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Ilja Van Damme - One of the best experts on this subject based on the ideXlab platform.

  • a strategy of seduction the role of commercial advertisements in the eighteenth century retailing business of antwerp
    Business History, 2009
    Co-Authors: Dries Lyna, Ilja Van Damme
    Abstract:

    This article aims to place the use of promotional Advertising Material in a long-term perspective. By analysing the functioning of eighteenth-century commercial notices in the retailing business of Antwerp, a provincial town in the southern Netherlands, we try to demonstrate how advertisements of this kind had no clear-cut persuasive meaning. Rather, they were used as a way of mediating information barriers between buyers and sellers and, thus, lowering transaction costs. A quantitative and semantic breakdown of the advertisements in a local newspaper, the Gazette van Antwerpen, will show the fallacies of presuming a direct manipulative force from these eighteenth-century commercial messages.

Dries Lyna - One of the best experts on this subject based on the ideXlab platform.

  • a strategy of seduction the role of commercial advertisements in the eighteenth century retailing business of antwerp
    Business History, 2009
    Co-Authors: Dries Lyna, Ilja Van Damme
    Abstract:

    This article aims to place the use of promotional Advertising Material in a long-term perspective. By analysing the functioning of eighteenth-century commercial notices in the retailing business of Antwerp, a provincial town in the southern Netherlands, we try to demonstrate how advertisements of this kind had no clear-cut persuasive meaning. Rather, they were used as a way of mediating information barriers between buyers and sellers and, thus, lowering transaction costs. A quantitative and semantic breakdown of the advertisements in a local newspaper, the Gazette van Antwerpen, will show the fallacies of presuming a direct manipulative force from these eighteenth-century commercial messages.

Neil J G Field - One of the best experts on this subject based on the ideXlab platform.

  • voluntary agreement for tobacco Advertising at retail premises not being adhered to
    BMJ, 1998
    Co-Authors: Wendy Robertson, Neil J G Field, Sara E Rooney, Neil R Aston
    Abstract:

    Editor—The voluntary agreement on tobacco products' Advertising and promotion, dated 21 December 1994, has two clauses for retail premises, which came into force on 1 January 1997.1 Firstly, the tobacco industry undertook “to remove all external permanent Advertising Material at retail premises for all tobacco products … by 31 December 1996.” Secondly, “The companies will endeavour to ensure that their existing shop Advertising Material carries the health warnings prescribed by this agreement by 1 January 1997.” The Committee for Monitoring Agreements on Tobacco Advertising and Sponsorship confirmed (personal communication, June 1996) that health warnings such …

  • survey of tobacco Advertising and display of the under 16 sign influencing compliance with the voluntary agreement
    Health Education Journal, 1996
    Co-Authors: Wendy Robertson, Pam Archer, Wendy Jeffreys, David Parfitt, Neil J G Field
    Abstract:

    In 1995, a survey was carried out of all garages in Solihull Borough to assess, firstly, the extent of tobacco Advertising and compliance with the Voluntary Agreement on tobacco Advertising, and secondly, for the presence and position of the warning notice prohibiting sales to under-16- year-olds. In all, 49 garages were visited, of which 40 met the inclusion criteria of selling both petrol and cigarettes. Seven tobacco advertisements were suspected of breaching the Voluntary Agreement, but only one was confirmed as a breach by the official monitoring committee, COMATAS, which was an Embassy showcase without a health warning. The 'under-16' warning notice was not displayed at five garages. Similar surveys of different retail sales outlets for tobacco are carried out each year in Solihull to ensure compliance of tobacco Advertising Material with the Voluntary Agreement and the display of the 'under-16' warning notice. This paper discusses the rationale for carrying out similar systematic surveys in other d...

Wendy Robertson - One of the best experts on this subject based on the ideXlab platform.

