The Experts below are selected from a list of 21174 Experts worldwide ranked by ideXlab platform
Ada Braghieri - One of the best experts on this subject based on the ideXlab platform.
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cheese liking and Consumer Willingness to pay as affected by information about organic production
Journal of Dairy Research, 2010Co-Authors: Fabio Napolitano, Ada Braghieri, E Piasentier, Saida Favotto, Simona Naspetti, Raffaele ZanoliAbstract:The present study aimed to assess the effect of information about organic production on Pecorino cheese liking and Consumer Willingness to pay. Mean scores of perceived liking were similar for organic cheese (OC) and conventional cheese (CC). Expected liking scores were higher for OC than for CC (P<0.001). For OC the expected liking was significantly higher (P<0.001) than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CC the expected liking was significantly lower (P<0.001) than the perceived liking expressed in blind conditions (positive disconfirmation). Consumers assimilated their liking for OC in the direction of expectations, as the difference actual vs. perceived liking was significant (P<0.001). However the assimilation was not complete, as also the difference actual liking vs. expected liking was significant (P<0.001). Consumers showed a Willingness to pay OC (mean+/-se=4.20+/-0.13 euro/100 g) higher than the local retail price for conventional (1.90 euro/100 g) and even organic cheese (3.00 euro/100 g). We conclude that the information about organic farming can be a major determinant of cheese liking and Consumer Willingness to pay, thus providing a potential tool for product differentiation, particularly for small scale and traditional farms
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effect of information about organic production on beef liking and Consumer Willingness to pay
Food Quality and Preference, 2010Co-Authors: Fabio Napolitano, Ada Braghieri, E Piasentier, Saida Favotto, Simona Naspetti, Raffaele ZanoliAbstract:The present study was aimed to assess the effect of information about organic production on beef liking and Consumer Willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CB no difference was observed. Consumers completely assimilated their liking for OB in the direction of expectations. Consumers showed a Willingness to pay for OB higher than the suggested price (P < 0.001), the latter corresponding to the local commercial value for organic beef. We conclude that the information about organic farming can be a major determinant of beef liking, thus providing a potential tool for meat differentiation to traditional farms.
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effect of information about animal welfare on Consumer Willingness to pay for yogurt
Journal of Dairy Science, 2008Co-Authors: Fabio Napolitano, C Pacelli, Antonio Girolami, Ada BraghieriAbstract:This study aimed to verify whether Consumers confirm their Willingness to pay extra costs for higher animal welfare standards in a situation where a potential purchase performed by Consumers, such as the Vickrey auction, is used. A 104-member Consumer panel was asked to rate its Willingness to pay (WTP) for plain and low-fat yogurts in 3 information conditions: tasting without information (blind WTP), information about animal welfare without tasting (expected WTP), tasting with information about animal welfare (actual WTP). Information was provided to the Consumers under the form of labels indicating the level of animal cleanliness and freedom of movement (5-point scale, from poor to very good). Consumers were influenced by information about low standards of animal welfare (low cleanliness and low freedom of movement) and moved their Willingness to pay in the direction of their expectations. However, the discrepancy between expectancy and actual WTP was not totally assimilated, indicating that WTP was also expressed in relation to other aspects (e.g., the sensory properties of the products). Conversely, the information concerning high standards of animal welfare (high cleanliness and high freedom of movement) was able to affect expectancy but had an effect on actual WTP only when the most acceptable yogurt was offered to the Consumers. In the case of discordant information on animal welfare, partly indicating high levels of welfare (freedom of movements) and low levels of welfare (cleanliness), expected WTP was always lower than blind WTP. However, when the least acceptable product was presented, they completely assimilated their actual WTP to the expectations. Conversely, with the most acceptable yogurt, no assimilation occurred and sensory properties prevailed in orienting Consumer WTP. Within each product, Consumers expressed a higher WTP for products with labels indicating high welfare standards as compared with yogurts with labels reporting intermediate and low welfare standard. These results show that information about animal welfare, if given to the Consumers, can be a major determinant of Consumer WTP for animal-based food products. However, information about high standards of animal welfare should be paired with products presenting a good eating quality.
Renée J. Fontenot - One of the best experts on this subject based on the ideXlab platform.
