two customized measures of perceived export performance: the individualized perceived export performance (IPEP) framework and the simplified model. We demonstrate the application of both measures based on a sample of 78 exporting SMEs in New Zealand, and compare the outcomes. The proposed frameworks are intended to measure export performance considering the specific priorities of managers, through explicit incorporation of manager- and firm-specific differences in the types and importance of goals, indicators, and benchmarks. This paper extends our understanding of export performance by proposing a more nuanced and holistic Measurement Approach that is tailored to individual firms and reflects firm-specific idiosyncrasies.

Dirk Van De Gaer - One of the best experts on this subject based on the ideXlab platform.

  • is inequality of opportunity robust to the Measurement Approach
    Review of Income and Wealth, 2020
    Co-Authors: Xavier Ramos, Dirk Van De Gaer
    Abstract:

    Recent literature has suggested many ways of measuring equality of opportunity. We analyze in a systematic manner the various Approaches put forth in the literature to show whether and to what extent different choices matter empirically. We use EU-SILC data for most European countries for 2005 and 2011. The choice between ex-ante and ex-post Approaches is crucial and has a substantial influence on inequality of opportunity country orderings. Growth regressions also illustrate the relevance of conceptual choices. We only find significant negative effects for some direct parametric ex-ante measures.

  • is inequality of opportunity robust to the Measurement Approach
    ISSN: 0034-6586, 2020
    Co-Authors: Xavier Ramos, Dirk Van De Gaer
    Abstract:

    Recent literature has suggested many ways of measuring equality of opportunity. We analyze in a systematic manner the various Approaches put forth in the literature to show whether and to what extent different choices matter empirically. Drawing on data for most European countries for 2005 and 2011, we find that the choice between ex-ante and ex-post Approaches is crucial and has a substantial influence on inequality of opportunity country orderings. Growth regressions also illustrate the potential relevance of conceptual choices.

Xavier Ramos - One of the best experts on this subject based on the ideXlab platform.

  • is inequality of opportunity robust to the Measurement Approach
    Review of Income and Wealth, 2020
    Co-Authors: Xavier Ramos, Dirk Van De Gaer
    Abstract:

    Recent literature has suggested many ways of measuring equality of opportunity. We analyze in a systematic manner the various Approaches put forth in the literature to show whether and to what extent different choices matter empirically. We use EU-SILC data for most European countries for 2005 and 2011. The choice between ex-ante and ex-post Approaches is crucial and has a substantial influence on inequality of opportunity country orderings. Growth regressions also illustrate the relevance of conceptual choices. We only find significant negative effects for some direct parametric ex-ante measures.

  • is inequality of opportunity robust to the Measurement Approach
    Review of Income and Wealth, 2020
    Co-Authors: Xavier Ramos, Dirk Van De Gaer
    Abstract:

    Recent literature has suggested many ways of measuring equality of opportunity. We analyze in a systematic manner the various Approaches put forth in the literature to show whether and to what extent different choices matter empirically. We use EU-SILC data for most European countries for 2005 and 2011. The choice between ex-ante and ex-post Approaches is crucial and has a substantial influence on inequality of opportunity country orderings. Growth regressions also illustrate the relevance of conceptual choices. We only find significant negative effects for some direct parametric ex-ante measures.

  • is inequality of opportunity robust to the Measurement Approach
    ISSN: 0034-6586, 2020
    Co-Authors: Xavier Ramos, Dirk Van De Gaer
    Abstract:

    Recent literature has suggested many ways of measuring equality of opportunity. We analyze in a systematic manner the various Approaches put forth in the literature to show whether and to what extent different choices matter empirically. Drawing on data for most European countries for 2005 and 2011, we find that the choice between ex-ante and ex-post Approaches is crucial and has a substantial influence on inequality of opportunity country orderings. Growth regressions also illustrate the potential relevance of conceptual choices.

Janina Haase - One of the best experts on this subject based on the ideXlab platform.

  • The implicit sensory association test (ISAT): A Measurement Approach for sensory perception
    Journal of Business Research, 2020
    Co-Authors: Janina Haase, Klaus-peter Wiedmann
    Abstract:

    Abstract In the field of sensory marketing, implicit consumer information processing plays an important role because a large proportion of sensory stimuli is perceived unconsciously. Current consumer research calls for integrative models that consider both unconscious and conscious processes. This paper introduces the implicit sensory association test (ISAT)—a novel response latency Measurement Approach for implicit sensory perception. The ISAT provides a counterpart to the recently developed Measurement Approach for explicit sensory perception based on the sensory perception item set. Thus, the ISAT enables the Measurement of all five sensory dimensions (i.e., implicit visual, acoustic, haptic, olfactory, and gustatory perception). In three studies, we provide empirical evidence that the ISAT measures (1) are valid and reliable, (2) show highly significant relationships with essential marketing-related outcome variables, and (3) can give valuable insights in addition to explicit measures, finding both positive and negative relationships between implicit and explicit sensory perception.