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John M T Balmer - One of the best experts on this subject based on the ideXlab platform.
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relationship between Corporate Identity place architecture and identification an exploratory case study
Qualitative Market Research: An International Journal, 2019Co-Authors: Mohammad M Foroudi, John M T Balmer, Weifeng Chen, Pantea ForoudiAbstract:How organizations view, value and manage their place architecture in relation to identification and Corporate Identity has received little research attention. The main goal of this paper is to provide an integrative understanding of the relationships between Corporate Identity, place architecture, and identification from a multi-disciplinary approach. It is assumed that the characteristics of the organization and of the way a Corporate Identity and place architecture are managed will affect employees’ and consumers’ identification.,The paper uses a theory-building case study within the phenomenological/qualitative research tradition. The data were gathered through 15 in-depth interviews with top management who were working at a London-Based Business School. In addition, six focus groups were conducted with a total of 36 academics, and new empirical insights are offered. NVivo software was used to gain insight into the various influences and relationships.,Drawing on one case study, the findings confirm that firms are using the conceptualizations of Corporate Identity and place architecture, including the leveraging of tangible and intangible forms of consumers’/employees’ identification, toward a university business school. The insights from a single, exploratory, case study might not be generalizable.,The relationships between Corporate Identity, place architecture and identification have received little research attention and have hardly been studied at all from the perspective of this paper. This paper has value to researchers in the fields of marketing, Corporate Identity, place architecture, design, as well as professionals involved in managing a company’s architecture. Drawing on the marketing/management theory of Identity and architecture alignment, managers and policy advisors should devote attention to each element of the Corporate Identity and place architecture and ensure that they are meaningful, as well as in dynamic alignment.
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the Corporate Identity total Corporate communications stakeholders attributed identities identifications and behaviours continuum
European Journal of Marketing, 2017Co-Authors: John M T BalmerAbstract:Purpose This paper aims to introduce a new integrated strategic framework entitled, “The Corporate Identity, total Corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance of Corporate Identity apropos Corporate communications, Corporate image, attributed stakeholder identifications and resultant behaviours. The strategic importance of Corporate Identity is noted. The continuum inCorporates a variety of disciplinary/theoretical perspectives. Design/methodology/approach The paper/framework is informed by Corporate marketing and strategic perspectives; legal theory of the firm; social Identity branch theories; and stakeholder theory. The effects and management of Corporate Identity are seen as a continuum. The framework accommodates Tagiuri’s (1982) scholarship on Corporate Identity. Findings This paper formally introduces and explicates “The Corporate Identity, total Corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum”. Corporate Identity management is an on-going strategic senior management/strategic requisite. Notably, the legal theory of company law – routinely overlooked – and its impact on Corporate Identity management is accepted, acknowledged and accommodated. The importance of stakeholders and stakeholder identification (a derivative of social Identity theory) is underscored. Practical implications Via the explication of the continuum, managers can comprehend the nature and importance of Corporate Identity; appreciate that Corporate Identity adaptation/change is on-going; comprehend its interface/s with Corporate communications, stakeholder attributed identities, identifications and the business environment; understand the need for on-going fidelity to an institution’s legally based core purposes and Corporate Identity traits (juridical Identity); cognise the efficacy of constant stakeholder and environmental analysis. Corporate Identity sustainability requires Corporate Identity to be advantageous, beneficial, critical, differentiating and effectual. Stakeholder prioritisation is not solely dependent on power, legitimacy and urgency but on legality, efficacy, ethicality and temporality. Originality/value The resultant framework/approach, therefore, aims to make a meaningful advance on the territory and, moreover, seeks to be of utility to scholars and practitioners of Corporate marketing, strategy and company law. Arguably, therefore, the framework is more ambitious than extant framework on the domain. The resultant framework/approach, therefore, aims to make a meaningful advance on the territory and seeks to be of utility to scholars and practitioners of Corporate Identity, communications, images, identification, stakeholder theory, company law and, importantly, Corporate strategy.
