The Experts below are selected from a list of 303 Experts worldwide ranked by ideXlab platform
Michael R. Czinkota - One of the best experts on this subject based on the ideXlab platform.
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An International Marketing Manifesto
Journal of International Marketing, 2003Co-Authors: Michael R. Czinkota, Ilkka A. RonkainenAbstract:Today is the triumph of International Marketing. Market economies are more efficient than planned economies. We see the abolishment of state monopolies, the opening of national economies towards the world market, and global rules and laws to ensure competitive market conditions. Yet, the academic field of International Marketing bears up very unsteadily under the weight of these laurels. Some researchers doubt their abilities to explain International Marketing phenomena. Many practitioners ignore the academic encouragement of Internationalization and refuse to participate in the global market. Most visible is the discontent of consumers. Many view International Marketing and its agents, the marketers, as exploiters, destroyers, and Americanizers.
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An International Marketing Manifesto
Journal of International Marketing, 2003Co-Authors: Michael R. Czinkota, Ilkka A. RonkainenAbstract:In spite of important global inroads and successes scored by International Marketing, the field stagnates in the eyes of academics, practitioners, and policymakers and is harshly attacked by activists. The people defending International Marketing usually point to vague theoretical and long-term goals, whereas opponents serve up facile polemics, which acquire sympathies from the uninformed public. The authors postulate that the field of International Marketing has already and can continue to make major contributions to the improvement of society. They offer seven theses in support of a lively debate for the sake of a renaissance of the field: (1) remember the roots and purpose of the field, (2) resist the temptations of overspecialization, (3) work with a new paradigm and new methods, (4) look to the world, (5) maintain the dialogue with all possible constituents, (6) work also with those who place or show, and (7) profess expertise.
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The Policy Gap in International Marketing
Journal of International Marketing, 2000Co-Authors: Michael R. CzinkotaAbstract:In the light of the growing importance of policy for International Marketing practice, the author makes a case for an increase in policy-oriented International Marketing work in academia by presenting some key policy issues and developing International Marketing research dimensions associated with these issues. The author makes suggestions for the structuring of research strategies that are responsive to policy changes and offers some thoughts on how researchers can influence and shape policy with their research insights. The author makes recommendations that might help increase the policy orientation of International Marketing academics.
Nancy Dennis - One of the best experts on this subject based on the ideXlab platform.
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Subject Guides. MKT 445: International Marketing Fall 2016: Key Sources. International Marketing Careers.
2015Co-Authors: Nancy DennisAbstract:Subject Guides. MKT 445: International Marketing Fall 2016: Key Sources. International Marketing Careers.
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Subject Guides. MKT 445: International Marketing Fall 2016: Key Sources. Articles about International Marketing.
2015Co-Authors: Nancy DennisAbstract:Subject Guides. MKT 445: International Marketing Fall 2016: Key Sources. Articles about International Marketing.
Ilkka A. Ronkainen - One of the best experts on this subject based on the ideXlab platform.
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An International Marketing Manifesto
Journal of International Marketing, 2003Co-Authors: Michael R. Czinkota, Ilkka A. RonkainenAbstract:Today is the triumph of International Marketing. Market economies are more efficient than planned economies. We see the abolishment of state monopolies, the opening of national economies towards the world market, and global rules and laws to ensure competitive market conditions. Yet, the academic field of International Marketing bears up very unsteadily under the weight of these laurels. Some researchers doubt their abilities to explain International Marketing phenomena. Many practitioners ignore the academic encouragement of Internationalization and refuse to participate in the global market. Most visible is the discontent of consumers. Many view International Marketing and its agents, the marketers, as exploiters, destroyers, and Americanizers.
