The Experts below are selected from a list of 360 Experts worldwide ranked by ideXlab platform
Margaret Mary Hume - One of the best experts on this subject based on the ideXlab platform.
-
the consequence of appraisal emotion service quality perceived value and customer satisfaction on repurchase intent in the Performing Arts
Journal of Services Marketing, 2010Co-Authors: Margaret Mary Hume, Gillian Sullivan MortAbstract:Purpose – Organizations must base success on consumer retention predicated on the consumer's desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the Performing Arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This paper aims to model and test the interrelationship of these constructs in predicting repurchase intention in a Performing Arts context.Design/methodology/approach – A survey instrument tailored to the Performing Arts was administered to a sample of 250 past and present Performing Arts audience members, with responses examined using structural equation modeling.Findings – Results indicate repurchase intention is largely based on satisfaction mediated by perceived value. Core service quality, appraisal emotion and peripheral service quality influence perceived value for time and money, w...
-
understanding core and peripheral service quality in customer repurchase of the Performing Arts
Managing Service Quality, 2008Co-Authors: Margaret Mary HumeAbstract:Purpose – This research models the interrelationship of service quality (SQ) for core and peripheral service, perceived value and satisfaction to establish a system of relationship that predicts repurchase intention (RI) in a Performing Arts context. Business researchers in services understand that organizations must base success on consumer retention. With increased competition and dwindling funding, the Performing Arts have more constraints in managing and designing customer retention programs. Knowledge of the predictors of customer judgments in re‐purchase intention is undeveloped in the Performing Arts sector positioning both academic and practical research as warranted. This paper aims to fill this gap.Design/methodology/approach – A survey instrument customized to the Performing Arts was administered to a sample of 273 past and present Performing Arts audience members and examined using structural equation modeling.Findings – Results indicate that customers determine their re‐purchase intention bas...
-
satisfaction in Performing Arts the role of value
European Journal of Marketing, 2008Co-Authors: Margaret Mary Hume, Gillian Sullivan MortAbstract:Purpose – The aim of this paper is to report on the structure and relationships between value and satisfaction in a cultural Performing Arts setting to identify the structure of satisfaction in the Performing Arts context.Design/methodology/approach – This paper examines customer attitudes to value, show experience quality and peripheral service quality in a high Arts setting by using a questionnaire. The pool of questions used the most recent scale measures for constructs in the area of services, in particular experiential services. The data are tested using AMOS 5.0 structural equation modelling.Findings – This paper reports that value mediates the relationship of show experience quality and peripheral service quality to satisfaction and the direct link of these pathways to satisfaction was not significant. This research supports the notion that customers determine service satisfaction based on attribute performance of the show and peripheral service aspects, and derive value from this.Practical implica...
-
developing a conceptual model for repurchase intention in the Performing Arts the roles of emotion core service and service delivery
2008Co-Authors: Margaret Mary HumeAbstract:The purpose of this study was to examine consumers' experience of the Performing Arts in order to better understand the nature and predictors of intention to repurchase in performance Arts settings.
-
developing a conceptual model for repurchase intention in the Performing Arts the roles of emotion core service and service delivery
International Journal of arts management, 2008Co-Authors: Margaret Mary HumeAbstract:Recent research into experiential services such as extreme sports and fine Arts has focused on the subjective attributes of the encounter, with emotion as the key driver of consumption and with little attention paid to purchase intention. As repurchase intention is acknowledged as driving profitability and sustainability, it is essential that we understand its role and its relationship to both subjective attributes and utilitarian aspects. Since little work has been conducted in the Arts specific to repurchase intention, this exploratory study used 26 in-depth interviews to identify the key drivers of repurchase. By identifying the roles of attributes such as emotion, value, service quality, and satisfaction and how these interact within the service encounter, the study enhances our understanding of the nature of a Performing Arts encounter and how to position it for maximum repeat patronage. The article concludes with a conceptual model of repurchase intention in the Performing Arts that can serve as a foundation for future research. The findings suggest that goal-directed emotion is a weak driver of repurchase intention, existing only in a small segment of highly involved frequent attendees. Overall, perceived quality of core and peripheral services was found to be the main driver of repurchase. Implications for management and theory and a conceptual model for future research are presented.
Gillian Sullivan Mort - One of the best experts on this subject based on the ideXlab platform.
-
the consequence of appraisal emotion service quality perceived value and customer satisfaction on repurchase intent in the Performing Arts
Journal of Services Marketing, 2010Co-Authors: Margaret Mary Hume, Gillian Sullivan MortAbstract:Purpose – Organizations must base success on consumer retention predicated on the consumer's desire to repurchase. Some organizations, such as those providing emotionally charged and complex services in the Performing Arts, find this difficult. Knowledge of the role of emotions in customer judgments is negligible. The relationship of core service quality and peripheral quality on repurchase intent is also understudied. This paper aims to model and test the interrelationship of these constructs in predicting repurchase intention in a Performing Arts context.Design/methodology/approach – A survey instrument tailored to the Performing Arts was administered to a sample of 250 past and present Performing Arts audience members, with responses examined using structural equation modeling.Findings – Results indicate repurchase intention is largely based on satisfaction mediated by perceived value. Core service quality, appraisal emotion and peripheral service quality influence perceived value for time and money, w...