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A conceptual model of US Consumer Willingness‐to‐pay for environmentally certified wood products
Journal of Consumer Marketing, 1999Co-Authors: Richard P. Vlosky, Lucie K. Ozanne, Renée J. FontenotAbstract:Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and Consumer purchases. This research examines the relationships between intrinsic environmental motivations and the Willingness‐to‐pay a premium for environmentally certified wood products. A conceptual model is proposed that captures the effects of perceptions, awareness and price on Consumer Willingness to purchase and pay a premium for environmentally certified forest products. The data suggest that there are positive correlations between the Willingness‐to‐pay and the independent variables in the model, environmental consciousness, certification involvement and perceived importance of certification. A cluster of US Consumers was identified that has a proclivity to purchase certified wood products and may be a logical target market.
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a conceptual model of us Consumer Willingness to pay for environmentally certified wood products
Journal of Consumer Marketing, 1999Co-Authors: Richard P. Vlosky, Lucie K. Ozanne, Renée J. FontenotAbstract:Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and Consumer purchases. This research examines the relationships between intrinsic environmental motivations and the Willingness‐to‐pay a premium for environmentally certified wood products. A conceptual model is proposed that captures the effects of perceptions, awareness and price on Consumer Willingness to purchase and pay a premium for environmentally certified forest products. The data suggest that there are positive correlations between the Willingness‐to‐pay and the independent variables in the model, environmental consciousness, certification involvement and perceived importance of certification. A cluster of US Consumers was identified that has a proclivity to purchase certified wood products and may be a logical target market.
B. Mıran - One of the best experts on this subject based on the ideXlab platform.
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Consumer Willingness-TO-PAY FOR DIFFERENT ORGANIC CERTIFICATION LOGOS IN TURKEY
Revista De Cercetare Si Interventie Sociala, 2012Co-Authors: Ö. Karahan Uysal, Canan Abay, Murat Boyaci, Meike Janssen, B. Mıran, Ulrich HammAbstract:Using data from focus group discussions with Consumers and a choice experiment conducted in some of Turkey’s major cities, this study investigates whether Turkish Consumers prefer certain organic labelling schemes over others attempts and to elicit their Willingness to pay (WTP) for different organic certification logos. Although the level of awareness regarding organic certification logos was low, Consumers’ perceptions of the logos were generally positive. The results of the random parameter logit models indicated a positive WTP for the presence of one of the three tested certification body logos in addition to the mandatory governmental logo. Given the low level of certification logo awareness, the conclusion is that both purchasing decisions and perceptions regarding logos were affected by subjective criteria. Both the government and certification bodies should develop measures to increase Consumer awareness of their logos and form Consumer perceptions and attitudes regarding the quality of the certification implied by the logo.
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Consumer Willingness to Pay for Organic Products in Urban Turkey
2007Co-Authors: Sedef Akgüngör, B. Mıran, Canan AbayAbstract:The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish Consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous research in Turkey contends that Turkey organic food exports are growing and that there is a small but growing domestic market. A lacking component of the prevailing studies is that none of the studies have focused on the cosmetic quality component of organic products. Another aspect that is missing in the previous studies is that it is not possible to make inferences for the Turkish urban Consumers due to designs in sampling and population definition. The aim of the project will be fulfilled by estimating a representative sample of Turkish urban Consumer's Willingness to pay for reduced chemical residues in food and the tradeoff they make between cosmetic quality and food safety. The data is obtained through Consumer focus group studies and Consumer surveys with a representative sample of Turkish urban population. Higher income and educated individuals show more interest and have more knowledge regarding organic products. The choice for organic products is due to Consumer perception that organic products have higher nutritional value and carry low health risk. It is also found that Consumers do not perceive that organic products have higher prices than conventional counterparts. Consumer Willingness to pay for products with organic labels and certified products is up to 36%, thus representing a strong demand potential for organic products in Turkey's urban markets.
