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Star Wars Toys - One of the best experts on this subject based on the ideXlab platform.

Jon Schafle - One of the best experts on this subject based on the ideXlab platform.

Jonathon Lundy - One of the best experts on this subject based on the ideXlab platform.

  • The Enduring Force of Kenner Star Wars Toy Commercials
    The Transmedia Franchise of Star Wars TV, 2020
    Co-Authors: Jonathon Lundy
    Abstract:

    Kenner Star Wars toys (1977–1985) revolutionized the action figure industry and tangibly connected fans to their beloved fictional storyworld. Over the past 40 years the toys have become a force of their own and an intrinsic part of the franchise. Toy collection is an almost ubiquitous expression of Star Wars fandom and some attention has been paid to its significance. Less explored is the role toy commercials played in cultivating an enduring legacy of fandom. Most of the classic commercials are available, either individually or in curated compilations, via YouTube, and their memorialization should not be dismissed as mere nostalgia. Today the toys and commercials are connections to Star Wars and generational identity markers that highlight the central role of both in the transmedial experience of Star Wars.

Natália Cipolaro Guirado - One of the best experts on this subject based on the ideXlab platform.

  • Imagens científicas na semiótica e fotografias de Star Wars / Scientific images in semiotics and photographs of Star Wars
    Texto Livre: Linguagem e Tecnologia, 2018
    Co-Authors: Natália Cipolaro Guirado
    Abstract:

    RESUMO : Neste trabalho faremos uma apresentacao e revisao bibliografica do percurso historico da semiotica francesa, que possibilita abordagem da imagem cientifica. Ilustraremos com uma breve analise de imagens cientificas apresentadas em dois filmes da franquia Star Wars : a primeira, fotografia de Star Wars Episodio I: A Ameaca Fantasma (1999), e a segunda, de Star Wars Episodio III: A Vinganca dos Sith (2005), ambos dirigidos por George Lucas. Para isso, utilizaremos ferramentas do arcabouco teorico proposto pelos semioticistas Jean-Francois Bordron (20 13 ), Jacques Fontanille (2007) e Maria Giulia Dondero (2010a). Procuramos analisar o universo visual dos filmes de Star Wars, ja que as narrativas ocorrem em uma galaxia ficticia e diversas viagens pelo espaco sideral sao constantemente apresentadas. Assim, abordaremos a vulgarizacao a ser feita de determinadas imagens cientificas para o publico-alvo, a fim de que possam ser compreendidas . PALAVRAS - CHAVE : cinema; fotografia; semiotica; Star Wars . ABSTRACT : In this work we will present a bibliographical review and presentation of the historical of the French semiotics that allows to approach the scientific image. We will illustrate with a brief analysis of scientific images presented in two Star Wars franchise films: the first photograph of Star Wars Episode I: The Phantom Menace (1999) and the second of Star Wars Episode III: Revenge of the Sith (2005), both directed by George Lucas. To that end, we will use tools from the theoretical framework proposed by the Semioticists Jean-Francois Bordron (2009), Jacques Fontanille (2007) and Maria Giulia Dondero (2010a). We will try to analyze the visual universe of the Star Wars films, since the narratives occur in a fictitious galaxy and several sideways space travels are constantly presented, thus, we will approach the vulgarization to be made of certain scientific images for the target audience so that they can be understood . KEYWORDS : cinema; photography; semiotics; Star Wars .

  • imagens cientificas na semiotica e fotografias de Star Wars scientific images in semiotics and photographs of Star Wars
    Texto Livre: Linguagem e Tecnologia, 2018
    Co-Authors: Natália Cipolaro Guirado
    Abstract:

    RESUMO : Neste trabalho faremos uma apresentacao e revisao bibliografica do percurso historico da semiotica francesa, que possibilita abordagem da imagem cientifica. Ilustraremos com uma breve analise de imagens cientificas apresentadas em dois filmes da franquia Star Wars : a primeira, fotografia de Star Wars Episodio I: A Ameaca Fantasma (1999), e a segunda, de Star Wars Episodio III: A Vinganca dos Sith (2005), ambos dirigidos por George Lucas. Para isso, utilizaremos ferramentas do arcabouco teorico proposto pelos semioticistas Jean-Francois Bordron (20 13 ), Jacques Fontanille (2007) e Maria Giulia Dondero (2010a). Procuramos analisar o universo visual dos filmes de Star Wars, ja que as narrativas ocorrem em uma galaxia ficticia e diversas viagens pelo espaco sideral sao constantemente apresentadas. Assim, abordaremos a vulgarizacao a ser feita de determinadas imagens cientificas para o publico-alvo, a fim de que possam ser compreendidas . PALAVRAS - CHAVE : cinema; fotografia; semiotica; Star Wars . ABSTRACT : In this work we will present a bibliographical review and presentation of the historical of the French semiotics that allows to approach the scientific image. We will illustrate with a brief analysis of scientific images presented in two Star Wars franchise films: the first photograph of Star Wars Episode I: The Phantom Menace (1999) and the second of Star Wars Episode III: Revenge of the Sith (2005), both directed by George Lucas. To that end, we will use tools from the theoretical framework proposed by the Semioticists Jean-Francois Bordron (2009), Jacques Fontanille (2007) and Maria Giulia Dondero (2010a). We will try to analyze the visual universe of the Star Wars films, since the narratives occur in a fictitious galaxy and several sideways space travels are constantly presented, thus, we will approach the vulgarization to be made of certain scientific images for the target audience so that they can be understood . KEYWORDS : cinema; photography; semiotics; Star Wars .

André Luiz Cordeiro Dos Santos - One of the best experts on this subject based on the ideXlab platform.

  • Star Wars - an episodes battle
    International Journal for Innovation Education and Research, 2020
    Co-Authors: Patrícia Nunes Da Silva, Monica De Almeida Gama, André Luiz Cordeiro Dos Santos
    Abstract:

    Mlodinow (2008) proposed a crazy market experiment: to release the same film under two titles: Star Wars: Episode A and Star Wars: Episode B. Their marketing campaigns and distribution schedule are identical except by their titles on trailers and ads. He looks at the first 20,000 moviegoers and record the film they choose to see. He claims it is most probable the lead never changes, and it is 88 times more likely that one of the two films will be int the lead through all 20,000 customers than it is that the lead continuously seesaw. We present a detailed mathematical explanation for Mlodinow claims.

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