The Experts below are selected from a list of 87678 Experts worldwide ranked by ideXlab platform
Yinlong Zhang - One of the best experts on this subject based on the ideXlab platform.
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The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity:
Journal of Marketing Research, 2019Co-Authors: Huachao Gao, Vikas Mittal, Yinlong ZhangAbstract:The authors examine how gender Identity and local–Global Identity—two important consumer identities and segmentation bases—affect consumer price sensitivity. These identities may be associated with...
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how does local Global Identity affect price sensitivity
Journal of Marketing, 2017Co-Authors: Huachao Gao, Yinlong Zhang, Vikas MittalAbstract:AbstractThe authors propose that when consumers’ local Identity is accessible, they are less likely to be price sensitive because of a sacrifice mindset. Six studies using divergent measures of the independent and dependent variables as well as diverse samples (students and nonstudents, U.S. and Chinese residents, primary and secondary data) produce consistent results. Furthermore, the authors demonstrate the mediating role of a sacrifice mindset by both measuring and manipulating this construct; they also identify boundary conditions of the association between a consumer’s local Identity and price sensitivity. Previous research has shown that consumers with a local Identity display lower price sensitivity to brands with a local origin. In contrast, the results from this research show that consumers with a local Identity display lower price sensitivity even to products with an ambiguous origin. Firms using a Globalization strategy can try to activate consumers’ local Identity to make them less price sensi...
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a short 8 item scale for measuring consumers local Global Identity
International Journal of Research in Marketing, 2012Co-Authors: Adwait Khare, Yinlong ZhangAbstract:The development and validation of an 8-item scale for assessing consumers’ local–Global Identity are described in this paper. Based on six studies of student and non-student samples from three countries, we demonstrate the psychometric properties of this scale, its reliability, and discriminant and convergent validity with related constructs, such as consumer ethnocentrism, nationalism, and Global consumption orientation. We also test the scale's ability to predict consumers’ preference between local and Global products.
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A short 8-item scale for measuring consumers’ local–Global Identity
International Journal of Research in Marketing, 2012Co-Authors: Adwait Khare, Yinlong ZhangAbstract:The development and validation of an 8-item scale for assessing consumers’ local–Global Identity are described in this paper. Based on six studies of student and non-student samples from three countries, we demonstrate the psychometric properties of this scale, its reliability, and discriminant and convergent validity with related constructs, such as consumer ethnocentrism, nationalism, and Global consumption orientation. We also test the scale's ability to predict consumers’ preference between local and Global products.
Mark J. Arnold - One of the best experts on this subject based on the ideXlab platform.
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A model of cultural intelligence and Global Identity
Journal of Consumer Marketing, 2020Co-Authors: Arilova A. Randrianasolo, Alexey V. Semenov, Mark J. Arnold, Kristy E. ReynoldsAbstract:This paper aims to propose an original model of cultural intelligence (CQ), Global Identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and Global Identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing.,Online surveys are used to collect data from the USA with a snowball sampling technique and from the UK with panel data. A structural equation model (SEM) is estimated in analysis of moment structures 25 and Hayes bootstrap mediation tests are used to test the hypotheses.,The SEM results show that Global Identity influences motivational CQ, motivational CQ influences cognitive, metacognitive and behavioral CQ and cognitive and behavioral CQ influence consumer willingness to buy foreign products. Results from Hayes Bootstrap mediation tests show that motivational CQ mediates the relationships between Global Identity and the other three CQ dimensions.,The findings imply that firms can gauge and enhance consumer CQ levels by investigating or influencing levels of Global Identity; managers can influence or gauge consumer metacognitive, cognitive and behavioral CQ through motivational CQ; and managers can target consumers with high cognitive and behavioral CQ levels when marketing foreign products.,This paper not only provides a deeper understanding of the relationships between Global Identity and cultural intelligence but also incorporates CQ in a consumer context. Previous research has only discussed CQ in the context of managers.
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Global Identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
Journal of Consumer Marketing, 2018Co-Authors: Jie Yang, Mark J. Arnold, Krittinee NuttavuthisitAbstract:In today’s highly Globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims to further explore the relationship between consumers’ Global Identity, their perceived functional, individual and social value of luxury and their intentions to purchase luxury.,Samples from two substantially different cultures, the USA and China, were used to explore the proposed relationships in an intercultural context. Established scales were adapted to measure each of the constructs of interest. The final sample includes 295 US and 247 Chinese participants.,By using samples from the USA and China, this study finds that Global Identity is positively related to purchase intention of luxury products, mediated by perceived functional, individual and social value of luxury.,Drawing insights from self-verification theory, this research provides a three-path framework to expand the knowledge of consumers’ motivation to purchase luxury.
