The Experts below are selected from a list of 84 Experts worldwide ranked by ideXlab platform

Jane Hemsley-brown - One of the best experts on this subject based on the ideXlab platform.

  • Marketing post sixteen colleges: a qualitative and quantitative study of pupils' choice of post sixteen institution
    1996
    Co-Authors: Jane Hemsley-brown
    Abstract:

    The thesis concentrates on both the supply and the demand sides of the post sixteen education market place. On the supply side, the study examines four key issues - responses to competition; changes in the performance of colleges; the effect of the market on social inequality; and the possibility of bias and manipulation in Marketing information. Firstly, on the supply side, the Marketing undertaken by one sixth form college is examined alongside quantitative data from college records, (retained over a period of twelve years.) Data are analysed to determine patterns and trends in the profiles and qualifications of students entering the college throughout the period when a Niche Marketing Strategy was emerging. On the demand side, qualitative research data were collected through a series of interviews with twenty five fourteen to sixteen year olds, in a multisite study. Analysis concentrates on the decision making processes and strategies emerging during the period when students selected among post sixteen colleges. The study concludes that firstly, the potential to manipulate information about colleges is increased in a culture of markets and competition. Colleges need to evaluate and gain feedback on the success of promotional communications through Marketing research, to monitor the development of the college's reputation, as well as to identify new markets. Secondly, markets have the potential to allocate resources by socioeconomic class. Colleges seeking to reduce inequalities in post sixteen education and training need to ensure that a number of Niche markets are identified, appropriate to local need and labour market conditions, to accommodate a range of decision makers in the market. Thirdly, the findings suggest that sixteen year olds are rarely able to give coherent reasons for selecting colleges until they are exposed to the Marketing and promotional information provided by colleges. The findings emphasise the importance of effective promotion and public relations, to ensure that positive and accurate Marketing information is entering the Marketing and choice cycle. Finally, a 'Typology of Decision Makers' is developed to summarise the decision making behaviour of sixteen year olds. The study concludes with a 'Marketing, Choice and Communications Input-Output Model', which highlights the significance of 'psychological defence mechanisms', and reinforcement strategies', in the decision making processes employed by sixteen year olds when selecting among post sixteen colleges.

  • Marketing post sixteen colleges
    1996
    Co-Authors: Jane Hemsley-brown
    Abstract:

    The thesis concentrates on both the supply and the demand sides of the post sixteen education market place. On the supply side, the study examines four key issues - responses to competition; changes in the performance of colleges; the effect of the market on social inequality; and the possibility of bias and manipulation in Marketing information. Firstly, on the supply side, the Marketing undertaken by one sixth form college is examined alongside quantitative data from college records, (retained over a period of twelve years.) Data are analysed to determine patterns and trends in the profiles and qualifications of students entering the college throughout the period when a Niche Marketing Strategy was emerging. On the demand side, qualitative research data were collected through a series of interviews with twenty five fourteen to sixteen year olds, in a multisite study. Analysis concentrates on the decision making processes and strategies emerging during the period when students selected among post sixteen colleges. The study concludes that firstly, the potential to manipulate information about colleges is increased in a culture of markets and competition. Colleges need to evaluate and gain feedback on the success of promotional communications through Marketing research, to monitor the development of the college's reputation, as well as to identify new markets. Secondly, markets have the potential to allocate resources by socioeconomic class. Colleges seeking to reduce inequalities in post sixteen education and training need to ensure that a number of Niche markets are identified, appropriate to local need and labour market conditions, to accommodate a range of decision makers in the market. Thirdly, the findings suggest that sixteen year olds are rarely able to give coherent reasons for selecting colleges until they are exposed to the Marketing and promotional information provided by colleges. The findings emphasise the importance of effective promotion and public relations, to ensure that positive and accurate Marketing information is entering the Marketing and choice cycle. Finally, a 'Typology of Decision Makers' is developed to summarise the decision making behaviour of sixteen year olds. The study concludes with a 'Marketing, Choice and Communications Input-Output Model', which highlights the significance of 'psychological defence mechanisms', and reinforcement strategies', in the decision making processes employed by sixteen year olds when selecting among post sixteen colleges.

Sumayya Begum - One of the best experts on this subject based on the ideXlab platform.

  • Marketing strategies for tourism industry in bangladesh emphasize on Niche market Strategy for attracting foreign tourists
    Researchers World, 2013
    Co-Authors: Mohammad Amzad, Hossain Sarker, Sumayya Begum
    Abstract:

