The Experts below are selected from a list of 9633 Experts worldwide ranked by ideXlab platform
Ravinder Vinayek - One of the best experts on this subject based on the ideXlab platform.
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Corporate Websites as a New Export Marketing Tool for Indian Exporters: An Evaluation
Social Science Research Network, 2015Co-Authors: Reeti Gupta, Ravinder VinayekAbstract:The blend of marketing initiatives and technology has become a crucial element for enhancing exporting activities into different country’s marketplace in present intertwined world economy. However, internet and specifically a ‘Corporate Website’ are relatively new in Indian exporter’s marketing strategy. Considering this and perceiving that a Website is the most prominent tool of internet, the study aims to get the awareness about the present situation of Indian exporter’s Websites. To accomplish this task, the study attempts to assess the extent to which Indian exporting firms have adopted specific Website attributes to enhance their use of the internet as an export-marketing tool. In light of the analysis, the study also explains some procedural issues for those firms, which are planning to inCorporate Websites in their competitive export marketing strategy.
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Corporate Websites as a new export marketing tool for Indian exporters: An evaluation
2010Co-Authors: Ravinder Vinayek, Reeti GuptaAbstract:The blend of marketing initiatives and technology has become a crucial element for enhancing exporting activities into different countries marketplace in present intertwined world economy. However, internet and specifically a ‘Corporate Website’ are relatively new in Indian exporter's marketing strategy. Considering this and perceiving that a Website is the most prominent tool of internet, the study aims to get the awareness about the present situation of Indian exporter's Websites. To accomplish this task, the study attempts to assess the extent to which Indian exporting firms have adopted specific Website attributes to enhance their use of the internet as an export-marketing tool. In light of the analysis, the study also explains some procedural issues for those firms, which are planning to inCorporate Websites in their competitive export marketing strategy.
Scott Mccoy - One of the best experts on this subject based on the ideXlab platform.
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the state of Corporate Website accessibility
Communications of The ACM, 2009Co-Authors: Eleanor T Loiacono, Nicholas C Romano, Scott MccoyAbstract:Web accessibility continues to have important social, legal and economic implications for ecommerce. Over 50 million Americans have disabilities and so do around 600 million world-wide (www.census.gov/prod/2003pubs/c2kbr-17.pdf; www.usdoj.gov/crt/ada/busstat.htm). Disabilities include a vast range of issues: cognition, vision, motor skills, and hearing. The disabled comprise 19.3% of the U.S. population, more than any other minority group, including the next largest group---Hispanics (14.9%). This growing population commands significant discretionary funds. The U.S. Department of Labor estimates those with disabilities control $175 billion (www.dol.gov/odep/pubs/ek98/provide.htm) exceeding twice that of teens and 17 times that of tweens (8--12 year-olds), currently the most sought after demographic groups (www.census.gov/prod/2003pubs/c2kbr-17.pdf). This untapped, growing market exceeds most company's estimations. In this study, we extend a previous CACM paper that surveyed accessibility at a snapshot in time with historical and additional perspectives on accessibility of Fortune 100 (F100) Web sites. The initial study revealed that over 80% of the F100's Websites were potentially inaccessible to people with visual disabilities. Companies have become more aware of accessibility in recent years, which leads one to wonder whether the predominance of inaccessible Websites continues or if companies have actually begun to seriously address Website accessibility. Researchers have called for accessibility reviews over time. Following these suggestions, in addition to the initial study sample this study adds three additional data sets for a total of four: 2000, 2002, 2004, and 2005. The F100 Web sites were chosen for the usual reasons this population is studied, but also because we expect the largest and most profitable companies to be the most likely to have the resources and personnel to ensure Website accessibility. The unit of analysis was the top-level home page for each Web site. This is an optimistic approach as companies may put their best foot forward here and then fail to consider accessibility for lower level pages. Deeper level analyses are possible but beyond the scope of this study. All samples were analyzed with the Watchfire® Bobby™ 5.0 Web accessibility validation tool. The Web Accessibility Initiative (WAI) guidelines were used to review