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Agenda-Setting Theory

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Maxwell Mccombs – 1st expert on this subject based on the ideXlab platform

  • The Agenda-Setting Theory / La teoría Agenda-Setting
    , 2019
    Co-Authors: Maxwell Mccombs, Sebastián Valenzuela

    Abstract:

    Forty years ago in Chapel Hill, North Carolina, the first Agenda-Setting study showed that the issue priorities of the news become the issue priorities of the public in the 1968 U.S. presidential campaign. Since then, the Agenda-Setting model has been replicated in more than 400 studies that include both election and non-election settings, covering a wide variety of issues, and extending beyond the U.S. to a broad range of countries in the five continents. This article examines the progress of this research to date, reviewing its principal variations, how now encompasses five different theoretical stages, and what are the possible new areas of application and development.Keywords: Agenda-Setting Theory, framing, news media, public opinion.Hace cuarenta anos, en Chapel Hill, Carolina del Norte, el primer estudio de Agenda-Setting mostro que los temas priorizados por las noticias correspondian a los temas priorizados por el publico. Desde entonces, este modelo de analisis ha sido replicado en mas de 400 estudios en los cinco continentes, incluyendo una gran variedad de temas, en escenarios electorales y no-electorales. Este articulo examina el progreso de este tipo de investigaciones, revisando sus variaciones principales, las cinco diferentes etapas teoricas que muestra en la actualidas y cuales son las posibles nuevas areas de aplicacion y desarrollo.Palabras clave: teoria Agenda-Setting, framing, medios noticiosos, opinion publica.

  • New Directions in Agenda-Setting Theory and Research
    Mass Communication and Society, 2014
    Co-Authors: Maxwell Mccombs, Donald L. Shaw, David H. Weaver

    Abstract:

    As Agenda-Setting Theory moves toward its 50th anniversary, its productivity in the past and at present augurs a highly promising future. In this essay, the original theorists trace the development of agenda setting and identify seven distinct facets. They explore three of the seven facets—need for orientation, network agenda setting, and agendamelding—in greater detail because those are particularly active arenas of contemporary research. Grounded in more than 40 years of productive collaboration among the authors, this inaugural Deutschmann Scholars Essay offers numerous new ideas about recent trends in and future directions for Agenda-Setting Theory and research. The three authors are all recipients of AEJMC’s Paul J. Deutschmann Award for Excellence in Research recognizing a career of scholarly achievement. The Deutschmann scholars observed that this may well be the most original article they have ever written together.

  • Exploring “the World Outside and the Pictures in Our Heads”: A Network Agenda-Setting Study
    Journalism & Mass Communication Quarterly, 2014
    Co-Authors: Hong Tien Vu, Maxwell Mccombs

    Abstract:

    This study examines the Network Agenda Setting Model, the third level of Agenda-Setting Theory. It seeks to expand the model’s scope by testing five years (2007-2011) of aggregated data from national news media and polls. The study finds evidence that the news media bundled issue objects and made them salient in the public’s mind. Findings of the study also demonstrate strong network correlations of issue salience among different types of news media.

Chris J. Vargo – 2nd expert on this subject based on the ideXlab platform

  • Global Intermedia Agenda Setting: A Big Data Analysis of International News Flow
    Journal of Communication, 2017
    Co-Authors: Lei Guo, Chris J. Vargo

    Abstract:

    This study contributes to international news flow literature methodologically, by significantly expanding its scope, and theoretically, by incorporating intermedia Agenda-Setting Theory, through which we reveal how news media in different countries influence each other in covering international news. With a big data analysis of 4,708 online news sources from 67 countries in 2015, the study shows that wealthier countries not only continue to attract most of the world news attention, they are also more likely to decide how other countries perceive the world. However, international news flow is not as hierarchical and U.S.-centric as found earlier. Online-only, emerging media in core countries are not necessarily more impactful in setting the world news agenda than those in (semi)peripheral countries.

Craig Deegan – 3rd expert on this subject based on the ideXlab platform

  • media pressures and corporate disclosure of social responsibility performance information a study of two global clothing and sports retail companies
    Accounting and Business Research, 2010
    Co-Authors: Muhammad Azizul Islam, Craig Deegan

    Abstract:

    This paper investigates the social and environmental disclosure practices of two large multinational companies, specifically Nike and Hennes&Mauritz. Utilising a joint consideration of legitimacy Theory and media agenda setting Theory, we investigate the linkage between negative media attention, and positive corporate social and environmental disclosures. Our results generally support a view that for those industry‐related social and environmental issues attracting the greatest amount of negative media attention, these corporations react by providing positive social and environmental disclosures. The results were particularly significant in relation to labour practices in developing countries – the issue attracting the greatest amount of negative media attention for the companies in question.

  • the public disclosure of environmental performance information a dual test of media agenda setting Theory and legitimacy Theory
    Accounting and Business Research, 1998
    Co-Authors: Noel Brown, Craig Deegan

    Abstract:

    Abstract This paper documents the results of an empirical study undertaken within Australia of the relationship between the print media coverage given to various industries’ environmental effects, and the levels of annual report environmental disclosures made by a sample of firms within those industries. The paper draws upon previous studies in media agenda setting Theory and legitimacy Theory to develop two testable hypotheses. Nine industries are reviewed across the period from 1981–1994. Drawing upon two theories, it is argued that the media can be particularly effective in driving the community’s concern about the environmental performance of particular organisations (from media agenda setting Theory). Where such concern is raised, organisations will respond by increasing the extent of disclosure of environmental information within the annual report (from legitimacy Theory). The results indicate that for the majority of the industries studied, higher levels of media attention (as determined by a revie…

  • The public disclosure of environmental performance information—a dual test of media agenda setting Theory and legitimacy Theory
    Accounting and Business Research, 1998
    Co-Authors: Noel Brown, Craig Deegan

    Abstract:

    Abstract This paper documents the results of an empirical study undertaken within Australia of the relationship between the print media coverage given to various industries’ environmental effects, and the levels of annual report environmental disclosures made by a sample of firms within those industries. The paper draws upon previous studies in media agenda setting Theory and legitimacy Theory to develop two testable hypotheses. Nine industries are reviewed across the period from 1981–1994. Drawing upon two theories, it is argued that the media can be particularly effective in driving the community’s concern about the environmental performance of particular organisations (from media agenda setting Theory). Where such concern is raised, organisations will respond by increasing the extent of disclosure of environmental information within the annual report (from legitimacy Theory). The results indicate that for the majority of the industries studied, higher levels of media attention (as determined by a revie…