    ABSTRACTBangladesh has bright prospects of tourism in future. She possesses tourism potentials all over the country. But, Bangladesh tourism is facing so many problems including Marketing Strategy. By applying Niche market strategies she can earn more foreign currency because Bangladesh is blessed with four key tourism products: Beaches, Forest, Hills and islands, Historical place and Archaeological Sites that are mostly pleasing to many tourists. This paper is focusing the present strengths and weaknesses of tourism industry in Bangladesh and the ways to implement Niche market Strategy. Findings indicate that four iconic products can play significant role in the total earnings in this sector. Finally, this paper suggests how Niche market Strategy will help the policy maker to differentiate the tourists market and customize their service to achieve strategic Marketing objectives and solve present downward earnings.Keywords: Marketing Strategy, Niche Market Strategy, Iconic products.INTRODUCTION:Today's tourism industry has become one of the most important factors in GDP contribution in worldwide. It plays a significant role in socio-economic development of a country. Most of the tourists prefer to visit in different destinations for different reasons (e.g. For Business, Study, Attend international conferences, Vacations and holidays, Treatment, Meet with family members and friends, to see events like world cup, Olympic etc.). It is recognized that most of the developing countries now generate economic benefits through its tourism industry. In past, the government may have been reluctant to invest for tourism development, but in this modern age the situation has changed. Now government concentrates on not only tourism but also hospitality management like hotels, motels, restaurants, transportation, security and entertainment etc. Bangladesh as a developing country is moving towards facing challenges of globalization. It has beautiful sights and historical places which are able to grow attention to international tourists. But this industry failed to grow properly because of lack of sustainable and effective tourism Marketing strategies and reluctant attitude of different governments to develop this industry. Many foreigners have negative perception toward our country. They feel Bangladesh is a country of poverty, beggars, floods and political unrest (Hossain, 1999). Besides, ministry of civil aviation and tourism, Bangladesh Parjaton Corporation (Govt. Tourism Organization) and other private tour operators did not apply Marketing concept and strategies properly to reach their tourist product to target consumers (tourists).Bangladesh, as a vacation destination, has many facets and strengths. She is endowed with almost all the natural potentials that attract tourist (Shahid, 2004). These include: Among the beaches, Cox's Bazaar, the longest unbroken clean and sandy beach in the world; Kuakata sea beach is known as sunrise and sunset; Sundarbans, the home of the majestic Royal Bengal tigers, Rangamati, known as the heart of the panoramic lake district; Sylhet, known as the land of twelve spiritual Awuilia which fascinating hills and tea gardens; Chittagong, the largest port city of the country and known as the city of shrines; Above all, reverie beauty, colourful tribal culture and simple village life are the main factors for attracting visitors (Hasan S.R., 2005). Though Bangladesh has lot of attractive destinations but there are some weaknesses: poor infrastructure, unstable political situation, image crisis etc. Besides, fund allocation on tourism is not sufficient; Niche Marketing Strategy would be profitable Strategy for Bangladesh. These kind of attractions are need to be explored by the Niche Marketing strategies and need to formulate and implement tourism Marketing strategic plan either by the Bangladesh Parjaton Corporation (public sector) or the public-private sectors both .OBJECTIVES:The research objectives of this study are:1. …

Fazli Wadood - One of the best experts on this subject based on the ideXlab platform.

  • Niche Marketing Strategy framework for smes a conceptual framework
    Social Science Research Network, 2017
    Co-Authors: Fazal Akbar, Abdul Jalil Omar, Fazli Wadood, Wan Zahari Wan Yusoff
    Abstract:

    As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to country side, human side, SMEs needs to be successful to improve the both sides. The Niche Marketing Strategy is one of the most successful Strategy applied by different companies around the world. And those who are using the Strategy are enjoying the success of their organizations. For SMEs the Niche Marketing Strategy is beneficial because the owner or manger can build a good relation with the consumers and suppliers. A good relationship is necessary for sale purpose and for reputation building.

  • the Niche Marketing Strategy constructs elements and its characteristics a review of the relevant literature
    Social Science Research Network, 2017
    Co-Authors: Fazal Akbar, Abdul Razak Bin Omar, Fazli Wadood
    Abstract:

    This paper is based on the premise that it is important to understand what Niche Marketing is; what its elements are, and also to know about the characteristics of Niche Marketing Strategy. Essentials elements for a Niche Marketing Strategy include segmentation, and positioning. The main purpose of the Niche Marketing is profitability, adherence to the Marketing concept, relationship Marketing practices, and building company reputation based on long term mutual benefit with its customers. Small firm must incorporate these ideas and become guerrilla marketers to compete successfully in markets dominated by much larger companies. To overcome these problems and potentially make effective use of Niche Marketing as a Marketing Strategy, the literature needs to advance a common definition, comprehensible elements, and most certainly common characteristics.

Ritzeraynn Rashid - One of the best experts on this subject based on the ideXlab platform.

  • Strategies for promoting international tourism in Malaysia : a study of Niche Marketing
    2010
    Co-Authors: Ritzeraynn Rashid
    Abstract:

    The tourism industry plays a significant role in the socio-economic development of Malaysia. The foreign exchange earnings (tourism receipts) help to sustain the economy. The success of a tourism program depends largely on the effectiveness of the implementation Strategy. This study demonstrates how Malaysia attracts international tourists through its Niche Marketing Strategy and how it has benefited the tourism industry. In response to the ever changing consumer demands, the trend today is to avoid mass tourism, because it is overcrowding, less interactive, displace the locals and contributes to pollution and the loss of true culture.

Vivek Mishra - One of the best experts on this subject based on the ideXlab platform.

  • creating brand success through a Niche Marketing Strategy a case study of luvit brand of chocolates
    Siddhant- A Journal of Decision Making, 2017
    Co-Authors: Vivek Mishra
    Abstract:

    The case analyses the Niche Marketing Strategy adopted by Global Consumer Products Ltd. who have entered the Indian chocolate industry by launching their brand of chocolates-Luv It. Key strategic decisions play a very vital role at the initial phase of any new product. Initial investment, scalability and sustainability are also important aspects for brand success in the fiercely competitive market. The objective of this case study is to present the Niche Marketing strategies through the Marketing decision alternatives-4P's of the company for discussion and discuss the asset-light model of manufacturing adopted by the company