all error types: Priority 1 (developers must satisfy), Priority 2 (developers should satisfy), and Priority 3 (developers may satisfy) (Table 1). WAI guidelines are a good starting point from which to evaluate Web accessibility and they are quickly becoming the global standard. WAI guidelines focus predominantly on problems encountered by blind users and therefore following only these guidelines will not always ensure accessibility for all disabled people. Given the breadth of existing disabilities it is difficult to evaluate all possible limitations to Website accessibility. For this reason and to remain consistent with the previous study, this research concentrates on the WAI guidelines and thus issues that primarily impact visually impaired users. Automatically identified errors are important, yet many Web site accessibility problems must be checked manually by users or developers. For example, as the first criteria under Priority 1 suggests in Table 1, an accessible Website should "provide alternative text for all images." Automated checkers cannot determine if the alternative text provided is meaningful to the user. Similarly, blind users often encounter problems with unlabeled "forms" that would allow them to enter information that could be searched, such as an author or title to a book. Further, 'user checks' may be more important than automatically validated errors because they can hide more subtle, yet potentially more problematic issues. We ran an automated user check analysis to determine the types and numbers of user checks for all sample years (Table 2).
Reeti Gupta - One of the best experts on this subject based on the ideXlab platform.
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Corporate Websites as a New Export Marketing Tool for Indian Exporters: An Evaluation
Social Science Research Network, 2015Co-Authors: Reeti Gupta, Ravinder VinayekAbstract:The blend of marketing initiatives and technology has become a crucial element for enhancing exporting activities into different country’s marketplace in present intertwined world economy. However, internet and specifically a ‘Corporate Website’ are relatively new in Indian exporter’s marketing strategy. Considering this and perceiving that a Website is the most prominent tool of internet, the study aims to get the awareness about the present situation of Indian exporter’s Websites. To accomplish this task, the study attempts to assess the extent to which Indian exporting firms have adopted specific Website attributes to enhance their use of the internet as an export-marketing tool. In light of the analysis, the study also explains some procedural issues for those firms, which are planning to inCorporate Websites in their competitive export marketing strategy.
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Corporate Websites as a new export marketing tool for Indian exporters: An evaluation
2010Co-Authors: Ravinder Vinayek, Reeti GuptaAbstract:The blend of marketing initiatives and technology has become a crucial element for enhancing exporting activities into different countries marketplace in present intertwined world economy. However, internet and specifically a ‘Corporate Website’ are relatively new in Indian exporter's marketing strategy. Considering this and perceiving that a Website is the most prominent tool of internet, the study aims to get the awareness about the present situation of Indian exporter's Websites. To accomplish this task, the study attempts to assess the extent to which Indian exporting firms have adopted specific Website attributes to enhance their use of the internet as an export-marketing tool. In light of the analysis, the study also explains some procedural issues for those firms, which are planning to inCorporate Websites in their competitive export marketing strategy.
Eleanor T Loiacono - One of the best experts on this subject based on the ideXlab platform.
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Corporate Website accessibility does legislation matter
Universal Access in The Information Society, 2013Co-Authors: Eleanor T Loiacono, Soussan DjamasbiAbstract:Over 600 million people worldwide have disabilities ranging from visual and hearing impairments to cognitive and motor skill issues. This number is only growing as "Baby Boomers" age. Previous research reveals that those organizations, such as federal agencies and colleges, which are mandated to have accessible Websites, do indeed have higher levels of accessible Websites than Corporate sites do. This led to the current research, which aims at understanding what factors truly impact a company's decision to provide an accessible Website. The results of a global survey of managers from a variety of industries uncovered that the key factors for influencing a company's level of Website accessibility are the number of IT professionals employed by the firm, the level of accessibility testing performed, and whether the company is mandated to have an accessible Website.
