The Experts below are selected from a list of 45 Experts worldwide ranked by ideXlab platform
Inho Suk - One of the best experts on this subject based on the ideXlab platform.
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Capital Market Returns to new product development success informational effects on product Market advertising
Journal of Marketing Research, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors aim to answer the following question: If the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing...
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Capital Market Returns to new product development success informational effects on product Market advertising
Social Science Research Network, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors seek to answer the question: if the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing decisions? Drawing on informational Market feedback and managerial learning theories, the authors posit that when firms are uncertain about how responsive the product Market will be to their Marketing activities, signals received from the Capital Market help them update their beliefs about the responsiveness. After decomposing the abnormal Returns at the new drug approval event into components that can and cannot be predicted by the firm (i.e., predicted and unpredicted abnormal Returns), the authors find that the post-approval advertising budget is larger when unpredicted abnormal approval Returns are higher. Further, this tendency is more pronounced for detailing spending than for direct-to-consumer (DTC) advertising. Consistent with these higher budgets, the authors find that post-launch advertising effectiveness is better as unpredicted abnormal approval Returns are higher, particularly for detailing (versus DTC). Overall, this study suggests that information flows from the Capital Market’s initial perceptions at new product introduction play an important role in subsequent Marketing decisions in the product Market.
Kyung Park - One of the best experts on this subject based on the ideXlab platform.
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Capital Market Returns to new product development success informational effects on product Market advertising
Journal of Marketing Research, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors aim to answer the following question: If the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing...
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Capital Market Returns to new product development success informational effects on product Market advertising
Social Science Research Network, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors seek to answer the question: if the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing decisions? Drawing on informational Market feedback and managerial learning theories, the authors posit that when firms are uncertain about how responsive the product Market will be to their Marketing activities, signals received from the Capital Market help them update their beliefs about the responsiveness. After decomposing the abnormal Returns at the new drug approval event into components that can and cannot be predicted by the firm (i.e., predicted and unpredicted abnormal Returns), the authors find that the post-approval advertising budget is larger when unpredicted abnormal approval Returns are higher. Further, this tendency is more pronounced for detailing spending than for direct-to-consumer (DTC) advertising. Consistent with these higher budgets, the authors find that post-launch advertising effectiveness is better as unpredicted abnormal approval Returns are higher, particularly for detailing (versus DTC). Overall, this study suggests that information flows from the Capital Market’s initial perceptions at new product introduction play an important role in subsequent Marketing decisions in the product Market.
Pradeep K Chintagunta - One of the best experts on this subject based on the ideXlab platform.
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Capital Market Returns to new product development success informational effects on product Market advertising
Journal of Marketing Research, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors aim to answer the following question: If the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing...
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Capital Market Returns to new product development success informational effects on product Market advertising
Social Science Research Network, 2019Co-Authors: Kyung Park, Pradeep K Chintagunta, Inho SukAbstract:The authors seek to answer the question: if the Capital Market reacts with abnormal stock Returns to new product development success events, do these Returns influence subsequent Marketing decisions? Drawing on informational Market feedback and managerial learning theories, the authors posit that when firms are uncertain about how responsive the product Market will be to their Marketing activities, signals received from the Capital Market help them update their beliefs about the responsiveness. After decomposing the abnormal Returns at the new drug approval event into components that can and cannot be predicted by the firm (i.e., predicted and unpredicted abnormal Returns), the authors find that the post-approval advertising budget is larger when unpredicted abnormal approval Returns are higher. Further, this tendency is more pronounced for detailing spending than for direct-to-consumer (DTC) advertising. Consistent with these higher budgets, the authors find that post-launch advertising effectiveness is better as unpredicted abnormal approval Returns are higher, particularly for detailing (versus DTC). Overall, this study suggests that information flows from the Capital Market’s initial perceptions at new product introduction play an important role in subsequent Marketing decisions in the product Market.
Samuel Amoako - One of the best experts on this subject based on the ideXlab platform.
