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Marcos Barros - One of the best experts on this subject based on the ideXlab platform.

  • Tools of Legitimacy: The Case of the Petrobras Corporate Blog
    Organization Studies, 2014
    Co-Authors: Marcos Barros
    Abstract:

    In this paper we explore how organizations are using new social technologies as tools in the discursive struggle over legitimacy. Using critical discourse analysis, we investigate one such struggle between the Corporate Blog published by Petrobras, Brazil’s state-owned oil company, and traditional local newspapers. In this particular battle, Petrobras used several discursive strategies to challenge the media’s legitimacy and build its own credibility. Furthermore, we suggest that Petrobras, to underline and to support these strategies, employed a meta-discursive strategy based on a discourse of e-democracy that gave it legitimacy as a discourse producer. In addition, this article contributes to the literature on organizational discourse by uncovering the new social media’s characteristic of hyper-intertextuality that was central in transforming the dynamics of power and resistance and the nature of discursive strategies. Our work analyses how organizations can actively and effectively engage these new too...

Petros Vourvachis - One of the best experts on this subject based on the ideXlab platform.

Červenka Jan - One of the best experts on this subject based on the ideXlab platform.

  • Blending of media and marketing content on the example of Ambiente Restaurants company
    2018
    Co-Authors: Červenka Jan
    Abstract:

    This thesis deals with the blending of journalistic and marketing content on the example of Ambiente Restaurants, namely its Corporate Blog Jídlo a radost which was created in 2015 primarily for promotional purposes. The main aim of this thesis is to find out what procedures in the editorial of the Jídlo a radost Blog editor uses, where the editors of the Blog get information and whether their editorial routine is comparable to that in the classical publishing houses. At the same time, the work examines who the Blog readers of Jídlo a radost are, how they perceive the content that Ambiente Restaurants publishes, whether the Jídlo a radost Blog is for them the primary source of information about gastronomy and whether they trust the information from the Blog. The practical part of this diploma thesis contains mixed research, which uses two research methods. The first is a quantitative method of questionnaire survey, in which readers of the Jídlo a radost Blog readers were asked. The second is a qualitative method, namely a semi-structured interview with Ambiente Restaurant's communications manager Sarka Hamanova. Data from the research of were used to answer the five main research questions

  • Blending of media and marketing content on the example of Ambiente Restaurants company
    Univerzita Karlova Fakulta sociálních věd, 2018
    Co-Authors: Červenka Jan
    Abstract:

    This thesis deals with the blending of journalistic and marketing content on the example of Ambiente Restaurants, namely its Corporate Blog Jídlo a radost which was created in 2015 primarily for promotional purposes. The main aim of this thesis is to find out what procedures in the editorial of the Jídlo a radost Blog editor uses, where the editors of the Blog get information and whether their editorial routine is comparable to that in the classical publishing houses. At the same time, the work examines who the Blog readers of Jídlo a radost are, how they perceive the content that Ambiente Restaurants publishes, whether the Jídlo a radost Blog is for them the primary source of information about gastronomy and whether they trust the information from the Blog. The practical part of this diploma thesis contains mixed research, which uses two research methods. The first is a quantitative method of questionnaire survey, in which readers of the Jídlo a radost Blog readers were asked. The second is a qualitative method, namely a semi-structured interview with Ambiente Restaurant's communications manager Sarka Hamanova. Data from the research of were used to answer the five main research questions.Tato diplomová práce se zabývá prolínáním žurnalistického a marketingového obsahu na příkladu společnosti Ambiente Restaurants, konkrétně jejího firemního Blogu Jídlo a radost, který v roce 2015 vznikl primárně k propagačním účelům. Hlavním cílem této diplomové práce je zjistit, jaké postupy při tvorbě obsahu redakce Blogu Jídlo a radost používá, odkud redaktoři Blogu získávají informace a zdali je jejich redakční rutina srovnatelná s tou v klasických vydavatelských domech. Zároveň práce zkoumá, kdo čtenáři Blogu Jídlo a radost jsou, jak vnímají obsah, který společnost Ambiente Restaurants publikuje, zdali je pro ně Blog Jídlo a radost primárním zdrojem informací o gastronomii a zdali informacím z Blogu důvěřují. Praktická část této diplomové práce obsahuje smíšený výzkum, který uplatňuje dvě výzkumné metody. První je kvantitativní metoda dotazníkového šetření, ve kterém byli dotazováni čtenáři Blogu Jídlo a radost. Druhá je metoda kvalitativní, a to konkrétně polostrukturovaný rozhovor s vedoucí komunikace společnosti Ambiente Restaurants Šárkou Hamanovou. Data z výzkumu této diplomové práce byla použita pro zodpovězení pěti hlavních výzkumných otázek.Katedra žurnalistikyDepartment of JournalismFakulta sociálních vědFaculty of Social Science

See Profile - One of the best experts on this subject based on the ideXlab platform.