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the state of Corporate Website accessibility
Communications of The ACM, 2009Co-Authors: Eleanor T Loiacono, Nicholas C Romano, Scott MccoyAbstract:Web accessibility continues to have important social, legal and economic implications for ecommerce. Over 50 million Americans have disabilities and so do around 600 million world-wide (www.census.gov/prod/2003pubs/c2kbr-17.pdf; www.usdoj.gov/crt/ada/busstat.htm). Disabilities include a vast range of issues: cognition, vision, motor skills, and hearing. The disabled comprise 19.3% of the U.S. population, more than any other minority group, including the next largest group---Hispanics (14.9%). This growing population commands significant discretionary funds. The U.S. Department of Labor estimates those with disabilities control $175 billion (www.dol.gov/odep/pubs/ek98/provide.htm) exceeding twice that of teens and 17 times that of tweens (8--12 year-olds), currently the most sought after demographic groups (www.census.gov/prod/2003pubs/c2kbr-17.pdf). This untapped, growing market exceeds most company's estimations. In this study, we extend a previous CACM paper that surveyed accessibility at a snapshot in time with historical and additional perspectives on accessibility of Fortune 100 (F100) Web sites. The initial study revealed that over 80% of the F100's Websites were potentially inaccessible to people with visual disabilities. Companies have become more aware of accessibility in recent years, which leads one to wonder whether the predominance of inaccessible Websites continues or if companies have actually begun to seriously address Website accessibility. Researchers have called for accessibility reviews over time. Following these suggestions, in addition to the initial study sample this study adds three additional data sets for a total of four: 2000, 2002, 2004, and 2005. The F100 Web sites were chosen for the usual reasons this population is studied, but also because we expect the largest and most profitable companies to be the most likely to have the resources and personnel to ensure Website accessibility. The unit of analysis was the top-level home page for each Web site. This is an optimistic approach as companies may put their best foot forward here and then fail to consider accessibility for lower level pages. Deeper level analyses are possible but beyond the scope of this study. All samples were analyzed with the Watchfire® Bobby™ 5.0 Web accessibility validation tool. The Web Accessibility Initiative (WAI) guidelines were used to review all error types: Priority 1 (developers must satisfy), Priority 2 (developers should satisfy), and Priority 3 (developers may satisfy) (Table 1). WAI guidelines are a good starting point from which to evaluate Web accessibility and they are quickly becoming the global standard. WAI guidelines focus predominantly on problems encountered by blind users and therefore following only these guidelines will not always ensure accessibility for all disabled people. Given the breadth of existing disabilities it is difficult to evaluate all possible limitations to Website accessibility. For this reason and to remain consistent with the previous study, this research concentrates on the WAI guidelines and thus issues that primarily impact visually impaired users. Automatically identified errors are important, yet many Web site accessibility problems must be checked manually by users or developers. For example, as the first criteria under Priority 1 suggests in Table 1, an accessible Website should "provide alternative text for all images." Automated checkers cannot determine if the alternative text provided is meaningful to the user. Similarly, blind users often encounter problems with unlabeled "forms" that would allow them to enter information that could be searched, such as an author or title to a book. Further, 'user checks' may be more important than automatically validated errors because they can hide more subtle, yet potentially more problematic issues. We ran an automated user check analysis to determine the types and numbers of user checks for all sample years (Table 2).
Elena Ageeva - One of the best experts on this subject based on the ideXlab platform.
