The Experts below are selected from a list of 6327 Experts worldwide ranked by ideXlab platform

Chris Hinsch - One of the best experts on this subject based on the ideXlab platform.

  • Elements of strategic Social Media Marketing: A holistic framework
    Journal of Business Research, 2017
    Co-Authors: Reto Felix, Philipp A. Rauschnabel, Chris Hinsch
    Abstract:

    Social Media Marketing is an integral element of 21st-century business. However, the literature on Social Media Marketing remains fragmented and is focused on isolated issues, such as tactics for effective communication. The current research applies a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic Social Media Marketing. Social Media Marketing scope represents a range from defenders to explorers, Social Media Marketing culture includes the poles of conservatism and modernism, Social Media Marketing structures fall between hierarchies and networks, and Social Media Marketing governance ranges from autocracy to anarchy. By providing a comprehensive conceptualization and definition of strategic Social Media Marketing, this research proposes an integrative framework that expands beyond extant Marketing theory. Furthermore, managers can apply the framework to position their organizations on these four dimensions in a manner consistent with their overall corporate mission and objectives.

Traci Taylor - One of the best experts on this subject based on the ideXlab platform.

Reto Felix - One of the best experts on this subject based on the ideXlab platform.

  • Elements of strategic Social Media Marketing: A holistic framework
    Journal of Business Research, 2017
    Co-Authors: Reto Felix, Philipp A. Rauschnabel, Chris Hinsch
    Abstract:

    Social Media Marketing is an integral element of 21st-century business. However, the literature on Social Media Marketing remains fragmented and is focused on isolated issues, such as tactics for effective communication. The current research applies a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic Social Media Marketing. Social Media Marketing scope represents a range from defenders to explorers, Social Media Marketing culture includes the poles of conservatism and modernism, Social Media Marketing structures fall between hierarchies and networks, and Social Media Marketing governance ranges from autocracy to anarchy. By providing a comprehensive conceptualization and definition of strategic Social Media Marketing, this research proposes an integrative framework that expands beyond extant Marketing theory. Furthermore, managers can apply the framework to position their organizations on these four dimensions in a manner consistent with their overall corporate mission and objectives.

Navjot Kaur - One of the best experts on this subject based on the ideXlab platform.

  • Influence of Social Media Marketing in Indian Pharmaceutical Industry
    International Journal, 2015
    Co-Authors: Supriti Agrawal, Navjot Kaur
    Abstract:

    Social Media Marketing is entering in every prospective field and results are beyond imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 billion USD by 2020. Social Media is definitely going to change the market dynamics. On 12th Feb. 2014 facebook celebrated its tenth anniversary with $134 billion revenue. Many pharmaceutical giants such as Pfizer, Eli Lilly, AstraZeneca, GSK etc.(Beth Synder Bulik, 2011) had realized the potential of Social Media and therefore, a huge chunk of money is involved which is resulting into a wide shared network of consumers (i.e. doctors and patients), hospitals, healthcare portal and pharmaceutical companies. It enables pharmaceutical companies to gain market intelligence, obtaining real time customer feedback, spreading disease awareness and engage in brand promotion. This study is an attempt to understand the implication of Social Media Marketing in Indian Pharmaceutical Industry and also to analyze the reason behind the acceptance of Social Media Marketing in pharmaceutical area. The outcome of the study is that Social Media Marketing had created a synchronized platform for doctors, pharmaceutical companies and patients (consumers) in more meaningful and coherent way. It not only creates the awareness about the disease but connects the patients of similar disease profile

Supriti Agrawal - One of the best experts on this subject based on the ideXlab platform.

  • Influence of Social Media Marketing in Indian Pharmaceutical Industry
    International Journal, 2015
    Co-Authors: Supriti Agrawal, Navjot Kaur
    Abstract:

    Social Media Marketing is entering in every prospective field and results are beyond imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 billion USD by 2020. Social Media is definitely going to change the market dynamics. On 12th Feb. 2014 facebook celebrated its tenth anniversary with $134 billion revenue. Many pharmaceutical giants such as Pfizer, Eli Lilly, AstraZeneca, GSK etc.(Beth Synder Bulik, 2011) had realized the potential of Social Media and therefore, a huge chunk of money is involved which is resulting into a wide shared network of consumers (i.e. doctors and patients), hospitals, healthcare portal and pharmaceutical companies. It enables pharmaceutical companies to gain market intelligence, obtaining real time customer feedback, spreading disease awareness and engage in brand promotion. This study is an attempt to understand the implication of Social Media Marketing in Indian Pharmaceutical Industry and also to analyze the reason behind the acceptance of Social Media Marketing in pharmaceutical area. The outcome of the study is that Social Media Marketing had created a synchronized platform for doctors, pharmaceutical companies and patients (consumers) in more meaningful and coherent way. It not only creates the awareness about the disease but connects the patients of similar disease profile