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Consumer Willingness to Pay for Reduced Pesticide Residues in Tomatoes
1999Co-Authors: Sedef Akgüngör, B. MıranAbstract:Abstract: The paper investigates the Turkish Consumers’ Willingness to pay for a labelthat guarantees that pesticide residues in foods do not cause health problems.Contingent valuation survey was conducted to 1005 randomly selected households toelicit tomato purchasing behavior under alternative prices and residue scenarios. Atobit model was used to estimate a demand model. To determine the probability ofpurchase, a probit model was estimated.Keywords: pesticide residues, food safety, Consumer demand.Pesticide use in Turkey was encouraged by pesticide credits and subsidiesover the years yet little investment was made to promote sustainable pesticide use.New policies are needed to encourage farmers for reduced pesticide use and to assuresafe food supply to the Consumers (Akgungor, 1995; Aksoy and Alt• ndi• li, 1996;Akgungor, Miran and Abay, 1997). One policy option is to ensure the Consumers withfood labels that would guarantee that the present levels of pesticide residues in foodsupply do not cause health risks. The costs of such a policy should be compensated bythe value of Consumer benefits from reduced pesticide residues in food. OneConsumer benefit from reduced pesticide residues is through reduced probability ofhealth impairment associated with pesticide residues in foods. Such benefit can beestimated by eliciting Consumers’ Willingness to pay for reduced health risks frompesticide residues.The aim of the paper is to estimate the value of the Turkish Consumers’ healthbenefits from reduced pesticide residues in foods. The paper investigates the TurkishConsumers’ Willingness to pay for labels that warrant that the current levels of
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Consumer Willingness TO PAY FOR REDUCED PESTICIDE RESIDUES IN TOMATOES: THE TURKISH CASE
1999Co-Authors: Sedef Akgüngör, B. Mıran, Canan AbayAbstract:The paper investigates the Turkish Consumers' Willingness to pay for a label that guarantees that pesticide residues in foods do not cause health problems. Contingent valuation survey was conducted to 1005 randomly selected households to elicit tomato purchasing behavior under alternative prices and residue scenarios. A tobit model was used to estimate a demand model. To determine the probability of purchase, a probit model was estimated.
Fabio Napolitano - One of the best experts on this subject based on the ideXlab platform.
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cheese liking and Consumer Willingness to pay as affected by information about organic production
Journal of Dairy Research, 2010Co-Authors: Fabio Napolitano, Ada Braghieri, E Piasentier, Saida Favotto, Simona Naspetti, Raffaele ZanoliAbstract:The present study aimed to assess the effect of information about organic production on Pecorino cheese liking and Consumer Willingness to pay. Mean scores of perceived liking were similar for organic cheese (OC) and conventional cheese (CC). Expected liking scores were higher for OC than for CC (P<0.001). For OC the expected liking was significantly higher (P<0.001) than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CC the expected liking was significantly lower (P<0.001) than the perceived liking expressed in blind conditions (positive disconfirmation). Consumers assimilated their liking for OC in the direction of expectations, as the difference actual vs. perceived liking was significant (P<0.001). However the assimilation was not complete, as also the difference actual liking vs. expected liking was significant (P<0.001). Consumers showed a Willingness to pay OC (mean+/-se=4.20+/-0.13 euro/100 g) higher than the local retail price for conventional (1.90 euro/100 g) and even organic cheese (3.00 euro/100 g). We conclude that the information about organic farming can be a major determinant of cheese liking and Consumer Willingness to pay, thus providing a potential tool for product differentiation, particularly for small scale and traditional farms
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effect of information about organic production on beef liking and Consumer Willingness to pay
Food Quality and Preference, 2010Co-Authors: Fabio Napolitano, Ada Braghieri, E Piasentier, Saida Favotto, Simona Naspetti, Raffaele ZanoliAbstract:The present study was aimed to assess the effect of information about organic production on beef liking and Consumer Willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind conditions (negative disconfirmation), whereas for CB no difference was observed. Consumers completely assimilated their liking for OB in the direction of expectations. Consumers showed a Willingness to pay for OB higher than the suggested price (P < 0.001), the latter corresponding to the local commercial value for organic beef. We conclude that the information about organic farming can be a major determinant of beef liking, thus providing a potential tool for meat differentiation to traditional farms.