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Evaluating the factors of Corporate Website favorability: a case of UK and Russia
Qualitative Market Research: An International Journal, 2019Co-Authors: Elena Ageeva, T.c. Melewar, Pantea Foroudi, Charles DennisAbstract:This study aims to evaluate the significance of the Corporate Website favorability notion and examines its factors in developing competitive advantage in the context of retail and service settings in the UK and Russia.,Based on the attribution, social identity and signaling theories, this study adopted the qualitative exploratory approach by conducting 14 interviews with retail experts and eight focus groups with retail users in the UK and Russia, combined with experts in Website design, communication and marketing.,The study findings indicated that it is crucial to build and maintain a favorable Corporate Website that reveals the Corporate identity as part of the overall company strategy. The study suggests that navigation, visual, information, usability, customization, security, availability, Website credibility, customer service, perceived Corporate social responsibility and perceived Corporate culture are the factors of Corporate Website favorability that contribute to the company’s competitive advantage. The findings show that consumers from Russia as well as from the UK found the significance of a favorable Corporate Website (i.e. Corporate Website favorability), as well as the factors affecting Corporate Website favorability. However, consumers in the UK are more critical and demanding in the level of expectation of the Website overall and put more weight than consumers from Russia on the perceived Corporate social responsibility, perceived Corporate culture, customer service and Website credibility.,Corporate Website favorability should be adopted by the companies, as part of the overall Corporate identity management. Furthermore, it is advised to take into consideration the variations in the level of importance of the factors of Corporate Website favorability in different countries. The findings of this study suggest that this investigation will make a considerable managerial contribution to the understanding of a company’s decision-makers, communication professionals and Website specialists about the building of a favorable Corporate Website in line with Corporate identity strategy of the company.,There has been little systematic study of the effect of Corporate Websites on consumer evaluations of the Websites; also, there is a lack of research with regard to the factors that contribute to the development of a favorable Corporate Website (i.e. Corporate Website favorability). This is the first study of its kind to find the effect of Corporate Website favorability in Russia, representing a non-western country, and the UK, representing a western country. Therefore, it contributes to the Corporate visual identity literature by presenting the Corporate Website favorability construct and demonstrating the factors that influence Corporate Website favorability.
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A Holistic Framework of Corporate Website Favourability
Corporate Reputation Review, 2019Co-Authors: Elena Ageeva, T.c. Melewar, Pantea Foroudi, Bang Nguyen, Charles DennisAbstract:This paper extends the current knowledge of Corporate Website favourability (CWF) by developing a comprehensive conceptual model of its influence on Corporate image, Corporate reputation, loyalty and identification. The paper reviews previous studies on Corporate Websites from the perspectives of marketing, management, Corporate identity and Corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable Corporate Website. A number of important contributions are offered: first, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies and fourth, it offers possible consequences of CWF and provides a framework for future testing.
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cues adopted by consumers in examining Corporate Website favorability an empirical study of financial institutions in the uk and russia
Journal of Business Research, 2019Co-Authors: Elena Ageeva, T.c. Melewar, Pantea Foroudi, Charles DennisAbstract:Abstract The purpose of this paper is to explore, reconcile and depict Corporate Website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context. To achieve the goals of this study, the research adopted a mixed method research design by using a survey, which is supported by insights from in-depth interviews and focus group discussions. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and Structural equation modeling (SEM) were applied to gain insight into the various influences and relationships. The paper develops and empirically validates the framework of CWF antecedents and consequences. The paper indicates essential guidance for cross-functional managers and designers regarding the integrated and holistic practice of building favorable Corporate Websites as part of the Corporate identity management. The paper adds to the understanding of CWF and discusses the antecedents of CWF by drawing upon the existing literature. Furthermore, it offers possible consequences of CWF and provides a framework for future testing.
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Examining the influence of Corporate Website favorability on Corporate image and Corporate reputation: Findings from fsQCA
Journal of Business Research, 2018Co-Authors: Elena Ageeva, T.c. Melewar, Pantea Foroudi, Charles Dennis, Zhongqi JinAbstract:Abstract This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of Corporate Website favorability. In addition, this paper examines the main influences of satisfaction and attractiveness on Corporate image and reputation, observes the role that the demographics of consumers (gender and age) play in such relationships, and proposes a research model along with research tenets. To examine these tenets, the conceptual framework was empirically evaluated through the perceptions of 563 consumers toward the financial setting in Russia (563). This study employs complexity theory, which integrates the principle of equifinality. To examine the data, this research employs fuzzy set qualitative comparative analysis (fsQCA) and confirmatory factor analysis (CFA). Additionally, this study makes a managerial contribution to the understanding of marketing and communication managers and Website designers regarding the associations among Corporate Website favorability, its antecedents, and its consequences.