-
satisfaction in Performing Arts the role of value
European Journal of Marketing, 2008Co-Authors: Margaret Mary Hume, Gillian Sullivan MortAbstract:Purpose – The aim of this paper is to report on the structure and relationships between value and satisfaction in a cultural Performing Arts setting to identify the structure of satisfaction in the Performing Arts context.Design/methodology/approach – This paper examines customer attitudes to value, show experience quality and peripheral service quality in a high Arts setting by using a questionnaire. The pool of questions used the most recent scale measures for constructs in the area of services, in particular experiential services. The data are tested using AMOS 5.0 structural equation modelling.Findings – This paper reports that value mediates the relationship of show experience quality and peripheral service quality to satisfaction and the direct link of these pathways to satisfaction was not significant. This research supports the notion that customers determine service satisfaction based on attribute performance of the show and peripheral service aspects, and derive value from this.Practical implica...
-
exploring repurchase intention in a Performing Arts context who comes and why do they come back
International Journal of Nonprofit and Voluntary Sector Marketing, 2007Co-Authors: Margaret Mary Hume, Gillian Sullivan Mort, Hume WinzarAbstract:Factors such as reduced government spending, increased competition from expanding entertainment markets and shrinking audiences have all placed excess pressure on the ability of Performing Arts organisations to make ends meet. Many Performing Arts organisations operate as not-for-profit organisations, so rely heavily on the combined efforts of corporate sponsors, government funds and ticket sales to support the organisation. In order to survive in the market economy, the current strategies need to incorporate a thorough understanding of the drivers of return purchase intent to maximise ticket sales in this setting. The purpose of this paper is to examine consumers’ experience of a general Performing Arts experience to identify the predictors of positive repurchase intention so marketing efforts can focus on drawing consumers to return. Experiential service settings, such as the Performing, Arts are suggested to challenge more traditional service marketing and management theory that repurchase intention is driven by value, service quality and customer satisfaction alone. It is suggested that in an experiential setting a complex anthology of predictors including the need for affect and goal directed emotional attainment must be considered. Much of the research conducted in this setting approaches the field from an artistic discipline. In contrast, this research approaches the Performing Arts from a service marketing and management paradigm. By doing this, a set of services strategies applicable to the Performing Arts will become evident. Exploratory investigation was undertaken with 26 candidates. In-depth qualitative interviews, using open-ended questioning, were conducted to draw thick description of consumer opinion. The findings reported indicate that in this setting, functional factors, especially value and service qualities, are extremely important to candidates when deciding to repurchase. Factors such as emotional attainment and show experience, which have been the primary focus of current Performing Arts organisations’ strategic focus, were found to play a lesser role in overall intent to repurchase. The paper identifies some conceptual target segments evolving from this research. Importantly, these findings are applicable to the Performing Arts but may have implications for other non-profit service organisations, such as fine Arts and museums.
-
understanding service experience in non profit Performing Arts implications for operations and service management
Journal of Operations Management, 2006Co-Authors: Margaret Mary Hume, Gillian Sullivan Mort, Peter W Liesch, Hume WinzarAbstract:Recent research in the non-profit Performing Arts has shown that marketing efforts designed to increase revenue from ticket sales are not achieving the results required to sustain the Performing Arts. This paper applies operations management analytical techniques to the non-profit Performing Arts to increase understanding of operational issues and inform service management strategy. The paper takes a two-study idiographic approach. Implementing a modified version of service transaction analysis (STA), Study One describes a Performing Arts service from provider and customer perspectives, identifies service gaps and develops an elaborated service description incorporating both perspectives. In Study Two, building on the elaborated service description and extant research, in-depth interviews are conducted to gather thick descriptions of predictors of satisfaction, value and service quality as they relate to repurchase intention (RI). Technical, functional and critical factors required to improve organizational performance are identified. Implications for operational strategy, service design and service management theory for this context are discussed.
Hume Winzar - One of the best experts on this subject based on the ideXlab platform.
