The Experts below are selected from a list of 8250 Experts worldwide ranked by ideXlab platform
Rita Pierina Wilson - One of the best experts on this subject based on the ideXlab platform.
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Tourism Promotional Materials
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:This chapter defines tourism promotion Materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists. Beginning with the general features of the language, the chapter discusses the textual functions of the language of tourism promotion, and how it is influenced by three sociological perspectives of tourism (strangerhood, authenticity and play) resulting in a language of differentiation, authentication and recreation. The notions of time, magic and euphoria are also discussed as key features. This is followed by a discussion of the main techniques used by copywriters in the creation of the language of tourism promotion.
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Tourism Promotional Materials Across Languages and Cultures
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:This chapter links tourism promotion to translation and takes as its starting point the main criticism of the translation of tourism Promotional Materials from within and outside Translation Studies: that, in general, the translation standard of these Materials is deplorable. While experts in the field of marketing and advertising simply put the blame on ‘incompetent’ translators and do not provide any useful explanations, scholars in the field of Translation Studies have analysed the problem and provided detailed explanations of the factors involved. The main reason for the failure is either the unwillingness or inability of the translator to opt for a functional approach instead of a linguistic one. In both cases, the findings suggest that although it might seem, on the surface, that it is the translator who is to be blamed for the poor translation standard of tourism Promotional Materials, there are undoubtedly ‘mitigating circumstances’ and it is evident that translation commissioners must bear some form of responsibility. The chapter concludes by explaining why translation could potentially emerge as a more feasible and practical solution should the factors involved be pro-actively addressed.
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Translating Stylescapes: From Tourism to Anti-tourism
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:People from different societies have different cultural values which shape their needs, motives, expectations and preferences. Based on these cultural values, themes are carefully selected and exploited by tourism marketers and advertisers to persuade people to travel and become tourists. However, it is not only the type of themes that matter, but also the way they are communicated. Different cultures have different ways of communicating, which in turn affects the stylistic features of tourism Promotional Materials. These stylistic differences pose a key challenge for translators of tourism Promotional Materials in their task of producing effective translations for the target market. This chapter analyses the stylistic features of authentic tourism Promotional Materials published in English and Malay and discusses the cultural-linguistic challenges involved in translating these features. The CCT-based investigation shows that while English tourism Promotional Materials work within the framework of secondary orality and anti-tourism, Malay tourism Promotional Materials operate within the framework of residual orality and mass tourism. Based on such differences, we propose an effective way of translating stylescapes across languages and cultures without jeopardising the ultimate purpose of turning readers into tourists.
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Translating tourism Promotional Materials: a cultural-conceptual model
Perspectives, 2018Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:As the tourism industry continues to grow globally, tourism Promotional Materials (TPMs) are becoming one of the most translated Materials in the world. Nevertheless, despite the high demand, this ...
Kate A Heelan - One of the best experts on this subject based on the ideXlab platform.
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impact of schoolchildren s involvement in the design process on the effectiveness of healthy food promotion Materials
Preventive medicine reports, 2017Co-Authors: Christopher R Gustafson, Bryce M Abbey, Kate A HeelanAbstract:Abstract Marketing techniques may improve children's vegetable consumption. However, student participation in the design of marketing Materials may increase the material's salience, while also improving children's commitment and attitudes towards healthy eating. The impact of student-led design of vegetable Promotional Materials on choice and consumption was investigated using 1614 observations of students' vegetable choice and plate waste in four public elementary schools in Kearney, Nebraska. Data were collected on children's vegetable choice and consumption in four comparison groups: 1) control; 2) students designed Materials only; 3) students were exposed to Promotional Materials only; and 4) students designed Materials that were then posted in the lunchroom. Vegetable choice and consumption data were collected through a validated digital photography-based plate-waste method. Multivariate linear regression was used to estimate average treatment effects of the conditions at various time periods. Dependent variables were vegetable choice and consumption, and independent variables included the condition, time period, and interaction terms, as well as controls for gender and grade. Relative to baseline, students in group 4 doubled their vegetable consumption ( p p p p
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impact of schoolchildren s involvement in the design process on the effectiveness of healthy food promotion Materials
Preventive medicine reports, 2017Co-Authors: Christopher R Gustafson, Bryce M Abbey, Kate A HeelanAbstract:Marketing techniques may improve children's vegetable consumption. However, student participation in the design of marketing Materials may increase the material's salience, while also improving children's commitment and attitudes towards healthy eating. The impact of student-led design of vegetable Promotional Materials on choice and consumption was investigated using 1614 observations of students' vegetable choice and plate waste in four public elementary schools in Kearney, Nebraska. Data were collected on children's vegetable choice and consumption in four comparison groups: 1) control; 2) students designed Materials only; 3) students were exposed to Promotional Materials only; and 4) students designed Materials that were then posted in the lunchroom. Vegetable choice and consumption data were collected through a validated digital photography-based plate-waste method. Multivariate linear regression was used to estimate average treatment effects of the conditions at various time periods. Dependent variables were vegetable choice and consumption, and independent variables included the condition, time period, and interaction terms, as well as controls for gender and grade. Relative to baseline, students in group 4 doubled their vegetable consumption (p < 0.001) when Materials were posted. Vegetable consumption remained elevated at a follow-up 2-3 months later (p < 0.05). Students in group 3 initially increased the quantity of vegetables selected (p < 0.05), but did not increase consumption. In the follow-up period, however, students in group 3 increased their vegetable consumption (p < 0.01). Involving elementary-aged students in the design of vegetable Promotional Materials that were posted in the lunchroom increased the amount of vegetables students consumed.