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Technology readiness and usage: a Global-Identity perspective
Journal of the Academy of Marketing Science, 2009Co-Authors: Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Xin ZhouAbstract:The past several decades have witnessed the rapid Globalization of consumption markets and widespread diffusion of information and communication technologies. However, the use of technology by consumers is not a foregone conclusion. We investigate the role of Global self-Identity on the orientation toward technology readiness and usage. Relying on a social-Identity model of motivation as our theoretical framework, we propose a model which incorporates Global self-Identity (i.e., cosmopolitanism/parochialism and Global/local identification) and self-regulation (i.e., promotion and prevention focus) in predicting technology readiness and usage in a self-service technology context. The proposed model is tested in two different cultures, the U.S. and China, and is contrasted with two theoretically-competing models as well. Results provide support for the hypothesized model, and a number of limitations, implications, and directions for future research are discussed.
Ella Glikson - One of the best experts on this subject based on the ideXlab platform.
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The bright side of social categorization: The role of Global Identity in reducing relational conflict in multicultural distributed teams
Cross Cultural & Strategic Management, 2018Co-Authors: Raveh Harush, Alon Lisak, Ella GliksonAbstract:Purpose Using social categorization perspective, the purpose of this paper is to explore the effect of Global Identity, perceived proximity, and team interdependence on relational conflict in multicultural distributed teams. Design/methodology/approach Participants were 317 MBA students in 83 multicultural distributed project teams. Structural equation modeling and bootstrap methods were used to test the study model. Findings The results demonstrate that the indirect effect of Global Identity on relational conflict, through the pathway of perceived proximity, is moderated by team interdependence. More specifically, Global Identity leads to higher perceived proximity and lower relational conflict levels under low, rather than high, interdependence levels. Research limitations/implications The particular study context (multicultural distributed MBA student project teams) may limit the extent of the generalization of the findings. Practical implications The findings presented here can help practitioners in Global organizations to defuse relational conflicts in multicultural distributed teams by embracing a Global cultural approach and relying on shared Global Identity in team building, personnel selection, and development. Additionally, managers should be conscientious when they use the practice of facilitating interdependence between team members and assess the need for other interventions. Originality/value This study advances multicultural distributed team research by highlighting the role of Global Identity in reducing relational conflict, identifying the mediation mechanism of perceived proximity, and the boundary conditions of team interdependence levels under which this attenuation effect prevails.
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The bright side of social categorization
Cross Cultural & Strategic Management, 2017Co-Authors: Raveh Harush, Alon Lisak, Ella GliksonAbstract:Purpose Using social categorization perspective, the purpose of this paper is to explore the effect of Global Identity, perceived proximity, and team interdependence on relational conflict in multicultural distributed teams. Design/methodology/approach Participants were 317 MBA students in 83 multicultural distributed project teams. Structural equation modeling and bootstrap methods were used to test the study model. Findings The results demonstrate that the indirect effect of Global Identity on relational conflict, through the pathway of perceived proximity, is moderated by team interdependence. More specifically, Global Identity leads to higher perceived proximity and lower relational conflict levels under low, rather than high, interdependence levels. Research limitations/implications The particular study context (multicultural distributed MBA student project teams) may limit the extent of the generalization of the findings. Practical implications The findings presented here can help practitioners in Global organizations to defuse relational conflicts in multicultural distributed teams by embracing a Global cultural approach and relying on shared Global Identity in team building, personnel selection, and development. Additionally, managers should be conscientious when they use the practice of facilitating interdependence between team members and assess the need for other interventions. Originality/value This study advances multicultural distributed team research by highlighting the role of Global Identity in reducing relational conflict, identifying the mediation mechanism of perceived proximity, and the boundary conditions of team interdependence levels under which this attenuation effect prevails.
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going Global developing management students cultural intelligence and Global Identity in culturally diverse virtual teams
Academy of Management Learning and Education, 2013Co-Authors: Miriam Erez, Raveh Harush, Alon Lisak, Ella Glikson, Rikki Nouri, Efrat ShokefAbstract:Taking a constructivist, collaborative experiential learning approach to education and training of Global managers, we designed an on-line, 4-week virtual multicultural team project and tested its ...
Joyce Xin Zhou - One of the best experts on this subject based on the ideXlab platform.
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Technology readiness and usage: a Global-Identity perspective
Journal of the Academy of Marketing Science, 2009Co-Authors: Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Xin ZhouAbstract:The past several decades have witnessed the rapid Globalization of consumption markets and widespread diffusion of information and communication technologies. However, the use of technology by consumers is not a foregone conclusion. We investigate the role of Global self-Identity on the orientation toward technology readiness and usage. Relying on a social-Identity model of motivation as our theoretical framework, we propose a model which incorporates Global self-Identity (i.e., cosmopolitanism/parochialism and Global/local identification) and self-regulation (i.e., promotion and prevention focus) in predicting technology readiness and usage in a self-service technology context. The proposed model is tested in two different cultures, the U.S. and China, and is contrasted with two theoretically-competing models as well. Results provide support for the hypothesized model, and a number of limitations, implications, and directions for future research are discussed.