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An International Marketing Manifesto
Journal of International Marketing, 2003Co-Authors: Michael R. Czinkota, Ilkka A. RonkainenAbstract:In spite of important global inroads and successes scored by International Marketing, the field stagnates in the eyes of academics, practitioners, and policymakers and is harshly attacked by activists. The people defending International Marketing usually point to vague theoretical and long-term goals, whereas opponents serve up facile polemics, which acquire sympathies from the uninformed public. The authors postulate that the field of International Marketing has already and can continue to make major contributions to the improvement of society. They offer seven theses in support of a lively debate for the sake of a renaissance of the field: (1) remember the roots and purpose of the field, (2) resist the temptations of overspecialization, (3) work with a new paradigm and new methods, (4) look to the world, (5) maintain the dialogue with all possible constituents, (6) work also with those who place or show, and (7) profess expertise.
Paul Herbig - One of the best experts on this subject based on the ideXlab platform.
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The Role of Cross‐cultural Negotiations in International Marketing
Marketing Intelligence & Planning, 1992Co-Authors: Paul Herbig, Hugh E. KramerAbstract:Examines the relationship and importance of cross‐cultural negotiations to successful International Marketing activities. Provides examples of differing cross‐cultural behaviour, and its potential impact on multinational (multi‐cultural) negotiations and hence on International Marketing success or failure.
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Export to Win: A Useful International Marketing Simulation:
Journal of Marketing Education, 1992Co-Authors: Daniel D. Butler, Paul HerbigAbstract:Currently, a dearth of simulations for use in International Marketing courses exists. Those few simulations that are available have been designed exclusively for International business courses concentrating on the nonMarketing managerial and financial aspects of a multinational corporation. These simulations have limited use in the International Marketing domain. This article provides an overview of a computer-generated export simulation found to be very useful for students of International Marketing.
Saeed Samiee - One of the best experts on this subject based on the ideXlab platform.
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International Marketing Research: A State-of-the-Art Review and the Way Forward
Advances in Global Marketing, 2017Co-Authors: Leonidas C. Leonidou, Saeed Samiee, Constantine S. Katsikeas, Bilge AykolAbstract:The chapter provides a systematic review of 1722 International Marketing articles published in the top six International business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in International Marketing research; major contributors of International Marketing articles based on their productivity and impact; structural characteristics of articles published on International Marketing; articles with the greatest impact in the International Marketing field; and specific themes of International Marketing research covered and their evolution over time. The analysis revealed that the International Marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.
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Guest editorial International Marketing in the Asia‐Pacific region
International Marketing Review, 2004Co-Authors: Paul Chao, Saeed Samiee, Leslie S.c. YipAbstract:Presents and discusses areas for future research into International Marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on International Marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5).
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International Marketing and the Asia‐Pacific Region
International Marketing Review, 2003Co-Authors: Paul Chao, Saeed Samiee, Leslie S.c. YipAbstract:This study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and their emergence as global marketers of the twenty‐first century. The success of firms situated in these nations has been even more pronounced since the 1990. This study highlights International Marketing developments, opportunities, and research issues that warrant closer attention. In examining the topic, highlights a number of important developments including technological innovations, the penetration and influence of the Internet and electronic commerce in the region, the emergence of Asian multinational companies, the development of Asian brands, the importance of relationships and networks for firms in this region, and their greater International integration and cooperation with the rest of the world. International Marketing research considerations pertaining to the Asia‐Pacific Region are explored in each section, as well as in the conclusions.
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The internet and International Marketing: Is there a fit?
Journal of Interactive Marketing, 1998Co-Authors: Saeed SamieeAbstract:Abstract This article critically examines the internet's limitations and roles in International Marketing. Within the context of International Marketing, applications of the internet can be conceptualized as either process- or product/service-based. Accordingly, the article examines two types of impediments to the internet's adoption and growth in International Marketing: structural and functional. Structural issues deal with nations’ information technology infrastructures, as well as their languages, cultures, and legal frameworks. Functional impediments, on the other hand, involve Marketing program and process issues, including data management and customer discontent. It is apparent from this analysis that the internet will play a much greater role in business-to-business Marketing across national boundaries than it does in International consumer Marketing, however, both structural and functional issues are unlikely to be resolved in the foreseeable future. As with other innovations that have impacted International Marketing over time, the internet will gradually carve a niche for itself in the conduct of International transactions.