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analysis of the impact of globalization and Capital Market Returns on the ghana stock exchange
Social Science Research Network, 2012Co-Authors: Samuel AmoakoAbstract:After independence in 1957, Ghana’s economy was characterized by a massive involvement of the state in almost every sector of the economy, which resulted in the public sector completely dominating production activities and formal employment. By the early 1980s, the economy had witnessed a long period of economic decline that manifested itself in low or negative GDP (Gross Domestic Product) growth, falling export revenue, and deteriorating infrastructure. Additionally, most of the state enterprises were faced with poor financial performance and low productivity culminating in increasing the burden of subsidy costs for government.The challenge faced by Ghana, like other sub-Saharan African countries, prompted the search for renewed economic strategy that would ensure economic growth necessary to reverse the rising unemployment rates. There were also efforts by successive governments to enforce efficiency and productivity in the state enterprises, as well as the wider financial and Capital Markets. With these objectives in view, the Government of Ghana launched an Economic Recovery Program (ERP) in 1983 aimed at reversing a protracted period of serious economic decline characterized by lax financial management, inflation rates well over 100 percent, and extensive government involvement in the economy. The policies included fiscal and monetary restraint, exchange rate adjustment/devaluation, trade liberalization, divestiture of state-owned enterprises, and private sector promotion. With the implementation of the economic recovery program, Ghana’s economy was poised to embrace globalization with the increased interaction with other economies, which opened the economy to greater and freer external trade and Capital inflows. As part of the globalization efforts, the Ghana Stock Exchange (GSE) was incorporated in July 1989, and was subsequently recognized as an authorized stock exchange in October 1990 under the Stock Exchange Act of 1971 (Act 384). One of the main objectives of the Ghana Stock Exchange is to provide the facilities and framework to the public for the purchase and sales of bonds, stocks, shares, and other securities. Since the inception of the Exchange, some significant developments have taken place that has resulted in huge steps towards the liberalization or globalization of the stock Market in Ghana. Key among them is the decision by the government to off load its shares in certain strategic state enterprises and banks, including Ashanti Goldfields Ltd. and Ghana Commercial Bank, through the Exchange. Additionally, the Exchange in 1993 opened the Market to both non-resident Ghanaians and foreigners, enabling them to invest directly without prior approval. These actions, among others, were recognized by many as an opportunity to attract top rated foreign institutional buyers, which would add a big boost to the development of the stock Market in Ghana.With increased efforts still being made by the Ghana Stock Exchange to further open the stock Market to the global Market, there is the need to assess the effect globalization has had on the stock Market since its inception. Thus, after almost two decades of operation by the Ghana Stock Exchange, the issue then arises as to whether the stock Market has indeed benefited from the effects of globalization. This study, thus, seeks to evaluate the development of the stock Market in Ghana from 1990 to 2010, and assesses the extent to which opening up the Market to the global Markets has impacted on the development of key stock Market indicators.
Mike Staunton - One of the best experts on this subject based on the ideXlab platform.
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long run global Capital Market Returns and risk premia
Social Science Research Network, 2002Co-Authors: Elroy Dimson, Paul Marsh, Mike StauntonAbstract:Investors have too often extrapolated from the American experience and from relatively recent evidence. In the 1950s, who but the most rampant optimist would have dreamed that, over the next fifty years, the real return on equities would be 9 percent per year? Yet this is exactly what happened in the US stock Market. In this study we extend our knowledge of financial Market performance across regions and across time. We present a comprehensive and consistent analysis of investment Returns for equities, bonds, bills, currencies, and inflation, spanning sixteen countries from the end of the nineteenth century to the beginning of the twenty-first. Our indexes are chosen to avoid survivorship bias, and all Returns include reinvested income. This enables us to study topics such as the size effect, the value premium, interest rates and inflation, dividend growth, and the equity risk premium over more than a century. The Markets we cover comprise two in North America, seven in the Euro area, four others in Europe, two in the Asia-Pacific region, and one in Africa. We present in this extract from our work a summary of Capital Market history in all sixteen countries. We find that over the long haul stocks beat bonds in every Market, and bonds beat bills almost everywhere. The full study is forthcoming as a book, 'Triumph of the Optimists: 101 Years of Global Investment Returns', to be published by Princeton University Press in February/March 2002