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Examining the influence of Corporate Website favourability on Corporate image, Corporate reputation, consumer company identification and loyalty: a study of consumers’ perception in the context of the financial setting in the United Kingdom and Russi
2017Co-Authors: Elena AgeevaAbstract:The main aim of this study is to add to the current knowledge about the Corporate Website favourability within the discipline of marketing by developing a rigorous conceptual framework of factors that influence Corporate Website favourability, and to explore how Corporate Website favourability contributes to building Corporate image, Corporate reputation, consumer-company identification and loyalty within the context of the financial setting in the UK and Russia. This research addresses two main questions: 1) what is the impact of the specific antecedents of Corporate Website favourability on Corporate image, Corporate reputation, consumer-company identification and loyalty? 2) what are the main favourable influences of Corporate Website favourability on Corporate image, Corporate reputation, consumer-company identification and loyalty? To achieve the goals of this research, the thesis adopts a mixed method research design - a predominantly quantitative approach, which is supported by insights from an exploratory phase that embodies in-depth interviews and focus group discussions. The thesis draws on attribution, social identity and signalling theories. Based on the multi-disciplinary approach, this study resulted in the introduction of a validated conceptual framework that explains the phenomenon of Corporate Website favourability. The conceptual framework was supported and enhanced by a qualitative study (in-depth interviews and focus groups) that added three factors which influence Corporate Website favourability: customer service, Website credibility and perceived Corporate social responsibility. The conceptual framework was empirically evaluated through the insights from 555 questionnaires in the UK and 563 questionnaires in Russia. The sample of respondents permitted multivariate data analysis to be conducted in both contexts. The data from two contexts (consumers from HSBC in the UK and Sberbank in Russia) were analysed separately. This research employed exploratory factor analysis (EFA), cronbach’s alpha, and confirmatory factor analysis (CFA) to ensure that the scales developed and adapted were robust in terms of validity and reliability. Afterwards, structural equation modelling (SEM) was used to conduct the hypothesis testing for each context. The model confirmed a good fit to the data, good convergent, discriminant and nomological validity and stable reliability in both contexts. The proposed conceptual model showed that 17 hypotheses in the UK and 14 hypotheses in Russia were supported out of the 19 hypotheses. Thus, overall, the research framework was generally supported in both contexts. The results indicated that navigation, information, security, availability, perceived Corporate social responsibility, and perceived Corporate culture influence Corporate Website favourability in the UK and Russia. Furthermore, the findings showed that the usability factor does not influence Corporate Website favourability in either country. Unexpectedly, the visual, customisation, Website credibility, and customer service factors were rejected in Russia, but accepted in the UK. Additionally, Corporate Website favourability was found to have a direct positive affect on Corporate image and satisfaction in both the UK and Russia. However, the relationship between attractiveness and Corporate image was only supported in Russia, and not in the UK. In addition, in both contexts, Corporate image was positively related to Corporate reputation, Corporate reputation was positively connected to consumer-company identification, and, finally, consumer-company identification was positively related to loyalty. This study is the first systematic research which has conceptualised and operationalised the notion of Corporate Website favourability, its antecedents and its consequences. It is anticipated to be of value in advancing existing knowledge by proposing a threefold theoretical contribution to the literature: 1) theoretical extension (level of conceptualisation and measurement); 2) assessment of theory; and 3) investigation of generalisation. Additionally, it is hoped that the findings of this research would make a substantial managerial contribution to the understanding of marketing and communication managers and Website designers regarding the entire association among Corporate Website favourability, its antecedents and consequence. Furthermore, it is expected that this examination will enhance the knowledge of company decision-makers, communication professionals and Website specialists about the building of a favourable Corporate Website in line with the Corporate identity strategy of the company. Corporate Website favourability should be adopted by companies, as part of the overall Corporate identity management.