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a grounded theory of the Corporate Identity and Corporate strategy dynamic a Corporate marketing perspective
European Journal of Marketing, 2013Co-Authors: John M T BalmerAbstract:Purpose – This article has an explicit purpose of making a theoretical contribution to the issue of senior management cognitions of the Corporate Identity/Corporate strategy interface. The aim of this research is to particularise the nature and saliency of this interface to Corporate marketing scholars and practitioners alike.Design/methodology/approach – This article adopts a grounded theory methodology and is informed by three in depth case studies undertaken among three building societies (mutuals) operating within the British Financial Services Industry.Findings – The results confirm the saliency of the Corporate Identity/Corporate strategy dyad vis‐a‐vis the comprehension and management of contemporary organisation. Theoretically, the study finds that senior management's cognitions of the Corporate Identity/strategy interface are interdependent, symbiotic and dynamic in nature: the nature of the dyad differed among the three institutions examined. In terms of the nascent domain of Corporate marketing...
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Corporate Identity the power and the paradox
Design Management Journal (Former Series), 2010Co-Authors: John M T BalmerAbstract:IN THE REAL WORLD, the emphasis on Corporate Identity as a factor in business success is expanding significantly. Academic interest in the subject, however, remains modest. This leaves a gap that, in John Balmer's analysis, creates misunderstandings about both the meaning and contributions of Identity. To resolve basic questions, Balmer outlines seven schools of thought regarding Identity and posits a definition that relates the internal and external dimensions of Identity to the fundamental objectives of creating a favorable Corporate image and customer loyalty.
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Identity based views of the corporation insights from Corporate Identity organisational Identity social Identity visual Identity Corporate brand Identity and Corporate image
European Journal of Marketing, 2008Co-Authors: John M T BalmerAbstract:Purpose – The purpose of this paper is to consider advances in Corporate Identity scholarship on the occasion of the tenth anniversary of the first special edition of Corporate Identity to appear in the European Journal of Marketing in 1997.Design/methodology/approach – The paper takes the form of a literature review.Findings – The notion of, what can be termed, “Identity‐based views of the corporation” is introduced. Each of the ten Identity based perspectives that inform the above are underpinned by a critically important question which is believed to be of considerable saliency to marketing scholars and policy advisors alike. As a precursor to an exposition of these ten perspectives, the paper discusses five principal schools of thought relating to Identity and identification ((the quindrivium) which can be characterised as: Corporate Identity (the Identity of the organisation); communicated Corporate identification (identification from the organisation); stakeholder Corporate identification (an indivi...
T C Melewar - One of the best experts on this subject based on the ideXlab platform.
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the role of Corporate Identity management in the higher education sector an exploratory case study
Journal of Marketing Communications, 2018Co-Authors: T C Melewar, Pantea Foroudi, Keith Dinnie, Bang NguyenAbstract:This paper examines the Corporate Identity concept and presents an empirical test of a Corporate Identity model in the context of the higher education sector. The various components of Corporate id...
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facets of Corporate Identity communication and reputation
2008Co-Authors: T C MelewarAbstract:Contents: Part 1: Corporate Identity 1. Explicating relation between Identity and culture: a multi-perspective conceptual model 2. An epiphany of three: Corporate Identity, Corporate brand management, and Corporate marketing 3. Non-Traditional Expressions of organizational visual Identity: reaching consumers through alternative means 4. Illustrations of the internal management of Corporate Identity Part 2: Corporate Communication 5. Corporate Communication and Corporate reputation: understanding how (best) practices make a difference 6. How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR 7. Corporate Communication: reputation in action 8. Employing effective leadership in a crisis: a case study of Malden Mills, Corporate reputation, and the limits of socially responsible public relations Part 3: Corporate Reputation 9. Projective Corporate character in the branding of business schools 10. Creating better Corporate reputations: an Australian perspective 11. An Attitudinal measure of Corporate Reputation 12. Corporate Reputation building: an Asian perspective
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Corporate communications, Identity and image: A research agenda
Journal of Brand Management, 2006Co-Authors: Elif Karaosmanoglu, T C MelewarAbstract:This paper focuses on the importance of Corporate Identity mix and unplanned (uncontrolled) communication elements in Corporate image formation. It aims to define the scope of the communicators of Corporate Identity in the consumers’ context. It presents a literature review with highlights on Corporate Identity management and Corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.