M. Zain Sulaiman - One of the best experts on this subject based on the ideXlab platform.
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Tourism Promotional Materials
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:This chapter defines tourism promotion Materials and describes the various media of tourism promotion, particularly the Internet. The discussion then narrows down to the language of tourism promotion which is used by these media to achieve the ultimate objective of persuading potential tourists. Beginning with the general features of the language, the chapter discusses the textual functions of the language of tourism promotion, and how it is influenced by three sociological perspectives of tourism (strangerhood, authenticity and play) resulting in a language of differentiation, authentication and recreation. The notions of time, magic and euphoria are also discussed as key features. This is followed by a discussion of the main techniques used by copywriters in the creation of the language of tourism promotion.
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Tourism Promotional Materials Across Languages and Cultures
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:This chapter links tourism promotion to translation and takes as its starting point the main criticism of the translation of tourism Promotional Materials from within and outside Translation Studies: that, in general, the translation standard of these Materials is deplorable. While experts in the field of marketing and advertising simply put the blame on ‘incompetent’ translators and do not provide any useful explanations, scholars in the field of Translation Studies have analysed the problem and provided detailed explanations of the factors involved. The main reason for the failure is either the unwillingness or inability of the translator to opt for a functional approach instead of a linguistic one. In both cases, the findings suggest that although it might seem, on the surface, that it is the translator who is to be blamed for the poor translation standard of tourism Promotional Materials, there are undoubtedly ‘mitigating circumstances’ and it is evident that translation commissioners must bear some form of responsibility. The chapter concludes by explaining why translation could potentially emerge as a more feasible and practical solution should the factors involved be pro-actively addressed.
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Translating Stylescapes: From Tourism to Anti-tourism
Translation and Tourism, 2019Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:People from different societies have different cultural values which shape their needs, motives, expectations and preferences. Based on these cultural values, themes are carefully selected and exploited by tourism marketers and advertisers to persuade people to travel and become tourists. However, it is not only the type of themes that matter, but also the way they are communicated. Different cultures have different ways of communicating, which in turn affects the stylistic features of tourism Promotional Materials. These stylistic differences pose a key challenge for translators of tourism Promotional Materials in their task of producing effective translations for the target market. This chapter analyses the stylistic features of authentic tourism Promotional Materials published in English and Malay and discusses the cultural-linguistic challenges involved in translating these features. The CCT-based investigation shows that while English tourism Promotional Materials work within the framework of secondary orality and anti-tourism, Malay tourism Promotional Materials operate within the framework of residual orality and mass tourism. Based on such differences, we propose an effective way of translating stylescapes across languages and cultures without jeopardising the ultimate purpose of turning readers into tourists.
-
Translating tourism Promotional Materials: a cultural-conceptual model
Perspectives, 2018Co-Authors: M. Zain Sulaiman, Rita Pierina WilsonAbstract:As the tourism industry continues to grow globally, tourism Promotional Materials (TPMs) are becoming one of the most translated Materials in the world. Nevertheless, despite the high demand, this ...
Christopher R Gustafson - One of the best experts on this subject based on the ideXlab platform.