-
exploring repurchase intention in a Performing Arts context who comes and why do they come back
International Journal of Nonprofit and Voluntary Sector Marketing, 2007Co-Authors: Margaret Mary Hume, Gillian Sullivan Mort, Hume WinzarAbstract:Factors such as reduced government spending, increased competition from expanding entertainment markets and shrinking audiences have all placed excess pressure on the ability of Performing Arts organisations to make ends meet. Many Performing Arts organisations operate as not-for-profit organisations, so rely heavily on the combined efforts of corporate sponsors, government funds and ticket sales to support the organisation. In order to survive in the market economy, the current strategies need to incorporate a thorough understanding of the drivers of return purchase intent to maximise ticket sales in this setting. The purpose of this paper is to examine consumers’ experience of a general Performing Arts experience to identify the predictors of positive repurchase intention so marketing efforts can focus on drawing consumers to return. Experiential service settings, such as the Performing, Arts are suggested to challenge more traditional service marketing and management theory that repurchase intention is driven by value, service quality and customer satisfaction alone. It is suggested that in an experiential setting a complex anthology of predictors including the need for affect and goal directed emotional attainment must be considered. Much of the research conducted in this setting approaches the field from an artistic discipline. In contrast, this research approaches the Performing Arts from a service marketing and management paradigm. By doing this, a set of services strategies applicable to the Performing Arts will become evident. Exploratory investigation was undertaken with 26 candidates. In-depth qualitative interviews, using open-ended questioning, were conducted to draw thick description of consumer opinion. The findings reported indicate that in this setting, functional factors, especially value and service qualities, are extremely important to candidates when deciding to repurchase. Factors such as emotional attainment and show experience, which have been the primary focus of current Performing Arts organisations’ strategic focus, were found to play a lesser role in overall intent to repurchase. The paper identifies some conceptual target segments evolving from this research. Importantly, these findings are applicable to the Performing Arts but may have implications for other non-profit service organisations, such as fine Arts and museums.
-
understanding service experience in non profit Performing Arts implications for operations and service management
Journal of Operations Management, 2006Co-Authors: Margaret Mary Hume, Gillian Sullivan Mort, Peter W Liesch, Hume WinzarAbstract:Recent research in the non-profit Performing Arts has shown that marketing efforts designed to increase revenue from ticket sales are not achieving the results required to sustain the Performing Arts. This paper applies operations management analytical techniques to the non-profit Performing Arts to increase understanding of operational issues and inform service management strategy. The paper takes a two-study idiographic approach. Implementing a modified version of service transaction analysis (STA), Study One describes a Performing Arts service from provider and customer perspectives, identifies service gaps and develops an elaborated service description incorporating both perspectives. In Study Two, building on the elaborated service description and extant research, in-depth interviews are conducted to gather thick descriptions of predictors of satisfaction, value and service quality as they relate to repurchase intention (RI). Technical, functional and critical factors required to improve organizational performance are identified. Implications for operational strategy, service design and service management theory for this context are discussed.
Yuichi Iwadate - One of the best experts on this subject based on the ideXlab platform.
-
3D Archive System for Traditional Performing Arts
International Journal of Computer Vision, 2011Co-Authors: Kensuke Hisatomi, Miwa Katayama, Kimihiro Tomiyama, Yuichi IwadateAbstract:We developed a 3D archive system for Japanese traditional Performing Arts. The system generates sequences of 3D actor models of the performances from multi-view video by using a graph-cuts algorithm and stores them with CG background models and related information. The system can show a scene from any viewpoint as follows; the 3D actor model is integrated with the background model and the integrated model is projected to a viewpoint that the user indicates with a viewpoint controller. A challenge of generating the actor models is how to reconstruct thin or slender pArts. Japanese traditional costumes for performances include slender pArts such as long sleeves, fans and strings that may be manipulated during the performance. The graph-cuts algorithm is a powerful 3D reconstruction tool but it tends to cut off those pArts because it uses an energy-minimization process. Hence, the search for a way to reconstruct such pArts is important for us to preserve these Arts for future generations. We therefore devised an adaptive erosion method that works on the visual hull and applied it to the graph-cuts algorithm to extract interior nodes in the thin pArts and to prevent the thin pArts from being cut off. Another tendency of the reconstruction method using the graph-cuts algorithm is over-shrinkage of the reconstructed models. This arises because the energy can also be reduced by cutting inside the true surface. To avoid this tendency, we applied a silhouette-rim constraint defined by the number of the silhouette-rims passing through each node. By applying the adaptive erosion process and the silhouette-rim constraint, we succeeded in constructing a virtual performance with costumes including thin pArts. This paper presents the results of the 3D reconstruction using the proposed method and some outputs of the 3D archive system.
Adam Presslee - One of the best experts on this subject based on the ideXlab platform.
-
giving customers decision rights a field study of pay what you want pricing at a Performing Arts theatre
Social Science Research Network, 2020Co-Authors: Jacob G Birnberg, Willie Choi, Adam PressleeAbstract:We conduct a field study at a Performing Arts theatre offering pay-what-you-want (PWYW) pricing as one of several pricing options to purchase tickets. While offering PWYW in this setting introduces multiple layers of self-selection, we find PWYW attendees are not a homogeneous group. Specifically, attendees’ identities vary in the extent they view PWYW as an economic transaction or a social exchange. We also find the effect of PWYW on subsequent consumption behavior is asymmetric. PWYW attendees do not subsequently become season subscribers. However, when the PWYW option was offered for a different performance, some season subscribers to that performance canceled their season ticket subscriptions with plans to use PWYW in the future, resulting in potentially lost revenues and a smaller season subscriber base. Thus, using PWYW as part of multiple pricing strategy may be especially costly when firms rely on dedicated patronage by consumers.