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seven dimensions of Corporate Identity a categorisation from the practitioners perspectives
European Journal of Marketing, 2006Co-Authors: T C Melewar, Elif KaraosmanogluAbstract:– This paper investigates what organisations perceive as the essential components of Corporate Identity concept and their contents. It proposes an operational definition of Corporate Identity on the basis of the practitioners' views., – The information was gathered through 32 in‐depth interviews with managers from different organisations (mainly multinational companies) and an analysis of Corporate literature and web sites. The initial analysis is based on a multidisciplinary categorisation developed by the first author, which facilitated the systematic analysis of a wide range of components (e.g. Corporate communication, Corporate design, Corporate culture etc.) associated with Corporate Identity., – The study shows that there is a considerable divergence in opinions concerning the fundamental components of Corporate Identity among practitioners. Most interviewees heavily associated Identity with the areas of Corporate design, communication, behaviour and strategy whereas there was no unanimous agreement as to whether or not Corporate culture was a product or determinant of Corporate Identity., – Developing sub‐items and their measures for each dimension presented in the proposed definition and examining the possible relationships between them might be the further step. Also additional empirical research which considers consequences of Corporate Identity management in relation to company performance indicators could enhance overall understanding of the concept., – Senior company management can use the categorisation discussed in this paper as a starting point for development of Corporate Identity management strategies., – Recategorisation of Melewar's Corporate Identity dimensions, which help define Corporate Identity concept in measurable terms.
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Corporate Identity concept components and contribution
The Journal of General Management, 2005Co-Authors: T C Melewar, Elif Karaosmanoglu, Douglas PatersonAbstract:The purpose of this paper is to provide an overview of the Corporate Identity concept. This investigation initially provides a brief review of the literature and clarification of the various compon...
Russell Abratt - One of the best experts on this subject based on the ideXlab platform.
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Corporate Identity, strategy and change
Journal of Brand Management, 2017Co-Authors: Russell Abratt, Michela MingioneAbstract:This commentary aims to broaden our understanding of Corporate Identity, in particular its relationships to strategy and change. It highlights the evolving nature of Corporate Identity and strategy, outlines the triggers for Corporate Identity change, examines earlier managerial models and reports on some existing case examples. Drawing on the field of management studies, in particular the Punctuated Equilibrium Theory, we propose a model to successfully manage the Corporate Identity change process. We call for more research in the Corporate Identity area.
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Corporate Identity Corporate branding and Corporate reputations reconciliation and integration
European Journal of Marketing, 2012Co-Authors: Russell Abratt, Nicola KleynAbstract:Purpose – The main purpose of this paper is to explore, define, reconcile and depict Corporate Identity (CI), Corporate brand (CB) and Corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter‐relatedness. Design/methodology/approach – The paper draws on key literature relating to CI, CB and CR. Findings – The paper develops a framework that explains and aligns the drivers of CB and CR. Practical implications – Managers will be able to use the framework to help them align and optimise brand and reputation building efforts of their organisation. Academics will be able to use the framework as a basis for empirical research. Originality/value – The article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable.
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Corporate Identity ethics and reputation in supplier buyer relationships
Journal of Business Ethics, 2007Co-Authors: Michael Bendixen, Russell AbrattAbstract:Multi-national corporations (MNCs) have been criticised for not behaving ethically in some situations, which could have a negative effect on their reputation. This study examines the ethics of a large MNC in its relationship with its suppliers. A brief literature review of Corporate Identity, business ethics and buyer–supplier relationships is undertaken. The views and perceptions of the buying staff and the suppliers to a large South African MNC are obtained and discussed. The results indicate that this MNC has a good Corporate reputation among both its suppliers (an important stakeholder) and its own buying department. The existence and implementation of formal codes of ethics was found to be a necessary, but not sufficient condition for good ethical practice. Candid relationships with suppliers emerged as a second and important factor. Ethical perceptions of buyers by suppliers are driven by the management of Corporate Identity, through the elements of ethical standards and candid relationships. We present a model of Corporate Identity/reputation in Buyer–Supplier Relationships.
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the Corporate Identity management process revisited
Journal of Marketing Management, 2003Co-Authors: Geoff Bick, Marciene C Jacobson, Russell AbrattAbstract:This paper has two objectives. It attempts firstly to define a number of related concepts in the Corporate Identity management process and secondly, to update one of the earlier models of this process. Recent developments in the Corporate Identity management theory are discussed and models of this process are reviewed. An up-to-date model of the Corporate Identity management process is proposed.
