The Experts below are selected from a list of 315 Experts worldwide ranked by ideXlab platform
John E. Taylor - One of the best experts on this subject based on the ideXlab platform.
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WSC - The impact of geographic scale on identifying different social Media Behavior extremes in crisis research
2019 Winter Simulation Conference (WSC), 2019Co-Authors: Rachel Samuels, John E. TaylorAbstract:Our relationship with technology is constantly evolving, and that relationship is adapting even more quickly when faced with disaster. Understanding how to utilize human interactions with technology and the limitations of those interactions will be a crucial building block to contextualizing crisis data. The impact of scale on Behavioral change analyses is an unexplored yet necessary facet of our ability to identify relative severities of crisis situations, magnitudes of localized crises, and total durations of disaster impacts. In order to analyze the impact of increasing scale on the identification of extreme Behaviors, we aggregated Twitter data from Houston, Texas circa Hurricane Harvey across a wide range of scales. We found inversely related power law relationships between the identification of sharp Twitter activity bursts and sharp activity drop-offs. The relationships between these variables indicate the direct, definable dependence of social Media aggregation analyses on the scale at which they are performed.
Johannes W. J. Beentjes - One of the best experts on this subject based on the ideXlab platform.
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Ownership and use of 'old' and 'new' Media among ethnic minority youth in The Netherlands. The role of the ethno-cultural position
2004Co-Authors: Leen D'haenens, Cindy Van Summeren, Madelon Kokhuis, Johannes W. J. BeentjesAbstract:The starting point of the present study is to investigate which environmental factors play a role in the Media Behavior of ethnic minority youth. To what extent do socio-demographic characteristics (gender, age, education, SES and country of origin) influence ownership and use of the Media? We also address the role of religion, cultural origin and the cultural distance between ethnic minority youth and indigenous Dutch youth. Three numerically important groups of ethnic minority youth are discussed: Turks, Moroccans (as examples of a group with greater cultural distance from indigenous Dutch youth) and Surinamese (with less cultural distance from indigenous Dutch youth). In a survey conducted among Turkish, Moroccan and Surinamese youth aged between 12 and 19, residing in the Netherlands, we investigated which environmental factors play a role in the Media Behavior of ethnic minority youth. A control group of indigenous Dutch youth was established and likewise exposed to the variables under study.
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Ownership and use of ‘old’ and ‘new’ Media among ethnic minority youth in the Netherlands. The role of the ethno-cultural position.
Communications, 2002Co-Authors: Leen D'haenens, Cindy Van Summeren, Madelon Kokhuis, Johannes W. J. BeentjesAbstract:The starting point of the present study is to investigate which environmental factors play a role in the Media Behavior of ethnic minority youth. To what extent do socio-demographic characteristics (gender, age, education, SES and country of origin) influence ownership and use of the Media? We also address the role of religion, cultural origin and the cultural distance between ethnic minority youth and indigenous Dutch youth. Three numerically important groups of ethnic minority youth are discussed: Turks, Moroccans (as examples of a group with greater cultural distance from indigenous Dutch youth) and Surinamese (with less cultural distance from indigenous Dutch youth). In a survey conducted among Turkish, Moroccan and Surinamese youth aged between 12 and 19, residing in the Netherlands, we investigated which environmental factors play a role in the Media Behavior of ethnic minority youth. A control group of indigenous Dutch youth was established and likewise exposed to the variables under study.
Richard T Cole - One of the best experts on this subject based on the ideXlab platform.
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engagement across three social Media platforms an exploratory study of a cause related pr campaign
Public Relations Review, 2013Co-Authors: Hyejin Paek, Thomas Hove, Yumi Jung, Richard T ColeAbstract:Abstract This study analyzed a social Media campaign promoting child welfare to explore the associations among people's social Media use, their engagement with different social Media platforms (blog, Facebook page, Twitter account), and three intended Behavioral outcomes (social Media Behavior, offline communication Behavior, and helping Behavior). An online survey of 73 participants shows that people's use of each social Media platform was significantly related to their engagement with it at a bivariate level (when the other control variables were not considered). Social Media use was also related to all three Behavioral outcomes. Additionally, users’ engagement played a significant Mediating role in the relationship between their social Media use and their offline communication Behavior.
Carola Raab - One of the best experts on this subject based on the ideXlab platform.
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A Little Bit Goes a Long Way: How Hotels Increase Loyalty from Social Media Communication
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 2016Co-Authors: Orie Berezan, Anjala S. Krishen, Carola RaabAbstract:Customer loyalty has become a major source of competitive advantage for many businesses. The goal of our study was to determine the impact of social Media communication on hotel program loyalty. We contend that social Media communication style and information quality will impact consumer social Media Behavior which will in turn lead to increased loyalty to hotel reward programs. Utilizing an online random sample of 575 participants, our study determines that communication style and information quality are important to engaging members in social Media Behaviors. By having members engage in social Media Behavior, they will increase the benefits (knowledge/education) from C2C communication as well as experience other benefits such as enjoyment.
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What’s in a Word? Building Program Loyalty through Social Media Communication
Cornell Hospitality Quarterly, 2015Co-Authors: Carola Raab, Orie Berezan, Anjala S. Krishen, Sarah TanfordAbstract:Customer loyalty is paramount for hospitality businesses, and social Media communication is becoming a powerful way to increase touchpoints with customers. However, scant research evaluates the impact of social Media Behavior on program loyalty. Thus, the goal of our study is to determine the impact of social Media communication on hotel program loyalty. We present a quantitative model of the differential impact of various forms of social Media word of mouth (WOM) and verify it with a random sample of 575 participants. Our results suggest that hotelier social Media communication style and information quality significantly affect consumer social Media Behavior; this leads to increased loyalty toward hotel reward programs. Combined with other findings, the friendly dimension of communication style has the highest impact, whereas interactive and professional display the lowest scores. In other words, study respondents are more likely to participate in friendly social Media environments; such participation is...
Rachel Samuels - One of the best experts on this subject based on the ideXlab platform.
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WSC - The impact of geographic scale on identifying different social Media Behavior extremes in crisis research
2019 Winter Simulation Conference (WSC), 2019Co-Authors: Rachel Samuels, John E. TaylorAbstract:Our relationship with technology is constantly evolving, and that relationship is adapting even more quickly when faced with disaster. Understanding how to utilize human interactions with technology and the limitations of those interactions will be a crucial building block to contextualizing crisis data. The impact of scale on Behavioral change analyses is an unexplored yet necessary facet of our ability to identify relative severities of crisis situations, magnitudes of localized crises, and total durations of disaster impacts. In order to analyze the impact of increasing scale on the identification of extreme Behaviors, we aggregated Twitter data from Houston, Texas circa Hurricane Harvey across a wide range of scales. We found inversely related power law relationships between the identification of sharp Twitter activity bursts and sharp activity drop-offs. The relationships between these variables indicate the direct, definable dependence of social Media aggregation analyses on the scale at which they are performed.