The Experts below are selected from a list of 32046 Experts worldwide ranked by ideXlab platform

Peter Jones - One of the best experts on this subject based on the ideXlab platform.

Jennifer Wilhelm - One of the best experts on this subject based on the ideXlab platform.

Johan Hagberg - One of the best experts on this subject based on the ideXlab platform.

  • socio cultural Retailing what can Retail Marketing learn from this interdisciplinary field
    International Journal of Quality and Service Sciences, 2013
    Co-Authors: Christian Fuentes, Johan Hagberg
    Abstract:

    Purpose – The purpose of this paper is to contribute to the on‐going cultural turn in Retail Marketing by offering an overview of the interdisciplinary field of socio‐cultural Retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of Retail Marketing.Design/methodology/approach – This paper is based on a literature review of socio‐cultural Retail studies in Marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of Retail Marketing.Findings – Drawing on the literature review, the authors argue that socio‐cultural Retail studies can contribute to the field of Retail Marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of Retail Marketing. It is valuable for ...

  • Socio‐cultural Retailing: what can Retail Marketing learn from this interdisciplinary field?
    International Journal of Quality and Service Sciences, 2013
    Co-Authors: Christian Fuentes, Johan Hagberg
    Abstract:

    Purpose – The purpose of this paper is to contribute to the on‐going cultural turn in Retail Marketing by offering an overview of the interdisciplinary field of socio‐cultural Retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of Retail Marketing.Design/methodology/approach – This paper is based on a literature review of socio‐cultural Retail studies in Marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of Retail Marketing.Findings – Drawing on the literature review, the authors argue that socio‐cultural Retail studies can contribute to the field of Retail Marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of Retail Marketing. It is valuable for ...

Claudio Vignali - One of the best experts on this subject based on the ideXlab platform.

  • Retail Marketing: Learning by Degrees:
    Journal of Marketing Education, 1994
    Co-Authors: Peter Jones, Claudio Vignali
    Abstract:

    The United Kingdom's first undergraduate degree in Retailing, a BA in Retail Marketing, was developed at the Manchester Metropolitan University in the mid-1980s. A number of the major players in the British Retail community played an important part in the development process, and they have been actively involved in the running of the program. This article discusses the principal features of the degree program and outlines a number of further Retail Marketing initiatives that have been built on this successful foundation.

Somasundaram Ravindran - One of the best experts on this subject based on the ideXlab platform.

  • Game theory modelling of Retail Marketing discount strategies
    Marketing Intelligence & Planning, 2019
    Co-Authors: Mark Taylor, Vince Kwasnica, Denis Reilly, Somasundaram Ravindran
    Abstract:

    Purpose: The use of game theory combined with Monte Carlo simulation modelling to support the analysis of different Retail Marketing strategies, in particular the use of payoff matrices for modelling the likely outcomes from different Retail Marketing strategies. Design/methodology/approach: Theoretical research was utilised to develop a practical approach for applying game theory to Retail Marketing strategies via payoff matrices combined with Monte Carlo simulation modelling. Findings: Game theory combined with Monte Carlo simulation modelling can provide a formal approach to understanding consumer decision making in a Retail environment, which can support the development of Retail Marketing strategies. Research limitations/implications: Game theory combined with Monte Carlo simulation modelling can support the modelling of the interaction between Retail Marketing actions and consumer responses in a practical formal probabilistic manner, which can inform Marketing strategies used by Retail companies in a practical manner. Practical implications: Game theory combined with Monte Carlo simulation modelling can provide a formalised mechanism for examining how consumers may respond to different Retail Marketing strategies. Originality/value: The originality of this research is the practical application of game theory to Retail Marketing, in particular the use of payoff matrices combined with Monte Carlo simulation modelling to examine likely consumer behaviour in response to different Retail Marketing approaches.