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Mo Archer - One of the best experts on this subject based on the ideXlab platform.
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Space Sound Effects Short Film Festival: using the film festival model to inspire creative art–science and reach new audiences
'Copernicus GmbH', 2020Co-Authors: Mo ArcherAbstract:The ultra-low frequency analogues of sound waves in Earth's magnetosphere play a crucial role in space weather; however, the public is largely unaware of this risk to our everyday lives and technology. As a way of potentially reaching new audiences, SSFX (Space Sound Effects) made 8 years of satellite wave recordings audible to the human ear with the aim of using it to create art. Partnering with film industry professionals, the standard processes of international film festivals were adopted by the project in order to challenge independent filmmakers to incorporate these sounds into Short Films in creative ways. Seven Films covering a wide array of topics and genres (despite coming from the same sounds) were selected for screening at a special film festival out of 22 submissions. The works have subsequently been shown at numerous established film festivals and screenings internationally. These events have attracted diverse non-science audiences resulting in several unanticipated impacts on them, thereby demonstrating how working with the art world can open up dialogues with both artists and audiences who would not ordinarily engage with science
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SSFX (Space Sound Effects) Short Film Festival: Using the film festival model to inspire creative art-science and reach new audiences
'Copernicus GmbH', 2020Co-Authors: Mo ArcherAbstract:Geoscience CommunicationThe ultralow frequency analogues of sound waves in Earth's magnetosphere play a crucial role in space weather, however, the public is largely unaware of this risk to our everyday lives and technology. As a way of potentially reaching new audiences, SSFX made 8 years of satellite wave recordings audible to the human ear with the aim of using it to create art. Partnerting with film industry professionals, the standard processes of international film festivals were adopted by the project in order to challenge independent filmmakers to incorporate these sounds into Short Films in creative ways. Seven Films covering a wide array of topics/genres (despite coming from the same sounds) were selected for screening at a special film festival out of 22 submissions. The works have subsequently been shown at numerous established film festivals and screenings internationally. These events have attracted diverse non-science audiences resulting in several unanticipated impacts upon them, thereby demonstrating how working with the art world can open up dialogues with both artists and audiences who would not ordinarily engage with science
Vassilis Moustakis - One of the best experts on this subject based on the ideXlab platform.
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using Short Films for the effective promotion of entrepreneurship
Journal of Global Entrepreneurship Research, 2015Co-Authors: Leonidas A Zampetakis, Manolis Lerakis, Konstantinos Kafetsios, Vassilis MoustakisAbstract:Mass media formats such as Films may affect attitude and behavior at social, group or individual level. Existing literature lack sufficient evidence and results on the way according to which, Films may influence in a positive manner entrepreneurial attitude. Research and results reported herein provide insight with respect to different executional factor formats that can be used in the design of effective Short-Films aimed toward fostering positive entrepreneurial attitude. Drawing on a sample of 221 engineering students and by means of Conjoint Analysis, we launched an experimental investigation aiming to understand perceived preferences for different combinations of Short Films’ executional characteristics. Results suggest that the source of the message is perceived as the most important factor for the construction of effective Short Films followed by the length of the film. Research results reported herein represent a first step towards the better understanding of the design and construction of effective audiovisual means for the promotion of entrepreneurship and hence maximize the use of limited funding sources.
Rohmah, Neng Nur Siti - One of the best experts on this subject based on the ideXlab platform.
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Manajemen Public Relations dalam membangun citra melalui Brand Ambassador karyawan PT. Pos Indonesia (Persero) di era digital : Analisis deskriptif pada marketing PT. Pos Indonesia Jln. Banda No. 30, Bandung, Jawa Barat)
2019Co-Authors: Rohmah, Neng Nur SitiAbstract:INDONESIA : PT. Pos Indonesia (Persero) mempunyai manajemen tersendiri untuk membangun citra positifnya. PT. Pos Indonesia (Persero) menggunakan brand ambassador yang memakai karyawannya sendiri untuk mempublikasikan atau mempromosikan perusahaannya. Saat ini Pos lebih memilih karyawannya sendiri untuk berperan membangun citra positif perusahaan sehingga kepercayaan publik terhadap pos bisa terbangun dengan baik. Tujuan dari penelitian ini adalah untuk mengetahui manajemen public relations dalam membangun citra melalui brand ambassador karyawan PT. Pos Indonesia (Persero) di era digital dalam membangun kepercayaan publik. Konsep yang digunakan dalam penelitian ini yaitu konsep Four Step Public Relations dimana konsep ini membahas tentang manajemen Public Relations yang didalamnya menjelaskan tentang empat tahap yang dilakukan oleh seorang public relations yaitu : 1) Pencarian Fakta; 2) Perencanaan dan Program; 3) Aksi dan Komunikasi; dan 4) Evaluasi. Metode yang digunakan adalah metode deskriptif dengan pendekatan kualitatif serta teknik pengumpulan data melalui wawancara mendalam dan observasi partisipasi pasif di bagian Marketing PT. Pos Indonesia (Persero). Penelitian ini dilakukan melalui langkah-langkah: menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan jenis dan sumber data, menentukan teknik pengumpulan data, dan akhirnya mengolah dan menganalisis data. Hasil penelitian yang telah dilakukan dengan diadakannya manajemen public relations membangun citra melalui brand ambassador karyawan PT. Pos Indonesia (Persero) di era digital, dapat disimpulkan bahwa: 1) Pencarian Fakta yang dilakukan oleh PT. Pos Indonesia (Persero) yaitu mencari menggunakan riset analisis data dan analisis social media; 2) Perencanaan dan Program PT. Pos Indonesia (Persero) menjalin hubungan yang baik dengan netizen, mengadakan program perlombaan dalam sosial media seperti fhoto, video, dan film pendek tentang pos; 3) Aksi dan Komunikasi yang dilakukan serta lebih aktif untuk menggunakan brand ambassador dari karyawannya di media sosial yaitu para influencer melalui selebgram media sosial (website, facebook, instagram, youtube, dan twitter), melaksanakan program perlombaan dalam media sosial serta menggunakan media sosial untuk menginformasikan setiap kegiatan yang dilakukan oleh pos; 4) Evaluasi yang dilakukan PT. Pos Indonesia (Persero) juga bekerja sama dengan tim Brigade Pos Digital (BPD) untuk melakukan pengawasan media sosial. ENGLISH : PT. Pos Indonesia (Persero) has its own management to build its positive image. PT. Pos Indonesia (Persero) uses brand ambassadors who use their own employees to publicize or promote their companies. Currently Pos prefers its own employees to play a role in building a positive image of the company so that public trust in the post can be built properly. The purpose of this study was to study public relations management in building image through the brand ambassador of PT. Pos Indonesia (Persero) in the digital era in building public trust. The concept used in this study is the concept of Four Steps Public Relations where this concept discusses the management of Public Relations in which explains about the four things done by a public relations person namely: 1) Fact Finding; 2) Planning and Programs; 3) Action and Communication; and 4) Evaluation. The method used is a descriptive method using qualitative and data collection methods through in-depth interviews and participation collection in the Marketing section of PT. Pos Indonesia (Persero). The research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the types and sources of data, determining data collection techniques, and finally processing and analyzing data. The results of research conducted by holding public relations management to build an image through the brand ambassador employees of PT. Pos Indonesia (Persero) in the digital era, it can be concluded that: 1) Fact Finding conducted by PT. Pos Indonesia (Persero), which is looking for using data analysis research and social media analysis; 2) Planning and Programs, PT. Pos Indonesia (Persero) established a good relationship with netizens, held a competition program in social media such as photos, videos and Short Films about the post; 3) Action and Communication carried out as well as being more active in using brand ambassadors from employees on social media, namely influencers through social media programs (website, facebook, instagram, youtube, and twitter), implementing competition programs in social media and using social media to inform every activity carried out by the post; 4) Evaluation conducted by PT. Pos Indonesia (Persero) also works closely with the Digital Pos Brigade team (BPD) to conduct social media surveillance
Sandrine Vieillard - One of the best experts on this subject based on the ideXlab platform.
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is boundary extension emotionally selective
Quarterly Journal of Experimental Psychology, 2013Co-Authors: Emmanuelle Menetrier, Andre Didierjean, Sandrine VieillardAbstract:When they have to memorize a picture, people usually build a memory trace including more extensive boundaries than the original picture, a phenomenon known as boundary extension or BE. This article looks at whether the emotion category expressed (i.e., happiness, pleasure, irritation, or anger) by actors in Short Films could have an influence on the BE effect. The results showed that positively valenced emotions (happiness, pleasure) led to an extension effect, while the negatively valenced ones (anger, irritation) did not produce any significant memory distortion. The arousal dimension of emotions had no significant effect on BE. The current results were discussed in the light of previous studies on the links between BE and emotions.
Leonidas A Zampetakis - One of the best experts on this subject based on the ideXlab platform.
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using Short Films for the effective promotion of entrepreneurship
Journal of Global Entrepreneurship Research, 2015Co-Authors: Leonidas A Zampetakis, Manolis Lerakis, Konstantinos Kafetsios, Vassilis MoustakisAbstract:Mass media formats such as Films may affect attitude and behavior at social, group or individual level. Existing literature lack sufficient evidence and results on the way according to which, Films may influence in a positive manner entrepreneurial attitude. Research and results reported herein provide insight with respect to different executional factor formats that can be used in the design of effective Short-Films aimed toward fostering positive entrepreneurial attitude. Drawing on a sample of 221 engineering students and by means of Conjoint Analysis, we launched an experimental investigation aiming to understand perceived preferences for different combinations of Short Films’ executional characteristics. Results suggest that the source of the message is perceived as the most important factor for the construction of effective Short Films followed by the length of the film. Research results reported herein represent a first step towards the better understanding of the design and construction of effective audiovisual means for the promotion of entrepreneurship and hence maximize the use of limited funding sources.