Bang Nguyen - One of the best experts on this subject based on the ideXlab platform.
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the role of Corporate Identity management in the higher education sector an exploratory case study
Journal of Marketing Communications, 2018Co-Authors: T C Melewar, Pantea Foroudi, Keith Dinnie, Bang NguyenAbstract:This paper examines the Corporate Identity concept and presents an empirical test of a Corporate Identity model in the context of the higher education sector. The various components of Corporate id...
Elif Karaosmanoglu - One of the best experts on this subject based on the ideXlab platform.
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csr motivation and customer extra role behavior moderation of ethical Corporate Identity
Journal of Business Research, 2016Co-Authors: Elif Karaosmanoglu, Nesenur Altinigne, Didem Gamze IsiksalAbstract:Abstract This study investigates the relationship between Corporate social responsibility (CSR) motives and customer extra-role behavior in an emerging market context. It examines the moderating role of ethical Corporate Identity on this relationship in two replicated scenario-based experiments in two different contexts (i.e. high CSR fit vs. low CSR fit). Both studies assess whether the attributions of consumers about a firm's CSR motivation (i.e. firm-serving vs. public serving) change their extra-role behavior (e.g. making suggestions related to product or service improvement, taking part in company surveys and activities, defending companies against negative reactions, making recommendations to others) toward that company if it expresses its ethical Identity. Study I takes place in a company-locus/CSR initiative high-fit context; and Study II replicates it in a company-locus/CSR initiative low-fit context. The results demonstrate that regardless of the CSR fit contexts, CSR activities improve customer extra-role behavior with-in the firm-serving motivation condition when a company is known for its ethical stance before CSR activities. However, they are ineffective when a company's ethical visibility is implicit even in the public-serving motivation situation. These outcomes indicate that expressing a company's ethical standing prior to CSR activities would be a beneficial strategy for companies in emerging markets.
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Corporate communications, Identity and image: A research agenda
Journal of Brand Management, 2006Co-Authors: Elif Karaosmanoglu, T C MelewarAbstract:This paper focuses on the importance of Corporate Identity mix and unplanned (uncontrolled) communication elements in Corporate image formation. It aims to define the scope of the communicators of Corporate Identity in the consumers’ context. It presents a literature review with highlights on Corporate Identity management and Corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.
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seven dimensions of Corporate Identity a categorisation from the practitioners perspectives
European Journal of Marketing, 2006Co-Authors: T C Melewar, Elif KaraosmanogluAbstract:– This paper investigates what organisations perceive as the essential components of Corporate Identity concept and their contents. It proposes an operational definition of Corporate Identity on the basis of the practitioners' views., – The information was gathered through 32 in‐depth interviews with managers from different organisations (mainly multinational companies) and an analysis of Corporate literature and web sites. The initial analysis is based on a multidisciplinary categorisation developed by the first author, which facilitated the systematic analysis of a wide range of components (e.g. Corporate communication, Corporate design, Corporate culture etc.) associated with Corporate Identity., – The study shows that there is a considerable divergence in opinions concerning the fundamental components of Corporate Identity among practitioners. Most interviewees heavily associated Identity with the areas of Corporate design, communication, behaviour and strategy whereas there was no unanimous agreement as to whether or not Corporate culture was a product or determinant of Corporate Identity., – Developing sub‐items and their measures for each dimension presented in the proposed definition and examining the possible relationships between them might be the further step. Also additional empirical research which considers consequences of Corporate Identity management in relation to company performance indicators could enhance overall understanding of the concept., – Senior company management can use the categorisation discussed in this paper as a starting point for development of Corporate Identity management strategies., – Recategorisation of Melewar's Corporate Identity dimensions, which help define Corporate Identity concept in measurable terms.
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Corporate Identity concept components and contribution
The Journal of General Management, 2005Co-Authors: T C Melewar, Elif Karaosmanoglu, Douglas PatersonAbstract:The purpose of this paper is to provide an overview of the Corporate Identity concept. This investigation initially provides a brief review of the literature and clarification of the various compon...
