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Colleen Mccue – One of the best experts on this subject based on the ideXlab platform.

  • Chapter 4 – Process Models for Data Mining and Predictive Analysis
    Data Mining and Predictive Analysis, 2015
    Co-Authors: Colleen Mccue
    Abstract:

    Data mining and predictive analytics can best be understood as a process, rather than specific technology, tool, or tradecraft. Chapter 4 includes an overview of four complementary approaches to analysis: the Central Intelligence Agency (CIA) Intelligence Process, the CRoss Industry Standard Process for Data Mining (CRISP-DM), SEMMA, and the Actionable Mining and Predictive Analysis process developed specifically for the operational public safety and security environment. The Actionable Mining and Predictive Analysis process addresses unique requirements and constraints associated with the applied setting, including data access and availability, public safety-specific evaluation, and the requirement for operationally relevant and Actionable Output. Data privacy and security also are addressed.

  • chapter 9 operationally Actionable Output
    Data Mining and Predictive Analysis (Second Edition)#R##N#Intelligence Gathering and Crime Analysis, 2015
    Co-Authors: Colleen Mccue
    Abstract:

    Data mining and predictive analytics have limited value if the Output is not operationally relevant and Actionable. Ideally, the end user should be able to incorporate their tacit knowledge and domain expertise; effectively extending from the results in support of novel insight and meaningful action. Geospatial capabilities represent powerful tools for effectively visualizing complex analytic results in an operationally relevant and Actionable format. Specific concepts are demonstrated by example.

  • Data Mining and Predictive Analysis – Chapter 9 – Operationally Actionable Output
    Data Mining and Predictive Analysis, 2015
    Co-Authors: Colleen Mccue
    Abstract:

    Data mining and predictive analytics have limited value if the Output is not operationally relevant and Actionable. Ideally, the end user should be able to incorporate their tacit knowledge and domain expertise; effectively extending from the results in support of novel insight and meaningful action. Geospatial capabilities represent powerful tools for effectively visualizing complex analytic results in an operationally relevant and Actionable format. Specific concepts are demonstrated by example.

Sampson, Anthony J. – One of the best experts on this subject based on the ideXlab platform.

  • Prioritizing efforts to improve foreign public opinion of America applying a business model to discover and create customer value
    Monterey California. Naval Postgraduate School, 2007
    Co-Authors: Sampson, Anthony J.
    Abstract:

    The U.S. National Security Strategy contains objectives that involve winning the battle for the hearts and minds of the foreign public. A study of literature and polling data reveals worldwide resentment toward America, indicating that America may be losing this battle. Given the reality of fiscal and resource constraints, America could not possibly address all of the concerns of the foreign public; rather, America must focus its efforts on the factors that are likely to make the greatest impact. This study identifies negative factors that interfere with favorable foreign public opinion and suggests an analytic framework for prioritizing those factors. Based on the theoretical Output, America’s top priorities should consist of minimizing the visible presences of U.S. troops in Arab nations; increasing understanding and consideration of how U.S. activities are perceived to impact Arab-Islamic culture; and readdressing recent unilateralist policy decisions that create a wedge between America and its European allies. Further in-depth research is required in order to establish more operationally realistic and Actionable Output, which takes into account the variables that this study excludes.http://archive.org/details/prioritizingeffo109453135US Air Force (USAF) author.Approved for public release; distribution is unlimited

Anthony J. Sampson – One of the best experts on this subject based on the ideXlab platform.

  • Prioritizing Efforts to Improve Foreign Public Opinion of America: Applying a Business Model to Discover and Create Customer Value
    , 2007
    Co-Authors: Anthony J. Sampson
    Abstract:

    Abstract : The U.S. National Security Strategy contains objectives that involve winning the battle for the hearts and minds of the foreign public. A study of literature and polling data reveals worldwide resentment toward America, indicating that America may be losing this battle. Given the reality of fiscal and resource constraints, America could not possibly address all of the concerns of the foreign public; rather, America must focus its efforts on the factors that are likely to make the greatest impact. This study identifies negative factors that interfere with favorable foreign pubic opinion and suggests an analytic framework for prioritizing those factors. Based on the theoretical Output, America’s top priorities should consist of minimizing the visible presences of U.S. troops in Arab nations; increasing understanding and consideration of how U.S. activities are perceived to impact Arab-Islamic culture; and readdressing recent unilateralist policy decisions that create a wedge between America and its European allies. Further in-depth research is required in order to establish more operationally realistic and Actionable Output, which takes into account the variables that this study excludes.

Tang Xiao-wo – One of the best experts on this subject based on the ideXlab platform.

  • Research of CRM Based on Customer Intelligence Engine
    , 2004
    Co-Authors: Hou Lun, Tang Xiao-wo
    Abstract:

    The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the Actionable Output from an intelligence eco-system. In order to focus enterprise’s attention on their customers satisfaction in the customer relarelationship management and make CRM system run more efficiently, a new concept of customer intelligence engine(CIE) is proposed at first time in the paper, the architecture of CIE is structured, the trigger of CIE is defined and described, the CIE-based CRM eco-system is also discussed.

Eunice M. A. Ayodo – One of the best experts on this subject based on the ideXlab platform.

  • An investigation into competitive intelligence practices and their effect on profitability of firms in the banking industry: A case of Equity Bank
    , 2012
    Co-Authors: Hildah Wambui Mugo, Kenneth N. Wanjau, Eunice M. A. Ayodo
    Abstract:

    The process of collecting, storing and analyzing information about the competitive arena results in the Actionable Output of intelligence ascertained by the needs prescribed by an organization. The relevance of monitoring, understanding and responding to competitors has long been recognized as a significant aspect of marketing activity, yet analysis of the competitive environment seems often to be subordinated as greater emphasis is placed on understanding customers and consumers. This study sought to investigate competitive intelligence practices of banks in Kenya with a specific focus on Equity bank. The study employed a case study design. The target population of this study was staff working at Equity Bank in Nairobi including top management, middle level management and low level management, of 60 was selected for the study. The stud used a questionnaire to collect primary data. The data was analyzed using both qualitative and quantitative techniques. The study found that for greater profitability of banks in Kenya, the competitive intelligence practices that should be applied are mainly product differentiation strategies, market intelligence, technology intelligence and strategic alliance. All these strategic intelligence practices lead to greater profitability and also reduction in costs for the bank, with technology intelligence being the highest contributor.