Gerhard Reese - One of the best experts on this subject based on the ideXlab platform.
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#Globalcitizen: An Explorative Twitter Analysis of Global Identity and Sustainability Communication
Sustainability, 2019Co-Authors: Marie Merle, Gerhard Reese, Stefan DrewsAbstract:(1) Background: Global citizenship is often associated with pro-social and pro-environmental attitudes, beliefs and behaviors. Much of this research relies on questionnaire studies, whereas studies drawing on naturally occurring daily communications are under-used. In this paper, we analyse the content that users publish on Twitter related to the issue of Global Identity and citizenship. (2) Methods: we assessed word frequencies and associated hashtags of 35,237 tweets marked with the hashtag #Globalcitizen. A sentiment analysis was conducted to investigate the moods and emotions of the tweets. (3) Results: in line with expectations derived from social Identity theory, we found that associated words and hashtags were more often linked to themes of common good/disadvantaged groups than they were to the topic of nature and environment. Providing evidence for an empowerment function of Global citizenship, the sentiment analysis suggests that Global citizenship is related to rather positive emotions. (4) Conclusion: these findings reveal how Identity constructions in social media predict associated contents and possibly pathways to social change.
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Hype and hope? Mind-body practice predicts pro-environmental engagement through Global Identity
Journal of Environmental Psychology, 2019Co-Authors: Laura S. Loy, Gerhard ReeseAbstract:Abstract Humanity is facing Global environmental challenges and a Global Identity has been found to predict pro-environmental engagement. As the origins of a Global Identity are not broadly understood, we aimed to contribute to investigating its predictors. One way to cultivate a Global Identity might be through the mind-body practices of yoga and meditation that an increasing number of people pursue, as it is one traditional goal of these practices to evoke a sense of connectedness with all humans. In our online survey study, we compared 113 mind-body practitioners with 145 non-practitioners and found that mind-body practice positively predicted one of two dimensions of a Global Identity – namely Global self-definition –, pro-environmental behaviour, and climate policy support. Moreover, mind-body practice positively and indirectly predicted pro-environmental behaviour as well as climate policy support through a stronger Global self-definition. We thus suggest that mind-body practices might bear the potential for contributing to a sustainable society and that their causal effects on Global Identity should be examined in future research.
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from equality based respect to environmental activism antecedents and consequences of Global Identity
Political Psychology, 2017Co-Authors: Daniela Renger, Gerhard ReeseAbstract:Global Identity reflects social identification with the world and the largest, most inclusive human ingroup and is generally associated with behavior that serves the world and all humans, such as transnational cooperation or proenvironmental engagement. While the outcomes of being Globally identified are well-established, the antecedents of Global Identity are only partially explored. Drawing from research suggesting that respect fosters identification in small groups, we argue that the general experience of being respected as an equal by others increases Global identification. In an online study with 469 Germans (students and nonstudents), we tested the relation between equality-based respect and Global identification in a structural equation model, with proenvironmental intentions and donation behavior as outcome variables. As expected, equality-based respect, but not other forms of social recognition (need-based care and achievement-based social esteem), predicted Global Identity while higher Global Identity, in turn, predicted proenvironmental activism. These effects were substantial beyond known predictors of proenvironmental behavior and thus suggest that equality-based respect represents an important facet of responses to Global challenges.
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From Equality‐Based Respect to Environmental Activism: Antecedents and Consequences of Global Identity
Political Psychology, 2016Co-Authors: Daniela Renger, Gerhard ReeseAbstract:Global Identity reflects social identification with the world and the largest, most inclusive human ingroup and is generally associated with behavior that serves the world and all humans, such as transnational cooperation or proenvironmental engagement. While the outcomes of being Globally identified are well-established, the antecedents of Global Identity are only partially explored. Drawing from research suggesting that respect fosters identification in small groups, we argue that the general experience of being respected as an equal by others increases Global identification. In an online study with 469 Germans (students and nonstudents), we tested the relation between equality-based respect and Global identification in a structural equation model, with proenvironmental intentions and donation behavior as outcome variables. As expected, equality-based respect, but not other forms of social recognition (need-based care and achievement-based social esteem), predicted Global Identity while higher Global Identity, in turn, predicted proenvironmental activism. These effects were substantial beyond known predictors of proenvironmental behavior and thus suggest that equality-based respect represents an important facet of responses to Global challenges.