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impact of schoolchildren s involvement in the design process on the effectiveness of healthy food promotion Materials
Preventive medicine reports, 2017Co-Authors: Christopher R Gustafson, Bryce M Abbey, Kate A HeelanAbstract:Abstract Marketing techniques may improve children's vegetable consumption. However, student participation in the design of marketing Materials may increase the material's salience, while also improving children's commitment and attitudes towards healthy eating. The impact of student-led design of vegetable Promotional Materials on choice and consumption was investigated using 1614 observations of students' vegetable choice and plate waste in four public elementary schools in Kearney, Nebraska. Data were collected on children's vegetable choice and consumption in four comparison groups: 1) control; 2) students designed Materials only; 3) students were exposed to Promotional Materials only; and 4) students designed Materials that were then posted in the lunchroom. Vegetable choice and consumption data were collected through a validated digital photography-based plate-waste method. Multivariate linear regression was used to estimate average treatment effects of the conditions at various time periods. Dependent variables were vegetable choice and consumption, and independent variables included the condition, time period, and interaction terms, as well as controls for gender and grade. Relative to baseline, students in group 4 doubled their vegetable consumption ( p p p p
-
impact of schoolchildren s involvement in the design process on the effectiveness of healthy food promotion Materials
Preventive medicine reports, 2017Co-Authors: Christopher R Gustafson, Bryce M Abbey, Kate A HeelanAbstract:Marketing techniques may improve children's vegetable consumption. However, student participation in the design of marketing Materials may increase the material's salience, while also improving children's commitment and attitudes towards healthy eating. The impact of student-led design of vegetable Promotional Materials on choice and consumption was investigated using 1614 observations of students' vegetable choice and plate waste in four public elementary schools in Kearney, Nebraska. Data were collected on children's vegetable choice and consumption in four comparison groups: 1) control; 2) students designed Materials only; 3) students were exposed to Promotional Materials only; and 4) students designed Materials that were then posted in the lunchroom. Vegetable choice and consumption data were collected through a validated digital photography-based plate-waste method. Multivariate linear regression was used to estimate average treatment effects of the conditions at various time periods. Dependent variables were vegetable choice and consumption, and independent variables included the condition, time period, and interaction terms, as well as controls for gender and grade. Relative to baseline, students in group 4 doubled their vegetable consumption (p < 0.001) when Materials were posted. Vegetable consumption remained elevated at a follow-up 2-3 months later (p < 0.05). Students in group 3 initially increased the quantity of vegetables selected (p < 0.05), but did not increase consumption. In the follow-up period, however, students in group 3 increased their vegetable consumption (p < 0.01). Involving elementary-aged students in the design of vegetable Promotional Materials that were posted in the lunchroom increased the amount of vegetables students consumed.
Lori C. Walters - One of the best experts on this subject based on the ideXlab platform.
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Emerging from the shadows: Japan Pavilion Promotional Materials at the 1964/65 New York world's fair
2014Co-Authors: Lori C. WaltersAbstract:World's fairs are born from a societal desire to showcase the wonders of science and technology--they are a calling card to the future. When the 1964/65 New York World's Fair (NYWF) opened, the giants of American industry spared no expense in the development of elaborate pavilions. This was a Space-Age Fair, looking to the glorious technological wonderland that science would provide us in the future. With Futurama II General Motors set out to reveal how technology would conquer the harshest environments for the betterment of humanity. The Bell System provided visitors a glimpse into the future of telecommunications with the Picture Phone. General Electric's Progressland demonstrated the potential limitless power of nuclear fusion that could be harnessed by man. Mesmerized by the depictions of the wondrous distant future presented by US industry, few Americans realized the near future of the 1970s outlined at what was a seemingly innocuous pavilion: Japan. An examination of Promotional Materials addressing the Japan Pavilion reveals a nation declaring a technological challenge to the Fair's host nation and a glimpse into that near future.
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emerging from the shadows japan pavilion Promotional Materials at the 1964 65 new york world s fair
Meet me at the Fair, 2014Co-Authors: Lori C. WaltersAbstract:World's fairs are born from a societal desire to showcase the wonders of science and technology--they are a calling card to the future. When the 1964/65 New York World's Fair (NYWF) opened, the giants of American industry spared no expense in the development of elaborate pavilions. This was a Space-Age Fair, looking to the glorious technological wonderland that science would provide us in the future. With Futurama II General Motors set out to reveal how technology would conquer the harshest environments for the betterment of humanity. The Bell System provided visitors a glimpse into the future of telecommunications with the Picture Phone. General Electric's Progressland demonstrated the potential limitless power of nuclear fusion that could be harnessed by man. Mesmerized by the depictions of the wondrous distant future presented by US industry, few Americans realized the near future of the 1970s outlined at what was a seemingly innocuous pavilion: Japan. An examination of Promotional Materials addressing the Japan Pavilion reveals a nation declaring a technological challenge to the Fair's host nation and a glimpse into that near future.