Orduna-malea Enrique - One of the best experts on this subject based on the ideXlab platform.

  • Disclosing the network structure of private companies on the web: the case of Spanish IBEX 35 share index
    'Emerald', 2015
    Co-Authors: Orduna-malea Enrique, Lopez-cozar, Emilio Delgado, Serrano-cobos Jorge, Lloret-romero Nuria
    Abstract:

    It is common for an international company to have different brands, products or services, information for investors, a Corporate Blog, affiliates, branches in different countries, etc. If all these contents appear as independent additional web domains (AWD), the company should be represented on the web by all these web domains, since many of these AWDs may acquire remarkable performance that could mask or distort the real web performance of the company, affecting therefore on the understanding of web metrics. The main objective of this study is to determine the amount, type, web impact and topology of the additional web domains in commercial companies in order to get a better understanding on their complete web impact and structure. The set of companies belonging to the Spanish IBEX-35 stock index has been analyzed as testing bench. We proceeded to identify and categorize all AWDs belonging to these companies, and to apply both web impact (web presence and visibility) and network metrics. The results show that AWDs get a high web presence but relatively low web visibility, due to certain opacity or less dissemination of some AWDs, favoring its isolation. This is verified by the low network density values obtained, that occur because AWDs are strongly connected with the Corporate domain (although asymmetrically), but very weakly linked each other. Although the processes of AWDs creation and categorization are complex (web policy seems not to be driven by a defined or conscious plan), their influence on the web performance of IBEX 35companies is meaningful. This research measures the AWDs influence on companies under webometric terms for the first time

  • Disclosing the network structure of private companies on the web: the case of Spanish IBEX 35 share index
    'Emerald', 2015
    Co-Authors: Orduna-malea Enrique, Serrano-cobos Jorge, Delgado López-cózar Emilio, Lloret Romero, María Nuria
    Abstract:

    [EN] Purpose - It is common for an international company to have different brands, products or services, information for investors, a Corporate Blog, affiliates, branches in different countries, etc. If all these contents appear as independent additional web domains (AWDs), the company should be represented on the web by all these web domains, since many of these AWDs may acquire remarkable performance that could mask or distort the real web performance of the company, affecting therefore on the understanding of web metrics. The purpose of this paper is to determine the amount, type, web impact and topology of the AWDs in commercial companies in order to get a better understanding on their complete web impact and structure. Design/methodology/approach - The set of companies belonging to the Spanish IBEX-35 stock index has been analysed as testing bench. The authors proceeded to identify and categorise all AWDs belonging to these companies, and to apply both web impact (web presence and visibility) and network metrics. Findings - The results show that AWDs get a high web presence but relatively low web visibility, due to certain opacity or less dissemination of some AWDs favoring its isolation. This is verified by the low network density values obtained, that occur because AWDs are strongly connected with the Corporate domain (although asymmetrically), but very weakly linked each other. Research limitations/implications - The categories used to classify the various AWD, although they are clearly distinguishable conceptually, have certain limitations in practice, since they depend on the form adopted by companies to publish certain content or to provide certain services or products. Otherwise, the use of web indicators presents certain problems of accuracy that could be softened if applied with caution and in a relational basis. Originality/value - Although the processes of AWDs creation and categorisation are complex (web policy seems not to be driven by a defined or conscious plan), their influence on the web performance of IBEX 35 companies is meaningful. This research measures the AWDs influence on companies under webometric terms for the first time.This research has been funded under the project APOSTD/2013/002 from the Regional Ministry of Education, Culture and Sport (Generalitat Valenciana) in Spain.Orduña Malea, E.; Delgado López-Cózar, E.; Serrano-Cobos, J.; Lloret Romero, MN. (2015). Disclosing the network structure of private companies on the web: the case of Spanish IBEX 35 share index. Online Information Review. 39(3):360-382. doi:10.1108/OIR-11-2014-0282S36038239

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