  • voluntary agreement for tobacco Advertising at retail premises not being adhered to
    BMJ, 1998
    Co-Authors: Wendy Robertson, Neil J G Field, Sara E Rooney, Neil R Aston
    Abstract:

    Editor—The voluntary agreement on tobacco products' Advertising and promotion, dated 21 December 1994, has two clauses for retail premises, which came into force on 1 January 1997.1 Firstly, the tobacco industry undertook “to remove all external permanent Advertising Material at retail premises for all tobacco products … by 31 December 1996.” Secondly, “The companies will endeavour to ensure that their existing shop Advertising Material carries the health warnings prescribed by this agreement by 1 January 1997.” The Committee for Monitoring Agreements on Tobacco Advertising and Sponsorship confirmed (personal communication, June 1996) that health warnings such …

  • survey of tobacco Advertising and display of the under 16 sign influencing compliance with the voluntary agreement
    Health Education Journal, 1996
    Co-Authors: Wendy Robertson, Pam Archer, Wendy Jeffreys, David Parfitt, Neil J G Field
    Abstract:

    In 1995, a survey was carried out of all garages in Solihull Borough to assess, firstly, the extent of tobacco Advertising and compliance with the Voluntary Agreement on tobacco Advertising, and secondly, for the presence and position of the warning notice prohibiting sales to under-16- year-olds. In all, 49 garages were visited, of which 40 met the inclusion criteria of selling both petrol and cigarettes. Seven tobacco advertisements were suspected of breaching the Voluntary Agreement, but only one was confirmed as a breach by the official monitoring committee, COMATAS, which was an Embassy showcase without a health warning. The 'under-16' warning notice was not displayed at five garages. Similar surveys of different retail sales outlets for tobacco are carried out each year in Solihull to ensure compliance of tobacco Advertising Material with the Voluntary Agreement and the display of the 'under-16' warning notice. This paper discusses the rationale for carrying out similar systematic surveys in other d...

David S Waller - One of the best experts on this subject based on the ideXlab platform.

  • buy boycott or blog exploring online consumer power to share discuss and distribute controversial Advertising messages
    European Journal of Marketing, 2012
    Co-Authors: Gayle Kerr, Kathleen Mortimer, Sonia Dickinson, David S Waller
    Abstract:

    Purpose – The purpose of this study is to examine the concept of consumer power, in particular the power or bloggers in the online environment and how this might be applied to the regulation of Advertising.Design/methodology/approach – Utilising Denegri‐Knott's (2006) four on‐line power strategies, a content analysis of weblogs of Tourism Australia's “Where the bloody hell are you?” Advertising campaign is undertaken. Blogger behaviour towards this controversial campaign is documented and consumer power strategies are examined.Findings – This study reveals that bloggers are circumventing the traditional self regulatory process by distributing information, opinion, and even banned Advertising Material, thereby forming power hubs of like‐minded people, with the potential to become online pressure groups, augmenting the traditional powers of consumers in the self regulatory process.Research limitations/implications – Limitations include a single case context and its exploration of a single media tool (weblog...

  • buy boycott or blog exploring online consumer power to share discuss and distribute controversial Advertising messages
    QUT Business School, 2012
    Co-Authors: Gayle Kerr, Kathleen Mortimer, Sonia Dickinson, David S Waller
    Abstract:

    The availability of new media as a universal communication tool has an impact on the power of the general public to comment on a variety of issues. This paper examines this increase in consumer power with respect to bloggers. The research context is controversial Advertising, and specifically Tourism Australia’s “Where the bloody hell are you?” campaign. By utilising Denegri-Knott’s (2006) four on-line power strategies, a content analysis of weblogs reveals that consumers are distributing information, opinion and even banned Advertising Material, thereby forming power hubs of like-minded people, with the potential to become online pressure groups. The consequences and implications of this augmented power on regulators, advertisers and bloggers are explored. The findings contribute to the understanding of blogs as a new communication platform and bloggers as a new demographic of activists in the process of Advertising.