The Experts below are selected from a list of 25800 Experts worldwide ranked by ideXlab platform
Robert M. Schumacher - One of the best experts on this subject based on the ideXlab platform.
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Foundations and definition
Handbook of Global User Research, 2010Co-Authors: Robert M. SchumacherAbstract:Publisher Summary This chapter is a practical guide for User Researchers, User experience professionals, market Researchers, product designers, and others who conduct User Research Globally. Many of the techniques, approaches, and lessons taught are applied Globally as well as locally. Practitioners often believe that they lack sufficient knowledge and preparation to conduct quality Global User Research. In this regard, this chapter sheds light on practical information from a number of leading User Researchers throughout the world, each with a broad range of experiences. Much work has gone into documenting procedures for usability, observation, and other types of User Research, although few authors focus these procedures with an eye toward Global User Research. Because many products and services extend beyond borders, Researchers must be able to effectively cross those borders. Communication among professionals is imperative so that one can learn from other's experiences and advance the practice of high-quality international User Research. This chapter also explores emerging trends in Research, such as remote User experience testing and the managing of teams distributed across cultures. Finally, it illustrates examples of issues encountered when conducting Global Research, and highlights approaches for dealing with these issues.
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The Handbook of Global User Research
2009Co-Authors: Robert M. SchumacherAbstract:User Research is Global - yet despite its pervasiveness, practitioners are not all well equipped to work Globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Researchis the first book to focus on Global User Research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management forGlobal User Research projects. Any User experience professional that works on Global projects -- including those new to the field, UX veterans who need information on this expanding aspect of User Research, and students -- will need this book to do their job effectively. *Presents the definitive collection of hard won lessonsfrom User Research professionals around the world*Includes real-world examples ofGlobal User Research challenges and provides approaches to these issues*Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
Tjeerd De Boer - One of the best experts on this subject based on the ideXlab platform.
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Global User Research methods
Handbook of Global User Research, 2010Co-Authors: Tjeerd De BoerAbstract:Publisher Summary This chapter explores the methods of conducting Global Research. Ethnographic Research is well suited for identifying issues that other Research methods cannot, and is particularly useful when conducting Global Research because one often does not know what kind of issues could be found in countries with which one is unfamiliar. Focus groups can be used when doing Global User Research because it is sometimes not sufficient to test an interface for usability problems only. Focus group Research is conducted for a deeper understanding of the local Users to compliment the data obtained from the testing. It is much more efficient to have a focus group to discuss the problems in a single session than to organize field trips to the locations of the Users. Another technique for conducting Global Research is the eye tracking method. Finally, the combination of Web analytics and usability testing is a very valuable approach to evaluation. When doing Global usability testing, these combined methods are especially beneficial; they can be used in the preparation of usability testing, validation of results, and in support of the process of continuous optimization.
Jared Jeffers - One of the best experts on this subject based on the ideXlab platform.
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User Research throughout the world
Handbook of Global User Research, 2010Co-Authors: Thomas Visby Snitker, Jared JeffersAbstract:Publisher Summary This chapter offers insights from User experience specialists from 21 different countries. It illustrates some of the cultural issues in each country that can be important to understand when conducting User experience Research. The countries covered include Australia, Brazil, China, Denmark, Finland, France, Germany, India, Italy, Japan, Korea, Malaysia, The Netherlands, New Zealand, Russia, Spain, Switzerland, Turkey, United Kingdom, and United States. User Research is highly sensitive to the local setting, which includes a wealth of factors such as values, social rules, weather, food, local travel, holidays, and electrical systems, as well as other everyday patterns of local interaction. Knowledge of all of these practices is very important in order to conduct a successful User Research project. The results of User Research are also highly sensitive to the methodology used in local studies. They give recommendations on how to conduct a standard usability study in their countries, as well as information regarding what to expect and what might be surprising about their country for foreign Researchers and clients. The cultural norms that dictate a participant's everyday interactions are not abandoned when entering into a User Research study. To get the most out of a participant, Researchers must take into account these everyday behaviors and habits when performing Global User Research.
Frédéric Gaillard - One of the best experts on this subject based on the ideXlab platform.
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Chapter 4 – Fieldwork
Handbook of Global User Research, 2010Co-Authors: Frédéric GaillardAbstract:Publisher Summary This chapter discusses methods and guidelines for the planning and execution of common fieldwork activities. It provides examples of cultural differences between countries when sessions are run with a local moderator and translated material. It also addresses the need for sensitive localization of the moderation guide and the impact this has on the way questions are structured and presented, as well as how a skilled moderator asks these questions. Moderation is an important part of fieldwork activities in general and of Global fieldwork in particular. To ensure standard moderation procedures, certain rules should be followed, and all involved members should know the objectives of the project. The project leader who is responsible for planning a Global User Research study should localize the Research material to get consistent answers when asking questions in different languages and countries, adjust the presentation of certain types of questions between countries, evaluate the effects of localization on moderation in each country, maintain overall consistency in Global moderation while being open to regional differences during moderation, pilot with skilled interpreters or translators, and plan for sessions that require an interpreter or a translator. Finally, this chapter illustrates some examples of templates for collecting data and highlights some tips to organize and share results with local teams.
Elizabeth Rosenzweig - One of the best experts on this subject based on the ideXlab platform.
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The role of professional organizations in User Research
Handbook of Global User Research, 2010Co-Authors: Elizabeth RosenzweigAbstract:Publisher Summary This chapter discusses the role that professional organizations play in Global Research. These organizations help their members do thorough Research by providing them with a powerful vehicle for support and crucial resources for planning and executing Global User Research projects. Such organizations also promote a body of knowledge, such as journals, newsletters, and other publications. International meeting and event opportunities gather team members from multiple locations to exchange information and sometimes to work together on common projects. As Global contacts are developed, these relations are nurtured by staying current with their personal and professional details. For Research on a specific topic, help can be taken from people in the network who are established in that field. Most organizations encourage the formation of local chapters, which are ideal places to begin networking as a User Research professional. Attending events hosted by a local chapter allows getting to know like-minded people and becoming a part of the activity in the area. In addition, local chapter events can provide a forum to discuss the latest breakthroughs in Research, legal and regulatory issues, and product and service ideas with peers. Another important point is that during conferences, formal opportunities to help create and maintain personal and professional connections abound. These occasions are the simplest and easiest places to meet people, and thus are effective in building networks.