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effect of information about animal welfare on Consumer Willingness to pay for yogurt
Journal of Dairy Science, 2008Co-Authors: Fabio Napolitano, C Pacelli, Antonio Girolami, Ada BraghieriAbstract:This study aimed to verify whether Consumers confirm their Willingness to pay extra costs for higher animal welfare standards in a situation where a potential purchase performed by Consumers, such as the Vickrey auction, is used. A 104-member Consumer panel was asked to rate its Willingness to pay (WTP) for plain and low-fat yogurts in 3 information conditions: tasting without information (blind WTP), information about animal welfare without tasting (expected WTP), tasting with information about animal welfare (actual WTP). Information was provided to the Consumers under the form of labels indicating the level of animal cleanliness and freedom of movement (5-point scale, from poor to very good). Consumers were influenced by information about low standards of animal welfare (low cleanliness and low freedom of movement) and moved their Willingness to pay in the direction of their expectations. However, the discrepancy between expectancy and actual WTP was not totally assimilated, indicating that WTP was also expressed in relation to other aspects (e.g., the sensory properties of the products). Conversely, the information concerning high standards of animal welfare (high cleanliness and high freedom of movement) was able to affect expectancy but had an effect on actual WTP only when the most acceptable yogurt was offered to the Consumers. In the case of discordant information on animal welfare, partly indicating high levels of welfare (freedom of movements) and low levels of welfare (cleanliness), expected WTP was always lower than blind WTP. However, when the least acceptable product was presented, they completely assimilated their actual WTP to the expectations. Conversely, with the most acceptable yogurt, no assimilation occurred and sensory properties prevailed in orienting Consumer WTP. Within each product, Consumers expressed a higher WTP for products with labels indicating high welfare standards as compared with yogurts with labels reporting intermediate and low welfare standard. These results show that information about animal welfare, if given to the Consumers, can be a major determinant of Consumer WTP for animal-based food products. However, information about high standards of animal welfare should be paired with products presenting a good eating quality.
Sedef Akgüngör - One of the best experts on this subject based on the ideXlab platform.
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Consumer Willingness to Pay for Organic Products in Urban Turkey
2007Co-Authors: Sedef Akgüngör, B. Mıran, Canan AbayAbstract:The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish Consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous research in Turkey contends that Turkey organic food exports are growing and that there is a small but growing domestic market. A lacking component of the prevailing studies is that none of the studies have focused on the cosmetic quality component of organic products. Another aspect that is missing in the previous studies is that it is not possible to make inferences for the Turkish urban Consumers due to designs in sampling and population definition. The aim of the project will be fulfilled by estimating a representative sample of Turkish urban Consumer's Willingness to pay for reduced chemical residues in food and the tradeoff they make between cosmetic quality and food safety. The data is obtained through Consumer focus group studies and Consumer surveys with a representative sample of Turkish urban population. Higher income and educated individuals show more interest and have more knowledge regarding organic products. The choice for organic products is due to Consumer perception that organic products have higher nutritional value and carry low health risk. It is also found that Consumers do not perceive that organic products have higher prices than conventional counterparts. Consumer Willingness to pay for products with organic labels and certified products is up to 36%, thus representing a strong demand potential for organic products in Turkey's urban markets.
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Consumer Willingness to Pay for Reduced Pesticide Residues in Tomatoes
1999Co-Authors: Sedef Akgüngör, B. MıranAbstract:Abstract: The paper investigates the Turkish Consumers’ Willingness to pay for a labelthat guarantees that pesticide residues in foods do not cause health problems.Contingent valuation survey was conducted to 1005 randomly selected households toelicit tomato purchasing behavior under alternative prices and residue scenarios. Atobit model was used to estimate a demand model. To determine the probability ofpurchase, a probit model was estimated.Keywords: pesticide residues, food safety, Consumer demand.Pesticide use in Turkey was encouraged by pesticide credits and subsidiesover the years yet little investment was made to promote sustainable pesticide use.New policies are needed to encourage farmers for reduced pesticide use and to assuresafe food supply to the Consumers (Akgungor, 1995; Aksoy and Alt• ndi• li, 1996;Akgungor, Miran and Abay, 1997). One policy option is to ensure the Consumers withfood labels that would guarantee that the present levels of pesticide residues in foodsupply do not cause health risks. The costs of such a policy should be compensated bythe value of Consumer benefits from reduced pesticide residues in food. OneConsumer benefit from reduced pesticide residues is through reduced probability ofhealth impairment associated with pesticide residues in foods. Such benefit can beestimated by eliciting Consumers’ Willingness to pay for reduced health risks frompesticide residues.The aim of the paper is to estimate the value of the Turkish Consumers’ healthbenefits from reduced pesticide residues in foods. The paper investigates the TurkishConsumers’ Willingness to pay for labels that warrant that the current levels of
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Consumer Willingness TO PAY FOR REDUCED PESTICIDE RESIDUES IN TOMATOES: THE TURKISH CASE
1999Co-Authors: Sedef Akgüngör, B. Mıran, Canan AbayAbstract:The paper investigates the Turkish Consumers' Willingness to pay for a label that guarantees that pesticide residues in foods do not cause health problems. Contingent valuation survey was conducted to 1005 randomly selected households to elicit tomato purchasing behavior under alternative prices and residue scenarios. A tobit model was used to estimate a demand model. To determine the probability of purchase, a probit model was estimated.